专业英语考试题目答案.doc

明德学院20102011学年第2学期工商081，082班 专业英语期末考试作业题姓名： 班级： 学号：关于期末考试注意事项：1. 期末总评成绩由平时成绩和此次期末考试作业组成，平时成绩占30%或40%，主要参考考勤和平时作业评定；此次期末考试作业占60%或70%；2. 此次期末考试作业请在课后完成，开卷但一定要独立完成；3. 课堂教学按计划上到第18周，请按时到教室上课；此次期末考试作业最迟应于第18周上课时交给老师。将下列句子翻译成英文：30分（1） 由于自然资源分布不均，一个国家不可能生产出自己所需要的所有东西。 As natural resources are unevenly distributed in different countries, a country cannot produce everything it needs.（2） 总之，消费者花的钱是一个信号，它能告诉人们他们希望得到什么样的产品和服务。 To summarite: the money consumers spend is a signal- a kind of economic vote telling producers what goods and services they want to see produced.（3） 一个公司选择出口自己产品的方式会对自己的出口计划和具体的市场策略产生显著影响。 The way a company chooses to export its products can have a significant effect on its export plan and specific marketing strategies.（4） 我们查阅了订单，发现你们的订货量今年一季度是去年同期的2倍，这表明你们销售我们的产品一直做得成功。 In checking our books, we find that you have purchased from us twice as much the first there months of this year as you did in the first there months last. This indicates to us that you have been successful in retailing our merchandise.（5） 在国际贸易中，进出口的商品必须经过很长的运输过程，在有些情况下，这些商品会受到损失。 In international trade, imported or exported good usually must go though long procedures of transportation, and in some case they may possibly suffer from losses or damages.（6） 在进行出口业务时，必须清楚的了解出口交易面临的各种风险，并且约定双方的责任。 In exporting, it is necessary to make the risks of a transaction clear-cut and stipulate both parties responsibility. 将下列句子翻译成中文：30分1) TOKYO stocks tumbled the most in more than two years on Monday as traders reacted to the earthquake and tsunami that devastated factories and infrastructure across Japan. 受地震和海啸破坏工厂和基础设施的影响，日本股市在星期一创造了两年来的最大单日跌幅。2) China slashed the maximum retail price for more than 1200 types of antibiotics and circulatory system drugs on Monday. 中国在星期一对超过1200种抗生素和系统循环药物实行最高零售价。3) The United States economy added 216,000 jobs in March, as the nation continues a modest recovery. The unemployment rate last month was 8.8 percent, down slightly from 8.9 percent in February. Overall, the number of jobs created last month was greater than the forecast of 193,000. 受经济缓慢复苏的影响，美国3月份增加了216000个工作岗位，失业率从2月份的8.9%降到了8.8%，增加的工作岗位也比预测的193000要多。4) He makes advanced technology friendly to consumers based on his uncommon talent for connecting it to the user experience. He has an innate feel for design, convenience, simplicity, and elegance in the product. 乔布斯利用他不寻常的天赋将消费者的经验联系起来使高科技对人们更友好，他对产品的设计、得体、简捷和优雅有天生的感觉。5) The peoples Bank of China said Sunday that it will raise banks reserve requirement ration by a half percentage point ,effective from Thursday. It is the tenth time since the start of last year that it has raised the ration, which the central bank is using to try to slow issuance of new credit into its inflation-rattled economy. 受周二的影响，央行宣布在周日将上调存款准备金率0.5个百分点。由于受去年通货膨胀的影响，央行减缓发放新的信用卡的同时并第十次上调存款准备金率。 以下文章来至英文中国日报网站，请用中文写出大致意思 ；结合自己学到的经济和管理方面的知识，就文章所涉及的内容用英文写一篇300字左右的文章，谈谈你的看法。20分 TechnologyBaidu wins top 100 branding accoladeBy Li Woke (China Daily)Updated: 2011-05-10 09:41According to a study by Millward Brown Group, Baidu Inc is now ranked 29th in a list of the worlds top 100 brands. In the report, 12 of the top 100 companies came from China, many of them State-owned. Photo / AgenciesBEIJING -The Chinese Internet search engine Baidu Inc has been named as the most valuable brand for a non-State-owned Chinese company.Thats after Baidu climbed 46 positions in the BrandZ list of the worlds top 100 brands, according to a study produced by the global brands agency, Millward Brown Group.Baidu is now ranked 29th out of the 100 companies and has a value of $22.56 billion, an increase of 141 percent compared with 2010, says the annual study.The rapid development of Baidu has been attributed to the fast-growing Internet industry in