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1、Unit 4 Beware of ads! 窗体顶端Part I Script Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1

2、.(Listen to the audio recording for the question.) A. Because short slogans are refreshing.B. Because short slogans can catch busy peoples attention. C. Because only short slogans are impressive. D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the questio

3、n.) A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping. C. The woman wants to buy some spring clothes for the man. D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.) A. Ads should be made by local peopl

4、e. B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places. D. The same ad can be used in various places.4.(Listen to the audio recording for the question.) A. To show how fast one can buy things with the card. B. To show how much he likes the card. C. To expre

5、ss his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.) A. She is a loyal customer to Nokia. B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements. D. She is a tough consumer.Part II Script Direc

6、tions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. W:So, Mr. Smith, you want to increase ridership on th

7、e buses.M:(1), and we hope you can help us.W:Certainly we can. First, we must (2) of bus travel.M:How do you do that?W:Well, well (3) to see what people really think about taking the bus. Well investigate (4) and so on.M:Will that work?W:It works (5). Once we get a profile of (6), we can see who we

8、can (7).Your answerCorrect answer(1)We doWe do(2)change the imagechange the image(3)do some surveysdo some surveys(4)different age groupsdifferent age groups(5)all the timeall the time(6)your usersyour users(7)targettargetPart III Script Directions: Listen to the following recording, and then choose

9、 the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1.Which of the following is NOT mentioned as a purpose of advertising? A. To encourage listeners

10、to buy a product. B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea. D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser. B. An advertising agency. C. The retailer

11、. D. The shop.3.Which of the following is second in importance?A. Local advertising. B. Trade advertising. C. National advertising. D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics. B. Mail advertisements go

12、to producers rather than professionals. C. Mail advertisements are more effective than TV commercials. D. Mail advertisements are more expensive than other forms of advertisements.5.What is the passage mainly talking about? A. The role of advertising in modern society.B. The definition and classific

13、ation of ads. C. The effects of various types of ads. D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1.Dad, I need some new shoes. My old ones look _ funny. A. kind B. a kindC. kind of D. a kind of2.They probably give Yao Ming

14、 millions of dollars to wear those shoes. But if you bought me the shoes, Id wear them _. A. nothing B. with nothing C. in nothingD. for nothing3.In the States, advertisers are not allowed _ young people smoking cigarettes. A. show B. showingC. to show D. to be shown4.Cigarette manufacturers need to

15、 keep _ new customers. A. bringing about B. bringing to C. bringing forwardD. bringing in5.Manufacturers often spend large _ of money on the advertisements. A. volumes B. numbersC. sums D. dollars6.Dont _ think about it! is an expression commonly used in the United States when a person emphatically

16、denies another person something. A. so B. reallyC. even D. ever7.It is _ for us to specify what kind of people we want. A. too only naturalB. only too natural C. too natural only D. only natural too8.Advertisers keep finding ways _ the law. A. over B. about C. roundD. around9.Our student union shoul

17、d _ against smoking on campus. A. make some publicityB. do some publicity C. make some publication D. do some publication10.We have everything you need. Stereos, video machines, refrigerators, dining room tables. _; we have it. A. Naming it B. To name itC. You name it D. You put a name on it窗体底端Unit

18、 5 Does your best friend have four legs? 窗体顶端Part I Script Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to ch

19、eck your answers. 1.(Listen to the audio recording for the question.)A. His parents wanted him to learn to be responsible. B. His parents believed it was good for his health. C. His parents hoped he would not be lonely. D. His parents loved animals.2.(Listen to the audio recording for the question.)

20、 A. She saw her uncle riding a horse many times when she was young.B. She once worked at stables. C. Her uncle gave her a horse as a birthday present once. D. Her uncle worked at the local stables.3.(Listen to the audio recording for the question.)A. Dogs. B. Rabbits. C. Cats. D. Turtles.4.(Listen t

21、o the audio recording for the question.) A. She is all for it. B. She is completely against it.C. She is willing to accept a dog, but on certain conditions. D. She needs only a dog that can do a lot of hard work.5.(Listen to the audio recording for the question.)A. The woman disagrees with keeping a

22、nimals in zoos. B. The man thinks animals in zoos lose their freedom totally. C. The woman thinks animals in zoos are well-fed. D. The man disagrees with keeping animals in zoos.Part II Script Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will

23、 hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. M:So, (1) the book about hippos (河马) youve been reading?W:Fabulous! Ive learned that hippos are not the clumsy animals as (2).M:Is it true that they sweat

24、blood?W:No. Hippos skin produces a red oil which (3) sunburn and infections.M:Cool! Hey, why do hippos yawn (打哈欠) (4)?W:Theyre not yawning; theyre (5) their enemies by showing them their teeth.M:Hippos must be lazy, (6). They sleep all day!W:Yeah, but that doesnt mean (7). They still go out and eat

25、at night.M:Probably they cant run fast, so its probably safer for them to eat in the dark to (8).W:No! Hippos are very fast. Theyre (9) than we think!M:I know! Ive seen them run through the water (10)!W:Right! In fact, the name hippopotamus means river horse (11).Your answerCorrect answer(1)howshows

26、/how is(2)they seem to bethey seem to be(3)protects them fromprotects them from(4)all the timeall the time(5)scaring awayscaring away(6)thoughthough(7)theyre lazy/they are lazytheyre lazy/they are lazy(8)avoid being seenavoid being seen(9)much fastermuch faster(10)like horseslike horses(11)in Greeki

27、n GreekPart III Script Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1.Why is the

28、 cat called Bo? A. The cat is named after a clown called Bo.B. The cat is named after a singer called Bo. C. A jazz composer called Bo gave the cat the name. D. A magician called Bo gave the cat the name.2.Why does the woman call her cat a bad boy? A. He lives in the countryside. B. He runs out in t

