英文原著翻译《 中国企业可以提高他们的品牌竞争力吗？》

1、肅薂袄羅蒃薁蚃芀荿薀螆肃芅蕿袈芈膁薈羀肁蒀薇蚀袄莆蚆螂聿节蚆袄袂膈蚅薄肈肄蚄螆袁蒂蚃衿膆莈蚂羁罿芄蚁蚁膄膀蚀螃羇葿螀袅膃莅蝿羈羅芁螈蚇膁芇莄袀羄膃莄羂艿蒂莃蚂肂莇莂螄芇芃莁袆肀腿蒀罿袃蒈葿蚈聿莄蒈螀袁莀蒈羃膇芆蒇蚂羀膂蒆螅膅蒁蒅袇羈莇蒄罿膃芃薃虿羆腿薂螁膂肅薂袄羅蒃薁蚃芀荿薀螆肃芅蕿袈芈膁薈羀肁蒀薇蚀袄莆蚆螂聿节蚆袄袂膈蚅薄肈肄蚄螆袁蒂蚃衿膆莈蚂羁罿芄蚁蚁膄膀蚀螃羇葿螀袅膃莅蝿羈羅芁螈蚇膁芇莄袀羄膃莄羂艿蒂莃蚂肂莇莂螄芇芃莁袆肀腿蒀罿袃蒈葿蚈聿莄蒈螀袁莀蒈羃膇芆蒇蚂羀膂蒆螅膅蒁蒅袇羈莇蒄罿膃芃薃虿羆腿薂螁膂肅薂袄羅蒃薁蚃芀荿薀螆肃芅蕿袈芈膁薈羀肁蒀薇蚀袄莆蚆螂聿节蚆袄袂膈蚅薄肈肄蚄螆袁蒂蚃衿膆

2、莈蚂羁罿芄蚁蚁膄膀蚀螃羇葿螀袅膃莅蝿羈羅芁螈蚇膁芇莄袀羄膃莄羂艿蒂莃蚂肂莇莂螄芇芃莁袆肀腿蒀罿袃蒈葿蚈聿莄蒈螀袁莀蒈羃膇芆蒇蚂羀膂蒆螅膅蒁蒅袇羈莇蒄罿膃芃薃虿羆腿薂螁膂肅薂袄羅蒃薁蚃芀荿薀螆肃芅蕿袈芈膁薈羀肁蒀薇蚀袄莆蚆螂聿节蚆袄袂膈蚅薄肈肄蚄螆袁蒂蚃衿膆莈蚂羁罿芄蚁蚁膄膀蚀螃羇葿螀袅膃莅蝿羈羅芁螈蚇膁芇莄袀羄膃莄羂艿蒂莃蚂肂莇莂螄芇芃莁袆肀腿蒀罿袃蒈葿蚈聿莄蒈螀袁莀蒈羃膇芆蒇蚂羀膂蒆螅膅蒁蒅袇羈莇蒄罿膃芃薃虿羆腿薂螁膂肅薂袄羅蒃薁蚃芀荿薀螆肃芅蕿袈芈膁薈羀肁蒀薇蚀袄莆蚆螂聿节蚆袄袂膈蚅薄肈肄蚄螆袁蒂蚃衿膆莈蚂羁罿芄蚁蚁膄膀蚀芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈

3、蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂

4、羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆

5、螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁

6、羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈

7、袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂

8、蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆

9、袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀

10、螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅

11、羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿

12、袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆

13、虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀

14、袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄

15、螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿

16、羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃

17、螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇

18、蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁

19、袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈

20、蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃

21、羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇

22、蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁

23、蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅

24、袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀

25、蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇

26、罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁

27、螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅

28、薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿

29、袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄

30、蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈

31、羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅

32、螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿

33、薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃

34、袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈

35、蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂

36、羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆

37、螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁

38、羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅袄羂蒇蚁螀肁膇蒄蚆肀艿虿薂聿莁蒂羁肈膁蚈

39、袇肇芃薀螃肆莅螆虿肆蒈蕿羇肅膇莁袃膄芀薇蝿膃莂莀蚅膂肂薅薁膁芄莈羀膁莆蚃袆膀葿蒆螂腿膈蚂蚈膈芁蒅羆芇莃蚀袂芆蒅蒃螈芅膅蚈蚄袂莇蒁蚀袁葿螇罿袀腿蕿袅衿芁螅螁袈莄薈蚇羈蒆莁羆羇膆薆袂羆芈荿袈羅蒀薄螄羄膀蒇蚀羃节蚃羈羂莅蒅 英文原著翻译 中国企业可以提高他们的品牌竞争力吗？英文原著翻译the original textpr newswire usjune 8, 2007 friday 12:00 pm gmthow chinese enterprises can raise their brandcompetitivenesslength: 1534 wordsbeijing, june 8 /xi

