浅析商务英语翻译的特点

1、 本栏目责任编辑：梁书翻译研究The enterprise culture has the general character, namely the starting point is the thought guarantee which and the energetic power provides for the enterprise develops unceasingly. Mean -while, the enterprise culture must have the bright individuality. The individuality, first is one

2、kind of natural performance, be -cause each enterprise has the unique environment, the condition, the cultural tradition, the development targets, the management and operation way, forms enterprise culture impossible each other in these foundations to be the same. Similarly belongs to the Japanese c

3、ulture, Sony stressed that the development innovation, Nissan stressed the customer is supreme; Similarly belongs to the American culture, HP stressed that to the market and the envi -ronment compatibility, IBM stressed respects the human, to trust the human, to be good at utilizing the means of inc

4、entive. The individuality, is the enterprise development top level boundary mature performance, is the modern enterprise long -term develop -ment intrinsic need. Although has individuality is not necessarily outstanding, but outstanding has the individuality surely. Looks over Kentuckey, Microsoft A

5、nd so on World -famous Enterprise, has the deep cultural implication and the unique individuality style all, had driven internally staff's work enthusiasm, has pro -moted enterprise's image outward, promoted enterprise's long -term development. But these culture's most major characte

6、ristic is the individuality is bright, impossible by original taste and fla -vor duplication and imitation.Any form's culture must get the time the brand mark. Cre -ates the rich individuality enterprise culture, first should the en -terprise culture in inherent, latent, the positive spirit refi

7、ne, fuses with the spirit of the age, forms gradually has the historical char -acteristics enterprise staff's group consciousness. Presently, is being in the establishment and the consummation socialist market economy switch time, economic integration, Information network -ing, the people value

8、orientation multiplication, initiates the mar -ket competition day by day miserable urgent summon professional dedication, the reform spirit, the development spirit and the in -novative ideology. Enterprise culture's construction, must thread up the time development the pulse. Regardless of bein

9、g the hardware facility investment, the software constructs enhance -ment, must manifest the spirit of the age, builds the personalized characteristic in the universality, achieves the general character and the individuality perfect union.The enterprise is seeks the development in the specific physi

10、ographic region. Enterprise culture's personalization, cannot leave its development the geographical environment and the re -gion characteristic. People's esthetic demand's multiplicity and the region culture's richness, the enterprise culture personaliza -tion has provided the broad

11、 space. Kentuckey can be all the rage the whole world, benefits in its rich American flavor; Therefore becomes the numerous tourists to visit the institute, because was its unique region of rivers and lakes old town charm is retaining the simple ancient times emotions in everywhere in full mosaic th

12、ousand city construction at the same time. “only then national -ity's ability becomes the world ”, enterprise culture's localization should consider fully its locates geography factor.收稿日期：2010-12-05修回日期：2010-12-25作者简介：高扬（1988-），女，辽宁本溪人，学士，研究方向为商务英语。浅析商务英语翻译的特点高扬（沈阳师范大学渤海学院，辽宁兴城125105）Abstra

13、ct:This article first from literary style study angle embarking, has carried on the discussion to the commercial English's literary style style, then discussed the commercial English translation specifically the standard question. Commercial English takes one kind of special lit -erary style, ha

14、s content characteristics and so on specialization, language body official, sentence simplicity and form program, therefore the common translation standard does not suit the commercial translation the special details. The commercial English's translation standard should be the multiplication, the concret