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clozeSome time ago, a store advertised rebuilt vacuum cleaners of a nationally known brand at the absurdly low price of $13. Why was this done? Surely the store could not _1_ to sell good vacuum cleaners at this price.As a matter of fact, any customer who tried to buy would find it was _2_ . She would be told that the one in the window was “the only one left” and had to remain on display, or that it “had been sold” before she entered the store.The real aim of this kind of advertising is to lure customers into the store for the purpose of making them to buy some other_3_ price brand. This is called “bait” advertising.” In the case of the $13 vacuum cleaners, the manufacturer whose name was used went to_4_ and obtained an order_5_the store to employ the brand name for that purpose.Why did the managers of the manufacturing go to such _6_ to wipe out his abuse in advertising? They realized that misrepresentation of their firms name was sure to _7_ publics confidence in their products. The honest businessman wants to keep his customers _8_ so that they will return to buy again and again. Therefore, he wants other businessmens advertising, as well as his own, to create the publics respect because he realizes that anything that ruins confidence in advertising tends to _9_honest advertisers as well as the fraudulent ones . That is why businessmen have _10_their own agencies to police advertising.1A) allowB) supplyC) affordD) provide2A) undesirable B) unavailable C) unreasonable D) unthinkable3A)highB)higherC)bigD)bigger4A)judgeB) courtC) justiceD) law5A) stoppingB) endingC) ceasingD) forbidding6A) lengths B) breadthsC) heights D) width7A) lackB) killC) wasteD) regain8A) satisfyB) satisfiedC) to satisfyD) satisfying9A) declineB) injureC) lessonD) hit10A) builtB) askedC) set upD) arranged for For companies like IBM, work-life balance initiatives精神 are nothing new. As a manager, an employee and the father of a teenage son and daughter, IBMs Paul Hillier has a broad perspective of work-life balance. He says it is organizations being willing to think outside the square to _1_ a win-win situation for employees and employers. He believes that small and large scale _2_ to personnel issues require thinking and communication that is not so much rule-bound _3_as solution-orientated. People need to feel that they are individuals with individual circumstances, says Paul. Work-life balance is not about working less, just differently.For Paul this plays out in reality as his company allows him to arrange his time _4_taking into account other commitments. Flexibility _5_means being open-minded and creative in addressing employee needs. Paul has found that IBMs solution approach _6_ human resource issues has created a positive workplace _7_culture. When his own family circumstances led his family to relocate to Hungary in 2001, he found that the companys broad-minded _8_attitude meant that he was able to continue to work for IBM from his new _9_location. Paul emphasizes that social activities such as Christmas parties do _10_matter as they show a recognition of peoples wider life outside work. 1A)makeB)takeC)developD)create2A) applicationsB) arguments C) responsesD)discussions3A) asB) thatC) althoughD) but4A) jumping into conclusionB) taking into accountC) coming up to expectationD) bursting into laughter5A) showsB) impliesC) meansD) concludes6A) on B) of C) towardsD) for7A)educationB)cultureC)trainingD)development8A)attitudeB)opinionC)positionD)viewpoint9A)jobB)taskC)locationD)place10A) matterB) thingC) affairD) incidencePerhaps youve got some debt. You probably dont have much in the way of savings. And with all your expenses, it doesnt look like youll be able to_1_ that situation soon.If you _2_wonder how to cut corners (走捷径), theres an obvious place to look: at your spending habits. Do you buy a soda each weekend? Waste $1 a day for 40 years and, when youre_3_ set to retire, youll find your account is short of $190,000. Grab a calculator _4_ and youll find that, _5_ over40 years, going out to dinner twice a month at $40 each time_6_ amounts to half a million. Even a pack-a-day cigarette habit will lighten your retirement account by $330,000. And the same with cable TV and these cool earrings. They willprobably amount to as much as one million.So, the first clue _7_ to accumulating wealth is this: focus on your spending habits. Here are a couple of tricks to help you save. Stop buying things that _8_ fall rather than rise in value. Stop spending coins. From now on, spend only _9_paper currency, and keep the change every day. Get your family involved, and youll double your savings. Usediscount tickets at the supermarketbut use them _10_correctly. 1A) improve B)escapeC)turn D)beat2A)suspectB)wonderC)planD)guess3A) put toB)made toC) set toD) got to4A) orB) butC) andD) so5A) sinceB) overC) aboutD) around6A) adds toB) equals toC) responds toD) amounts to7A) forB) toC) ofD) on8A) costB) increaseC) fallD) lessen9A) paperB) metalC) foreignD) local10A) frequentlyB) correctlyC) rarelyD) generouslyBest friends are essential to our well-being. They_1_supply the companionship, help, security, and love that we all need. It is not easy to put into words _2_ exactly what a best friend is, because the matter is so personal. From time to time, however, we may think about our bestfriendswho they are, what characteristics they share, and why they are so important _3_ to usin order to gain a better understanding of ourselves and our relationships.I recently asked several people for their opinions on the subject, beginning with the qualities they _4_ valued in their own best friends. They all agreed _5_on three traits: reciprocity, honesty, and love. Reciprocity means that one can always rely on a best friend in times of need. Best friends are willing to help each other _6_for the sake of helping and not just for personal gain. One woman said that life seemed more secure because she knew her best friend was _7_ there if she ever needed help._8_ Honesty in a best friendship is the sharing of feelings openly and without reserve. The people I interviewed said they could rely on their best friends as confidants: they could share problems with their best friends and ask for advice. They also felt that, even if best friends were _9_ cri
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