中级阅读-阅读3

1、中级阅读-阅读3(总分：45.00，做题时间：90分钟)一、Test 1 Read the text below about the stages of advertis ing strategy. Choose the best word or phrase to fill each gap fromA, B, C or D on the oppositepage. For each questi on, mark one letter(A, B, C or D)on your An swer Sheet.(总题数：1,分数：15.00)Stages of Advertising Strat

2、egyAs a business begins, one of the major goals of advertising must be to develop awareness of the business and its products. Once the business' reputation is established and its products are positioned within the market, the (19) of resources used for advertising will decrease as the consumer d

3、evelops a kind of (20) to the product. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on (21) of the product or service.Essential

4、to this rather abstract process is the development of a positioning statement. A positioning statement explains how a company's product (or service) is (22) from those of key competitors. With this statement, the business owner (23) intellectual objectives into concrete plans. In addition, this

5、statement acts as the (24) for the development of a selling proposal, which is (25) of the elements that will (26) up the advertising message's "copy platform". This platform delineates the image, copy,and art work that the business owner believes willsell theproduct.With these concret

6、e objectives, the following elements of the advertising strategy need to beconsidered. (27) audience, product concept, communication media, and advertising message. These elements are at the core of an advertising strategy, and are often (28) to as the "creative mix." Again, what most adve

7、rtisers (29)from the beginning is clear planning and flexibility. And (30)to these aims is creativity and the ability to adapt to new market trends. A (31) advertising strategy often leads to a loss of market share. Therefore, the core elements of the advertising strategy need to mix in a way that a

8、llows the message to envelope the target consumer, providing (32) opportunities for this consumer to become (33) with the advertising message.(分数：15.00 )(1) .A sum B total C amount D volume(分数：1.00 )A.B.C. VD.解析：解析 此题考查的是近义词辨析。amount"数量”，the amount of resources used foradvertising"可用于广告宣传的

9、资源数量”。干扰项解析sum "总数，金额”；total "合计，总计”；volume "量，体积”。(2) .A curiosity B interest C ignorance D loyalty(分数：1.00 )A.B.C.D. V解析：解析 此题考查的是对上下文的理解及四个选项的含义。后一句指明“这一建立起来并逐步增长的 客户基础将会帮助公司”，customer base “客户基础”，此乃该题的语境线索，由此可推断出“逐渐 发展成一种客户忠诚度”。 loyalty “忠诚，忠心”； customer loyalty “客户忠诚度”。 干扰项解析 cur

10、iosity “好奇”； interest “兴趣”； ignorance “无知”。(3) .A behalf B basis C base D cost (分数： 1.00 )A. VB.C.D.解析：解析此题考查的是固定短语搭配。 on behalf of “代表 , both through its purchasing actions and its testimonials on behalf of the product or service“通过购买行为以及向他人推荐 产品或服务”干扰项解析on a basis of “以为基础”；base"底部，根基，基础；以为基地

11、”， be based on以为基础；cost “费用、成本、代价”，at a cost of“花费了， at the cost of “以为代价”。(4) .A protected B differentiated C discriminated D separated(分数： 1.00 )A.B. VC.D.“品牌定位”；此句意为：品牌定“区分”。separate “分离”。语义与上下文解析： 解析 此题考查的是四个选项的含义。 positioning statement 位解释了公司的产品如何与其他竞争品牌的产品相区分。 differentiate 干扰项解析 protect “保护”；

12、 discriminate “歧视，区别待遇”； 不符。分数： 1.00 )(5) .A puts B keeps C turns D takesA.B.C. VD.解析：解析此题考查的是动词短语的搭配。o “将转化为”；turns intellectualobjectives into concrete plans“将理性目标转化成具体计划”。干扰项解析o “把放入”；其他动词不与into搭配使用。(6) .A ground B fundamental C root D foundation(分数： 1.00 )A.B.C.D. V解析： 解析 此题考查的是近义

13、词辨析。 foundation “基础”，此句意为：这一定位成为制订销售计划的 基础。 干扰项解析 ground “地面”； root “根本”； fundamental “基本原则，基本原理”。(7) .A comprised B composed C consisted D made (分数： 1.00 )A.B. VC.D.解析：解析此题考查的是近义词辨析。be composed of “由组成"。此句意为：销售计划包含了组成广告讯息的“文案规范 (copy platform) ”的因素。干扰项解析comprise “包含，由组成”，故此处无需用被动语态；consist of

