Increasing Revenue of Oushanxiye Wedding Supplies Store through Enriching Service

1、increasing revenue of oushanxiye wedding supplies store through enriching service 摘要欧尚喜业婚庆用品店是2010年6月由我开办，主要是以销售婚礼和庆典用品为主的商店。 但是从开业以来两个月销量来看，销售额不近呼人意，为了能有正常的销售流水和利润率，我对该店做了一定的服务项目丰富。 店铺紧挨京东燕郊开发区，交通便利，这里的人们接纳新事物的能力较强。周边有足够的社区，也为我的项目提供了较多的潜在客户群。 销售额肯定是衡量一个店面的营业能力的重要标准，为了能在短时间内调整到理想状态，我们利用调查问卷对20名顾客进行数

2、据收集，还包括情况，swot等多种分析方法制定了相应的调整方案，并假设项目实施后将得到相比较6-7月两个月的业绩有至少100%的业绩提升。 经过8月数据收集，设施购买等系列措施完成后，9月-10月为真正的数据统计时间，实施过程中的，细致的数据收集和记录，我们发现销售额有了接近31倍的提升，达到了意想不到的理想结果。这次项目的成功完成，也让我意识到，只有不断关注客户需求，以客户为中心，扩展具有自身优势的业务才能有更高的竞争优势.项目的成功实施也为单纯以零售为主的商店转变为一站式服务的婚庆公司打好了基础。关键词： 欧尚喜业：销售额；一站式服务：abstractoushanxiye wedding

3、supplies store was opened by myself in june this year. this shop provides products about wedding. during the first two months, the problem i am facing is that my shop has low revenue. in order to have normal revenue and profitability, i enriched new service about wedding. our store is close to yanji

4、ao near beijing, in a hub transport. the people here are susceptible to the new things. there are enough surrounding communities, which provide more potential customers for my project.the revenue can measure a store which has operating capacity or not. as concern as the limited times, we made a surv

5、ey from 20 customers for data collection, including the situation analysis, swot analysis and other methods to develop a project for enriching. it is hypothesized that if i enrich new services of wedding, then the revenue of my store will increase at least 100% respectively from september to october

6、 than the last two months.in august, a survey was had, facilities were purchased, and the two months from september to october is real time for data collection. from all the data and records, we found that sales have nearly 31 times increased than before.the project is finished successfully. we real

7、ize that enriching business based on our own advantages can achieve higher competitive advantage. it also gave a good preparation for transferring from a store to a one-stop service store. key words: oushanxiye; revenue; a one-stop service store: table of contentspages1. project introduction 72. pro

8、ject problem identification and analysis9 2.1 project problem 9 2.2 problem analysis 2.2.1 companys current situation 2.2.2 needs and wants analysis 2.2.3 swot analysis 10111213 2.3 results of problem analysis133. project objective and hypothesis15 3.1 project objective15 3.2 project hypothesis154.

9、project rationale155. project design 17 5.1 activities with time-scale17 5.2 people involved and their responsibilities19 5.3 cost analysis 5.4 risk analysis 216. project implementation 6.1 general introduction of time, place of project implementation 6.2 the working steps of implementation 6.3 moni

10、toring7. results and discussion25 7.1 results25 7.2 data analysis277.2.1records of the implementation of project287.3 discussion288. conclusion29bibliography30appendix i. questionnaire31appendix ii. registration form32appendix iii. agreement33increasing revenue of oushanxiye wedding supplies store t

11、hrough enriching services 1. introduction oushanxiye wedding supplies store was opened by myself in jun this year. this shop provides products of wedding, like red packets, invitation cards and so on. the key customers of our store are couples who account for 90%, and the enterprises. my shop is lar

12、ge enough in scale near the downtown blocks in hebei province. it consists of 2 persons, a shop assistant and i.but during the first two months, the problem i am facing is the low revenue cannot support our high rental and the cost of staff. at the same time, more and more complaints on no service f

13、or the wedding ceremony were noticed. there is a vicious circle, the sales only from retailing lead to low revenue; the products like red packets, invitation cards cant satisfy the demands of clients. our store had to take measures to solve this problem,thomas peters and robert waterman wrote in the

14、ir book in search that a tailored way is a market way which can give a full role for their strengths. our strengths are the large scale can supply enough room; i am familiar with the wedding. i believe that enriching some services about wedding ceremony according to the complaints of clients can lea

15、d more revenue. to carry out the project a book enlighten me, including how to analyze the problem , how to collect data，how to produce an effective project. the whole theoretical bases could be found in school psychology, (2006). my project design was based on the needs and wants analysis and the c

16、urrent situation of our store. the project was scheduled to be implemented between august and october of 2010. the projects goal is to enrich more services about wedding ceremony for attracting more customers. the objectives are rapidly increasing the revenue by 100% respectively through a series of

17、 activities in next three months. my store will be transfer from a store to be a one-stop service store in future. a series of monitoring and evaluating tools were used to ensure the scheduled activities were fully carried out in time. the paper includes project flow chart, activities with time-scal

