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1、万用英文商业书信Chapter I Establish the Bus in ess Relatio nship1. Request ing in troduct ion to obta in bus in essDear Mr. Jon es:We have been exportingcordless headphone for more than 12 years and are nowdesirous of opening connection with the most reliable firm in your country.We shall be obliged therefo

2、re, if you will in troduce us to any capable concerns that are in terested in cordless headph one bus in ess.As for our standing and activities,we are permitted to mention First Commercial Bank,Taipei, as a credit reference.Any information with which you may favour us will be greatly appreciated and

3、 we earn est for your reply.Sin cerely2. Ask ing for in troduct ion of a possible age ntDear Sirs:We wish to sell our automatic copy ing mach ine in your coun try, and should like to be put in touch with a compa ny or in dividual who would be willi ng to represe nt us.On our part we can offer up to

4、Bright copy machines with an international reputation, which have already bee n sold in many coun tries in Europe.The representative we are looking for should be experieneed in this field, already doing the bus in ess with buyer of office equipme nt, and hav ing con tacts with suitable outlet. Pleas

5、e kindly introduce us to some of the most reliable exporters.We look forward to heari ng from you in the very n ear future.Sin cerely3. Offeri ng the services of sell ing age ntDear Sirs:We un dersta nd that curre ntly you do not have an age nt in Taiwa n and we would like to offer our services to y

6、ou.For the past 5 years, we have been selling various of durable goods to wholesalers and large retailers in all part of Taiwan, and have built up a considerable number of well established connections show ing excelle nt bus in ess results.We are now hav ing eno ugh capability to expe nd our sales,

7、and if you would agree togrant us as a sole agency, we will devote full attention to establish your products in Taiwa n market.We have enclosed company profile to give you an idea of a list of services we can provide.If you are interested in our proposal, we will be please to provide our bank and tr

8、ade refere nces.Sin cerely yours,4. Establish bus in ess relati ons with a compa ny recomme nded by Chamber of CommerceDear Sirs:We have contacted with your Chamber of Commerce, who recommendedyou as apossible age nt for our products in your coun try.We manufacture the Best brand calculators and wis

9、h to extend sales over the whole America n. Our pocket calculators have bee n highly successful wherever they have bee n in troduced, and we are con fide nt that you will be able to build up a good market in a short time.Our catalog with the full range of our product is en closed and you will no tic

10、e that we offer a commissi on of 20% on all orders.Please advise us if you are in terested in represe nting us as well as the volume of bus in ess you can do which would warra nt our gra nti ng you as the sole age ncy in your coun try.Sin cerely yours,5. Propos ing to have bus in ess connectionDear

11、Sirs:Last week we had a opport unityto see a display of your products at the TaipeiInternational Trade Fair, and we are most impressed with their quality and low prices.We would very much like to offer you our services as a tradi ng firm. We would also like to mention that we have excellent connecti

12、ons in the trade and are full experieneed with the import bus in ess for this type of product.In addition, we operate our own advertising agency, and we can utilize the latest marketi ng procedures quite efficie ntly.You can be sure of in creas ing your turnover con siderably if we have the opport u

13、n ity to promote sales of your products throughout Taiwa n in the future.We look forward to your early reply.Sin cerely yours,6. Ask ing for a refere neeDear Sirs:Tha nk you for your order of my 20 for electric typewriter Model No. NET-300.As this your first order with us and you have asked to be al

14、low 30 days to remit payme nt, we would appreciated it if you could provide us with one or two credit referen ces.Once we have contacted the credit reference you have supplied, we will immediately process your order and send you a confirmation letter that it has been shipped.We look forward to welco

15、 ming you as a member of satisfied compa nies who have bee nusing our products.Sin cerely yours,7. Selli ng productsDear Sirs:As your n ame and address were listed in bus in ess weekly, we are writi ng to you with a desire to ope n acco unt with you.We are one of Can ada largest exporters of bus in

