Unit11TranslatingBusinessLetters

1、公司公司徽标徽标Unit ElevenTranslating Business LettersLEARNING OBJECTIVES After the study of this unit, you re expected to:v know the format of business letters;v grasp the language feature of business letters;v master some relevant translation strategy (corresponding translation) of business letters.BACKG

2、ROUND INFORMATIONlTypes of Business Letters: Letters of establishing business relations; Letters of credit inquiry; Letters of enquiry and quotation; Letters of offer and counteroffer; Letters of placing/accepting orders; Letters of payment terms; Letters of shipping terms; Letters of claims; Letter

3、s of insurance. .BACKGROUND INFORMATIONlFormats of Business Letters:1. 信头（信头（Letterhead）通常情况下，公司都会专门印制带有信头的信笺纸，包括发通常情况下，公司都会专门印制带有信头的信笺纸，包括发信人的信人的姓名、地址、电话、传真、日期，公司网站姓名、地址、电话、传真、日期，公司网站等。等。2. 封内地址（封内地址（Inside Address）指收信人的指收信人的姓名、职务、地址姓名、职务、地址等。等。3. 称呼（称呼（Salutation）指对收信人的一种称呼。较常使用的有指对收信人的一种称呼。较常使用的有

4、Dear Sir/Madam, Gentlemen等。等。 BACKGROUND INFORMATIONlFormats of Business Letters:4. 标题（标题（Caption/Subject）或引证（）或引证（Reference） 5. 正文（正文（Body） 6. 结束语结束语/函尾套语（函尾套语（Complimentary Close）7. 发信人姓名，先签名再打印姓名（发信人姓名，先签名再打印姓名（Signature & Printed Name）8. 发信人职务（发信人职务（Position）9. 结束记号（结束记号（End Notation）包括有：附件（

5、包括有：附件（Enclosure）、）、抄送抄送（C.C.，即，即Carbon Copy）、附言（）、附言（P.S.，即，即Postscript）Translation Principles of BCl7 Cs Principle: 1. Correctness 2. Conciseness 3. Clarity 4. Courtesy 5. Consideration 6. Concreteness 7. CompletenessTask OneTranslating Business Terms (E-C)1. ETA/ ETD 2. credit standing/status3. d

6、eal on credit 4. cargo capacity 5. freight prepaid 6. B/L 7. Shipping marks 8. close price 9. freight forwarder 10. captioned goods 1. 预计到达预计到达/离开时间离开时间 2. 资信状况资信状况3. 信用交易信用交易/赊账买卖赊账买卖 4. 载货能力载货能力 5. 运费已付运费已付 6. 海运提单海运提单 7. 唛头唛头/装船标志装船标志 8. 成交价格成交价格 9. 货运代理货运代理10. 标题货物标题货物 Task OneTranslating Busine

7、ss Terms (C-E)1. 长期订单长期订单2. 竞争价格竞争价格3. 独家代理独家代理 4. 商业发票商业发票 5. 形式发票形式发票 6. 询价询价&报价报价 7. 发盘发盘&还盘还盘 8. 商品目录商品目录 9. 装箱（包装）单据装箱（包装）单据 10. 支付条件支付条件 1. standing/long-term order 2. competitive price3. sole agency 4. commercial invoice 5. pro forma invoice 6. enquiry&quotation 7. offer&count

8、er offer 8. product catalogue 9. packing list10. payment terms 现欲现欲扩展业务范围扩展业务范围，盼能惠赐盼能惠赐商品目录和报价表。商品目录和报价表。 In order to expand our export business to your country, we wish to enter into/establish/build up direct business relations with you. 3. Please find enclosed a full specification of our products

9、. 随函附上随函附上我方产品的我方产品的详细规格详细规格，请查收。，请查收。 4. 为使我方为使我方熟悉熟悉贵公司产品，贵公司产品，如蒙乘便如蒙乘便惠寄我们一惠寄我们一些些详细技术资料详细技术资料，将，将不胜感谢不胜感谢。 In order to make us familiarized/acquainted with your products, we shall appreciate your sending us the technical details of them at your early convenience. 5. 由于该产品在此地由于该产品在此地竞争激烈竞争激烈，故贵公

10、司务必报出，故贵公司务必报出可与其他公司可与其他公司竞争的价格竞争的价格，以便，以便成交。成交。 Since competition of this product is very keen/fierce here, it is necessary for you to quote the competitive price to consummate business. 6. 请就请就下列每项货物下列每项货物向我方报向我方报CIF西雅图最低价格西雅图最低价格，包括包括5%的的佣金佣金。 Please quote your lowest price CIF Seattle for each o

