BEC中级口试题目和答案解析归纳

1、bec中级口试题目和答案解析归纳i.the first impression is vital. we should be neatly dressed to leave a good impression on the audience.2.if you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging teamwork(mutual trust, full co-opera

2、tion) 1. what is important when managing a project? encouraging team work keeping to schedule selection of the team membersfirstly, encouraging teamwork is very important when managing a project. teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so i

3、t will definitely improve the quality and efficiency of the work.secondly, keeping to schedule is also important. time is always of essence for a project. you should ensure that you would be running before the schedule rather than after it. otherwise it will lead to late completion.on top of that, s

4、election of the participants should be of experiences can enhance the chance of the successfully sorting out problems.also taken into consideration.people with a wide range2. what is important when choosing people to work in teams? variety of experience personal qualities attitudefirstly, variety of

5、 experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. experiences in different fields will enhance the chance of successfullysorting outproblems with you knowledge which is based on your past experiencesecondly, personal qualities

6、 are also important. the basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.what' s more, attitude should be also taken into account. as the old saying goes aattitude is everything ” . it has a d

7、irect impact on the success or failure of the teamwork. recruiting & selectingwhat is important when selecting staff for promotion? (selecting new applicants for candidates) work- related qualities（专业素养） personal qualities（人品） current performance experiencefirstly, when aiming for promotion, wor

8、k-related qualities are important .these qualities include qualifications, skills and abilities which are necessary for any job.secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and int

9、egrity among colleagues.such as communicationon top of that, current performance is another factor to consider. successful performance can at least demonstrate someaspects of the staff ' s ability,skills, sales experiences and so on.what is importantwhen aiming to retaingood staff?what is import

10、antwhen aiming toreduce staffturnover?what isimportantwhen motivatingstaff? pleasing work environment career opportunity/development/structure（123） flexible working hours financial benefits(123) trainingfirstly,creating a pleasing workplace is very importantwhen aim to retain good staff. a pleasing

11、workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.secondly, career opportunity is also important. employees will remain with their employer if career opportunities are presented. career plans for those who wha

12、t to upward in the company undoubtedly improve morale and boost engagement. (this can lead to some motivational values and enhance employees" fulfillment.)ontop of that, flexible working hours should be also taken into account. it allows the staff a certain degree of freedom, which is essential

13、 for the balance of life and work.financial benefitsare also important. staffwant somesort of recognition for the job that they do. correct financial benefits plan will arouse their enthusiasm. otherwise,they would feelbeing ignored (neglect/overlook).besides, trainingcannot be neglected, since trai

14、ning cankeep their skillscurrent and up-dated, thus making themmore competitivethroughout their lives.what is importantwhen aiming to improve career prospects? reading business articles learning a foreign language trainingfirstly, reading business articles is very important when trying to improve ca

15、reer prospects. this is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.secondly, learning a foreign language is also important. for instance if you are good at speaking english ,that would add weight to the improvement of caree

16、r prospects sincethe globalization economy and the wide-spreadinternational corporation all needs the bridge of a common language ,and english is one of the most widely used languages.thirdly, training is another factor to consider. by doing so , you get access to a range of skills to meet different

17、 sorts of needs from different jobs.conference and presentationwhat is importantconference?(presention) conference speakers venue/locationwhen organizing a topics covered facilitiesneeded audience practicingbeforehandfirstly, i think conference speakers are a very important factor to consider. if th

18、ey are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(a good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and

19、honest way to grab their attention and to raise their interest.) secondly, location is also important. if the conference is held in a place with beautiful surroundings, more people will go and it ' s good for you to do someuseful networking. (help you free from nervousness) on top of that, topic

20、scovered should be taken into account. to ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their workto ensure the success of the presentation,some facilities are needed, such as

21、ohp, microphone and powerpoint that work. they can help to make details more clearly expressed and the presentation more impressive to the audience. the audience is also very important. their participation and interaction can be helpful to the success to the presentation. it has to be decided first

22、who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.what do you think is important when planning a career? qualifications future trends interestknowledge and ability,firstly, it ' s important to consider qualifi

