广告文本的翻译学生

1、个人精心收集整理.word可编辑,欢送下载支持广告文本的译Translation of trade mark商标的译主要有直译法、意译法、音译结合法、转译法.(1) .直译法：皇冠婚纱摄影 Crown Wedding Photography Studio象征尊贵和永恒自然美(Natural Beauty )该化装品能带给人民浑然天成的美丽好日子(Good Day )商家对消费者的美好祝福自由鸟(Free Bird )该服饰能使穿着者倍感轻松愉快小天鹅洗衣机(Little Swan )、太平鸟衬衫(Peace Bird )象牙香皂(Ivory)钻石手表(Diamond )百灵面霜(Lark )(

2、2) .音译法：与汉语读音相似,又符合英语发音习惯的译康佳Konka格力Gree美的Midea罗莎Rosa新科Shinco(3) .音译结合法：与汉语商标谐音、同时具有美好含义的英语词汇方太厨具Fountain白沙集团Beshiny海信电器Hi-sense乐百氏饮品Robust乐凯胶卷Lucky捷安特Giant海尔电器的Haier、春兰空调的Chunlan多表达较为抽象的英文商标被译为中文时都进行了形象化具体化.例如,商标名 PepsiCola , CocaCola , Colgate , Rejoice 在译为中文 时分别为百事可乐,可口可乐,高露洁,飘柔,不仅具体形象,而且能带给人美的享受

3、.著名法国香水 Poison ,用一个极具刺激意味的词反映出该香水的非凡之处,这是符合西方人审美观和求异心理的,但是,该香水进入中国时,人们那么根据Poison的谐音将其取名为百爱神,寓意美好,能引起人们美好的心理感觉优点：响亮上口,简洁易记,到达了音、形、义的统一.(4) .转译法：指舍弃原商标的意义和发音,为产品重新设计一个在译语语言和文化中具有良 好传播效果的商标.联想电脑Lenovo统一食品President雅戈尔服饰Youngor优点：能为品牌在对外贸易中树立良好的形象,为广告译锦上添花.Exercises:润宝音响 Rainbow长虹电视CHANGHONG美加净(牙膏)MAXAM金

4、嗓子(喉片)Golden Voice椰风(椰汁饮料)COCOWIND黑五类/黑八珍(黑色食品)HAVLE/HEBSON纳子糖(花生糖)NUTSDiscuss in pairs the following translations芳草牌 Fangcao芳芳牌婴儿爽身粉 FANGFANG BABY TALCUM POWDER西子香皂Shitze白象 white elephant孔雀牌彩电Peacock Color TV个人精心收集整理.word可编辑,欢送下载支持舒肤佳：SHUFUJA鸳鸯牌枕头 Mandarin Ducks Pillow轻身减月日片 obesity-reducing Tablet

5、s凤凰牌PHOENIX自行车帆船牌皮鞋 Junk Leather ShoesRead the following E-C advertisement translation and then translate the followingChinese advertisements into English.Where there is a wheel, there is Toyoto.车到山前必有路,有路就有丰田车.Ask for more! Pepsi-cola-百事可乐 渴望无限For next generation. Pepsi-cola-百事可乐 新代的选择The COLOR OF

6、SUCCESS! Minolta -copier machine让你的业务充满色彩Whatever makes you happy. Credit Suisse为您设想周全让您满意如意UPS. On time, every time. UPS 快递UPS 准时的典范Every time a good time . McDonald ;麦当劳秒秒钟钟欢聚欢笑We care to provide service above and beyond the call of duty. UPS 快递殷勤有加风雨不改Begin your own tradition. Patek Philippe Gene

7、ve 百达翡丽代代相传由你开始Challenge the Limits. SAMUNG 挑战极限.Winning the hearts Of the World Air France 法国航空公司赢取天下心Hand in Hand , Future in Your Hand 太平人寿伴你同行 齐握未来The Relentless Pursuit Of Perfection. Lexus automobile 专注完美,近乎苛求为你未来,做好现在Striving today for all your tomorrows 中银集团培育新一代,携手创未来Nurture the Young , Cre

8、ate the Future .香港小童群益会What can be imagined,can be realized .香港电讯只要有梦想,万事可成真We re Siemens . We can do that . Siemens西门子我们是西门子,我们能办到Life is a journey.Travel it well.United Airlines联合航空人生如旅程,应尽情游历Connecting People 科技以人为本NokiaThe Way AheadKCRC 九广铁路九铁动力拓新领域Quality Services for Quality康乐及文化事务署凝聚新动力文康展新资M

