高中英语 Unit1 Advertising教案 译林牛津版必修4.doc

牛津译林版英语高一下册module 4unit 1 advertisingword教案课前学习：翻译下列短语：分数、小数和百分数 趋势、范围和限度 在高峰 一张条形表采访表 相关问题 时髦音乐 互动多彩肯定与否定 祁使与感叹后悔做某事 多达对感到惊讶 令人回味 对感到厌烦 评论 为了利益 发起系列广告社会关注 打动某人目标受众 心中想着决心做某事 投合某人关心担心 把讲清楚 使构成整体 提出一个口号 翻译下列句子：1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。3要始终迎合受众的反应，这很重要。4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。课堂学习1 design dresses /the national stadium 设计服装/国家体育馆design a plot for ones new novel为新小说拟定情节 a perfect crime 筹划一个天衣无缝的犯罪 the well paper design 墙纸的图案be of poor design 设计很差have designs on ones money /life 觊觎某人的钱/想杀害某人by design 故意地2 react vi. (1)反应，反抗（常与to连用） how did your mother react to the news? she reacted by getting angry.你妈妈对这个消息的反应怎样？她的反应是非常生气。the eyes react to light. 眼睛对光起反应。(2)（常与against连用）反抗，反对 children tend to react against their parents by going against their wishes 孩子往往故意不听父母的话来示抗拒。 react against oppression反抗压迫(3)（常与with连用）发生化学反应an acid can react with a base to form a salt.酸碱化学反应成盐。react on upon 对.起作用, 对.有影响,;react on each other相互起作用unkindness often reacts on the unkind person.恶人有恶报。reaction. cn 常用介词 to our reaction to a joke is to laugh.我对他的建议的反应不是他们所料到的。my reactions to his proposal were not quite what he expected. 3 get-across 通过；使-被理解the bridge was destroyed, so we couldnt get across. 桥坏了，我们无法通过。i spoke slowly, but my meaning didnt get across. 我讲得很慢，但我的意思还是没被理解。he found it difficult to get his chinese humour across to an english audience. 他发现自己的中国式幽默很难为英国听众理解。get across 讲清楚，被理解 get along (with) 有进展；（与）相处get away 走开，避开 get down to 开始认真干（某事）get in 进站；收（庄稼） get off 下车；脱下；使不受惩罚；动身get on 上车；进展 get over 克服；康复；摆脱（情绪）；熬过;get round 传播；蔓延 get through 做完；通过（考试）；接通电话get together 欢聚 get up 起床；举办；化装4 appeal vi.呼吁，恳求；吸引，引起兴趣；上诉；诉诸于 n呼吁；恳求;感染,魅力;上诉appeal to sth.; appeal to sb. for sth./to do sth. the government is appealing to everyone to save water. 政府呼吁每个人节约用水。i appeal to your sense of justice. 我呼吁你们拿出正义感we appealed to them for help. 我们向他求援。she appeals to me. 我对她感兴趣。does the idea of working for a venture company appeal to you?你有没有兴趣到合资企业去工作?appeal to a higher court (不服判决)提出上诉an appeal for aid/ forgiveness恳求援助/原谅the teacher listened to his appeal. 老师倾听了他的要求。the game has lost its appeal.这种游戏已引不起人们的兴趣。make an appeal to sb.向某人提出呼吁/引起某人兴趣5 available 可获得的，可找到的，有空的further information is available on request. 详情备索。when will the information be made available? 何时才能了解到情况？this was the only room available. 这是唯一可用的房间。 well send you a copy as soon as it becomes available. 一有货我们就会给你邮寄一本去。 every available doctor was called to the scene.所有能找到的医生都备召集到了现场。 will she be available this afternoon? 今天下午她有空吗？available adj. 可用的，可获得的，有效的，适宜的sth.(受体)+ be + available + to + sb. (主体) 某物对某人来说是可得的the information is available to anybody.the ticket is available to you for 3 days. （ 三天内有效）tickets are available at the box office.票房有票。 sb.(主体) + be + available + for + sth. (受体) 某人对来说是合适的he is not available for/up to / fit for the job.are you available for a meeting tomorrow?6 approach vt./n接近，靠近,建议，要求，（待人接物或思考问题的）方法，方式，态度we heard the sound of an approaching car / a car approaching。我们听见一辆车驶近的声音。 she approached the bank for a loan.她向银行要求贷款。 the school has decided to adopt a different approach to discipline. 学校决定采用另一种方式解决纪律问题。 she took the wrong approach in her dealings with them. 她用错误的手段和他们课堂检测 （运用本节课所学短语句型完成下面的短文）for the benefit of launch an ad campaign reach sb target audience have in mind appeal to be concerned with get sth across put together 为了公众的福利，我们可以使用媒体发起系列广告。系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。我们想影响的特定群体就是目标受众。广告商必须始终想着目标受众，要始终迎合他们的反应是这很重要。构建系列广告时，考虑运用那种方式把你的信息讲清楚。只有打动你的受众，发起的系列广告才能取得能成功。_能力提升：任务型阅读 请认真阅读下列短文, 并根据所读内容在文章后表格中的空格里填入最恰当的单词。 注意：每空1个单词。to be a good teacher, you need some of the gifts of a good actor; you must be able to hold the attention and interest of your audience; you must be a clear speaker, with a good, strong, pleasing voice which is fully under your control; and you must be able to act what you are teaching, in order to make its meaning clear.watch a good teacher, and you will see that he does not sit still before his class: he stands the whole time he is teaching; he walks about, using his arms, hands and fingers to help him in his explanations, and his face to express feelings. listen to him, and you will hear the loudness, the quality (音色) and the musical note of his voice always changing according to what he is talking about.the fact that a good teacher has some of the gifts of a good actor doesnt