14、"由组成"，此处无需用被动语态；be made of "用造成”。(8) .A make B turn C show D face(分数： 1.00 )A. VB.C.D.解析：解析此题考查的是动词短语搭配。make up "组成”。干扰项解析turn up"出现”；show up “揭露，露出”；face up to "(鼓起勇气)面对”。(9) .A aim B target C objective D goal(分数： 1.00)A.B. VC.D.解析： 解析 此题考查的是近义词辨析。 target audience “目标受

15、众”，属习惯用法。干扰项解析aim "目标，瞄准”；objective "目标，目的”；goal目的，目标”。(10) .A mentioned B described C referred D pointed(分数： 1.00)A.B.C. VD.解析：解析此题考查的是动词与介词的搭配。refer to “提到，谈到”，are often referred to as the creative mix 意为“经常作为创意组合'被提及”。 干扰项解析 mention “提及”，及物动词； describe “描述”，及物动词。(11) .A focus B stre

16、ss C direct D point(分数： 1.00)A.B. VC.D.解析： 解析 此题考查的是四个选项的含义。 what most advertisers stress from the beginning“大多数广告客户从一开始就强调的是”。stress “强调，着重”，及物动词。 干扰项解析 focus “聚焦，注视，集中”， focus on sth. ； direct “指导”； point “指向，表明”。(12) .A way B approach C path D key(分数： 1.00 )A.B.C.D. V解析： 解析 此题考查的是四个选项的含义。 key to

17、these aims “达成这些目标的关键”。干扰项解析way to do sth. “做的方法”；approach to “的方法”；path of “的途径”。(13) .A rigid B dull C grim D tough(分数： 1.00)A. VB.C.D.解析： 解析 此题考查的是四个选项的含义及对上下文的理解。前一句指出广告策略应适应新趋势，此处 用 rigid 指一成不变的广告策略会导致市场份额的损失。 rigid “刚性的，僵化的”。干扰项解析dull“迟钝的，无趣的”；grim “严酷的”；tough “强硬的”。(14) .A ample B much C lots

18、 D high(分数：1.00 )A. VB.C.D.解析：解析此题考查的是四个选项的含义。ample"充足的”， providing ample opportunity for this consumer "给客户提供充足的机会”。干扰项解析much修饰不可数名词，但此处opportunity 为复数形式，是可数名词；lots后面缺少了 of ； high 一般不用于修饰 opportunity 。(15) .A accepted B acquired C acquainted D acknowledged(分数：1.00 )A.B.C. VD.解析：解析此题考查的是四个

19、选项的含义。acquaint “使熟知”，becomeacquainted with “熟悉”。干扰项解析accept "接受”；acquire “获得，学到”；acknowledge “承认，报偿”。二、Test 2 Read the text below about the man ageme nt for global bus in ess. Choose the best word or phrase to fill each gap fromA, B, C or D on the oppositepage. For each questi on, mark one lett

20、er(A, B, C or D) on your An swer Sheet.(总题数：1,分数：15.00)Management for Global BusinessIn the rapidly changing global economic and business landscape, the need for effective globalbusiness management has become even more important. For businesses to remain competitive, they must continually (19) to ta

21、p into the global markets and emerging world opportunities. Strategic business management in the present turbulent world economic conditions has to be more (20) as technology, production and consumption (21) are changing by the day. In this context, globalbusiness management can be (22) as the funda

22、mental principles and practices of conducting global business activities the proper evaluation of international business opportunities and the optimum (23) of resources so as to (24) the individual business objectives in a global environmentIt is (25) with large national companies attempting to make

23、 it big on the global stage. Domestic businesses in an attempt to become multinational or transnational corporations face numerous (26) which can be duly (27) by global business management. In the (28) of globalizationand a rapidlyintegrated world in (29) of tastes, preferences and even culture, the

24、 organizational andgeographical (30) of global or multinational companies are getting even more pronounced. The idea of change to effectively conduct the global business of the company in far flung areas of the world and to evaluate the business opportunities in remote cornersof the globe has to be

25、dealtwith in (31) with the new sociological, political and economic trends that (32) almost daily onthe international front. Some of the burning (33) in the aspect of global business management include international trade, global human-resource management, global investment and global finance.(分数：15

26、.00 )(1) .A evolve B involve C solve D resolve(分数：1.00 )A. VB.C.D.解析： 解析 此题考查的是动词的用法。 evolve “发展”： evolveto tap into the global markets步发展与国际市场接轨”。 干扰项解析 involve “包括，使陷于”； solve “解决”； resolve “决心，解决”。(2) .A adequate B ample C competent D proactive (分数： 1.00 )A.B.C.D. V解析： 解析 此题考查的是对句意的理解。此句意为：随着技术、生

