领导原理案例分析

1、Hunan University of TechnologyIMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTEDFOR ASSESSMENT WITHOUT COVERING SHEETS!BTEC HND PROGRAMME: Working with and Leading PeopleUnit No:14Unit Title: Working with and Leading PeopleAssignment No:1Assignment Title: Selection Process and Winning Team Building in

2、Tangrenshen Group* TO BE COMPLETED BY THE STUDENT:STUDENT NAME: ZHOU HAN ISSUE DATE: 17/10/2013 YEAR: 2013 SUBMISSION DATE AND TIME: 4:30 PM 19/11/2013* STUDENTS MUST SUBMIT HARD AND SOFT COPY OF EACH ASSIGNMENTHARD COPY SHOULD BE SUBMITTED TO Liu Tai Gang(THE ASSESSOR) AND SOFT COPYA ASSIGNMENT SHO

3、ULD BE E-MAILED TO THR FOLLOWING ADDRESS:390331747I am aware that plagiarism is a serious academic offence and certify that the contents of this assignment are my own work. Where I have referred to ideas other than my own I have acknowledged this with a referenced bibliography.All grades are subject

4、 to confirmation by the external verifierSTUDENT SIGNATURE:_ DATE: 19/11/2013 * FOR ASSESOR USE ONLY:ACTUAL SUBMISSION TIME AND DATE:_SIGNED:_1.TRS Company ProfileTangrenshen Group is the first key agricultural industrialization leading enterprise engaged in the internal management of pig industrial

5、 chain in China. Over years of development, TRS group have set up more than 40 branches nationwide. “TRS” and “Camel” brands are China well-known trademarks, and TRS meat and Camel feed are China famous brand products. MS piglets have been certified to America NSR and reached American level. The gro

6、up has been listed into Top 10 Enterprises among feed and meat sector and China Top 500 Manufacturing Enterprises.2. Job Status and RequirementsSales Director Recruitment time: 2013 10 2013 12 15 onlyJobs work outlined:Responsible for making sales planning and supervising the arrangements and implem

7、entation , communication with customers, maintenance the relationship with customer by service, dealing with the feedback from customers and develop the surveillance of marketing, guidance and assessment the work of subordinates . Develop sector norms , codes of conduct and reward systems . Requirem

8、ents: ( 1 ) The level of knowledge and education requirements Bachelor degree or above and graduated in chemical, electronic, mechanical , economic or marketing. He should master the knowledge of professional marketing and be familiar with the company's products and the dynamic and the situation

9、 of other industries,master knowledge of economic contract,computing and English.( 2 ) skill requirementsHave good interpersonal skills , communication skills and strong oral communication skills.Have keen observation on the market,master the English reading skills and comprehension skills.( 3 ) Wor

10、k ExperienceOutstanding performance by at least 1 year relevant work experience.Sales clerk: (c) Recruitment time: 2013 10 2013 12 15 onlyJobs work outlined:Actively complete sales target, signing the sales contract with customers and supervision contract fulfill on schedule. Problems in the process

11、 of selling to customers, help or contact the relevant departments to solve. Collect marketing information, customer comments, sales analysis and summary report. To maintain good long-term contact with the customers. Regional market research and sales plan, tracking the education industry trends, de

12、mand changes and the market competition pattern and carries on the analysis, research reports, forecasts the market dynamics to formulate strategies. Job requirements:Not limited to men and women; above of female height 160cm, above of male height 170cm. Physical health, psychological quality is str

13、ong, have hard-working spirit and ability to work under pressure.(1) the level of knowledge and education requirementsCollege degree or above, have the marketing and sales of professional knowledge, familiar with the dynamic company products and industry status; with knowledge economy contract, even

14、 the knowledge of english.(2) skill requirementsGood communication and interpersonal skills, communication skills, strong oral expression ability, familiar with the customer psychology. Have a keen market insight and market analysisData Analyst Recruitment time:2013 10 2013 12 15 onlyJobs work outli

15、ned: Responsible for the analysis of various kinds of data, and put forward solutions and marketing solutions for all kinds of problems; Keep rivals of professional data analysis and data collection, statistics, evaluation and analysis, and prepare the report; Organize customer data, analysis of cus

16、tomer attributes and consumer behavior; Analysis of customer buying habits of people, and make the related data analysis by buying habits. (1) knowledge and education level requirements Have college degree or above, have professional knowledge of marketing and market analysis ability. Timely follow

17、up the products of the company and the change of the industry situation, combined with statistical analysis to the research result, draw valid conclusions. (2) skill Requiring deep knowledge of computer application, has the excellent analysis ability. Accounting personnel Recruitment time:2013 10 20

