UnitaCorporateCulture实用教案

1、第1页/共17页第一页，共18页。Objectives1. To enable students to talk about company culture.2. To practise reading for specific information.第2页/共17页第二页，共18页。Task and Plan 第3页/共17页第三页，共18页。uWarming-up exercises:1.What is culture? 2.Choose the four factors below which you think are the most important in creating a

2、 culture.Climate, institutions, ideas and beliefs, cuisine, language arts, religion, geography, social customs and traditions, historical events, ceremonies and festivals.第4页/共17页第四页，共18页。 Three main categories in general:1.Material Culture1.Material Culture ( (物质物质(wzh)(wzh)文化文化) )3.Mental Culture3

3、.Mental Culture( (心理心理(xnl)(xnl)文化文化) )2.Institutional 2.Institutional CultureCulture ( (制度制度(zhd)(zhd)文化文化) )Culture文文 化化Language & Culture. Copyright (C) 2011 by Wei Jianhua. All Rights Reserved人类创造的物质文明人类创造的物质文明, 指一切指一切可见可见可感的物质和精神的产品可感的物质和精神的产品。E.g. 饮饮食文化食文化, 服饰文化服饰文化, 建筑文化建筑文化,戏曲文戏曲文化化,等等。等

4、等。社会制度社会制度,宗教制度宗教制度,生产制度生产制度, 教育制度教育制度,劳劳动管理分配制度动管理分配制度,家庭制度家庭制度,亲属关系亲属关系,礼仪礼仪习俗习俗, 行为方式等行为方式等社会规约及与它们有关社会规约及与它们有关的各种理论的各种理论。（也称（也称观念文化观念文化）思维方式）思维方式, 思维习惯思维习惯,价值观念价值观念,审美情趣审美情趣,信仰信仰, 心态等。心态等。第5页/共17页第五页，共18页。uWarming-up exercises:1.What is culture? 2.Choose the four factors below which you think ar

5、e the most important in creating a culture.Climate, institutions, ideas and beliefs, cuisine, language arts, religion, geography, social customs and traditions, historical events, ceremonies and festivals.第6页/共17页第六页，共18页。2.Do you think cultures are becoming more alike? Is this a good or bad thing?

6、For example, think about:improved communicationscheap foreign travelglobal business.trading groups ( EU, ASEAN, etc. )3. How important are the following things when doing business in your country? Are they: a) important, b) not important, or c) best avoided?Exchanging business cardsShaking handsKiss

7、ingSocializing with contactsSmall talk before meetingsAccepting interruptionUsing first namesFormality (how your dress, how you talk to colleagues, what names you use, etc.)PunctualityHumourGiving presentsBeing direct (saying exactly what you think)Association of Southeast Asian Nations 东南亚国家联盟(东盟,

8、由菲律宾、印度尼西亚、泰国、新加坡、马来西亚(m li x y)五国组成)第7页/共17页第七页，共18页。4.What shapes a companys culture?5.Mission statement.6.It clearly explains a companys goals and focus. The fact that a company has a formal mission statement suggests it is organized and keen on promoting a cohesive attitude within the staff (提倡员

9、工凝聚力). The fact that the mission statement needs to be explicit may suggest there is some diversity of attitudes within the staff.7.Organizational hierarchy8.can show how traditional a company is, whether power is centralized and the extent to which employees are empowered.9.Company building10.can r

10、eflect attitudes to hierarchy and relative importance of staff, e.g. through impressive offices（豪华气派的办公室）, separate floors or separate dining room for senior staff（高层(o cn)管理人员专用餐厅）.11.Dress code12.can influence or reflect the degree of formality in a company.第8页/共17页第八页，共18页。uReading on page 90uExp

11、lanation of the text:uIKEA has a strong and living corporate culture.uIKEA: 由瑞典人Ingvar Kamprad1943年创立(chungl)的“宜家家居公司”uCorporate culture: or company culture, refers to in general the values, ideas and tradition formed and shared by all the staff within a company.uOur culture and business idea are th

12、e cornerstone of our operation.uCornerstone: a stone set at one of the bottom corners of a building, often put in place at a special ceremony (基石，touchstone)第9页/共17页第九页，共18页。3)A feeling of belonging: 归属感4)Our corporate culture is based on shared values: a simple and optimistic lifestyle, a natural w

13、ay of working and being together, without imposing exaggerated respect and complicated regulations.5)(我们的公司文化基于共同(gngtng)的价值观，即真诚乐观的生活方式与自然和谐的共事相处关系。这里既不强求人与人之间毕恭毕敬，也没有烦琐复杂的清规戒律。)6), as seen in the unpretentious way we associate with each other.7)Unpretentious: not showing signs of wealth, size, imp

14、ortance, etc., or not wishing to do so.(谦虚的）8)（这一点可以从人与人之间坦诚自然的关系上体现出来。)第10页/共17页第十页，共18页。6)But we also want people who can cut across our organization, who are strong enough to question, renew and change.7)cut across: to be opposed to：与相反，向挑战; 超越8)但与此同时，我们也需要能力出众的人，敢于向公司挑战、质疑(zhy)、更新和改变我们的文化。9)To s

15、ee the person behind the professional.10)The person refers to such common features as demands, personalities, character and so on.11)（看到隐藏在专业技术人员身份后面普通人的一面）12)Battles are seldom won at the desk. They are won out in the real world.13)（商战很少在办公桌上打赢，而是要在现实世界中一决胜负。）第11页/共17页第十一页，共18页。2.Read the text agai

16、n and describe the content of IKEAs company values, company policies and staff profile.3.Company values: simplicity (直率(zhshui), humility (谦卑), thrift (节俭), responsibility, enthusiasm, flexibility, openness.4.Company policies: 5.absence of status symbols (e.g. no first-class hotels, directors dining

17、 rooms or flashy cars ), 6.r e c r u i t m e n t o f p e o p l e w h o s h a r e t h e companys ernal promotion8.listening to and encouraging new ideas and initiatives 9.managers being involved in details.第12页/共17页第十二页，共18页。vStaff profile:1) People share IKEAs basic values and are also st

18、rong enough to question and change things if necessary. 2) P e o p l e a r e b o t h i n t e r n a l l y promoted and recruited from outside. 3) P e o p l e h a v e a s e n s e o f responsibility and can follow things up. 4) Managers need to be willing to be involved in details.第13页/共17页第十三页，共18页。3.

19、Comparing with the main points of IKEAs culture, can you show some weaknesses of a Chinese company?4.Centralized power：中央集权5.Impose exaggerated respect and complicated regulations (强求人与人之间毕恭毕敬(b gng b jng)、设立种种烦琐复杂的清规戒律)6.Pretentious way staff associate with each other (员工之间关系虚伪)7.Inflexible way of working (工作方式死板)8.Neglect of customer needs9.High administration costs第14页/共17页第十四页，共18页。4.What can be done to promote a companys culture?1)Encourage team spirit2)Care for people and the environment3)Be true to customers4)Hold special training sessions for its staff5)Offer a relaxed, op