移动位置服务

1、mobile internet : location based service 2003 fall | system engineering seminar : florials midterm presentation : introduction introduction not mobile phone anywhere anytime anynetwork through mobile internet service mobile information service mobile communication service mobile entertainment servic

2、e mobile internet platform : wap vs html subset components of service contents & application providers contents & application providers components of service mobile internet platfo rm key factors of mobile internet service location based service multimedia messaging service killer applications. e-ma

3、il contents for adult phone ring service character download mobile broadcasting service mobile game not pc just mobile! what is lbs what is lbs location based service telecommunications internet contents location- based services (3gpp) , (ogc) , (fcc) mobile internet users source : bt global mobile

4、internet (july, 2000) 200 400 600 800 1000 1200 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 mobile internet users internet users mobile telecom users (million) (year) wire internet vs wireless internet wide display large memory easy user interface pc based narrow display small memory diffic

5、ult user interface personal portable personalized location based service quick connection simple manipulation low speed limited application mobile network terminal special features network wire internetwireless internet high speed rich application fixed network public or personalized power supply ne

6、eded gps, dgps receiving set network based location tracking gis data extended memory loc for video communication loc based neighboring districts information searching loc based shortest path searching loc based ad or help service loc based rescue terminal lbs intranet (government, public enterprise

7、, enterprises, postal service) lbs application contents providers loc based distribution service loc based car allocation service loc based marketing service postal tracking service loc based yellow page service loc based ad service loc based map service loc based shopping mall service loc based 911

8、 service loc based tour guide service mobile communication network cdma gsm gprs wcdma cdma2000 gps satellite personal user, car, ship various fields of lbs various fields of lbs 1 : e911 mobile switching center wireless 911 switch psap operator wireline 911 ali system scp/in platform location deter

9、mination technology phase iiphase i location manager w 911 various fields of lbs 2 : loc based payment various fields of lbs 3 : loc based tour guide mobile communication location based service i want to get information about nearby historic site. loc based tour contents provider location based tour

10、 guide service gis, gps various fields of lbs 4 : various complex services traffic datasatellite datagis data loc based distribution service intelligent traffic system : loc based car allocation service loc based yellow page service loc based ad service loc based map service loc based shopping mall

11、service l-commerce loc based marketing service market prospect of lbs 61 5 54 391 49 1,130 237 2,594 1,167 5,444 2,734 9,793 4,444 200120022003200420052006 8 44 1 location-enable mobile commerce location-enable mobile advertising location services segment tracking services information servic es call

12、 routing servic es 158 523 20 715 1,463 86 1,878 2,581 247 2,398 2,986 446 2,162 2,571 443 7002,2634,7065,8525,176 source : 2000 ovum ltd. unauthorized reproduction prohibited. ($ million) issue list of lbs issue list of lbs issue list of lbs security & privacy for public interest : boundary between

13、 public and private how to use for l-commerce or . standardization : interface of mobile communication and lbs platform interface of lbs platform and lbs contents how to pay for lbs contents issue list of lbs 1 : security & privacy who can access private information? period that remained private inf

14、ormation history does lbs flow out private information more than it needs? misuse of private information monitoring of using private information can user control the location positioning application if they do not want the service offered? control or limitation of the whole or partial service counte

15、rmeasure of an emergency issue list of lbs 2 : for public interest information of persons location for emergence rescue service : e911 for the protection of kid or old and feeble person not just use for some commercial corporation use for public interest use for the social security system the presen

16、t situation of legislation about issue list of lbs 3 : standardization now, lbs is promoted by various telecom corporations individually, in korea, and the world so, it may be limited and separated by individual corporations if theres no standardization of lbs technology. interface of mobile communi

17、cation and lbs platform interface of lbs platform and lbs contents issue list of lbs 4 : how to pay for lbs contents flat rate system vs rate for service the amount of payment for service that user can consent to issue list of lbs 5 : how to use for l-commerce or what kind of service. cooperation an

18、d business models : between terminal, network, solution and contents provider stucture of the earnings needs of costomer issue list of lbs 5 : how to use for l-commerce or how to use lbs for other commercial industry? : location based game using a story to communicate lbs a quest for zones using fie

19、rce androids. zonemaster is a battle for land which takes place in the real world, on real maps, utilizing a real physical location. the game-play is about conquering zones (like the board-game risk) attacking strength is the number of zones owned by someone multiplied by the strength of the android

20、 summoned with the phone. on the website one can see the maps of the cities being played in. thes e are real world maps. one can also see the androids and who holds the different zones on the maps and much, much more. user creates their own battlegrounds from their physical location issue list of lb

21、s 5 : how to use for l-commerce or step 1 a desire to battle! select an orange battl e in your area or creat e your own. remember you have t o be physically presen t in the zones you wan t to attack. step 2 attack! when you are physically in a zone you want to conquer, use your mobile to spawn an android and the attack will commence. your fighting strength depends on two factors: your strength and which android you spawn. androids will only be spawned when you attack. issue list of lb