家乐福JBP达成及新背景下的客户管理

1、June 2009Carrefour China1Team Organization Project Step 1-2-3June，2009June 2009Carrefour China2家乐福中国家乐福中国TOP 1项目介绍项目介绍 More sales with lower shortage levels 减少缺货从而提高销售减少缺货从而提高销售Identification of shortages on sales area before they happen预见潜在的缺货预见潜在的缺货Better order scheduling更好地订货更好地订货 Human 人事方面人事方面R

2、espect of the new labor law遵守新劳动法遵守新劳动法Higher level of employees satisfaction提高员工满意度提高员工满意度Ensure the implementation of the GZ task force recommendations确保广州项目的顺利实施确保广州项目的顺利实施Lower costs through better Productivity 提高工作效率从而降低成本提高工作效率从而降低成本Capacity to reduce loss 减少损耗减少损耗China Carrefour Group want to

3、 get :June 2009Carrefour China3Front office teams / Sales area前台前台/ /卖场卖场Back office teams / Storage area后台后台/ /库房库房前台员工禁止入库房促销员禁止入库房库房小组禁止入卖场周盘小组可以入卖场和库房Storage Team staffCYC Team staffCommercial StaffPromoter门店的营运人员分为二组,一组负责卖场,另一组负责库房In 2006，Carrefour Implement TOP step1June 2009Carrefour China4Th

4、e Responsiblity of Front and Back Office前后台职责Front Office前台Back Office后台Scan: 5:00pm-8:00pm 扫描扫描:下午下午5:00-8:00Replenish:7:00pm-10:00pm补货补货:晚晚7:00-10:006:00pm-9:00pm备货备货:晚晚6:00-9:00 Front office in charge of scanning & replenishment in sales area. 前台负责卖场的扫描和补货工作 Back office in charge to prepare t

5、he goods in the storage. 后台负责库房的备货工作June 2009Carrefour China5Human Structure BOM 后台经理后台经理“保姆保姆”Grocery杂货杂货1011/1214486Order 4 Employee 订货小组订货小组Back-office Manager 后台经理后台经理Storage Manager库房经理库房经理111 Employee员工员工1OP Chief OP经理经理1RCY Chief 收货区经理收货区经理CYC Team4 Employee 周盘小组周盘小组BeforeNowGrocery 1MCFM 1Di

6、v. Mgr. 2Sales. Mgr. 101011/121415732Staff 56Reporting 1OP 1RY 111211Grocery 1B.O.M. 11011/1214157Storage1OP 1RY 182211Store ManagerStore ManagerReporting 1154Div. Mgr. 2Sales. Mgr. 11Staff 531111June 2009Carrefour China6lGuarantee store full from morning to night确保门店从早到晚货架商品丰满lReduce shortage in sa

7、les area减少卖场缺货lPut systematically new item in sales area on time使新品及时进卖场lOptimize storage item number优化库房单品数量lImprove Sales提高销售 Improve strongly the productivity by: 强有力的提高生产力强有力的提高生产力 Objective 目的目的:TOP step2 IntroduceTOP2项目的介绍项目的介绍OrderReceiveStockSalesJune 2009Carrefour China7T T eam Orgnaization

8、 Step2 eam Orgnaization Step2 TOP 2Optimize “ forbidden item in the storage” new Principle优化优化 “禁止入库单品禁止入库单品”新标准新标准Simplify 简化简化 “到货到货”补货补货(清晰区分新品清晰区分新品,缺货和缺货和No库库)Simplify Normal Item Replenishment Process简化简化普通单品的补货流程普通单品的补货流程Merchandise Flow improving改进商品流改进商品流Control 控制控制紧急补货紧急补货After analyzed e

9、ach weak points, we must optimize 4 key points of team organization process:在对问题的逐一分析之后, 我们必须进行必须进行4个关键步骤的优化:June 2009Carrefour China8System Create Replenishment Report (2-3hours saved)系统自动生成补货单(节省2-3小时)Step 1:Step 1: Normal Item Replenishment Process 步骤1: 普通单品的补货流程 Manual ShelfScanning手动扫描货架(2-3hou

10、rs by dept.)Shelf Replenishment补货FrontOffice前台BackOffice后台Stock preparation库房备货Old Process-Normal Item 原有的流程-普通单品12Shelf Replenishment补货Stock preparationAccording to System list 根据系统清单备货123After simplify process-Normal item 简化后流程-普通单品 After simplify the normal item replenishment process, we saved 2-

