丘比特婚庆公司策划书--英文版

1、Cupid Wedding companyOur company project a business plan【 key words 】：strategic planning comprehensively expounded the business activities of blueprint and guidelines, also is enterprises action plan and execute projects.【The directory 】一、摘要summary二、公司介绍 (Company introduction)三、市场分析 (Market analysis

2、)四、 产品介绍 (Product introduction)五、市场营销策略 (marketing strategy )六、 财务分析与预测 (Financial analysis and prediction)七、风险分析(risk analysis)summary1.background2. Project profile3. Competition advantage of the projectCompany introductionCupid wedding is a corporation engaged in the wedding planning service-orien

3、ted enterprises to loyal, perfect, the fashion tide as own duty, try our best to service for you. Provides the latest and most all the wedding planning scheme, the gathering collective, romantic, fairy tale, lawn, personality, western and Chinese theme wedding planning, the wedding ceremony presided

4、 over the word wedding planner and wedding planning books and other information. Make the most satisfied with the wedding planning scheme.Our aimThe establishment of Romance Wedding is from a dream: Make your wedding become the most unforgettable memory in your life.建立浪漫婚礼就是从一个梦想:让你的婚礼成为你生命中最难忘的记忆。A

5、dministration and Personnel DepartmentMarketing department Finance department General ManagerStrategy department The company structureOur team1.Senior professional wedding planning experts2.10 years experience or above the photographers and production and editing division-blu-ray DVD, marking the DV

6、D, SVCD, VCD, CD. Technology advanced equipment.3. The bride colour makeup-professional makeup girl can free changing outfits.4. The wedding MC-different styles of MC, TV media MC to join5. The scene show-the magic show, the band, dance, signing a singer.6. The wedding cars-audi, BMW, such as Toyota

7、 won everythingMarket analysis1.The current situation of the development of our company industry industry.2.Target market analysis.3. SWOT analysis.current situation Along with the social and economic development rapidly ，peoples material and cultural life level is increasing day by day，Get married

8、consumers market has already formed the our company to wedding photography, beauty salon, costume jewelry, hotel tourism, decoration, the flowers gifts, dozens of industry of large industrial chain Target market 1. After 80, the couple after 90,With high income, Angle tide and individual,character,

9、romance and a good consumer2. A successful career at the age of 30, 50, golden romantic couples3. According to the survey each year 14 million couples, wedding market is called sweet gold strong consumer market.SWOT analysis1. Advantage1The huge consumer groups-the people are busy working not too mu

10、ch time to prepare for the wedding2To raise the level of economy3The development of the society seek romantic heart needs2.Weakness(1) Our company existing smaller scale, and brand advantages not obvious(2)Creative and lack the core competitive power(3) Lack of industry standard, the service charge

11、is not standard industry poor reputation(4) Industry seasonally strong3.Opportunity(1) Marriageable group will reach a peak(2) The wedding expenditure spent climbing(3) Consumption idea gradually change, individual consumption has become the mainstream4. Threat(1) International wedding brand into ch

12、inese2The industry to imitate and horizontal, vertical industry of vicious competition betweenProduct introduction1. The high level group free offer consulting, senior planner will personally to your level,Create unique wedding plan.2. let you honour enjoy one-on-one and high quality services!3. Ach

13、ievement you in the life most romantic and perfect wedding dream!Services directionPrimarily focused on the business of wedding , wedding ceremony , wedding prices , wedding car rental , wedding hotel One package serviceService scopeFashion wedding professional planning and case full set:Professiona

14、l preparation before marriage content a workedProfessional planners accompanied on the new weddingProfessional wedding flower art designProfessional theme wedding planningProfessional logo design theme weddingProfessional premarital counselingmarketing strategy1. Marketing team strategyour company t

15、o the marketing team building into high school, a line personnel training, respectively.1Pre-sale service: through the modern media technology to advertise their products.2The sale of services: for customers to create a romantic comfortable environment.3After-sales service: pay attention to quality,

16、 set up service information feedback, and do our best to is customer satisfaction.2. Promotion strategy1advertisementFlyer, exhibition board, outdoor advertising2Promotion stage arrangement and strategy-In the early period of development-the mature period-different ways3.Price strategyFor domestic m

17、arket price changes, wireless to survey the period in the wedding industry price evaluation, in view of the different levels of customer demand for the service content of the different prices.Financial analysis and predictionCapital source1. Internal raising capital: the company invested 500000RMB e

18、ntrepreneurial teams, equity ratio of 50%2.External risk investment: like venture capitalists to promote our project, its equity ratio of 50%, or 500000RMB.3. Sales: 1772500RMB资金使用作业情况:1启动本钱注册登记4000注册商标10000启动本钱合算14000元2.购置资产电脑及打印设备54000办公家具30000购进资产合算840000经营期各种本钱费用房屋租金252000装修费用10000广告营销481000人员本钱

19、586800自助效劳本钱309000差旅费30000业务招待费24000其他100003本钱费用合计17908004元3.税务所得税0营业税886255税务合计886256现金支出合计1978425元Basic profitability项目年份第一年第二年第三年第四年第五年毛利46.7%55.93%58.80%65.05%67.78%销售毛利主营业务盈利/主营业务收入净资产收入率净利润/净资产项目年份第一年第二年第三年第四年第五年净资产收益-6.46%11.20%24.98%39.35%45.49%Financial projectionsTo sum up, the company has

20、 the very good growth, investment returns, higher, and because the company wei loans, so the financial risk is low, can be very good protection of the rights and interests of investorsRisk analysis and countermeasures1.Demand riskOnce we price, our service from consumer questioned would be in a cris

21、is.Countermeasures：1Set up a perfect market information feedback 2adhere to the communication with the customers3adhere to the high quality and reasonable price and high quality service.2.Risk managementEnterprise mismanagement is we have to face one of the riskCountermeasures：To strengthen the organization construction, establish a full elasticity, sensitivity an