一个美国merchandising planner的简历

1、PROFILEProven merchandising executive with extensive experience developing end-to-end, award winning strategies for new product introduction, brand activation and rapid multimillion-dollar revenue growth. Demonstrated success creating and implementing business plans that improve profitability, marke

2、t share, and brand recognition by optimizing merchandising, pricing, and planning processes. Expertise includes strategic planning, forecasting, new product development and launch, operational improvements, price analysis, procurement, inventory management, marketing and sales, campaigns, and promot

3、ions. Dedicated to building and motivating cross-functional teams that exceed corporate expectations.EXPERIENCEAVON PRODUCTS, INC., New York, NY 1988 - Present$9.9 billion provider of cosmetics, perfume, and other consumer products in over 140 countriesSenior Forecasting Manager (2009 - Present)Resp

4、onsible for determining financial viability of key drivers and impact of merchandising plans for 26 annual campaigns and optimizing procurement for five businesses with $700 million in revenue encompassing jewelry, watches, apparel, accessories, home, wellness, and children* Spearheaded forecasts an

5、d business strategy interpretation for a new business model for the mom and baby business* Created a project plan for a new process to identify outliers in the forecasting processSenior Merchandising Manager (1998 - 2009)Responsible for planning and implementing merchandising programs, collaborating

6、 with internal groups to develop marketing and sales materials, campaigns, and promotions, and leading pricing, inventory, training, and new category offers for a $300 million apparel, accessory, and foundation division* Generated $3 million in sales within two weeks of launch with excellent profit

7、margins from the launch of a new brand, Slimware, with three key pieces* Received NOVA Award for Breakout Growth in Footwear and Navigator Award for Winning with Commercial Edge for launching Try the Trend campaign, which drove a 3% increase in apparel and accessories and a 52% increase in footwear

8、establishing Avon as a trend authority* Launched Bond Girl and Patrick Dempsey fragrances, which generated over $20 million in sales in the fourth quarter through 360+ activation plans and tie-ins with Sony advertising* Created a merchandising strategy for Delta Burke and DVF apparel lines that was

9、instrumental in capturing $6.2 million in brochure revenue* Won $7.4 million in sales from the launch of Lacroix Noir, a new mens signature fragrance, for a Fathers Day promotion in the core catalog* Introduced the firms first (first time in US business) fragrance stock-up program, during sluggish e

10、conomic conditions to boost sales which contributed $5.8 million in revenue in two weeks and an additional $5.3 million from relaunch* Reinvigorated apparel business with a FASHIONOMICS.Savings with Style branding message to promote a portfolio of high-quality products with affordable consumer prici

11、ng* Initiated a key item merchandising program that eliminated third quarter sales gap and added $1.2 million in two weeks* Decreased 2007 inventory levels by 53% by capitalizing on non-catalog sales channels to reach company representatives and customers* Reduced inventories by 24% in apparel and a

12、ccessory categories through brochure, printed flyer, and Internet promotions* Attained an eight point profit margin improvement through an innovative new concept and revamped pricing and brochures, which stabilized the foundation business downturn from 21% to 5%Senior Sales Forecaster (1996 - 1998)R

13、esponsible for analyzing merchandising and marketing campaign plans, category launch events, and sales trend data to uncover sales gaps, business risks, and emerging opportunities* Developed unit/dollar projections and procurement contingency plans for $200 million biweekly catalog business that gen

14、erated 66% of company revenues* Forecasted sales and volume for new Elmo concept to maintain proper inventory levels and delivery schedules, which resulted in a $7.4 million revenue stream in two weeks* Generated $4.8 million in fourth quarter revenue by launching a new initiative with Mattel that u

15、tilized Big Bird to promote childrens productsMerchandise Planning Manager (1993 - 1996)Responsible for creating merchandising programs, managing pricing, promotions, sales forecasting, proposal development, and recovery planning, implementing marketing plans and selling platforms, determining produ

16、ct mix, and evaluating campaigns* Generated $6 million, in revenue despite a sales downturn, by creating an eight page brochure promoting low-priced products* Obtained $7 million, in revenue over four weeks, through a high-visibility campaign for the industrys first nontransferable lipstick and produced an additional $6 million revenue stream after the relaunchPrevious positions with Avon from 1988 to 1993 include Product Line Control Manager, Product Manager, Merchandising Planner, and Senior Product Co