比赛教案M4u1

1、Class 310 Name Zhou Min,Revision Module 4 Unit 1,Teaching aims: Help Ss review Module 4 Unit 1,Important and difficult points: How to finish the reading tasks.,Teaching and learning procedures:,Task One: Self-test 1. 重点单词,1.时髦的，流行的 2.产品,3.新颖的，别致的 4.顾客，消费者,5.广告 6.同学,7.公众，大众 8. 特点,9.服务 10.媒体,11.宣称，认领

2、12.方便的,13.满意的 14.目标,15.教育 16.无法忘记的,2.高频短语,1_ 习惯于,2_ 知道，明白，意识到,3_ 即使,4_ 处理，对付,5_ 对感到满意,6_ 诱使某人做某事,7_ 为了，以便,8_ 迎合，对 有吸引力,Task two: Group-study: A 高考链接,教材原文 If they want to become the market leader, the company must ensure that their product is of high quality. (P 7),Choose the correct answer.,Sleep is

3、 _ for refreshment.(2011 北京 ),A. great help B. of great help C. of great helpful D. great helpful,教材原文 A commercial advertisement is one which someone has paid for to promote a product or service. (P 2),1. Helping others is a habit,_ you can learn even at an early age. (2011 安徽）,A. it B. that C. wha

4、t D. one,2. The English spoken in the United States is only slightly different from _ spoken in England. (2010 江苏）,A. which B. what C. that D. the one,教材原文：We are so used to them that we often do not even realize how many we see or hear in a day. (p 2),1. Li Hua was so excited at the news _ he would

5、 be sent abroad for further study for three years _ he jumped with joy. (2010陕西，22),A. what, what B. what, that C. that, that D. that, what,2. These shoes look very good. I wonder_. (2009 上海，30),A. how much cost they are B. how much do they cost,C. how much they cost D. how much are the cost,教材原文:Th

6、e way you choose to advertise should depend mainly on your target audience.,What surprised me was not what he said but _he said it. (2011 江苏）,A. the way B. in the way that C. In the way D. the way which,Task Three: Class test,1. What are PSAs meant to do? ( No more than 13 words),2. How does an adve

7、rtisement encourage people to buy a product or service? (No more than 10 words),3.Why are some of the advertisements clever according to the passage? ( No more than 11 words),4.What should people do with advertisements? ( No more than 4 words),Task 4: Self- study,Complete the following passage by fi

8、lling in each blank with one word that fits the content. Dont use verbs and nouns.,Be smart about advertisements,People cannot escape advertisements (1)_promise cheap goods and free offers. Last week, I read (2)_ advertisement for a sale. Seeing the attractive prices of the goods, I couldnt help dri

9、ving (3)_ the supermarket. As the advertisement said, most of the things there were much (4)_ than they used to be. In (5)_ time, I filled two baskets with 10 bars of soap,10 bags of washing powder , two very nice-looking kitchen knives, and so on.,(6)_ my husband got home and saw all the things I b

10、ought, he said, “What do you need all these things (7)_ ?” He was right. There was already enough soap and washing powder at home, and there was already two knives in the kitchen .I think I should be smart about advertisements in future and not take (8)_ seriously.,B. Fill in the numbered blanks by

11、using the information from the passage Advertisements,Write no more than 3 words for each answer.,What is an,advertisementWith words or pictures an advertisement (1)_ people to,buy a product or service or believe in an idea.,TypesCommercial advertisementsPublic service advertisements,(2),_* Appear i

12、n newspapers ,magazines, the Internet , radio and television.,* Use attractive pictures and (3)_ to draw peoples attention.,Differences * Commercial ads have to (4)_ for to advertise a product or service,while PSAs dont.,* Commercial ads are meant to sell products ,but PSAs tend to (5)_ the public ,educate people and deal with social concerns which have