《商务英语》期末考试模拟卷答案

1、江门职业技术学院如11N012学年第1学期期末考试试卷(D卷)模拟卷答案题型IIIIIIIVV总分分值2020202020100得分教研室：公共英语课程名称：商务英语适用班别:考核方式：闭卷笔试命题教师：教研室主任:得分评阅人线封密:号学：名姓生学：级年：业专ABAnswers1definea交换(e)2collaborationb查阅(h)3essentialc满足(f)4exchanged利用(a)5constituteete义(g)6referf要素(b)7utilizationg构成(d)8satisfyh合作i发生(c)(j)9specificj特定的(k)10considerk细想

2、(i)11occurl一致(m)12efficientm效率高的(l)13correspondencen元素(t)14marketero确凿(r)15externalp完成(q)16competitiveq竞争的(s)17identifyr外部的(o)18valids确认(n)19componentt营销人员(p)I.MatchthewordsinAtoonesinB20achieve得分评阅人ii.1房产的不同特征如何影响房产价值？(attributeto)2键盘的键可以划分为三个功能组。(divideinto)3如果你喜欢这个座位，我可以跟你换。(exchange)4有关实际使用建议及其他

3、产品安全信息，请参考产品材料安全数据表(MSDS)o(refer)TranslatethefollowingsentencesintoEnglish1译：Howdothedifferentpropertycharacteristicsattributetotherealestatevalue(Attributeto)J_2译：keysonthekeyboardcanbedividedintothreefunctionalgroups.(Divideinto)3 译：Ifyoulikethisseat,Icanexchangewithyou.(Exchange)4 译：Ontheactualus

4、eofrecommendationsandotherproductsafetyinformation,pleaserefertotheproductMaterialSafetyDataSheet(MSDS).(Refer)5许多石油储量丰富的国家不通过征税，而是依赖这些公司为政府预算提供资金。(bankrolltheir5译：Manyoil-richcountriesdonotrelyontaxationbutthesecompaniesbankrollingtheirbudgetsforthegovernment.(Bankrolltheirbudgets;relyon)budgets;re

5、lyon)6一家公司因经营管理不善而破产。(dueto)7某些省市除了征收销售税还征收收入所得税。(inadditionto)6 译：Acompanygoesbankruptcyduetopoormanagement.(Dueto)7 译：Someprovinceorcitiesalsolevyasalestaxinadditiontoincomeone.(Inadditionto)8在实施此项销售计划之前，我们必须先试探一下目标市场的潜力。(carryout)9他要是能一两个月不抽烟的话，他的健康一定会有起色。(keepfrom)10他是什么时候开始踢足球的?(takeup)8译：Befor

6、ecarryingoutthissalesplan,wemustfirsttestthepotentialtargetmarket.(Carryout)9译：Ifhecankeepfromsmokingoneortwomonths,hishealthwillgetwell.(Keep.from)10译：Whendidhetakeuptoplayfootball(Takeup)得分评阅人III.1BusinessmarketingstrategyisalsoinfluencedbythecharacteristicsoftheproductorTranslatethefollowingsente

7、ncesintoChines.1译：商业的营销策略也受到产品或服务本身的影响，与目标市场的特点无关。2译：营销观念认为，一个企业的目的是，或应 是以比其竞争对手更好地满足其客户的希望和 需要并且盈利。3译：许多非英语为母语的人学习与讲英语的国 家或与位于盎格鲁语域外但仍然使用英语作为 一种共同的语言的公司做生意为目标的题目。4译：另外，它是指在工作场所使用的沟通技 能，并侧重于典型的商务沟通所需要的语言和 技能，如演讲，谈判，会议，小谈，社交，信 件，报告的撰写等等。5译：最好的营销计划是完全集成于公司作为一 个整体的整体战略。6译：尽管如此，正确的目标都是非常有价值的 的，因为他们所期望的结

8、果的重点是帮助每个 人参与，不断寻求赢取这些客户的最佳途径， 并用自己的能力转化为现实的目标。serviceitself,irrespectiveofthetargetmarket.2Themarketingconceptholdsthatthepurposeofabusinessisorshouldbetosatisfythewantsandneedsofitscustomersbetterthanitscompetitorsandataprofit.3Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusiness

9、withEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglo-spherebutwhichnonethelessuseEnglishasasharedlanguage.4Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneededfortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smallta

