新视野视听说第二册第四

1、新视野视听说第二册第四单元 答案Listening intasklshoesThe son wants to buy a pair of basketballas his old ones lookkind ofa lot of lifeadfunnyButleft in the oldthe fatherthi nksthere is stillshoes. The son points outthat in anYao Mi ng claims that these shoes give him.Thefather, on the other hand, says that he does

2、 not make as muchmoneyasYao Ming does, and that the tall man does not n eed extra spri ng. Whatsdollersmore, the advertiser may give himfor weari ng theshoes in the ad. To this the son an swers joki ngly that he would wear thenew shoesfor nothing.Then the father replies that Yao Ming did notreach th

3、e topsimply because of theshoes. Rather, there must behard worksomething else. The son knows his fathermeansthings likeanddedicati on.Fin allythe father asks thefocus onson to his studies andgetthe shoes.Your an swerCorrect an swer(1)shoesshoesfunnyfunnya lot of lifea lot of lifeadadextra spri ngext

4、ra spri ngmoneymoneydollersmillio ns of dollars(8)for nothingfor nothing(9)reach the topreach the top(10)hard workhard work(11)focus onfocus on(12)getforget1. The firm has bee n asked to cha nge the word ing of its advertis ing because it prejudices aga inst frie ndly people.(A)True2.(B) FalseTravel

5、co is looking for an employee to provide food for its staff.(A)True(B)False3.Mr. Smith agreed to the decision to remove the word friendly from the advertiseme nt.(A)True(B)False4.The job cen ter intends to set guideli nes of not using pers on ality characteristics in advertiseme nts.(A)True(B)FalseA

6、ccord ing to an official of the job cen ter, the local judges will determ ine the results of the dispute.(A)True1.(B)False(B)(C)(D)2.ow does the Pepsi commercial beg in?(A) Shaq is play ing basketball while a kid is look ing on.Shaq drinks Pepsi while a kid plays basketball.Shaq and a kid are both d

7、rinking Pepsi.Shaq is teach ing a kid to play basketball.Why does Shaq walk toward the kid?(A) Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C) Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commerci

8、al trying to say?(A) The basketball star has a stronger appeal to the kid than anything else.(C)(B) Pepsi has a stron ger appeal to the kid tha n the basketball star does.The kid likes basketball better tha n any thi ng else.(D)Pepsi is better tha n Coca-Cola.4.(A)What is the Coca-Cola commercial tr

9、ying to tell us?Coke is more valuable tha n any other souve nir.5.(B)(C)(D)The boy likes Coke better than the football starsThe football star likes Coke very much.Coke is superior to other drinks.151 What does the road sign in New York City mean?(A)While parking, dont think too muchabout anythingtow

10、el.else.(B)The road there is dan gerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should beg in with what ben efits con sumers can get.(A) True(B) False2.In an advertiseme nt you should use such pronouns as not yours,you, we and I, butours and

11、 mine.(A)True(B)False3.4.(A)(B)TrueFalseadvertiseme nt you should use many adverbs to modify verbs to conveyIn ana sense of acti on and urge ncy.(A)True(B)FalseBoth an extra nu mber and a perce ntage can be used in an ad.At the end of your ad, you n eed to tell con sumers what they should do n ext.(

12、A)True(B)False1. What have many coun tries done to discourage smok ing? r banned tobacco adsYour an swer banned tobacco adsCorrect an swer丿completely.banned tobacco ads / banned cigarette ads2. What kind of tobacco advertising is not allowed in the United States?young people smoking cigarettesYour a

13、n sweryoung people smok ing cigarettesCorrect an sweryoung people smok ing cigarettes3. What do advertisers do with the law againstI ways around the law丿 ,2I.Your an swerways around the lawcigarette ads aimed at youth?Correct an swerways around the law4.Why do cigarette manu facturers want to target

14、 young people?I new customersold ones丿,2 2, as the are dying oflung can cer.(1)Your an swer new customers old onesCorrect an swer new customers old ones5. Accordi ng to the woma n, what should the Stude nt Union do?smoking on campusYour an swer smok ing on campusCorrect an swer smok ing on campusWha

15、t is true of the con temporary bus in ess world?(A)(B)Supply usually out nu mbers dema nd.Dema nd usually out nu mbers supply.(C)Supply is usually equal to dema nd.(D)Whe n supply exceeds dema nd, prices rise.2.What is NOT men tio ned in the passage?厂（D）(A)(B)Manu facturers advertise their products

16、in n ewspapers.Manu facturers advertise their products through songs.(C) Manu facturers advertise their products by spon sori ng sport ing eve nts.Manu facturers advertise their products through salesgirls.3.Accordi ng to the passage, what is the most importa nt means of advertis ing?(A)The cin ema.