9、aBelle is Diamond MaBelle-jewelry 只由于您 更有价值Good to the last drop! 滴滴香浓,意犹未尽！雀巢咖啡A great way to fly Singapore Airlines- 新加坡航空新加坡航空,飞越万里,超越一切Trust us for lifeAmerican International Assurance 财务稳健 信守生straight talk smart deals East Asia Heller Ltd.- 东亚兴业公司直言实干满意方案Your Future Is Our Future HSBC-汇丰银行与您并肩

10、迈向明天Taking the lead in a Digital World SAMSUNG领先数码 超越永恒Prepare to want one Hyundai 汽车 众望所归,翘首以待We race, you win. Ford以实战经验,令你一路领先Anytime Global Express, Logistics & Mail TNT 快递效劳随时随地,准时无误Live with focus ford focus 汽车生活有焦点,才是真享受Focus on Life Olympus 相机人生难忘片断,永留记忆Continuing study is the key to rea

11、ching new heightsThe Open University of Hong Kong香港公开大学上进源于不断进修,进修完全握在你手.个人精心收集整理.word可编辑,欢送下载支持Exercises:美人鲜花,倾诉衷肠.花店广告Flowers by Interflora speak from the heart .一册在手,纵观全球?环球?杂志广告The Globe brings you the world in a single copy.让世界遍布声佳电器电器公司广告Our aim: Make a global hit-Shengjia AutoElectric.穿上双星鞋,潇

12、洒走世界鞋业广告Double stars takes you Afar.中华铅笔品质优良,书写润滑,美观大方铅笔广告Smooth and beautiful, Zhonghua high quality pencils.方便旅行,到达平安箱包广告Smooth trip, smooth arrival.人戴梅花,准时乐道手表广告Give the watch to all and to all a good time.鹤舞白沙,我心飞扬.Fly higher产品/公司宣传广告东环广场跨跃成功之都投资东二环路天时投资良机：北京现时高档写字楼供不应求,近两年写字楼租金升幅高达75%,投资回报十分可观.

13、首期特惠：一期仅付楼价一成,便可拥有京城甲级物业.银行贷款：中国建设银行提供按揭. 地利黄金地段：屹立于东二环路核心地段,毗邻保利大厦、港澳中央等知名商厦,占尽地利.交通便捷：北京地铁上盖物业,信步可达东四十条和东直门地铁站口,公共电汽车纵横交错,紧邻机场高速公路入口处,前往各处方便快捷.人和设施齐全：四万平方米超大商场,特大停车库,附设保龄球馆、游泳池、多间迷你影院、多家中西餐厅、健身中央、桑拿美容、卡拉 OK、金融机构、邮政部门等不能尽数.智慧型写字楼：面积 139-3580平方米,分割灵活,自动化商务设施及保安、消防限制 系统、中央空调.豪华商住公寓：面积124-255平方米,多种户型设

14、计.33层建筑为北京东二环路沿线最高景观建筑物.专业治理：国际一流物业治理公司物业治理.East Loop PlazaLeap into success. Invest in Dong Er Huan RoadTHE BEST TIME TO INVESTGood Investment Opportunity :As there is a shortage of high-grade office building in Beijing , the rise in rent exceeded 75% in the previous two years . The returns of our

15、investment will be extremely attractiveSpecial Down-payment Terms : You Earl own a top grade property in Beijing for just 10% down个人精心收集整理.word可编辑,欢送下载支持payment.Bank Loans . ,Mortgages are provided by the China Construction Bank . THE BEST PLACE TO INVESTPrime Location : Situated at the center of Do

16、ng Er Huan Road , it is adjacent to many famous commercial buildings such as Poly Plaza and Hong Kong Macao Centre It can be easily accessed byConvenient Transportation : As a prestigious property located on the top 0f the MTR station 0fBeijing , it is near Dong SiShiTiao and DongZhi MenMTR stations

17、buses and also adjacent to the highwtoaythteh atirlpeoardtTHE BEST PROPERTY TO INVESTComplete facilities : 40,000 square meters of shopping arcade,large basement car park , bowling center,swim ruing pool , mini theaters,Chinese and Western restaurants, gymnasium , sauna bath, karaoke, financial institutions and post office .Intelligent Office Building : areas ranging from 1393 , 580 square meters with flexible partitions , office automation facilities , security and fire-control system, and central air-conditioningLuxury Commercial/Residential Ap