北师大英语必修4unit 11Lesson 3 共21张

1、The Media,Lesson 3,Where can you see and hear advertisements,in,the newspaper,in the street,at the station,on,the bus,on,TV,in,the magazine,on the Internet,on radio,public ads,protect the,environment,Para 1,Para 2,Para 3,Para 4,Para 5,the classic ads,the ads in the market,modern ads,the top ads of t

2、oday,the public ads,Match the main idea of each,paragraph,Read again and finish the multiple,choices,1.Which one is not a public advertisement,A. Fighting AIDS B. Saving water,C. Helping the poor D. SK,D,2. What ideas do todays advertisements,use to make you notice their products,a. new b. humour,c.

3、 unusual d. surprised,A. abc B. abcd,C. acd D. bcd,B,1,When does the simplest type of,advertisement work,2. Why are modern techniques of design,not enough for advertisements to be,noticed in modern cities,Answer the questions,They works when there is not much,competition,Because people are used to s

4、eeing high,standards of visual design,3.Whats the top advertisers aim ,A,To create something that has never,been seen before and is fascinating for,people to look at,B. To make contributions to society,C. To use modern techniques of design,D. To make people know their products,A,3. What ideas do tod

5、ays advertisers,use to make you notice their,products,New and unusual ideas and humor,4. What has the government done,during the last decade,Public advertisements, such as giving,up smoking, saving water, helping the,poor, fighting aids,Language points,1.The classic advertisement is one that,gives i

6、nformation about finding certain,products,certain,adj,某种；某些；确定的,For certain reasons I will be unable to,attend the meeting,I cant say for certain when he will,arrive,Its certain that every effect must have a,cause,sure, certain,均有“肯定，确信，有把握,之意,sure,侧重主观上对某事确信无疑,sure,的主语必须是人,certain,与,sure,同义，但语气比,su

7、re,强,着重指有确切理由或不容置疑的证,据所支持的确信,certain,的主语一,般是物,2. Some advertisements consist of,pictures or the words of experts,consist of,由,组成,A week consist of seven days,All electronic computers consist of five,units although they are of different,kinds,consist of; make up; be made up of,consist of,常用整体作主语，表示“整

8、体由部,分组成”，引申为“包含有”，不能用于被,动语态,make up,用部分作主语，表示“部分构成整,体”，用于主动语态；如果用整体作主语,必须用被动结构,be made up of,这时可以和,consist of,互换。另外,make up,还可以表示,化装；编造,The city,consists of,five districts,Five districts,make up,the city,The city,is made up of,five districts,Society,is made up of,people with,different abilities,3. B

9、ecause of the advertising boom,people are used to seeing high,boom,n,迅速增长；繁荣,The baby boom created a bulge in,school enrollment,Its a boom year this year,The city is having a building boom,be used to doing,习惯于,used to do,过去常常做,4. Modern advertisements must stand,out in a world full of competition by

10、,combining the highest standards of,design with ideas linked to the,products to make them more attractive,by combining the highest standards of,是,by,动名词短语”，做状语表示方式,linked to the products,是过去分词短语做,定语，修饰,idea,to make them more attractive,表示目的,stand out,显眼；引人注目；脱颖而出,She stands out in the crowd, for she

11、 is,two meters in height,His height makes him stand out in the,crowd,Our daughter is a great dancer, she,stands out above the rest,5. which encourage citizens to participate in,improving their neighbourhood,participate,vi,参加，参与,Everyone in the class is expected to participate,in the discussion,I don

12、t want to participate in the English party,attend, join, participate, take part in,均含,参加，加入”之意,attend,侧重参加或出席会议或学术活动等,join,普通用词，指加入党派、团体或游戏,活动等,participate,正式用词，特指参加团体活,动，暗示以一个积极的角色参加,take part in,侧重参加某项群众性、集体性,的事业、工作或活动，突出参加者在其中,发挥一定的作用,Match some words that exist in the text,with the most suitable definitions,according to Chinese meanings in,vocabulary,approach, boom, budget, classic, concept,consist of, contemporary, corporation,neighborhood, suitable,Vocabulary,a) traditional, typical,b) company,c) right for something,d) contain,e) plan of how money should