mean that he will indeed be able to act well on the stage, for there are very important differences between the teachers work and the actors. the actor has to speak words which he has learnt by heart; he has to repeat exactly the same words each time he plays a certain part, even his movements and the ways in which he uses his voice are usually fixed beforehand. what he has to do is to make all these carefully learnt words and actions seem natural on the stage. a good teacher works in quite a different way. his audience takes an active part in his play： they ask and answer questions, they obey orders, and if they dont understand something, they say so. the teacher therefore has to meet the needs of his audience, which is his class. he cannot learn his part by heart, but must invent it as he goes along.i have known many teachers who were fine actors in class but were unable to take part in a stage-play because they could not keep strictly to what another had written.(1) _ and acting(2) _ between a good teacher and a good actora good actor must be able to: hold the audiences attention or interest speak (3) _ with a controlled voiceact what is being (4)_a good teacher, just like a good actor, will:always stand instead of (5) _ stillwalk around using his (6) _ languagechange his voice accordinglydifferences between a teacher and an actora good actor has to:recite and repeat his linesperform in the same way fixed in (7) _make everything seem naturala good teacher has to invent his (8) _ as he goes along to meet the needs of his audience, who (9) _ in his play actively by questioning and answering, obeying orders and so on.(10) _ a good teacher is not necessarily a good stage performer.高考链接 until last summer i had a very comfortable life: winter vacations skiing and summer cruises. my parents spent a lot of money on a private school, so they could get me into a competitive middle school. everything was about tomorrow, next year, my graduation. we never had to worry about today.before last summer i never thought much about the people in the world who live day to day, every day, whose lives are controlled by poverty and hunger. then i enrolled in a two-week intensive program. we lived in a “tribal village,” in a hot, dry open grassland in arkansas, a state of the south-central united states. i am a tribal member in mozambique, a country of southeast africa. every meal, i make the fire for my family, and feel the flames lick up my nostrils as i blow to keep the fuel alive. i cook mush with vegetables. this is all my family is ever given.i feed the hen and three rabbits their dinner. i grow attached to the rabbits, even though i know i shouldnt. i name them. im not getting enough to eat; its time to decide whether or not to kill the rabbits. i feel pain but its a privileged childs pain because i know i will soon be eating again. thats not true for a lot of other children around the world.growing up comfortably in the u.s., ive never had to worry about my dinner, and even though this whole process was only a simulation, it changed my life. now i believe in doing whatever i can to help find practical ways to defeat hunger. so ive become president of roots and shoots, a group working to improve local environments for people and animals. im also working to create a program at my high school called the “safe passage” trip to help young people in the guatemala city dump. and ive got plans to do more.im often thinking of laboring in the hot sun and the millions who still do. now, i try to live for today and stop worrying so much about the future. when i eat or feel full, i am grateful for this fortunate life and want to extend the same feeling to others.i believe in offering help to those who need it. 31. what is true about the author before last summer?a. her life was under great pressure.b. her life was well-planned.c. she didnt have to worry about the future.d. she had to worry about her dinner 【答案】b【解析】细节理解题。根据until last summer i had a very comfortable life因为父母已经给作者安排好了一切，故选b。32.we can learn from the second paragraph that _.a. the author raised some rabbits as petsb. the author took part in a two-week program in africac. the author had a very difficult life in the “tribal village”d. the author never thought about poor people after the program【答案】c【解析】细节理解题。根据we lived in a “tribal village,” in a hot, dry open grassland in arkansas, a state of the south-central united states.作者在tribal village过着非常