牛津高中英语模块四UnitWelcometotheunit学习教案

1、会计学1牛津牛津(ni jn)高中英语模块四高中英语模块四UnitWelcometotheunit第一页，共22页。第1页/共22页第二页，共22页。Welcome to the unit第2页/共22页第三页，共22页。BrainstormingThe topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.第3页/共22页第四页，共22页。B

2、ALTICA beer第4页/共22页第五页，共22页。Dental implant insurance第5页/共22页第六页，共22页。Air Canada第6页/共22页第七页，共22页。第7页/共22页第八页，共22页。marker第8页/共22页第九页，共22页。 Do you like reading or watching advertisements? What kind of ads do you like best? And why? Where can you find advertisements?第9页/共22页第十页，共22页。Read the instruction

3、s and focus on the four posters. Discuss the content of each poster with your partners.第10页/共22页第十一页，共22页。I love to fly with Oxlin Airlines.第11页/共22页第十二页，共22页。1. What does the advertisement try to sell, a product or service?2. What impression do the words have on you?3. Would you like to fly with Ox

4、lin Airlines? Why or why not?第12页/共22页第十三页，共22页。第13页/共22页第十四页，共22页。Look at the second advertisement in your book and think about these questions:1. What problem is the poster trying to highlight?2. Do you think this advertisement helps to make people aware of environmental problems?第14页/共22页第十五页，共22

5、页。第15页/共22页第十六页，共22页。1. After reading the poster, do you think drugs are harmful?2. If someone takes drugs, what would happen to him/her?3. Does the advertisement teach you about the bad effects of taking drugs? What are they?第16页/共22页第十七页，共22页。第17页/共22页第十八页，共22页。1. What kind of people do you think

6、this advertisement is targeting? Why?2. Do you think this advertisement will successfully persuade people to buy this shampoo? Why?第18页/共22页第十九页，共22页。Table FillingTo Sell a Product or serviceTo Make People think about social problems1. Oxlin Airlines 4. Shine Shampoo 2. Earth Day 3. Anti-drugs第19页/共22页第二十页，共22页。Discussion1. Which advertisements make you want to buy a product or service? Why? 2. Which advertisements make you think about social problems? Why?3. Do you believe that advertisements tell the complete truth? Why or why not?第20页/共22页第二十一页，共2