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1、2021/8/141articulate :tikjuleit口才好的 coherent kuhirnt 条理清楚的 eloquent elkwnt 有说服力的;雄辩的 fluentfocussed hesitant inhibited inhibitid拘谨的;羞怯的 lucid lju:sid明了易懂的 persuasive rambling 漫无边际;杂乱无章responsive sensitive succinct sksikt, ss- 简洁的;简明的 tongue-tied2021/8/142Vocabulary Exercise C: Use a prefix to form t

2、he opposites of these words from Exercise A. articulate coherent focused Inhibited responsivea)sensitiveinarticulateincoherentunfocusseduninhibited unresponsive insensitive 2021/8/143Vocabulary Common prefixes that form opposite meanings. dis disadvantage; dislike il illogical; illegal im impossible

3、; impolite in incomplete; incapable ir irregular; irresponsible mis mislead; misunderstand non nonsmoker; nonstop un unfair; uncomfortable2021/8/144Listening Communication is key. People have to _ what youre trying to tell them to do. They have to have a long-term _ in terms of their career _ . You

4、must make it clear, as a manger, what those _ are. _ is more important than written. People can talk to you on a _ basis. You actually encourage _, then and you actually get a _ and a _ with the individual.understand strategy development aims Verbal one-to-one rapportrelationshipconfidence Penny say

5、s it is not possible to be a good manager but a poor communicator. Complete this extract of what Penny goes on to say.2021/8/145 For each of the following sentences, choose the best reporting verb. Ill send you the revised figures by the end of the week. a) apologise b) warn c) promise2) Sorry about

6、 the delay. a) apologise b) remind c) suggest3) I could come in early tomorrow to speed things up a bit, if you like. a) admit b) promise c) offer4) Our after-sales service isnt always up to scratch (达到标准,情况良好), lets face it. a) suggest b) acknowledge c) advise5) Dont forget to bring the sales figur

7、es. a) remind b) deny c) insist2021/8/1466) If I were you, Id take a closer look at what our competitors are doing. a) advise b) insist c) promise7) Youll never clinch (达成协议) the deal if you procrastinate (拖延,耽搁). a) promise b) warn c) deny8) It wasnt me who sent you an infected file. a) apologise b

8、) deny c) suggest9) Weve got to launch our new BX2 model by the end of September, its crucial. a) offer b) insist c) acknowledge10) What about hiring more temporary staff? a) suggest b) offer c) promise 2021/8/147VocabularyExercise 1: Work in pairs and complete the statements with suitable marketing

9、 expressions from the box. Because of tight _ company profits could not be taken out of the country. Red tape and other examples of _ hinder (阻止) a companys entry into a market. The country is attractive to exporters (出口商) because it has enjoyed _ for the last 50 years. The purchasing behaviours of

10、consumers can be described as their _. The _ is improving leading to a rise in employment.1._ is a term used by economists to describe how wealth is shared in a country.monetary/currency regulationsgovernment bureaucracypolitical stabilitybuying habitseconomic situationIncome distribution2021/8/148R

11、eading New words Integration ,intirein Differentiate ,difrenieit Exorbitant igz:bitnt Chassis si (plural chassis siz) Cereal siril Conform knf:m Spectrum spektrm Compromise kmprmaiz Advent dvnt Accelerate kselreit Laboratory lbrtri Meld meld Module mdju:l Markedly ma:kidli Gauge eid Simultaneously s

12、aimlteinisli Sequentially sikwenli Premium pri:mim Chronometer krnmit Lifebuoy laifbi Antibacterial ,ntibktiril2021/8/149Reading New words Subsidise sbsidaiz gourmetumei Viagra vair; vi:r Ergonomic ,:unmik Whisk hwisk Forward-looking Vex veks Eliminate ilimineit Mount maunt Gloriously gl:risli Prosp

13、ect prspekt Daunting d:nti Bounty baunti Flexibly fleksbli Tackle tkl2021/8/1410Reading New expressions Single out Be content to/with Reward with Dead set Take off Gourmet umei meals Ergonomic ,:unmik chairs Garden allotments ltmnt Lay on Whisk sb. To do sth. Take-over bid Sever from Stay-put Issue