23、cations, since qualifications, to some extent, means relevant education,which are essential to thedevelopment and success of your career in the future. with qualifications, it will be easier for you to be accepted and acknowledge by others.secondly, it ' s also important to consider future trend

24、s. following future trends will keep you up with the times and bring you more chances. persuing a career with good future trends is undoubtedly more promising. furthermore, personalinterestshould be also taken into account.interestwill bring along active attitude,thus making iteasier to overcome wor

25、k stress.marketing1、advertisement2、packaging 包装3、setting priceswhat is important when dealing with competition? pricing polices advertising strategies qualitywhat is important when aiming to reach new markets? market research /target market(the first step before the company gets into the market.) pr

26、icing advertisingfirstly, market research is important when aiming to reach new markets. by carrying out market research, a company can get such information as whether ther e' s a market for a new product, and what are customers ' needs and tastes for new product. thus, the new product will

27、sell well when it is launched into the market.on top of that, pricing should be also taken into account.in order to capture a large market share, you must set a price lower than your competitors. if you fixed the price higher than your rivals without higher quality,you mightsoon find yourself in an

28、unfavorable situation.(the fundamental task for a companyis to makeits products and itself know to the public. there are several ways to achieve this, advertising is the most important one.) what is important when advertising a new product? cost media target consumersfirst, cost is very important wh

29、en advertising a new product. without money, there can be no mentioning of training at all. the costs of advertisement should becalculatedcarefully and reasonably.the mount of advertising budget determines the scale and period of advertisement.secondly, media is also important. a company, through pr

30、oper advertisements, can manage to introduce the advantages of their products comparing to their rivals ' and convince the consumers that their products would be the right choice.thirdly, target consumers should be taken into consideration. for instance, bill board will likely be an important el

31、ement for the target market that has a limited number of potential customers, while tv comer what is important when setting prices for new products? cost demand competition(competitors ' prices)the first thing we must take into account is costs when setting prices for new products. prices should

32、 cover the costs, such as insurance, raw materials, rent and equipment. otherwise, the company will make a loss. secondly, demand is also important. consumer demand for the product clearly affects the price that can be charged.whendemandis strong, we can set high prices, when demand is weak, we can

33、set low prices.besides, competitionshould be taken into account. if youfixed the price higher than your rivals without higher quality of service,you might soon find yourselfin anunfavorable situation.(the company is supposed to consider the prices set by its competitors. (last but not least, if a co

34、mpany wants its new products to be competitive, it must take competition into consideration. it must set the prices equal to or lower than its competition.) what do you think is the basic objective underlying all promotion?i think it ' s to provide information. companies want to tell customers a

35、bout themselves as well as what products are available, where they can be purchased, and for what prices. what do you think are the promotional alternatives?they are advertising, sales promotion, personal selling, and publicity delegation entertaining clients 招待客户 do you think it ' s necessary f

36、or a company to establish a good long-term relationship with its clients?yes. a good long-term business relationship with clients means better understanding and greater trust between you and your clients. that will definitely help retain clients. location and relocation what is important when reloca

37、tion a business? what is important when choosing retail premises to rent? local workforce available location of site (transportation) length of contract demandfor products or services labor costs competition firstly, secondly, location of site is very important. you need to consider whether it '

38、 s convenient and easy for raw material supply and transporting out the products, whether it ' s easy to get access to the electricity, water, gas and other supporting energy, whether it ' s convenient for staff togo to work.furthermore, length of contract is also important. longer contract

39、would cover issues in more details.the contract shouldcover certain matter, which are likelyto happen, such as, assignment, service charges.competition is another factor to consider. you shouldn ' t locate in a place where there are already a lot of firms. competition will severely affect a comp

40、any s revenue. discussiontrade fairwhat is important when exhibiting at trade fair?参力口展销 会需考虑哪些 要点 quality of display staff selectedfirstly, when exhibiting at trade fair, quality of display is very important. the quality of the display will affect the public image of the company. therefore you shou