17、G i1(B)The televisi on.(C)The n ewspaper.(D)The radio.(A)(B)Accordi ng to the passage, why can advertiseme nts in flue nee people?Because ads are cleverly desig ned.Because many people are eager to buy.(C) Because people like ads eve n if they know ads may not be telli ng the truth.5.(D) Because peo

18、ple believe what ads say without thinking if the ads are true.What is the passage discuss ing?5(A)The importa nee of advertis ing.(B)Various ways of advertis ing.(C)The successes and failures of advertis ing.(D)The causes, methods and effects of advertis ing1. A small range of good-quality items is

19、being sold at the store.(A)True(B)False(A)(B)3. The(A)(B) False2. An easy ren t-to-ow n pla n probably means a pla n to help customers rent somethi ng un til fin ally they own it.TrueFalse maximum price of a digital piano is 399 dollars.True(A)(B)4. Major items are delivered free of charge.TrueFalse

20、5. The ad en courages customers to go further outside the city to find better and cheaper fur niture.(A) True(B) False单元测试Part IScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will

21、be time for you to choose the correct answers. Use the second playing to check your an swers.1. (Liste n to the audio record ing for the questi on.)A. Because short sloga ns are refresh ing.B. Because short slogans can catch busy peoples attention.C. Because only short sloga ns are impressive.D. Bec

22、ause the Coca-Cola compa ny has set a good example.2. (Liste n to the audio recordi ng for the questi on.)A. The man asks for some money to buy bread.B. The woma n spe nds a lot of money shopp ing.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woma n not b

23、uying him bread.3. (Liste n to the audio recordi ng for the questi on.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germa ny.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4. (Liste n to the audio recordi ng for the questi

24、 on.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreeme nt with the woma n.D. To express his agreement with the woman.5. (Liste n to the audio recordi ng for the questi on.)A. She is a loyal customer to Nokia.B. She is a loyal cust

25、omer to Ericss on.严 C. She is easily in flue need by advertiseme nts.D. She is a tough con sumer.Part IIScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playi ng, there will be time to write th

26、e missi ng words. Use the sec on to check your an swers.d play ingW:So, Mr. Smith, you want to in crease ridership on the buses.M:(1)We do,and we hope you can help us.change the imageof bus travel.W:Certai nly we can. First, we mustM: How do you do that?W:do some surviceWell, well(3)to see what peop

27、le really think aboutdifferent datestak ing the bus. Well inv estigate(4)and so on.M: Will that work?W:It works| all the time.Once we get a profile oftarget itwe can see who we can (7)Your an swerCorrect an swer1(1)We doWe do7cha nge the imagecha nge the image翼do some survicedo some surveys興differe

28、nt datesdiffere nt age groups屮5)all the timeall the timeX(6)usersyour users淤target ittargetPart IIIScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choo

29、se the correct answers. Use the sec ond play ing to check your an swers.1. Which of the following is NOT mentioned as a purpose of advertising?A. To en courage liste ners to buy a product.B. To persuade readers to support an orga ni zati on.C. To en courage readers to get rid of a certa in idea.D. T

30、o persuade liste ners to agree with a certa in idea.2. Accordi ng to the passage, who is most likely to pay for an ad?I* A. The advertiser.B. An advertis ing age ncy.C. The retailer.D. The shop.3. Which of the following is second in importanee?A. Local advertis ing.B. Trade advertis ing.C. Nati onal

31、 advertis ing.D. Professi onal advertis ing.4. Which of the followi ng is true of direct mail?炖 A. Mail advertiseme nts go to people with certa in characteristics.B. Mail advertiseme nts go to producers rather tha n professi on als.C. Mail advertiseme nts are more effective tha n TV commercials.D. M

32、ail advertiseme nts are more expe nsive tha n other forms of advertiseme nts.5. What is the passage mainly talk ing about?A. The role of advertis ing in moder n society.c* B. The defi niti on and classificati on of ads.C. The effects of various types of ads.D. The importa nee of various types of ads.Part IVDirecti ons: Choose the best an swer to each of the followi ng stateme nts.1. Dad, I need some new shoes. My old ones lookfunny.A. kindLB. a kindC. kind ofD. a ki nd of2. They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I