16、ess mach in es. We han dle a wide rangeof bus in ess mach ines product. This products in clude: copy mach in es, fax mach in es, an swer machi nes, and teleph one, etc.We have enclose our catalog listing the completed product lines handled by our compa ny and list of whole sale priceIf you have any

17、question or would like to discuss purchasing arrangements, please feel free to con tact me.I will be more tha n happy to an swer any questi ons which you may have.Sin cerely yours,8. Establish an exclusive age ncy agreeme ntDear Sirs:We have heard from our office in Taipei that you manu facture a wi

18、de range of prin ter and copy mach in es, and that you are thinking of expe nding into the Taipei market.We un dersta nd that you do not have any age nt in Taipei at prese nt, and for this reas on we would like to offer our service to you.We would like to suggest a bus in ess tie-up betwee n us with

19、 your compa ny han dli ng the manu facturi ng and our compa ny tak ing care of the market and distributi on.We have en closed our compa ny profile to give you an idea of a list of services we can provide.We will con tact you by phone early next week to hear your opinion on a possible tie-up betwee n

20、 our compa ni es.Sin cerely yours,9. Receiving the establishment relationsDear Sir:Thank you for your letter of June 4 offeri ng to act as our age nt of the Europea n regi on.We are very in terested in your propositi on.In fact, we have planned to expend into European region for quite some time and

21、we certa inly hope that this will give us the opport unity to do so.We would like to discuss the detail of establishing exclusive agency ties with your第3页共54页万用英文商业书信compa ny and look forward to receivi ng a call from your Mr. Carter. Some of our detail we would like to discuss may in clude the ship

22、p ing arran geme nts, commissi on base, and the import duties.I look forward to heari ng from you soon.Sin cerely yours,10. Offeri ng simpleDear Sir or Madam:We are pleased to announce a new product we just in troducedon the market.Our new MIDMIGHT SUN solar battery has a capacity of 75 HR, which is

23、 nearly twice the capacity of most existing batteries.We are sending our most update simple, price-list, and sales promotion literature for youto evaluate. We suggest that you' d take the advantage of enclosed order form to ensurethat you will completely satisfied.Sin cerely yours,11. Informing

24、of the alterati on of priceDear Sir or Madam:From August 23, the prices of our products will be raised by 20%. We regret this, but thisin crease has become un-avoidable in view of rising costs of labor and raw materialsOur new price list is en closed and all order post after September 23 must be in

25、voiced at the new rates.We regret very mach that it has bee n n ecessary to make this in crease.Sin cerely yours,12. Inq uiri ng the reas on of no orderDear Sir or Madam:We have had the pleasure of receivi ng several orders from you over the past five years.However, as I was checking our list of spe

26、cial customers, we noticed that we haven ' t con tacted each other nor received any order from you in n ear 6 mon ths.We the n bega n to won der whether we had done some thing which disappo in ted you.Or we did not have the exact product you wan ted the last time we con tacted each other?Or is i

27、t simply you do not n eed to order any thi ng at this mome nt?Whatever the reason is, I would really like to know how you are doing and whether we can be of service to you.We would welcome your straightforward comme nts, tha nk you so much.13. Replying to client with first inquiryDear Sir or Madam:T

28、hank you for your letter ask ing for our catalog of new bicycles.We have pleasure in enclosing of our illustrated catalog. In addition to our price list, we have also included some promotional materials which explain the product attributes as well as how to use them.Our bicycles are very fashi on ab

29、leand treme ndouslypopular with your people inAmerica n and Europea nIf you place bulk order, you may receive up to 40% off the retail price, depe nding on the product.We appreciate you are interest in our product and hope to hear from you in the near future.Sin cerely yours,14. Referri ng to a back

30、 refere neeDear Sir or Madam:New Cen tury Trade Co. Ltd., 2757 26 th Street Sin gapore has placed an order with us for $100,000 worth of mercha ndise and list you as a credit reference.We would appreciate you sending us informationregarding New Century Trading Co.Ltd. ' CEedit rating. We are par