China, said Peking Tan, the director of Greater China research and development at Millward Brown. In addition, the search engine has also benefited from Google Incs withdrawal from China.Related readings:Baidu plans legal music downloadsBaidu bullish on future prospectsBaidu CEO predicts years of growthBaidu doubles Q1 profitIn January 2010, Google, the worlds most popular search engine, announced plans to pull its search engine business out of China. The US Internet search giant held 19.2 percent of Chinas search market by revenue in the first-quarter of 2011, a slight decline from the 19.6 percent it held three months earlier. Meanwhile, Baidus market share rose to 75.8 percent from 75.5 percent, according to the research company Analysis International.Last month, Baidu said profit for the first quarter of this year reached 1.07 billion yuan ($163.5 million) from 480.5 million yuan a year earlier. First-quarter revenue grew 88 percent to 2.4 billion yuan, from 1.3 billion yuan a year earlier.Search just became the most popular application for Chinese Internet users and there is still a lot of growth to expect for many years down the road, Baidus Chief Executive Officer Robin Li said last month.In Mondays BrandZ report, 12 of the top 100 companies came from China, many of them State-owned: At number nine, China Mobile was the best performer among Chinese companies; ICBC Asia came in at number 11; China Construction Bank at number 24; China Life was number 33; and Bank of China was number 37.The total value of the top 12 Chinese brands was $259 billion, accounting for 4.4 percent of Chinas GDP in 2010.Last year, Chinas GDP surged to $5.87 trillion, as the country overtook Japan to become the worlds second-largest economy after the United States.As its starting point, Millward Brown takes the value that companies put on their own main brands as an intangible factor in their earnings reports.That figure is then combined with the perceptions of more than 2 million worldwide consumers in the relevant market whom Millward Brown surveys over the course of the year, and then applies a multiple derived from the specific companys short-term future growth prospects.Copyright By . All rights reserved 据媒体报道，在美国上市的中国公司股票最近普遍遭到抛售，股价大跌，进入5月以来， 新浪股价累计跌去36%，百度下跌约18%，网易、搜狐等中国公司的股价也损失惨重，请浏览国内外有关主流英文媒体网站并写一篇英文短文，字数不限，但必须包括以下内容：（1） 为什么会发生这样的事？ （2） 你自己的感想或评论。20分 、（1） 中国北京的互联网搜索引擎百度公司已被评为最具价值品牌的非国有中国公司。 根据Millward Brown一项研究产生的全球品牌排名，此前百度在世界100强品牌中上升到第46位。百度现在排名第29位,价值225.6亿美元，与2010年相比，同比增长141%。北京Millward Brown的研究和发展主任Peking Tan说：“百度的快速发展是归因于在中国快速增长的互联网业务，此外，搜索也受益于谷歌退出中国。”2010年1月,谷歌,世界上最受欢迎的搜索引擎,宣布退出中国。美国互联网搜索巨人拥有全球19.2%的中国的搜索市场,2011年第一季度的收入中,稍微低于三个月以前的19.6%。根据国际公司研究分析，与此同时，百度的市场份额从75.5%升高至75.8%。上个月,百度说今年第一季度利润从年初的4.805亿元上升到10.7亿元人民币(合1.635亿美元)。第一季度的收入增长了88%,达到24亿元,比前一年增长13亿元。百度的首席执行官Robin Li上个月说：“ 搜索刚刚成为中国互联网用户最受欢迎的应用，还有许多路要走”。 在星期一的BrandZ报告中,100强公司中的有12个来自中国,它们中有许多是国有公司:中国移动排名第9位成为中国最具有价值的品牌，中国工商银行亚洲分行排名第11位,中国建设银行排名第24位，中国人寿排名第33位，中国银行排名第37位。排名的前12个中国品牌总价值达到2590亿美元,占中国2010年GDP总量的4.4%。去年,中国的国内生产总值达到5.87万亿美元,超过日本仅次于美国成为世界第二大经济体。百度公司以Millward Brown公司的报告为起点为自己的品牌穿上一个“无形”价值来增加她们的收入。这个数字是Millward Brown公司在这一年里结合相关市场和对超过200万的全球消费者的调查,然后运用从具体公司的短期未来的发展前景得出的倍数计算出来的。（2） Baidu brand value have todays achievement is have a lot of reasons for that. First, China after nearly 30 years of development, the economic have made great achievements. Last year, Chinas gross domestic product at $5.87 trillion, as the country overtook Japan to become the worlds second-largest economy after the United States. Peoples living standards are generally improved and the progress of science and technology makes the Internet business developed rapidly. Baidu as a search engine is people need to use.Second, baidu as local brand has many design conforms to the peoples