18、13 12 15 onlyJobs work outlined: For enterprise managers to provide strategic, tactical, and daily business operations decision support service and performance management to their forecast and decision-making accounting information, pay attention to cost management and control. Grasp the timely supp

19、ly system, product life cycle cost method, target cost method, theory and methods of strategic management accounting, market, to customers, sales channels, market areas such as profitability analysis, to determine the marketing strategy; Under the precondition of guarantee company expected profit, h

20、ow to design new products, new product target cost control Suggestions, etc. (1) knowledge and education level requirements College degree or above, marketing, accounting, financial management and other professional graduate, intermediate accountant certificate is a plus. Understand the enterprise a

21、ccounting practice and master a certain marketing knowledge, and knowledge of the tax law and related economic policy. (2) skill Have some practical experience, and good organization and coordination ability. Familiar with all kinds of financial software and office software. Market investigators emp

22、loyed time：2013 10 2013 12 15 onlyJobs work outlined: Depending on market conditions in a timely manner to follow up the project survey of sales and price trends, and form a written report in a timely manner；analysis the statistics of market data and accurate, and can accurately judge the market tre

23、nds.Acquire the relevant macro-policies and the laws of information industry and regulations, and associated macro-policy analysis.Survey and feedback and satisfaction of consumer demand.( 1 ) the level of knowledge and education requirementsCollege education. Sales to master certain knowledge and a

24、ccounting knowledge , familiarity with the rules of the market psychology of customers , have strong market analysis skill can be targeted for research.( 2 ) skill requirementsThere is a strong sense of work and responsibility ; principled, hard-working ; have strong communication skills and organiz

25、ational skills.Production of scientific research personnel employed time：2013 10 2013 12 15 onlyJobs work outlined: according to market research and data analysis and sales staff to collect customer feedback, update product optimization. (1) knowledge and education level requirements College degree

26、or above. With production corresponding knowledge and skills. (2) skill Have a strong sense of responsibility, to work with the customer is responsible for the professional ethics; Have the ability to research and development products, improvement of products. Marketing planning consultancy employed

27、 time：2013 10 2013 12 15 onlyJobs work outlined: 1 , intended to assist the Ministry of overall sales promotional programs , implementation, supervision and implementation .2 , for the operation and requirements of different periods of market competition , implementation of programs and activities t

28、o develop all kinds of propaganda theme .3 , regular market research, maintain popular market dynamics grasp , creative planning to make recommendations and provide reference for managers .4 , the activities developed within the team .( 1 ) the level of knowledge and education requirementsCollege ed

29、ucation , economics or marketing planning class graduated more than two years of work experience in the same industry planning( 2 ) skill requirementsHave considerable market statistics and analysis capabilities, a solid marketing theory . Creative ability, good communication skills , strong writing

30、 skills .3 welfare and treatment Internship period: 1500-2500 yuan, according to different position salary after positive employment. Accommodation: internship nearby to provide collective dormitory, benefits the dining room. Graduated from legal rights, namely, sign labor contract, pay endowment, m

31、edical treatment, inductrial injury, unemployment, birth of the five insurance and housing accumulation fund, a staff of annual vacation with pay. 4 recruitment channels (1) the internal recruitment It's quick and inexpensive and no induction necessary.Career progression-internal promotion is ev

32、idence of the organization's willingness to develop people's careersIt will reduces the risk of employing the wrong person- selection can be made on the basis of known data.The employees will be familiar with the culture,structures,systems and procedures,objectives and other people in the or

33、ganisation, also can they act as a source of motivation and may be good for the general morale of the workforce(2) External recruitment It can provided wider poor of labor- may be necessary to restore manning levels, depleted by employee wastage and internal promotion policies.And it may be more sui

34、table especially if an organization is seeking specific skills and expertise not available internally. It can inject new blood into an enterprise. External recruits bring new ideas and different approaches to the job, gleaned from their experience working in other organizations. Internal recruitment

35、 has the characteristics of training for quick, inexpensive, and proved that the employee's work ability has gained the recognition of the enterprise, won the career development opportunities. Internal recruitment staff are more familiar with the organization's culture, structure, systems, p

36、rocedures, goals and other employees. This is a have morale booster recruitment channels, but also promote the phenomenon could cause unfair. Therefore, the tang dynasty god company decided to adopt the internal recruiting and combination of external recruitment. In the sales team's core positio

37、n and hire some internal expertise and practical experience of the staff, other members by external recruitment, bring new blood.In the channel of internal recruitment,management will determine who have opportunities for advancement, the existing staff of the nomination, but also allows employees th

38、rough recommendation to compete for vacant posts. Then according to the normal screening process, publicize the result of the last choice.In the channel of enterprise external recruitment,it will mainly pay for the advertising recruitment and campus recruitment.In newspapers, magazines and other pub

