Lesson4Advertisements.docx

Unit 10 MoneyReadingPeriod FourLesson 4Advertisements主讲人：余启莲2018.05.21Teaching aims （教学目标）：1 语言知识和技能方面：* 掌握有关广告的新单词。*学会运用广告里的形容词*总结出广告写作的要素并运用。2 情感态度方面：通过课前和课堂上的体验、参与、实践等探究性活动，让学生学会合作、自主学习，增强学生学习的积极性和学生的自信心。Difficult points （教学难点）：本课是一节任务型读写课，“读”是为了“写”， “学”是为了“用”。因此在整个教学过程中，让学生通过阅读，探究总结出好广告的要素和写作技巧, 并加以运用，以组为单位在规定时间内根据教师所给材料和信息写出广告词,并让其相互评价,及时反馈。Teaching aids （教学准备）：电脑，多媒体讲台，麦克风，实物投影。Teaching steps （教学步骤）：Step 1 Leading inI、下面是一组经典的广告词，你知道它们分别是哪一类产品的广告吗？A B1Obey your thirst. aToothpaste2Focus on life. bWatch3Good to the last drop. cSoft drink4Good teeth，good health. dCoffee5We lead. Others copy. eCamera 6Time is what you make of it. fDuplicating machine（复印机）II、你知道下面这些日常生活中常见的物品用英语怎么说吗？1移动电话_ 2电水壶 3皮夹克_4空调 5信用卡_ 6电饭锅_7洗衣机_8笔记本电脑_9电子词典_ _ 10翻译笔_11微型照相机_12取款机_ Step 2 Reading To have a look at the four adverts and ask them: “Which advert do you like best? Why?” Read the Reading Strategies box with the students.Fast- reading(True or False) Ask some students to give the answers to the class.1. Walking round the house or garden, you can listen to your favourite programmes with Remote Headphones.()2. The Mini Camera has an automatic focus and flash.()3. Putting the special jewellery on your ears, you can hear the loud disco music.()4.If you want a floor cleaner, you can write to Animal Magic, P.O.Box 321.()5. These headphones from Philips have no wires.() Carefulreading Choose the best one according to the text.1. The following can best describe the Mini Fujiko Camera EXCEPT .A. small in size B. fragileC. automatic D. excellent value2.If you have 100，what can you buy?A. Remote headphones and Mini Camera.B. Mini Camera and Earring.C. Feline Floor Cleaners and Mini Camera.D .Remote headphones and Earring.3.For one who prefers not to be disturbed in a crowded environment，which of the following may be his first choice?A. Remote headphones.B. Mini Camera.C. Special jewellery for your ears.D. Feline Floor Cleaners.4.From the four ads，we can tell that new tendencies(趋势) in advertising seem to be EXCEPT .A. passive B. thoughtfulC. persuasive D. creativeRead the text carefully and then fill in the chart with the information in the text. ProductAdvantages of the productsRemote Headphoneshave no（1）_；can listen to programmes and music while（2）_ round the house or garden or in the bath；give you（3）_ to move around plus top quality sound. Mini Camerano（4）_ than a credit card；Its（5）_ and reliable；easy to use；made from an attractive and strong（6）_. Special Jewellery for Your Earsmade of（7）_ and attractive；（8）_ in many noisy situations. Feline FloorCleanersmade from good（9）_ material；very practical and easy to（10）_；cheap. 课堂达标 阅读P1415课文在空白处填入适当的内容（1个单词）或括号内单词的正确形式This text which contains four 1_（advertise）is about four products. Lets list the advantages of each product. These headphones from Philips have no wires. People can listen to the programs while 2_（walk）and can listen to radio or TV up to 60 meters 3_. The signals can go through glass，doors and walls. Mini camera is convenient，reliable and easy to use. Its no 4_（big）than a credit card. Its made 5_ strong material. Earrings are 6_（attract）and useful in many noisy situations，7_ they are bargains at 8_ low price. Feline floor cleaners are made from good quality material. They are very 9_（practice）and very easy 10_（wash）What do you think of these products?Thinking summary Take one advert as an example and ask them to sum up “What makes a good advert?” (4A)1). A creative idea. 2). A clear title. 3). A brief description. 4). Attractive words.Step 3 Writing1. Divide the class into groups. List the writing stages to direct the student to write an advert. 2. Remind them to use all the necessary information:1). What is it called?2). What can you use it for?3). Where can you use it?4). What is it made of?5). What are its advantages?6). How much does it cost?7). Where can you get it?3. Show a picture of Siemens mobile phone, and ask them to use the key words to write advertsin groups. ( music )4. The students check their adverts.Step 4 Presentation1. Choose some groups to show their adverts on the screen and read them out.2. Ask some students to evaluate others adverts using the factors of good adverts, and then find out their problems and the way to improve.3. Tell them the teachers idea.Step 5 Conclusion & Homework1. Make a brief sum-up.2. Homework for today:1). Write an advert for a gadget following the writing stages (P.90)2). Finish the exercises in the workbook.3). Do the exercises in Learning English答案参考一、1c2e3d4a5f6b二、1mobile phone2electric kettle3leather jacket4airconditioner5credit card6rice cooker 7washing machine8laptop computer9edictionary 10translation pen11mi