18、e, and a registration form and so on. it also stated the people involved and responsibilities, the cost of project, all of these can help me to implement the project successfully.before putting the plan into practice, i also devised some measures to control and manage potential risks. the goal of th

19、e project was a one-stop service store which could provide new services to customers for the wedding ceremony. the total cost of the project was 21,800 yuan. it included purchasing computer and materials, charge for the service and etc.within the two months after enriching new services, useful tools

20、 for the project, arrangements in details and evaluation brought a sharp increase in the revenue by 3060% respectively. meanwhile the competitiveness of the shop was also improved. my store has had a first successful step to be a one-stop service store. i hope oushangxiye will be a famous brand in t

21、hat place.2problem identification and analysis2.1description of project problem during the first two months, the problem i am facing is that my shop has low revenue. even the couples bought goods all they need in my store; it will be no more than 300 rmb. there are more and more clients who made com

22、plaints for no choices on wedding ceremony, like planning the wedding process, undertaking the ceremony, videotape (including to make wedding process vcd and dvd), bedecking with flowers, leasing cars and so on. in order to increase our revenue, as concern as all complain of clients, i think the bes

23、t solution to my shops problems is to add those services which have something to do with wedding.we can invest some money on the equipments which needed in wedding ceremony, once investment for more times using. get in touch with the agents for leasing car and more photographers. the third season is

24、 a golden time for wedding, so the revenue must have a sharp increase in next three months. for tutors:you are required to provide between-text comments on the students writing by using the “edit” function or a contrasting font color to highlight your comments or suggestions. please tick in the prop

25、er cell and write your overall comments in the box of “tutors comments” below.评价指标assessment criteria评估(acceptable/revise)请打勾进行评估（）合格需修改已就项目拟解决的问题与辅导老师讨论并获得认可。the problem was discussed with the tutor and approved.阐述了项目与作者本人的关系。specific personal experience with this problem is expressed.问题描述清楚详细，具有可研

26、究性。discussion of the problem is clear and detailed enough to show that the problem was researchable.阐述了解决方法，表明项目可实施。general approach to the problem was discussed to show the project was practical.阐述了项目对企业及本人的意义。significance of the project in relation to personal and business development is discussed

27、.语言正确、准确，无歧义。description is presented in clear, accurate and unambiguous english.tutors comments:你关于选题的阐述太少了, 上面表格的3,4,5项要求你都没有做到. 内容单薄是你整份作业的通病, 必须花大力气充实内容另外,你的语言质量亟待提高 2.2 problem analysisto better understand the problem of revenue, i conducted a swot analysis, comprised of a situation analysis of

28、 the stores business in general, a needs analysis of it. 2.2.1 situation analysis of oushanxiye wedding supplies storei will show the different aspects of the store, firstly the financial status.l financial statusthe revenue from june to july, at ￥980, it is pity low revenue from retailing. i invest

29、ed ￥40,000 for starting the business. only 2.5% of my investment has been paid back in two months. i am worrying about how to make a better return on investment this year.l human resourcesas the owner, i am in charge of the whole business operating. my assistant acts as the receptionist and the cash

30、ier. l physical resources, social and political environment这个分析在哪里?the shop facilities are merely a telephone and a computer. it located in a minority nationality district; there are some special traditional customs about wedding which have had no changes these years.there are so many communities ne

31、arby our shop, such as the yaohua community, fuxi community and a dormitory for the school teachers. so a large potential market is front us.l customer profiles there are mainly two kinds of customers:couple, account for 90% of the customers, who will spend money on their wedding from the nearby com

32、munities;enterprise, which want to arrange an activity or prepare to have an opening. 2.2.2 needs and wants analysisin the corresponding period, nearly all the clients have asked for the leasing cars, or the other services of wedding ceremony. a market research project looking for services attractiv

33、e customer to our shop must narrow the research problem through a needs analysis of the clients. the goal is to find out what sort of services would be added immediately.first, a questionnaire was designed by myself which covering aspects that were thought to be included in a market survey of a wedd

34、ing supplies store. then i arranged the assistant to do it. to get a clearer idea of the problem about our shop, she made a survey with 20 persons, including the clients come to buy the goods for about two weeks.the results showed that the current price of goods is proper in the market, and the kind

35、s of products are enough. through adjusting the price will be not acceptable. it said that over 80% couples feel that our services are lack of variety. they have few choices when considering having a wedding ceremony. the shop should offer services about wedding ceremony, like wedding venue, leasing

36、 car, car brand, emcee, videotape. a one-stop service store for wedding is good target. 2.2.3 swot analysisbased on the results of situation analysis and needs analysis, i also came up with the following swot profile: strengthsweaknesses young team large scale good location offer enough kinds weddin

37、g goods large number of potential clients around there 7 years business experience lack of variety of services, like wedding ceremony process a assistant with no professional experience in this career there is not a returned customer. limited cash flowopportunitiesthreats young people of this place