39、lications, radio and TV advertisements to attract recruiters. Can also be on the new platform for the recruitment advertisement, such as talent employment website, industry recruitment website, you can even use a new information dissemination media, such as weibo, micro letter, such as public commun

40、ication platform, release information communication. Advertisement, need to specify which nature and the background, job responsibilities and requirements, and the company will provide and cash compensation benefits, apply for contact way and company.As for campus recruitment, group can attend unive

41、rsities are fair. After qualifying examination, selection of manuscript, a pretty good student, again for an interview and a series of recruitment process. 5 Recruitment&Selection ProcessSubmit CV On the resume indicating the basic personal information, education, work seniority, and objective.

42、Personal circumstances need to conform to the requirements of the company's recruitment.Preliminary Test According to the professional suitability of candidates,get an individual rankings after receiving the CVs, sort applications intopossible,unsuitableandmarginal.Possible will be then be more

43、closely scrutinized, and a shortlist for interview drawn up.Reexamination Invite candidates for interviews,reinforce interviews with selection testing. Recruitment Officer will ask some questions, such about personal character：How are your communication skills？About working attitude,the awareness of

44、 career, the job description and the proposal and expectations to the company: What is your understanding of the sales team? What do you think of something to improve in the company? And so on.According to the candidates performance to grasp their situation. And through the observation, understandin

45、g the language and writing skills and personal qualities of the candidates. An interview is supplemented by some form of selection test. It should be representative, sensitive, valid and reliable. Personal tests includes EQ tests. As the employees in sales team, charisma is particularly important. E

46、xchanging emotionally and business rationally.Employed Hiring stage includes a probation period and formal employment period, including mount guard visit guidance, new staff working content. The purpose is to promote employees to understand the culture and values of enterprises, cultivate the attitu

47、de of employees. Meet the needs of them into the group process, new employees unrealistic elimination needs; Provide new employees need specific information. After 3 months of probation period, through observation of the company, to formally apply for the right person. Before you go to work, the com

48、pany will organize hire people collective medical, because the company must ensure that your health and the rights and interests of other employees of the company. During this period the company may be because of your disease and will you rejected, it embodies the company with the nature of discrimi

49、nation. Can reflect to the unions. After that, the company will pay, for you to buy social insurance, paid vacation a variety of problems, such as negotiation with you. Now a lot of enterprise with there exists the phenomenon of discrimination against women, if it is found that the proportion seriou

50、s imbalance between men and women, serious injustice to women, can reflect to the unions. Because there is no guarantee the laborers' right to know, the labor contract in both Chinese and English text does not agree, and so on a number of rights are violated. When signing employment agreement so

51、 you can ask a lawyer in next to assist. To ensure that their legitimate rights and interests shall be inviolable.From this information, we will ensure that TRS has a mature and strengthen the recruitment and selection strategy. All of the hiring process is legitimate, and TRS is there sex discrimin

52、ation in hiring. At the same time, the fair and effective recruitment and selection process of the equal opportunities policy will give the company have more opportunity to find potential employees.6 identify the mix of knowledge, skills and experience necessary for a team to fulfill its functionsTR

53、S is committed to industrial chain integration management of live pigs, after more than 20 years of entrepreneurship development, has formed a "variety improvement, safety of feed, healthy breeding, meat processing, brand monopoly" five big industry development pattern. Today, TRS is commi

54、tted to develop guangdong market, thus formed according to the sales team in the guangdong market development, sales target for 5 million. First with a low cost new investment in the lease in feed and meat products subsidiary of guangdong, and formed a new sales team for a large number of sales and

55、promotion work. Marketing concept that organization to achieve objectives is the key to correctly determine the needs and desires of the target market, guangdong market more effectively than competitors provide required to meet, so market research and data analysis is very important. Marketing is de

56、pend on the level of distribution channels to compare strong sales and promotion to the target customers, such as TV, newspaper advertising, network promotion, joint local famous media reports and interviews, the prices according to the market competition situation, such as lottery, lottery sales pr

57、omotion, promote the information communication with customers, cultivate customer loyalty to the enterprise. The salesman and promoters have higher requirements. Need to pay attention to market segmentation and target market selection, distributing researchers working with farmers, attaches great im

58、portance to the scientific research and product research and development, to provide quality assurance commitment, so the sales team consists of production staff is necessary.Marketing channels, using the hierarchy distribution network for level 4, with large supermarket retailers such as long-term cooperation; Practice the regional exclusive distribution and establish the camels feed and meat products stores. Sent a large number of marketing staff to market development and maintenance, to help dealers develop customer resou