31、ticularly interested in knowing how long Mr. Thomas Wils on the CEO of the compa ny, has had an acco unt with you and whether or not any of his debts are past due.We will, of course, keep any in formatio n we receive strictly con fide ntial.Sin cerely yours,15. Replyi ng to the requiri ng of referen

32、ceDear Sir or Madam:In resp onse to your request for in formati on about S.S. Taipei Compa ny, we have en closed the follow ing summary of their activities with us.They own an office with the staff of 120 employees. Their annual purchase to US$50,000 and directors are quite resp on sible and reliabl

33、e. This compa ny has no large outsta nding finan cial liabilities which we are aware of.We have done bus in ess with them for over 3 years and have found them defi nitely reliable.Please understand that this is information only represents our opinion and we take no resp on sibility for it.Sin cerely

34、 yours,第5页共54页万用英文商业书信16. Decli ning to gra nt credit terms for the purchaseDear Sir or Madam:We apologize for the delay in replying to your order for 80 Model EJ-828 high-speed microprocessors.As your company is under a rather debt load at the moment, we feel that adding our purchase on top of it m

35、ight cause cash flow difficulties.We would, of course, be happy to provide you with the high-speed microprocessor on aCod basis.When your finan cial situati on has eased a little, we would welcome the opport unity tocon sider gran ti ng you credit terms.We would very much like to accommodate your n

36、eeds and hope that our suggesti on isof some help, we look forward to heari ng from you.Sin cerely yours,17. Requesti ng for an in troduct ionDear Sir or Madam:I would like to ask a pers onal favor of you, if I may. I will be visit ing Los An geles, Un itedStates on June 4, and I remembered that you

37、 are acqua in ted with the mayor of that city.Would you be kind eno ugh to write me a letter of in troducti on?I would be most grateful for your help. I look forward to hearing from you soomSin cerely yours,Sin cerely yours,第#页共54页万用英文商业书信Chapter II Inqui ry/Reply to Inquiry1. Ask ing for quotatio n

38、from existi ng customerDear Sir or Madam:We would appreciate it if you would send us an estimated based on the information give n below.Item: JC -1 juice mixerQuan tity: 8,000Payme nt: Draft at sight un der irrevocable L/CIn sura nee: Effected by sellerShipme nt: DecemberFreight: SeaDest in ati on:

39、Kaohs ungAs we need these above items in time for the holiday rush, please send us the estimate by fax or courier so that we have it no later tha n October 31.Sin cerely yours,2. Ask ing for quotatio n- from the request of customerDear Sir or Madam:We received an inquiry from our trade connections i

40、n Britai n concerning the supply of digital camera in large qua ntities. Therefore, please let us have full details of your digital camera so that we can pass on the in formati on.We would be grateful if you would send us information about prices, possible quantity disco unt, terms of payme nt, and

41、delivery schedules.We would like to mention that the connection has made a large number of regular orders with various goods made in our country over the past 1 year. We expect our clie nt to make purchase in large quantities on regular basis, so we would like to pass on this information to them as

42、soon as possible Your prompt reply would be appreciated.3. Request ing for catalog and price-listDear Sir or Madam:We have seen your advertisement in the Consumer Data Magazine and would like to obta in full li ne of your product.We would appreciate if you would send us catalog of the newly launched

43、 model of electric home applia nces along with their quotati on at your earliest convenienceWe look forward to a prompt replySin cerely yours,4. Ask ing for quotatio n to the age ntDear Sir or Madam:We have lear ned that you are the sole age nt for GAP of Asia. We would be grateful if you could send

44、 us price-list and catalogsIs it possible for you to grant special term for an annual trade of US$25,000?A visit from your represe ntative will be greatly appreciated.We look forward to heari ng from you soonSin cerely yours,5. Requesti ng early ordersDear Sir or Madam:The advertis ing campaig n is