habits. His own technical level also get peoples identity. Google out of China market as the only competition adversary of Baidu , further monopoly for baidu increases the chances.Baidu has made achievements today.Finally, Chinas reform and opening to the outside world, the economic system and the International development, encourage and allow non-state owned enterprise development, create good investment environment to promote economic development. Baidu as non-state technology enterprises and representative by state and government must support. This laid a foundation conditions for the long-term development of baidu . 、 In the United States of China-related shares listed. Since the April 20, a credit crisis has gradually spread to almost all of China-related shares. But it was not an accident, on the contrary, already had sign.Last November, research institutions MuddyWaters hair report says companies listed on nasdaq, dalian greens stock is a hoax, including its real sales data is far lower than the earnings, customer relationship does not exist. At the same time cut to a strong sell rating, target in price of $2.45 . After the incident, greens share price is in 1 days plunged by 15%. Greens and no infection in other scandals are shares, many are shares in the round of us stocks instead with little bull market and shot up. According to statistics, this year 1 5 months, sina rose more than 1 times at most. Baidu rose nearly 50%, sohu highest to 30% and Shanda close 62% respectively. Over the same period, the s& 500 index, the nasdaq composite index rose by only 9% highest. In late April, many are in a nightmare begins, including many many through the IPO of the blue chip stocks. Reporter discovery, at four this week, after closing share price fell to 36% of Sina ,baidu accumulative total fell about 18%, netease and sohu falling by 22% and 32% respectively. Over the same period, the nasdaq index fell 4%. Be worth what carry is, in Interactive Brokers banned customers buy 159 borrowed funds of China company stock after, this week, will encounter in collective selling shares. On Wednesday, including education, medicine, solar and network, China concept fell across the plate. Among them, sina, youku down by more than 11%, dangdang network down nearly 4%;renren nets dropped more than 13%, and share price low since listing. The more obvious a phenomenon is to enjoy treatment of the Chinese company of stars, all go into break force. According to statistics, except mecoxlane, dangdang network, and other famous enterprises break outside, may issue of the century jiayuan, renren nets, nets qin are break in. One mecoxlane share price range from $11 dropped to about $3, down over 70%; Dangdang network on June 7 after the break, a drop of about 13% to $14 nearby; In addition, century jiayuan is down nearly 7%, renren nets fell 35% to $9.17, nets qin listed break after a sharp drop in the super fifty percent, to about $5. In this matter, is behind caused by China-related shares financial fraud and the Internet bubble. First , cannot deny that the Internet whole appeared bubble. Because of new technology of Internet investor optimism spread, leading to excessive investment and produce bubble. Reporter statistics found that nearly a year in the United States, China listed technology shares an average increase of as much as 48.71% a year, much more than the native American technology shares 20.49% of an average increase of stars, and higher than the same period the nasdaq composite index cumulative increase about 34% . Second, China through the reverse acquisition financial fraud. Reverse acquisition, that is a private company through the purchase of a listed company has sufficient number of shares, so as to realize the shell