零售常遇词汇缩写

1、.【年终整理】零售业常遇词汇、缩写注释： 词汇可能涉及英式叫法或者美式叫法，以及单词本身即为多义词。仅供参考，欢迎跟帖补充division品类category大类sub-category子类（中类）fresh food生鲜grocery杂货HBC=Health and Beauty Care日化appliance或 electronics家电RTE=ready to eat熟食DSPM Distribution分销DC 分销中心Merchandising助销BCP (Basic Call Procedure)基本访问门店流程.PCP Priority Communication Package

2、重点活动沟通函DSPM Report 店内表现报告SFT (Sales Fundamental Tracking)店内信息跟踪Business Review Index Vs YA对比去年增长比例FY Fiscal Year财政年度YTD Year to date财年至今Shipment进货量break even持平mix 占比comparable=comp.可比budget预算target/goal目标GP=gross profit=gross margin毛利GP rate毛利率purchase cost采购成本purchase price进价special offer特价selling

3、price售价VIP price会员价original purchase price原进价lowest purchase price最低进价Monthly Letter月度回顾Volume Target Target销量目标Tracking form跟踪表TFI短期促销基金BDF 品牌发展基金CI达成销量目标给予客户的奖励.Shopper Marketing购物者营销Value share/ Volume share销售额份额 / 销售量分额Category share=Value share品类份额Corporate share综合份额YOY(year of year) report同比年报

4、ISP In Store Presence店内表现QPP Quarterly Priority Plan季度重点计划TPR 零时降价Discount折扣Promotion Pack促销装Allocation配额bakery烘焙制品chinese bakery面点、中式点心stock count盘点stock inventory库存周转OOS (Out of stock)缺货standard assortment标准配置，商品应该备有的clearance清货delivery mode物流模式supplier devlier或 direct delivery直送NBB（ never be beat

5、en） 永不言败的单品，即价格在同行中最低NBO（ never be out）永不缺货seasan change换季.Cateman Category Management品类管理Reinvention (货架 ) 革新Handle Object处理反对意见PSF (Persuasive selling format)说服性销售规程AP (Account Penetration)客户渗透Communication Skill沟通技巧planogram=POG货架图modular商品陈列图end-cap端架podium 花车 / 堆头home area正常排面facing排面，货架陈列中，商品正

6、面朝向顾客的排数hook 挂钩OSD 货架外陈列Basket size客单价，也可以说per customer transactionTraffic客流量Purchasing decision tree消费者决策树first in first out先进先出，商品补货的原则，先到货的商品先出库，先出库的商品先上架，先上架的商品先销售，以保证商品的快速周转。KDM (Key Decision Maker)关键决策人MM市场经理AD副总监VP副总裁format director业态总监district manager区总division manager副总.department manager处长

7、supervisor课长staff员工SPG或 promoter促销员BC(Beauty Consultant)美容顾问water tag水标security tag防盗扣petition签呈cigarette&wine cabinet烟酒精品柜fixtures陈列道具locker存包柜supply of goods=merchandise supplier货源stockout=out of stock缺货problems existing in cooperating with supplier供应商合作的问题ordering qty.订货量estimation qty.或 project qty.预估量actual sales volume实际销量enlarge the merchandise supply增加资源participate in the completition参与竞争increase the market share增加市场份额special display特殊陈列advertising space广告位promotion space促销位