事件管理教学课件：IEI-W5-Lecture 2_up

1、Managing the impact of EventsNCUK Week 5 Lecture 2Y2S1-EVM-IEI1Y2S1-EVM-IEI2Impact of EventsY2S1-EVM-IEI3Social and CulturalEconomic and TourismPoliticalPhysical and Environmental Political Impacts of EventsY2S1-EVM-IEI4Political Impacts involvement of governments in events has politicized the event

2、s landscape as pointed out by Hall (1989, p. 236)Y2S1-EVM-IEI5Political Impacts Historically events have been used as a political tool. “a prince ought at convenient seasons of the year, keep the people occupied with festivals and shows” Machiavelli (1962)?Y2S1-EVM-IEI6Negative ImpactsRisk of failur

3、e and misallocation of fundsY2S1-EVM-IEI7Positive ImpactsY2S1-EVM-IEI8Improved profileInternational prestige The International Olympic Committee (IOC) opted for the reliable choice on Friday, awarding the 2022 Winter Olympics to the city that hosted an exceptional Games in 2008 and promises to do ev

4、en better this time.Y2S1-EVM-IEI92015 - China-UK Year Y2S1-EVM-IEI10The Chinese Culture Season, themed Creative China, launched in the UK in August, presenting Chinese culture and creativity to the British public. Prince Williams trip in ChinaPolitical ImpactsY2S1-EVM-IEI11 Physical and Environmenta

5、l ImpactsY2S1-EVM-IEI12Physical and Environmental ImpactsLooking at the event below, what do you believe were some of the positive and negative impacts from the event below?Y2S1-EVM-IEI13Positive Physical and Environmental ImpactsY2S1-EVM-IEI14Infrastructural legacyPositive Physical and Environmenta

6、l ImpactsUrban transformation and renewal Examples- Manchester Commonwealth Games (2002)- Grand National in LiverpoolY2S1-EVM-IEI15Negative Physical and Environmental ImpactsEnergy consumption with traffic congestion David (2009) shows the energy consumption associated with the attendance of one con

7、sumer at an eventY2S1-EVM-IEI16Physical and Environmental ImpactsStrategies at the London Olympics had a positive impact Zero carbon and Zero waste Sustainable transport and materials Local and sustainable food and water Natural habitats and wildlife Culture and heritage Equity and fair trade Health

8、 and happinessY2S1-EVM-IEI17Physical and Environmental Impacts The Glastonbury Festival Environmental PolicyY2S1-EVM-IEI18Physical and Environmental ImpactsY2S1-EVM-IEI19Impact of EventsY2S1-EVM-IEI20Social and CulturalEconomic and TourismPoliticalPhysical and EnvironmentalSession 2 Workshop Practise organising information collected for your selected event- Demonstrate knowled