38、are susceptible to the new trends increasing demand for new-fashioned wedding service this career is at the earl-stage two competitors 1 km away. cost of utilities and rent is rising the products of competitors is diversity enough2.3 results of problem analysisour shops goal is to overcome the first

39、 weakness, lack of warty of services.to achieve this goal, we must add more products and services. as concerns as the long-term development, i think add equipments for wedding ceremony, services like leasing cars, videotape for the process are needed. i will spend nearly 24000rmb for the equipments,

40、 like arched door, guiders, red carpet, audio facilities and so on. for tutors:you are required to provide between-text comments on the students writing by using the “edit” function or a contrasting font color to highlight your comments or suggestions. please tick in the proper cell and write your o

41、verall comments in the box of “tutors comments” below.评价指标assessment criteria评估(acceptable/revise)请打勾进行评估（）合格需修改问题分析包括swot分析的三个阶段，即：状况分析、需求分析及swot表。the analysis contains the three identifiable stages of a swot analysis, i.e. situation analysis, needs analysis, and a swot profile.swot分析逻辑清楚，包括导言段和总结段

42、。the swot analysis is presented in a logical manner, with an introductory paragraph stating the purpose and a summary paragraph leading to a solution.状况分析涵盖与项目相关的内、外部因素分析。the situation analysis covers both internal and external factors related to the research project.需求分析方法客观、科学。the student used obj

43、ective and scientific analytic methods in the needs analysis of the people or situation concerned.明确阐述、讨论了需求分析所涉及的人员、步骤及结果。the subjects, process, and results of the needs analysis are clearly discussed and presented.通过逻辑推理和客观事实来说明主要原因，提出的解决方案可行且与主要原因相关。the student used logical reasoning and factual

44、evidence to determine which of the causes was most significant, and the solution proposed is practical and connected with the key cause of the problem.语言正确、准确，无歧义。analysis is presented in clear, accurate and unambiguous english.tutors comments:所有分析内容都很单薄, 显得很空洞,需要充实内容.3. project objective and hypoth

45、esis 3.1project goal and objectivethe problem i am facing is that my store has low revenue because of few services. the goal of my project is enriching our services for attracting more customers. the objectives are rapidly increasing the revenue by 100% respectively through a series of activities in

46、 next three months. my shop will be changed to be a one-stop service store in future. oushangxiye will be a famous brand in that place.3.2 project hypothesisit is hypothesized that if i enrich our services of wedding, then the revenues of my shop will increase 100% respectively from august to octobe

47、r than the last two months.4. project rationalefirst, what is in front us is competitive advantage should be higher，new services should be enriched. it wont be possible to support our store only from retailing. some books and articles on business enlighten me so much. adrian j. slywotzky and the oth

48、er writers pointed out that built or attain more competitive advantage will lead to the higher proportion; the higher proportion, the more revenue in the writing profit zone,(2001). we should do a survey first; we proceed from the customer complaints for ensuring the correct direction. because konos

49、uke matsushita mentioned in operation and arrangement, (1993) that we can create a new chance from the complaints. the complaints used to be a serious alarm for us, but it will become a new beginning of chance after your correct treatment. the reason why i use a questionnaire is stated as follows: m

50、artin mayer have highlighted that the results from the survey is important to define the market in madison avenue u.s.a, (1958).then, how we can enrich it? so our store will be changed from a store for wedding to a one-stop service of wedding resource according the customer comments. new services ca

51、n promote the retailing simultaneously. it also has lots of theories to underpin it. thomas peters and robert waterman highlighted the important of accepting the customers comments in his writing “in search (2003)”. “excellent company always can accept the customers commentsthey even like to be guid

52、e by clients.” it is that the value transfer from products to a solution model is obviously important, no matter how powerful product features are not completely solve customer problems in the writing profit patterns. for tutors:you are required to provide between-text comments on the students writi

53、ng by using the “edit” function or a contrasting font color to highlight your comments or suggestions. please tick in the proper cell and write your overall comments in the box of “tutors comments” below.评价指标assessment criteria评估(acceptable/revise)请打勾进行评估（）合格需修改项目理论基础与项目问题密切相关，说明了理论及调研方法。the rationa

54、le is relevant to the project problem, and covers both theoretical and methodological supports of the research project.字数500字以上。the rationale is more than 500 words.引用文献至少出自五本书籍或文章。no less than 5 references are cited in the rationale.引用文献出处与“参考书目”所列书目相对应。complete information for the references cited

55、 in the paper appears in the bibliography.参考书目格式规范，符合要求。the bibliography is formatted correctly.tutors comments:你在文中提到的那些文献于你的项目有什么关系?文献分析是要为你的项目提供理论基础,你不能把两者割裂开来,这部分要重写,请参考范文5. project design待添加的隐藏文字内容35.1 activities with time-scaleit will take seven weeks to implement the project when it has been approved. and th