41、ld make sure that what you display should be of high quality and show the best of your products.secondly, it is also important to select the right staff.there have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential cus

42、tomers.all this is impossible without careful planning. so you have to plan in advance to make your display a complete success.what is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点？ attractiveness securityof exhibits space arrangementfirstly, attractiveness is very impor

43、tant when planning the stand layout. in order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.secondly, security of exhibits is also important. no one want to see any visitor to your stand be hurt due to the neglect of security o

44、f exhibits. so makesure your exhibits are placed in safe way to avoid any potential dangers. ontop of that, space arrangement should be also taken into consideration.for instance, there should be area for demonstrating yourproducts as well as for discussion with visitors. entertaining clients (organ

45、ise outdoor activities 户夕卜活动、商务活动) arrange a meeting(travelling and accommodation arrangement, information travelling) give presentation how important is it for a company to have regular meetings? very important. it is an effective way to collectideas and to communicate. well-informed with the lates

46、t video conferencing training(seminar/programme) /appraisalmeasure/evaluatealso, it keeps employeesdevelopments of the companyfor new staff(studentsof both the individualcompany depends on thel.offer a training on sth. for sb. it ' s certainly a good chance to improvetraining is to the mutual in

47、terest and the company the growth of the2.focus on issues/topicsdevelopment of its staff.like xxxx, which are importantcouldn ' t agree with youwhen holding a training programme 3.i am with you here./you bet./imore. this aims tobesides that,it ' s a very good idea.so that leads to the next i

48、tem谈论如何做，以及这种做法的意义。have we covered everything? oh,one more point ； let' s look forward to the training.what is important when organizing an in-house training course? course contents participants selected planning carefullyand be practical to theirare also important. thatto ensure effectivenessse

49、lect experienced andfirstly, course contents are very important when organizing an in-house training. to ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in work.secondly, participants selected includes trainers

50、 and trainees. of the training, you should informative trainers to give the course. as for trainees,they ought to be people who can spare time for the training so as to maintain high level of productivity.all this is impossible without careful planning. so you need to plan in advance to ensure a com

51、plete success of the training. promotion(method/how much discount should be offered/ advertisement 突出哪些特征) target consumers between xx and xx years oldwow, you see now the car industry is changing so rapidly that we can hardly imaging. only three month passed , and the company brings out another new

52、 model of the car, especially whose target consumers ages from 18 to 25 years old.well, this new product aims to target consumers between 18 to 25 years old .they are young and can be easily attracted by novel things, i mean, weshould outline the unique design of the car model, which leaves the impr

53、ession of fashion on consumers.they would prefer to things which are very eyecatching. however, i wonder if they can afford it for people under 25 years old do not have that manysavings. it ' s necessary to convince them that this type of cars is good value formoney.then we are able to make prof

54、its from them.so that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.i think tv commercials can meet our needs. for one can it can reach a large number of audience at a low cost per person. for another, television allows creative use of

55、 action, color, and sound which that cannot possible in any other medium.in addition, giving leaflets is another way to show them the new model. with both of the ways , i think we can our plan reach the expectation.let get down to prepare for it. internal/external magazine/(staff magazine) who shoul

56、d be involvedconsumers newsletterarticles文化差异问题、所需了解到的关于对方的信息 了解受培训者的信息、与会者的信息、客户的信息、 传递何种信息才合适，怎么传递 part i do you think price is the only factor that you consider when youare deciding to buy a product?no, when i am deciding to buy a product,i consider notonly price, but also quality,after-sales ser

57、vice,reliability,reputation and style, etc. usually, i thinkthe better qualitythe higher price, soi may not choose the cheapest one. do you think advertising cost-effective?你认为广告节省 费用吗？yes, although advertising can be quite expensive, many firms still find it cost effective because it can reach mill

58、ions of people at a low cost per person. what do you think are the promotional alternatives 手 段？they are advertising, personal selling, sales promotion （促销活动）and publicity. what do you think is the basic objective underlying all promotion?i think it ' s to provide information. to tell customers about the what products are available, where they can be purchased, and for what prices. what training would you hope to have in t