27、产和消费模式的日新月异，在当前的 经济形势下，企业战略管理应该更具有主动性。 proactive “主动的，先发制人的”。干扰项解析adequate “充足的”；ample足够的”；competent “胜任的”。(3) .A patterns B designs C supplies D structures(分数： 1.00 )A. VB.C.D.解析： 解析 此题考查的是固定搭配。 consumption pattern “消费模式”。 干扰项解析 design “设计”； supply “供给”； structure “结构”。(4) .A prepared B found C nee

28、ded D defined(分数： 1.00 )A.B.C.D. V解析：解析 此题考查的是四个选项的含义。 define “下定义”。 此句大意为： 全球企业管理可被定义为： 进行国际业务操作，适当评估国际商机及为在国际范围内达成个体企业目标进行适当的资源配置的基本原 则和惯例。干扰项解析prepare "准备”；find "找到”；need "需要”。(5) .A application B allocation C approval D absence(分数： 1.00 )A.B. VC.D.解析： 解析 此题考查的是四个选项的含义。 allocation

29、“配置，安置”； allocation of resource “ 源配置”。 干扰项解析 application “应用”； approval “赞成，准许”； absence' 缺席”。(6) .A command B detain C attain D demand (分数： 1.00 )A.B.C. VD.解析： 解析 此题考查的是四个选项的含义。 attain “达到，获得”； attain objectives “达到目标”干扰项解析command"命令”；detain “留住，拘留”；demand"命令”。(7) .A occupied B assoc

30、iated C demanded D engaged (分数： 1.00 )A.B. VC.D.解析： 解析 此题考查的是动词与介词的固定搭配。 这与致力于在国际环境中做大的大型国内公司有关。 干扰项解析 be occupied with “从事于，忙于”；(8) .A requirements B requests C concerns D conflictsA.be associated with "与有关”；此句大意为:demand"要求”；be engaged in “从事于”。(分数: 1.00 )B.C. 7D.解析: 解析 此题考查的是四个选项的含义。 con

31、cern “利害关系，关注” ；此句大意为:致力于成为多 国公司或跨国公司的国内企业要关注很多问题，而这些正是全球企业管理致力解决的。 干扰项解析 requirement “需求，要求”； request “请求，要求”； conflict “斗争”。(9) .A overviewed B addressed C involved D tackled(分数: 1.00 )A.B. 7C.D.解析：解析此题考查的是四个选项的含义。address “从事，忙于”；address oneself to sth. "忙 于某事”。 干扰项解析 involve “忙于，从事于”； overvi

32、ew “概览，纵观”； tackle “解决”。(10) .A form B light C move D wake (分数： 1.00 )A.B.C.D. 7解析：解析此题考查的是固定搭配。in the wake of“紧跟后，随着而来”。此句意为：全球化成为趋势，整个世界在品位、偏好甚至文化方面都在迅速一体化，随之而来的，却是全球公司或跨国公 司机构及地理上的复杂性愈加显著。干扰项解析in the form of“以的形式”；in the light of“按照，根据”。(11) .A expressions B descriptions C terms D states(分数： 1.00

33、 )A.B.C. 7D.解析：解析此题考查的是固定搭配。in terms of“根据，按照，在方面”。 干扰项解析 expression “表达，表情”； description “描述”； state “状态”。(12) .A communication B complexity C combination D complex(分数： 1.00 )A.B. 7C.D.解析： 解析 此题考查的是四个选项的含义。 complexity “复杂性”。干扰项解析communication “沟通”；combination “结合，联合”；complex “联合体”。(13) .A collabora

34、tion B correspondence C cooperating D commission(分数： 1.00 )A. 7B.C.D.解析：解析此题考查的是固定搭配。in collaboration with "与合作”。干扰项解析correspondence "通信”，in correspondence with "与一致，有通信联系”；cooperating "合作”；commission "佣金”。(14) .A discover B convey C emerge D display(分数：1.00 )A.B.C. VD.解析：解析

35、此题考查的是四个选项的含义。emerge"涌现，出现”，trends that emerge almost dailyon the international front"几乎每天涌现在国际前沿的潮流和趋势”。干扰项解析discover"发现”；convey "传达”；display “陈列，展示”。(15) .A events B affairs C facts D issues(分数：1.00 )A.B.C.D. V解析：解析此题考查的是四个选项的含义。issue “话题，问题”，此句大意为：一些有关全球企业管 理的热点话题包括国际贸易、国际人力资源

36、管理、全球投资及全球融资。干扰项解析event “事件，事变”；affair“事务，事件”；fact “事实”。三、Test 3 Read the text below about the Boliari Limited. Choose the best word or phrase to fill each gap fromA, B, C or D on the oppositepage. For each questi on, mark one letter(A, B, C or D) on your An swer Sheet.(总题数：1,分数：15.00)Business Chall