11、3hours by dept. in the front office teams job, which present total 10hours by day by division.在简化普通单品补货流程之后, 按部门为前台工作节省了2-3个小时, 每处每天节省了10小时June 2009Carrefour China9How - To Put number for Forbidden in the storage item 如何做如何做 -对禁止入库单品进行编号Element B货架BElement A货架A1Level2level3level4level5level6level7le

12、vel8level9levelB11B12B13B14B15B16B21B31 B11 Means: this item is the first item in the element B of first level B11 表示: 这个单品是B货架的第一层第一个单品June 2009Carrefour China10Responsibility of the promoter促销员工作职责Dept.12 Toothpaste responsible promoter负责12部门牙膏分类的促销员 Allocation by Staff in the Sales area卖场人员分配June

13、 2009Carrefour China11对于卖场容量有限的高周转单品,必须放卖场以提高生产力低周转单品牙刷分类必须放在卖场,便于及时补货和库存控制Full in Sales Area卖场丰满June 2009Carrefour China12前台员工只对下列单品使用紧急补货单 - High Rotation Items 高周转单品 - Customers Needs 顾客需求 - Company Purchase 公司团购Scan emergency replenishment item in sales area在卖场扫描需紧急补货单品1Prepare the Goods accordi

14、ng to the list, and put in transit area根据清单备货并放在中转区Inform front office team after the goods has been prepared完成备货后通知前台Replenishment in sales area在卖场补货234 Emergency Replenishment Process: 紧急补货流程Front office teams / Sales area前台前台 / 卖场卖场Back office teams / Storage area后台后台 / 库房库房Step4: Step4: Emegency

15、 Replenishment Item步骤步骤4:4: 紧急补货单品紧急补货单品RequestIN提供申请单提供申请单ProductsOUT商品出库商品出库June 2009Carrefour China13Sales Area100% follow implementation rule100% items in sales area ex. KULow sales = 2 facingsAdjust facings for other itemsInput Real Shelf CapacityCheck RSCTrain PromotersStorageDefine KURemove N

16、O KU outRemove rackCreate AREADraw Yellow LineClean and paint wallGoods/assets on placeTOP step3 IntroduceTOP3项目的介绍项目的介绍Order ParameterSupplier parameter ( OP/LT/Order day.)Stop order of bad suppliersCancel rate analysis and action planAdjust the item parameter with Nat. rules供应商参数设置停止不合作供应商订单订单取消率分

17、析和行动计划按照全国规则调整单品参数定义入库商品将不入库商品移出仓库取消仓库货架划分库房区域划出黄线货物和资产就位100%遵照执行规则除库存商品外100%产品在销售区域低销售产品给2个面调整排面给其他产品输入真实的货架容量核实RSC（真实货架容量）培训促销员June 2009Carrefour China14Step1: Parameter AdjustmentUse this tools to checking wrong parameter使用工具核实错误的订单参数June 2009Carrefour China15数字表示星期几(如:1表示星期一,2表示星期二下一次订货与本次订货之间至少

18、间隔的天数订单过期几日后系统自动取消送货天数订单确认方式,必须选E, 电子订单发送供应商资料维护供应商资料维护订单截至时间June 2009Carrefour China16订货参数单品资料维护单品资料维护排面数货架陈列数量June 2009Carrefour China17单品库存交易查询单品库存交易查询June 2009Carrefour China18STEP 2. 仓库管理注意点仓库管理注意点仅有仅有103个单品可以入库个单品可以入库 终止单品以及入库超过终止单品以及入库超过3个月的产品将退货个月的产品将退货June 2009Carrefour China19STEP3: 销售区域调整销售区域调整 按照全国主货架陈列指引安排货架。按照全国主货架陈列指引安排货架。 按销量调整排面，每个单品最小按销量调整排面，每个单品最小2个排个排面面店经理负责每月设定一个合理的货架容店经理负责每月设定一个合理的货架容量，部门经理需要向店经理保证设立真实量，部门经理需要向店经理保证设立真实的货架容量，培训促销员和设立规则禁止的货架容量，培训促销员和设立规则禁止促销员调整货架空间促销员调整货架空间在在P4系统中输入真实货架空间和排面，系统中输入真实货架空间和排面，更改价格标签，保证更改价格标签，保证RSC（真实货架容量）（真实货架容量）和（和（Facing）排