视野大学英语Quiz

1、 个人测试成绩记录   试卷：视听说教程 第二册编号：Quiz2试卷满分：100姓名： 学号：班级：登录：2013-10-23 21:05:04交卷：2013-10-23 22:18:14上机地址：180.123.190.185老师是否已批卷： 尚未批卷 批卷时间：图例： Right or marked by instructor       Wrong       To be marked by instructor  Click O

2、NCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 1 Short dialogs and multiple choice questions(每小题： 分)Directions: Listen to the following recording, and then choose the correct answers to the questions you hear. You will hear the recording twice. After the first playing, there wi

3、ll be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 1 are based on the following passage or dialog.1.A. Security and esteem, but nothing else.B. Only fear, love and sensory pleasure.C. Basic human feelings.D. Advertising principals.Questions

4、 2 to 2 are based on the following passage or dialog.2.1 / 17A. To show that he only knows how to copy a page by hand.B. To show that he only knows how to make photocopies.C. To show that a "feel-good" ad is usually a true story.D. To show that a "feel-good" ad does not have to b

5、e a true story.Questions 3 to 3 are based on the following passage or dialog.3.A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.Questions 4 to 4 are based on the following

6、 passage or dialog.4.A. Because short slogans are refreshing.B. Because people are busy.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.Questions 5 to 5 are based on the following passage or dialog.5.A. He believes it is unfair because most people

7、 are not alcohol abusers.B. He believes it is unfair because few people are using the healthcare system.C. He believes it is fair because the healthcare system needs the extra money.D. He believes it is fair because alcohol abuse needs additional money.Part 1 Short dialogs and multiple choice questi

8、ons    (每小题: 2 分;  满分：10 分)小题得分对错我的答案客观1.2CC2.2DD3.2CC4.0CB5.2AASubtotal:  8 老师评语：  Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 2 Long dialogs and multiple choice questions(每小题： 分)Directions: Listen to the following recording, t

9、hen choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the following passage or dialog.1.Why doesn't Tony wan

10、t to sit with Laura and his friends?A. Wearing a fashionable jacket, he can't stay with ordinary people.B. He is afraid that they will try his jacket on.C. Because his jacket is the same color as his friends' clothes.D. Because other people do not really like him.2.What is Tony wearing?A. A

11、jacket similar to the one Ben Affleck wears.B. Ben Affleck's old jacket.C. The same jacket Ben Affleck wears in an ad.D. The same jacket Ben Affleck wears though its color is different.3.What is Laura's reaction to Tony's jacket?A. She doesn't like it.B. She doesn't recognize it

12、is the same jacket Ben Affleck wears in the ad.C. She wants to know the price.D. She doesn't care about it.4.Why does Laura say she is sick?A. Because Tony follows whatever the ads say.B. Because Tony doesn't know the latest fashion.C. Because Tony spends a lot of money.D. Because the color

13、of Tony's jacket is too dark.5.What does Laura imply when she says "Sure you did. It and Ben Affleck."?A. Tony made the jacket himself.B. Tony and Affleck made the jacket together.C. The jacket itself is the real reason for Tony to wear it.D. Affleck is the main reason for Tony to like

14、 the jacket.Part 2 Long dialogs and multiple choice questions    (每小题: 2 分;  满分：10 分)小题得分对错我的答案客观1.2AA2.2CC3.0CA4.2AA5.2DDSubtotal:  8 老师评语：  Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 3 Short passages and multiple choice quest

15、ions(每小题： 分)Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based o

16、n the following passage or dialog.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain i

17、dea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the fol

18、lowing is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of advertisements.5

19、.What is the passage mainly about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part 3 Short passages and multiple choice questions    (每小题: 2 分;  

20、;满分：10 分)小题得分对错我的答案客观1.2CC2.2AA3.2AA4.2AA5.0DBSubtotal:  8 老师评语：  Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 4 Short dialogs and blank filling(每小题： 分)Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hea

21、r the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.Questions 1 to 7 are based on the following passage or dialog.W: So, Mr. Smith, you want to increase ridership on the buses.M: (1) , and we hope you can help us

22、.W: Certainly we can. First, we must (2) of bus travel.M: How would you do that?W: Well, we'll (3) to see what people really think about taking the bus. We'll investigate (4) and so on.M: Will that work?W: It works (5) . Once we get a profile of (6) , we can see who we can (7) .Part 4 Short

23、dialogs and blank filling    (每小题: 2 分;  满分：14 分)小题得分对错我的答案客观1.2We doWe do2.0cchange the imagechange the image3.0do some servicesdo some surveys4.2different age groupsdifferent age groups5.2all the timeall the time6.2your usersyour users7.0take ittarget atSubtotal: 

24、; 8 老师评语：  Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 5 Short passages/dialogs and cloze(每小题： 分)Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the mi

25、ssing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage or dialog.In the 1920s (1) realized the possibility of using the (2) for advertising. The radio could quickly convey their message to (3) even if they did not have printed ads or they were

26、 not (4) . In the 1950s television became the No.1 (5) , on which advertisers could demonstrate their (6) and present (7) figures, and control (8) . Today advertisers spend (9) dollars though they may not know how (10) the advertising is. A man said that he knew half of his advertising budget was (1

27、1) , but he did not know (12) .Part 5 Short passages/dialogs and cloze    (每小题: 2 分;  满分：24 分)小题得分对错我的答案客观1.0advertiseradvertisers2.2radioradio3.0directionthe consumers4.0needliterate5.2advertising mediumadvertising medium6.2productsproducts7.2well-knownwell-known8.0pub

28、licpublic emotions9.2millions ofmillions of10.2effectiveeffective11.0watsedwasted12.0which havewhich halfSubtotal:  12 老师评语：  Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 6 Short passages and True/False questions(每小题： 分)Directions: Listen to the following rec

29、ording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers. Questions 1 to 5 are based on the following passage or dialog.1.It cost the man o

30、ne dollar to play a round of golf.A. TB. F2.The hotel charged the man three dollars for three golf balls.A. TB. F3.The price for the golf balls was written in small print.A. TB. F4.If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel.A. TB. F5.The luxury

31、 hotel charged the guests mainly for the golf balls.A. TB. FPart 6 Short passages and True/False questions    (每小题: 2 分;  满分：10 分)小题得分对错我的答案主观1.2AA2.2BB3.0BA4.2AA5.2BBSubtotal:  8 老师评语：  Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Pa

32、rt 7 Vocabulary and Structure(每小题： 分)Directions: Choose the right answer.1.You can mention such advantages as money-saving, satisfying effects, improved health, better appearance, greater self-esteem, _.A. so onB. and so onC. and etcD. and so on, etc2.Use you, your, yours wherever possible, and use

33、I, me, mine very _.A. with savingB. in a small wayC. slightlyD. sparingly3.An ad should contain _ verbs, which can convey a sense of action.A. plenty ofB. a plenty ofC. the plenty ofD. a lot plenty of4.Also, it is important to use accurate numbers _.A. as possibleB. if possibleC. whereasD. that5.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them _.A. nothingB. with nothingC. in noth