37、engeIn 1994, the Boliari Limited, the holding company for Piccadilly Supermarkets, was founded The first supermarket was established the following year in Varna, a resort town on the Black Sea coast. Subsequent growth has been (19) By mid 2006 Piccadilly operated six supermarkets in Varna and two in

38、 the Bulgarian capital Sofia, together with six separate (20) format "Mambo" convenience stores. Plans are in (21) for expansion across Bulgaria with another two stores due to open shortly in different towns in the country.Piccadilly's size and growth make it a significant (22) in the

39、local economy and the company intends to be the leading supermarket in Bulgaria. Its (23) is on quality and it seeks to offer a wide range of goods in an attractive shopping environment (to provide shopping experience). The company's (24) is "load high spirits" and the aim is to (25) t

40、he high level of service achieved throughout the chain.The average age of the staff is under 30 and the company (26) the recruitment of young people and students over 50% of the current workforce are (27) in some form of university or college studies. Bulgarian higher education allows students to st

41、udy for a (28) number of hours in the day and to live at home. Inevitably this (29) to recruitment produces some challenges: for some of the staff it is their first real job and some of them face difficulties adapting to a pattern of (30) work. Some have the option of seeking parental support for th

42、eir studies, so attrition rates can be high, especially in the early stages. Moreover the company has a (31) of growing its management from within so the management staff have not always gained the breadth of (32)that comeswith a mature workforce. Set against this the staffs are intelligent and many

43、are willingto commit if the organization treats them fairly and offers them (33) opportunities.(分数：15.00 )(1) .A swift B fast C rapid D quick(分数：1.00 )A.B.C. VD.解析：解析此题考查的是近义词辨析。rapid “迅速的”，只表示运动着的物体或事物的本身状况，并不涉及单位时间内所越过的距离。如：rapid work ，rapid current ， rapid progress 。干扰项解析swift “迅速的，敏捷的”，强调动作的敏捷性；

44、fast “快速的”，强调速度快，fast和rapid 虽然有时可以互换使用，但它们有差异，fast强调物体进行相对运动，如a fast house, a fast trainquick “快的”，强调动作之快，表示事情发生得快，占用的时间少，也不涉及速度。(2) .A longer B farther C more D smaller(分数：1.00)A.B.C.D. V解析：解析此题考查的是对上下文的理解。前一句提到supermarket，后一句提到convenience stores便利店，八家超市，连同六家规模稍小的便利店，故选Do干扰项解析longer ，farther均不符合题意。

45、“数字 +more+名词”结构意为“再多”，此句不含此意思，故more也不合适。(3) .A post B way C form D hand(分数：1.00 )A.B.C.D. V解析：解析此题考查的是固定搭配。句子大意是：扩张计划正在准备中。只有in hand是“在手头，在进行中”的含义，故选 Do干扰项解析与hand相关的短语还有：at hand "在手边，在附近，即将到来”；by hand "用手，手工”； off h and "立刻，无准备地”。(4) .A strength B force C team D party(分数：1.00 )A.B. VC

46、.D.解析：解析此题考查的是四个选项的含义。此句大意为：Piccadilly的规模和增长是当地经济的一支重要力量，而且这家公司准备成为保加利亚超市领域的领头羊。force “力量”符合题意。干扰项解析strength “力量”；team "队伍”；party “党派，团体”。(5) .A analysis B basis C emphasis D crisis(分数：1.00 )A.B.C. VD.解析：解析此题考查的是名词与介词的固定搭配。emphasis与介词on连用，“强调，重视”；句意为：这家公司重视质量。干扰项解析analysis “分析”；basis “基础”；crisi

47、s “危机”。(6) .A belief B motto C idea D goal(分数：1.00 )C.D.解析： 解析 此题考查的是对上下文的理解及选项的含义。 load high spirits “充满激情”，此句意为： 公司的座右铭是“充满激情”，目标是在各个方面保持高水平的服务。 motto “座右铭”，符合题意。 干扰项解析 belief “信任，信仰”； idea “想法”； goal “目标”，与后一句的 aim 意思重复，故不适 当。(7) .A suspect B support C sustain D predict(分数： 1.00 )A.B.C. VD.解析： 解析 此题考查的是四个选项的含义。 “目标是在各个方面保持高水平的服务”， 只有 sustain “保 持，持续”符合题意，故选C。 干扰项解析 suspect “不疑，猜想”； support “支持，支撑”； predict “预测”。(8) .A means B helps C ups D targets(分数： 1.00 )A.B.C.D. V解析： 解析 此题考查的是四个选项的含