45、ready to begi n on June 1 and will be very exte nsive.Experie nee shows that many inq uiries and orders will follow the campaig n, and sales will certa inly in crease.We would advise you to place an order immediately.Sin cerely yours,6. Informing of the dispatch of catalog and simpleDear Sir or Mada

46、m:Thank you for your letter of May 10 and your in terest i n our watch band. As request, we have sent you a copy of our product catalog and price-list today.A full range of the leather watch band has bee n mailed to you by simple post today, and you will see that in view of the fine quality attracti

47、ve desig ns, our products are really of good value for their priceWe are willing to allow 10% reduction in price on all order over 1500 pieces. After receiving the credit reference, we would please to offer the following term: payment aga inst bill of excha nge at sight un der D/P.Sin cerely yours,第

48、7页共54页万用英文商业书信It is pleasure for us to serve you. I look forward to heari ng from you soon.Sin cerely yours,7. Urging prompt orderDear Sir or Madam:Thank you for your letter of July in which you inquire about our filtering system.All particulars are shown on the enclosed price list C.I.F. Taipei as

49、request and our complete catalogs are sent by separate post.We can en sure you that these filteri ng system are very popular in Sin gapore markets, of which we have had much experie nee.If you wish to en sure to delivery before New Year, it will be n ecessary for you to place order before the end of

50、 this month as the dema nds is very heavy.We look forward to the opport un ity of being of service to you.Sin cerely yours,8. Emphasiz ing the low-price selli ngDear Sir or Madam:Thank you for your enquiry of October 20 for our new Desig n Camera DC-500.We have probably received detail of the excell

51、ent offer for cameras which are recently introduced to the world -wide market. You will note from the attached price-list that reduct ions up to 30% have bee n achieved.We are con fide nt that you would be willi ng to take adva ntage of our low price to replenish your stocks in time for the New Year

52、 sale, and we look forward to receiving orders from you soon.Sin cerely yours,9. Decli ning the request for disco untDear Sir or Madam:Thank you for your letter of July in which you inquire about our electric home applianee.I have enclosed our catalog listing various type of electric home appliance

53、available and their subscription fee.We note that you have requested for an additi onal 5% disco unt. We are quite earn est, of course, to meet your expectations and supply you with the merchandise which will en able you to complete in your market, but regret in our in ability to make any further di

54、sco unt at prese nt.In any case, I hope to hear from you soon.Sin cerely yours,10. Confirming the inquiryDear Sir or Madam:We thank you for your inquiry of November 20, and confirm our able sent today, in which we con firmed you that we could delivery part of require mercha ndise from stock, in acco

55、rda nee with the en closed detail offer.Fro the balanee, we should require at least 4 weeks from the date receiving your con firmati on that this delivery is acceptable.Price: 1000 units US$5,000 C.I. F. TaipeiShipme nt: During November (3,500 un its)Pack ing: Export woode n casePayme nt: Draft at s

56、ight un der irrevocable L/CWe hope your customers will find our terms and delivery dates satisfactory.Sin cerely yours,11. Ensuring delivery requestedDear Sir or Madam:In reply to your enquiry of September 3, we en closed our detailed quotati on, in additi on, a complete set of samples was sent to y

57、ou by express airmail yesterday.We are happy to inform you that we can guara ntee delivery of any of these with in 5 days upon receivi ng your order.After receiving the credit referenee, we should be pleased to offer the following term: payme nt aga inst bill of excha nge at sight un der D/P.We are

58、glade to make a 15% disco unt for an order of 800 cases or more.You can reply us to give your order immediate atte nti on.Sin cerely yours,12. Informing of the possibility of dispatch on F.O.BDear Sir or Madam:Thank you for your inquiry of October 21.For an order of 500 cases or upward, we could quote you US$258 per case C.I.F.San Diego. Delivery can be made free on board if you order can be dispatched withi n

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