29、he fields.C. He catches various kinds of animals. D. He attacks a vet.3.Why was the woman concerned about the cat one day? A. He killed too many animals. B. He was run over by a car. C. He jumped down from too high a place.D. He could not walk steadily.4.What happened at the vets clinic?A. The cat a

30、ttacked the vet. B. The cat ran away from the vets. C. The vet gave the cat a thorough checkup. D. The vet gave the cat a shot.5.Why was the cat limping? A. He got hurt in a traffic accident. B. He fell out of a window.C. He wanted attention and love. D. He was feeling playful.Part IVDirections: Cho

31、ose the best answer to each of the following statements. 1.The husband went upstairs to chase the cat _.A. out B. go out C. come out D. get out2.Nothing worked. Finally, John got _ and he yelled at the parrot.A. fed up B. fed up with C. fed off D. fed off with3.My dog is _ well trained _ hes almost

32、human. A. so.so B. such.thatC. so.that D. as.as4.The dog licked her hand and wagged its tail, and she _. A. hookedB. was hooked C. hooks D. was hooking5.It has something to do with the dogs _. Its very keen. A. feeling of smell B. smell feelingC. sense of smell D. smell sense6.The dog finally fixed

33、his eyes on the lamb chops and barked, _ that he wanted to buy some. A. showed B. shown C. being shownD. showing7.The smart animal surely doesnt _ this kind of treatment. A. reserveB. deserve C. preserve D. observe8.Your dog will have to _, or you will have to leave the cinema. A. behave B. behave h

34、imC. behave himself D. be behaved9.I find it relaxing to sit down and watch tropical fish at the end of a _ day.A. tiring B. tired C. tiresome D. tireless10.The parrot apologized, I believe I may have _ you with my rude language. Im truly sorry. A. offended at B. offended to C. offended againstD. of

35、fended窗体底端Unit 6 Whats in fashion? 窗体顶端Part I Script Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check yo

36、ur answers. 1.(Listen to the audio recording for the question.) A. The man thinks negatively about them while the woman is positive about them. B. The woman thinks negatively about them while the man is positive about them. C. Both the man and woman think they play a positive role.D. Both the man an

37、d woman think they play a negative role.2.(Listen to the audio recording for the question.) A. They were cheap. B. The salesgirl talked her into doing so. C. She wanted to give one to her sister.D. She could enjoy a discount for buying two.3.(Listen to the audio recording for the question.) A. They

38、are really too short. B. They are really too long.C. They will look well if one wears suitable shoes. D. They will look well if the tailor shortens them a bit.4.(Listen to the audio recording for the question.)A. The man wont go to the fashion show with the woman. B. The woman is a fashion designer.

39、 C. The man sometimes follows the fashion trend. D. The woman bought the tickets at high prices.5.(Listen to the audio recording for the question.) A. Shanghai has been on the same level with Paris. B. The chances of Shanghai becoming a fashion capital are small.C. Shanghai may soon rival Paris and

40、Milan D. Shanghai lacks the elements that make a fashion leader.Part II Script Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second

41、playing to check your answers. Chris:Tina? What are you wearing?Tina:Im (1) an outfit for a job interview. What do you think?Chris:Youre wearing (2)! Ive never seen you (3) before!Tina:I know. These nylons are really itchy. Maybe I should wear (4), instead.Chris:Youll be too hot. Maybe you should we

42、ar a long skirt or (5). Youd look good in (6), too!Tina:I cant wear a miniskirt (7)!Chris:Youd (8) in a miniskirt than you would in that (9)!Tina:Youre such (10)!Your answerCorrect answer(1)trying ontrying on(2)a business suita business suit(3)in a blousein a blouse(4)cotton tightscotton tights(5)a

43、dressa dress(6)a miniskirta miniskirt(7)to an officeto an office(8)catch more eyescatch more eyes(9)suitsuit(10)a typical boya typical boyPart III Script Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the

44、first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1.What does the woman suggest?A. Buying the man a suit for work. B. Buying the man a suit for travel. C. Buying herself a suit for work. D. Buying herself a suit for modeling.2.What

45、 does the woman think about the suit the man is wearing? A. It looks handsome. B. It looks outdated.C. It should be cleaned. D. It should be ironed.3.Why doesnt the man like the jacket the woman recommends? A. Because it is single-breasted (单排扣的).B. Because it is double-breasted (双排扣的). C. Because i

46、t is brown. D. Because it looks out of style.4.What kind of trousers does the man dislike? A. Dark blue trousers. B. Short trousers. C. Black trousers.D. Brown trousers.5.What does the woman think about the black trousers? A. They are too long. B. They are too short.C. They can be shortened if they

47、are too long. D. They should be longer.Part IVDirections: Choose the best answer to each of the following statements. 1.Once dressed, the models _ in order by the door. A. queued in B. queued overC. queued up D. queued down2.The models _ photographers, turned, and walked back. A. posed toB. posed fo

48、r C. positioned to D. positioned through3.Mom, everything I have is _.A. out of date B. out of the date C. out of dates D. out of the dates4.Everyone else will be wearing the latest Levis, and I will look stupid _ the same old skirts.A. wearing B. to wear C. to be wearing D. having worn5.Maybe I cou

49、ld get a part-time job to help _ the new clothes. A. pay B. pay with C. pay toD. pay for6.The emphasis on thinness and an ideal female body shape gives rise to _ dieting. A. extensiveB. excessive C. exclusive D. expressive7.The middle-aged woman is _. That style went out last year. A. after the times B. after timeC. behind the times D. behind time8.Oh, come on. Dont la

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