11、f the following items, including our 5% commission. 7. 按照你方要求按照你方要求，我方报，我方报50公吨公吨大豆的大豆的实盘如下实盘如下，以以(自本日起自本日起)一周之内你方复到一周之内你方复到为准为准。 At your request, we offer you firm, subject to your reply reaching here within one week, 50 metric tons of soybeans as follows. 8. As stock/supply is limited, please plac

12、e an order with us as early as possible if our quotation meets your demand/requirement. 9. Your price is out of line with the market level at our end. Please adjust it according to the conditions of the internationnal market. 贵方价格贵方价格与我方市场行情不符与我方市场行情不符，请贵方，请贵方按按国际市场国际市场行情调整价格。行情调整价格。 10. 鉴于你我双方长期的友好

13、关系，我方将鉴于你我双方长期的友好关系，我方将作出让步作出让步给予给予5%的折扣。的折扣。 We will meet you half way by offering a discount of 5% in view of our long pleasant relations.11. Thank you for the samples which you sent to us on October 11th. We are pleased to place an order as specified on the enclosed/attached order sheet.感谢贵方感谢贵方1

14、0月月11日寄给我方的样品，现我方乐意订日寄给我方的样品，现我方乐意订货，详情请见所附订单。货，详情请见所附订单。We can assure you of our repeat orders in future should both the price and the quality be acceptable. 13. Please send your remittance to our account No. 123456 with Bank of China Guangzhou Branch in favor of the X Corporation (Guangzhou). 请请将汇

15、款汇往将汇款汇往中国银行中国银行广州分行广州分行我方账户，账号为我方账户，账号为123456，收款人收款人为广州为广州X公司。公司。 14. 如能接受如能接受200美元的单价，请寄送美元的单价，请寄送形式发票形式发票，我方，我方即即开立开立1000套产品的套产品的信用证信用证。 If you can accept the unit price of US$200, please send us a pro forma invoice and we will open a letter of credit for 1000 sets. 15. We are pleased to confirm

16、our cable shipping advice for today, and inform you that your order of 1000 tons of iron scrap have been shipped on board per S.S. Pacific leaving here on May 20th . 兹确认兹确认我方今日发出我方今日发出电报装运通知电报装运通知，并告知贵方，我方已装，并告知贵方，我方已装运贵方订购的运贵方订购的1000吨吨铁屑铁屑，经由经由“太平洋号太平洋号”货轮货轮于于5月月20日载日载离此处。离此处。 16. 货物货物将由将由“东风号东风号”轮

17、轮180航次装运航次装运，该轮预计于，该轮预计于8月月30日抵日抵达哥本哈根港，请速订舱按时接货。达哥本哈根港，请速订舱按时接货。 The goods will be shipped per/via/by S.S. Dongfeng Voyage No. 180, which is due to arrive at Copenhagen on August 30th. Please book the shipping space in time. 17. We really must apologize for the great inconvenience caused to you. 给贵

18、方给贵方造成极大不便造成极大不便，我方，我方深表歉意深表歉意。 18. 贵方贵方3月月4日日来函收悉来函收悉，得知我方，得知我方发错货物发错货物，深表，深表遗憾，我方会尽力遗憾，我方会尽力做些补偿做些补偿。 Were in receipt of your letter dated March 4th. and we regret that we have dispatched the wrong goods and will do something for compensation. 19. 我方希望我方希望尽早尽早收到贵公司的复函收到贵公司的复函. We are expecting to

19、receive your reply at your earliest convenience. 20. Your prompt attention to this letter will be appreciated. 如蒙如蒙贵公司对此函贵公司对此函及时回复及时回复，将不胜感谢将不胜感谢.Dear Sirs, We are in receipt of your telegram of May 6th, from which we understand that you have booked our order for 2000 dozens of shirts. In reply, we

20、 have the pleasure of informing you that the confirmed, irrevocable Letter of Credit No.7634, amounting to $17,000, has been issued this morning through the Commercial Bank, Tokyo. Upon receipt of the same, please arrange shipment of the goods ordered by us with the least possible delay. We are info

21、rmed that s.s. “Wuxi” is scheduled to sail from your city to our port on May 28th. We wish that the shipment will be carried by that steamer. Should this trial order prove satisfactory to our customers, we can assure you that repeat orders in increased quantities will be placed. Your close cooperation in this respect will be highly appreciated. In the meantime we look forward to your shipping advice.Yours faithfully, Peter Johnson (signature) 敬启者： 贵方5月6日来电收悉来电收悉，得知贵方已接受我方2 000打衬衫的订货。 兹回复兹回复，我方告知今晨已由东京商业银行开立第7634号，金额为17 000美元，保兑的、不可撤销信用证。烦请