10、lk,socializing,correspondence,reportwriting,andsoon.5Thebestmarketingplanistotallyintegratedintotheoverallstrategyofthecompanyasawhole.6Inspiteofthat,therightgoalsareveryvaluablebecausetheyhelpeveryoneinvolvedfocusonthedesiredoutcome,constantlyseekoutcomes, and usethebestwaystoachievethoseturn the g

11、oals into reality.7 Preceding this phase with market research can greatly help define target markets and their needs.8 We need a Unique Selling Proposition (USP), branding slogan or other concise phrase that packs our core creative message into a few memorable words.7译：在这个阶段前的市场调研可以大大帮助确定目标市场和他们的需求。

12、8译：我们需要一个独特的销售主张（USP）,把品牌口号或其他简洁的短语包装我们的创意成几个令人难忘的话。I9Nothingisquiteasexcitingandenergizingashavingaclearpictureofyourcustomersorprospectsperceptions,needs,values,satisfactions,andsuggestionsforimprovement.10Mostshareholdershaveinvestedinasuperstoreforfinancialreasons.9译：没有更令人振奋和充满动力的是有一个清晰了解你的客户或潜在

13、客户的看法、需求、价值观、满意度和改进建议。10译：出于经济原因，大部分股东投资超市。得分评阅人IV.Reviewthefollowingquestions.1WhatcontentdomostclassificationschemesincludeAnswer:Mostclassificationschemesincludethefollowing:?Rawmaterials?Manufacturedmaterials?Components?Services2WhatistheentirevaluechainofbusinessprocessesAnswer:E-businessinvolv

14、esbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.Specialtechnicalstandardsfore-businessfacilitatetheexchangeofdatabetweencompanies.E-businesssoftwaresolutionsallowthei

15、ntegrationofintraandinterfirmbusinessprocesses.E-businesscanbeconductedusingtheWeb,theInternet,intranets,extranets,orsomecombinationofthese.3WhatistheimportanceofcommunicationintheworkplaceAnswer:SowhyexactlyiscommunicationimportantattheworkplaceTheanswertothisisknowntoalmosteveryone,butmanypeopleca

16、ntfindtherightwordstoexpressit.Itbecomesclearerwhenyouunderstandthateveryworkplacemustrelyonteamworkandcooperationinordertocarryouttheirworkproperly.Theemployeesmustalsostaymotivated.Disgruntledemployeeswillneverworkefficiently,Ithinkalmosteveryoneisawareofthat.Itispropercommunicationthatencouragesa

17、ndupholdsthisspiritofteamworkandcooperationamongsttheemployees.Iftheemployeesarefriendswitheachother,obviouslytheywillworkbetterwitheachother.Readmoreoneffectivecommunicationintheworkplace.4WhatistheBusinessEnglishAnswer:BusinessEnglishisEnglishespeciallyrelatedtointernationaltrade.ItisapartofEnglis

18、hforSpecificPurposesandcanbeconsideredaspecialismwithinEnglishlanguagelearningandteaching;forexample,theteachersorganizationIATEFLhasaspecialinterestgroupcalledBESIG.Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingsharedlanguageorlinguafranca.MuchoftheEnglis

19、hcommunicationthattakesplacewithinbusinesscirclesallovertheworldoccursbetweennon-nativespeakers.Incasessuchasthesetheobjectoftheexerciseisefficientandeffectivecommunication.Thestrictrulesofgrammarareinsuchcasessometimesignored,when,forexample,astressednegotiatorsonlygoalistoreachanagreementasquickly

20、aspossible.(SeelinguistBrajKachrustheoryoftheexpandingcircle.)BusinessEnglishmeansdifferentthingstodifferentpeople.Forsome,itfocusesonvocabularyandtopicsusedintheworldsofbusiness,trade,finance,andinternationalrelations.Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelangua

21、geandskillsneededfortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.InbothofthesecasesitcanbetaughttonativespeakersofEnglish,forexample,highschoolstudentspreparingtoenterthejobmarket.countries or withlocated outside the

22、osphere but which nonetheless useas a得分J评阅人V.WriteaccordingtothegiveninformationSituation:YouareanactivememberoftheStudentNewspaper.Thenewspaperiscurrentlylookingforajournalistforthesummersemester.Writeamemothatwillappearinthenewspapernextweekdescribingthepositionavailable.MemoFrom:DiannaTo:EditorDate:December5,2011Re:RecruitAdsforthejournalistforthesummersemesterWedliketolookforhelpsasajournalistforthesummersemester.Firstofall,wedliketostressthatthecandidateswillindependentlycollectthethingsinterestingthestudentreade