2020届浙江省新高考高三英语作文“内容概要”模拟练习(二十二)写作指导(含范文)

1、2020届浙江省新高考高三英语作文“内容概要” 模拟练习（二十二）写作指导、概写原文阅读下面短文，根据其内容写一篇60词左右的内容概要。Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from theirbusinesscompetitors. The influence of advertising is so huge

2、that it causes many people to buy things that they dont want at the start.Advertising encourages people to buy things they dont want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their product to the public even though its regarded undesirable such

3、 as cigarettes, drugs, alcohols and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship（ 资助工 the company will be less known to the public, resulting in fewer sales of cigarettes. Besides that, ad

4、vertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their product in the market. For instance, in a fast food industry, theintroduction of a new flavor of burger needs advertising

5、 toreachthe public while the other burgers require advertising to increase sales . Children, especially, are easily influenced by advertisements and will have the desire to dine at fast food restaurants after that.Although fast food is bad for health, it has successfully become appealing to the pubi

6、c through advertising.However, advertising plays a part in helping customers to comparea product in terms of price, quality, reliability and so on.Withoutadvertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various compan

7、ies have given the customers the opportunity to choose wisely when purchasing an item. Without the power of advertising, customers will be stuck to a brand which may notofferthe best choice .、词汇讲解1. at the start开始,起初The new system will be confronted with great difficulties at the start .新制度开始时会遇到极大的

8、困难。2. feature n.特征，特色（显著特征或细节，多用于说明人或事物的主要特征）This is a key feature of our community college.这是我们社区大学的一个主要特点。3. stress v. 强调，重点（侧重指对某一观念、事实、活动等给予特别关注 或重视）I stress the importance of doing the job right the first time.我（特别）强调完全第一次做这份工作的重要性。4. undesirable adj. 不合需要的；不受欢迎的Cigarette smoking is considered

9、to be undesirable because it seriously damages your health.吸烟被认为是有害的，因为它严重地损害你的健康。5. sponsor v. 赞助，资助 n.赞助人The race organizers are trying to attractsponsors .比赛的组织者在想方设法吸引赞助者。Our tires are the best on the market. Lets sponsor a car-racing team to prove it.我们的轮胎是市场上最好的。让我们来赞助一个赛车队来证实这一点。6. reach 引起的注

10、意；被看至U /听至U be seen/heard by sbThe rumours eventually reached the President.传闻最终引起了总统的注意。Through television and radio we are able to reach a wider audience.通过电视和收音机，我们能够为更加广泛的观众和听众所熟悉。7. appealing adj. 吸引人的，令人心动的；Weve tried to make the design moreappealing to young people.我们试图使设计对年青人更有吸引力。三、中心旬转换? A

11、dvertising plays a major role in the competitive business world. .attract or to win customersthe influence of advertising.-Advertising is vital to many industries and its purpose is to gain more customers.? Advertising encourages people to buy things they dont want through misleading ideas. .a succe

12、ssful tool. to promote sales.-Sometimes even misleading or false advertising is applied to draw peoples attention and promote sales.? Besides that, advertising has a large influence on the decisions made by the people in their everyday life. .as a form of promoting to create awareness about their pr

13、oduct in the market. .reach the public.increase sales.-In addition, advertising caneasily affect peoples daily life, whichmakes it possible for people to get familiar with the product.? However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliabilit

14、y and so on. .judge the worthiness.choose wisely. the best choice.-Surely, it also brings convenience to people in many aspectsand helps make a wise choice.四、参考范文Advertising is vital to many industries and its purpose is to gain morecustomers.（要点 1） Sometimes even misleading or false advertising is applied to draw attention and promote sales.（要点 2） In addition , adve