14、with 2021/8/1411Complete each sentences with the correct form of the word in bold. Sometimes you will need to use a negative form using a prefix (un-, dis-, de-).1. Satisfy Women are more _ with their jobs than men in many countries. Low pay and poor working conditions create _ workers. Small Europe

15、an countries are at the top of job _ league tables.2. Motivate What are the strongest _ factors in peoples lives? Workers become _ if they work long hours for low pay. What was your _ for becoming a salesperson?3. Fulfil Becoming Department Head was the _ of a lifelong ambition. He _ his role as man

16、ager very effectively. I feel _ in my job because I am not given enough responsibility.4. Inspire Jack Welch was an _ business leader who motivated employees. He has been an _ to the new members of staff. After an _ launch, the new model quickly failed.5. Frustrate You could see the _ building up in

17、 the workforce. I find talking to him _ because he never listens to anything I say.a) I felt so _ with their attitude that I decided to resign.satisfieddissatisfiedmotivatingsatisfactiondemotivatedmotivationfulfilmentfulfils/fulfilledfulfilledinspiringinspirationuninspiringfrustrationfrustratingfrus

18、trated2021/8/1412 Match these halves of sentences from newspaper extracts.1. Internet businesses2. We can reduce risk3. Trying to minimise risk4. It is impossible to 5. It is difficult to foresee the risks6. Actuariesktjuriz精算师, 保险计算员 calculate risk7. Its important to consider the a) risks involved

19、when sending staff to work in dangerous locations.b) in order to advise insurance companies.c) involved in setting up a new business.d) eliminate all risk when entering a new market.e) face increasing risks of running out of money.f) by spreading our lending to more businesses.g) is an important par

20、t of business strategy.2021/8/1413Pre-reading: New words Generate denreit Increasinglyinkri:sili Volatilevltail Consultancyknsltnsi Precipitateprisipitit, -teit Internal fraudfr:d Corruptionkrpn Exacerbateekssbeit, iz- Revealrivi:l Unprecedented,npresidntid Apprehension,prihenn Plethorapler Internat

21、ional sanctionss,knz Devaluation,di:vljuein Extortionikst:n Pollpul Consumer activismktivizm Foremostf:must Respondentrispndnt Sophisticatedsfistikeitid Staticsttik Incidence insidns2021/8/1414New words and expressions Extranetekstrnet Flexible fleksibl Ski gear i Liquidation ,likwidein Auction :kn

22、Brokerage brukrid Bidbid Traverse trvs, -v:s, trv:s, tr- Refer to Retirement benefits Expense reports Requisition,rekwizin Diskette disket Display racksrk Enlistinlist Freelancefri:l:ns Marketer m:kit Await weit Invoiceinvis Demographic ,demrfikdata2021/8/1415Case Study New Words Megastore mest: 售货种

23、类繁多而方式如同超级市场的商店 Expenditure ikspendit 支出,花费;经费,消费额 Exploiteksplit, iks- 开发,开拓;利用 Forthcomingf:kmi即将到来的 Outsource atss外包外包 Segment semnt, sement, sement 某一市场特定的产品某一市场特定的产品2021/8/14161) The internetwould not havetaken off so fast if peoplearenta bit technically minded.hadntwouldntwerent2) If everyoneo

24、wneda computer, the volume of e-commercewouldincrease rapidly.owncouldwould ownmightneed3) If I had beenyou, I wouldcontact an Internet consultancy.werewillwould beshould4) I wish all e-commerce companieshave toprove their value and reliability, somehow!had towill have to5) If the economic climateis

25、right, our e-commerce industrieswillflourish.wasmaywere6) Suppose we allwill abandonold ways of doing business, what do you thinkwould happen?abandonwill2021/8/1417ReadingNew wordsReadingNew words resolu;on,rez resolu;on,rezlu:lu:n infiltrateinfiltreitn infiltrateinfiltreit nooknuk crannykr nooknuk

26、crannykr鎛鎛ii synergysin synergysind di culpritki culpritklpritlprit retribu;on,retribju: retribu;on,retribju:n confinekn confineknfainnfain albeit albeit:lbi:it demoralisedim:lbi:it demoralisedimr rlalzlalz disastrousdiz:str disastrousdiz:strs explicitiksplisits explicitiksplisit compensatek compensatekmpenseit catalystkmpenseit catalystk鎡鎡listlist2021/8/1418ReadingNew wordsReadingNew words delightd

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