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1、General Information on the Tool of BLUE OCEAN DASHBOARDHOW MUCH?· Free online (open innovation): :/businessmodels.ning · Otherwise, contact Dr. Rod King: rodkuhnkingHOW?· “Where currently are you (in the industry?)”· “Where do you want to go?”· “How will you get to the Blue
2、Ocean? What strategy and business model?”WHEN?· Starting a business (from idea stage)· Generating more revenue· Further reducing cost· Facing competition in the Red Ocean· For uncontested customer experience BLUE OCEAN DASHBOARD: A Simpler and More Profitable Way to Manage S
3、trategies and Business ModelsWHY?· One-Page Business Management· Simpler; Faster; Free; Holistic· Integrated approach to managing value (supply) chain, strategy, performance, and business modelWHERE?· Online: :/businessmodels.ning · Talks; Seminars· Workshops; Training&
4、#183; ConsultingWHO?· Business executives; managers· Business planners; strategic planners· Small, medium, and large enterprises· Practitioners of Blue Ocean Strategy· Practitioners of Balanced ScorecardWHAT?The Blue Ocean-Performance Dashboard is a tool that seamlessly inte
5、grates the three most powerful tools for business management: Value (Supply) Chain; Blue Ocean Strategy; Balanced ScorecardWHAT NEXT?· iPhone application for the Blue Ocean-Performance Dashboard· Software/social network for Blue Ocean-Performance Dashboard · Partners for Collaborative
6、 ProjectsBOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning HOW MUCH?HOW?WHEN?QUESTION-TAGS FOR:WHY?WHERE?WHO?WHAT?WHAT NEXT?BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Company Overvi
7、ew of .Date: .Author(s): .Ref.: .VISIONMAIN GOAL/OBJECTIVE/STRATEGYCUSTOMER BENEFITS/EXPERIENCECOMPANY OVERVIEW OF:CUSTOMER VALUE PROPOSITIONPRODUCTS/SERVICESINDUSTRY/BUSINESS· Industry:· Niche:· Model:COMPANY BACKGROUND· Location:· Founder(s):· Revenue:· No. of Di
8、rect Competitors:MISSIONBOBM8A. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Fractal Market Segmentation of .BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning IDEAL BLUE OCEAN (FINAL RESULT)
9、Blue Ocean Map (“One-Page Blue Ocean Strategy” for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy)BOBM1.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning (Uncontested Market Space or New Category)RevenueRed Ocean Strategy
10、 Blue Ocean StrategyRED OCEAN (+): DELIGHT(-): PAIN No. of CompetitorsBLUE OCEANHighly differentiated and premium-priced/free business modelLowly differentiated and low-cost business model Blue Ocean Dashboard for .Date: .Name of Product/Service/Facility: . Functionality: .Customer Value Proposition
11、: . Business/Industry: .Goal/Objective: .BUSINESS SYSTEM (“SEMPORCE”) ELEMENTSDescriptionof Best Current/ Future ResourcesPerformance Objectives: 20Blue Ocean Actions (Tactics/Customer Experience Quotient)Initiatives/ProjectsCost: -($)Revenue: +($)Other CriteriaRaise(+)Create(+)Reduce(-)Eliminate(-)
12、OtherS: Suppliers/MaterialsE: Employees/Know-ledge Assets/CultureM: Machinery/Equipment/FacilityP: Processes/ActivitiesO: Outputs- Product- ServiceR: Retailers/Distributors/ChannelsC: Customers/ConsumersE: Environment- Competitors- Non-customers- Partners- Investors- Community/Gov.BUSINESS MODEL:(Ho
13、w does the organization work to deliver its value proposition to customers?)BUSINESS EXPERIENCE QUOTIENTIDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and uncontested business model as well as make the competition irrelevant?)Blue Ocean ProgramROI (%):BOBM5.1. Blue Ocean
14、-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.32. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ni
15、ng BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM8.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking &
16、; :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Template for 4 Perspectives and Questions for Balancing a Blue
17、 Ocean DashboardCUSTOMER PERSPECTIVE· How will customers experience the greatest delight and least pain? 4 PERSPECTIVES AND QUESTIONS FOR BALANCING A BLUE OCEAN DASHBOARDEMPLOYEE PERSPECTIVE· What attributes, skills, resources, and outputs should employees have in order to sustain a workfl
18、ow and culture that deliver extraordinary value to customers and investors?INVESTOR PERSPECTIVE· How will the business make more money (extraordinary profit)?PROCESS PERSPECTIVE· What processes and strategies will generate extraordinary profit as well as deliver the organizations value pro
19、position to customers/consumers?TOMCAT (Trade-Off Matrix of Customer Aspirations And Troubles): How to Quickly Organize and Document Blue Ocean-Business Models as well as Determine (Non-)Customer Trade-offs, Value Propositions, Business Opportunities, Strategies, and Design/Brainstorming Objectives
20、Customers Intent/Job: . (Non-)Customers/Industry: .Focus of (Non-)Customer: Product/Service/Facility; Purchase/Delivery/Usage/Supplements/Maintenance/DisposalBreakthrough Question: HOW TO MAKE (THE PRODUCT/ENTERPRISE/INDUSTRY OF) . IRRELEVANT?(Non-)Customer Needs (-)12345678910(+) Reduce/Eliminate(R
21、elative to Industry Standard)Raise/CreateCostMainten-ance/ UpgradeTime (Delivery/ Aging)Defects/ Complaints/ WasteWeight/Size/ToolEffort/ Friction/EnergyStaff Depend-encyComplexity/ Information OverloadRigidity/ Inaccess-ibilityPain/Barriers/ Pollution1Value/Functionality2Quality/Automation3Performa
22、nce/Productivity4Differentiation/Novelty/Uniqueness/Form/Fractality5Speed/Agility6Aesthetics/Visual Appeal/Color7Ease of Use/Simplicity8Convenience of Use9Customer Service/Support10Fun/Entertainment/Adventure11Star Performers/Celebrities12Prestige/Legacy/Amenities13Wide Choice/Versatility14Hygiene/C
23、leanliness15Integration/Connectivity16Power/Strength/Wisdom17Accuracy/Reliability18Security/Safety/Health19Collaboration/Communication20Customization/PersonalizationBOBM7. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business M
24、odels. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3.
25、Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM8.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Template for Zoomable Blue Ocean DashboardR: RETAILERS/DISTRIBUTORS/ C
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