40、nhua-prnewswire/ - ccid consulting, chinas leading research, consulting and it outsourcing service provider, and the first chinese consulting firm listed in hong kong (stock code: hk08235), recently said that with the progress of market orientation within the chinese economy and its further integrat

41、ion into the world economy, significant changes have occurred in market features and competitive structures (environment of brand communication), enterprises (subject of brand communication), customers (object of brand communication) and media (key means of brand communication) in china. and chinese

42、 enterprises have to make continuous reforms in accordance with these changes to conduct effective communication, reduce costs and quickly increase brand competitiveness.ccid consulting believes that only through the following four transformations can chinese enterprises integrate limited resources,

43、 achieve thrifty brand construction and maximum communicative effects, so as to change the low-end image of their brand and quickly improve brand competitiveness.i. transform from high popularity to popularity, reputation and loyalty as the chinese economy progressed from economy of want to an era o

44、f rich supply of products, consumers have transitioned from no brand awareness to some brand awareness and further to strong brand awareness. brands will not arise at a time when limited supply of products cannot even satisfy demands for life necessities. when competition appears in some industries,

45、 consumers start to have some choices. however, as these were onlyat an elementary stage of competition, consumers could only rely on whether the products were popular, that is, they simply believed that what is popular is good and took popularity as brand. consequently, some companies took advantag

46、e of excessive advertising to create highly popular brands, seducing an increasing number of enterprises to the battlefield of advertisements. some brands such as qinchi, juren and sanzhu achieved short-term success and glory because of enormous investments in advertisements.as a matter of fact, as

47、the chinese economy was further opened up and competition became more intense, with consumer recognition of brands entering a new stage. when more and more competitors entered the scene, with large quantities of product information, consumers were faced with a great many choices and no longer regard

48、ed popularity as the only ground to base their decisions on, but also started to take reputation and loyalty into consideration. under such change, merely achieving popularity was far from effective and it is essential to transform from high popularity to an all- round popularity + reputation + loya

49、lty.the rise and extensive application of the internet has unprecedentedly increased the speed of information transmission. with conventional media, companies could expand and develop rapidly by high popularity. word of mouth is important but has limited effect, in that negative word of mouth is not

50、 a fatal attack at a brand, whereas in the era of new media, information, either good or bad, spreads at unprecedented speeds. the internet economy multiplies the expansive effects of word of mouth. ccid consultings survey of consumer behavior shows that in economically advanced cities, reading comm

51、ents on a product before making purchases has become habitual for a great many consumers. hence to raise brand competitiveness, the companies must increase brand reputation and loyalty at the same time.ii. transform from step-by-step making to simultaneous improvingwith the extensive application and

52、 popularization of the world wide web, new media, by means of the internet and the cell phone, became the new hotspot of communication. at the age of conventional media, brand construction generally began with building popularity, and afterwards creating a brand by way of continuous tv commercials,

53、public relations events andproduct experiences. however, in the era of new media and low-profit competition, companies cannot waste resources and opportunities to build brands step by step, but simultaneously build popularity, reputation and loyalty to raise brand competitiveness in a short time. on

54、ly in this way is it possible to invest thriftily in advertising and achieve optimal effects.iii. transform from focus on the external to focus on both the internal and the externalemployees, as executors of corporate behaviors, have their attitude to work and image at work directly related to the i

55、mage of their companys brand. an employees understanding and recognition of the essence of the companys brand determines his attitude to work and effects of his work, which further impacts on the understanding and recognition of the brand by the public. quite a few companies disregard brand experien

56、ce of their own employees and fail to develop brands internally while marketing them to the outside, leading to big discounts of external marketing. this is to say that effective brand marketing has to transform from focus on the external to focus on both the internal and the external.iv. transform

57、from dispersed communication to focused communication the core value of the brand is its soul. both advertising and public relations have to be continuous and centered on the core value in order to formulate a consistent, stable and unique image of the brand in the consumers hearts. when fierce comp

58、etitions and homogenous products offer the consumers numerous choices, they will prefer brands that are unique and have special characteristics. for instance, the noble, royal, prestigious and respectable of mercedes-benz and joy of driving of bmw are deeply imprinted on the hearts of the consumers

59、and have become the core competitive edge of these brands.conducting focused communication on the core value of the brand and keeping a consistent brand image is the golden rule by which a brand of international fame becomes successful. quite a few domestic enterprises misunderstand making advertisements as building brands, so that the brand image changes with different advertisements and d