工具图-MKC模型、工具.ppt

EXHIBIT TITLE * 资料来源： 1 TextText TextText TextText TextText Text Text 2X2 CUBED * 资料来源： Unit of measure 2 2X2 TOWER * 资料来源： Unit of measure 3 PlacePriceProductPackagePositioning promotion Product offering 5Ps MARKETING * 资料来源： Unit of measure 4 StrategySkills SystemsStaff Shared values Structure Style 7S * 资料来源： Unit of measure 5 ARROW 3D * 资料来源： Unit of measure 6 CUBES2 3D * 资料来源： Unit of measure 7 * Footnote Source: CUBES3 3D * 资料来源： Unit of measure 8 Text TextText Text CUTOUT 3D * 资料来源： Unit of measure 9 New entrant Suppliers Industry competitors Buyers Substitute s FORCES AT WORK * 资料来源： Unit of measure 10 TextText TextText TextText TextText TextText JOINT * 资料来源： Unit of measure 11 Text Text Text Text LEVEL SEPARATE 4 * 资料来源： Unit of measure 12 Text Text Text LINEAR A 3D * 资料来源： Unit of measure 13 Text Text Text LINEAR C 3D * 资料来源： Unit of measure 14 Text Text Text LINEAR D 3D * 资料来源： Unit of measure 15 Text Text Text LINEAR G 3D * 资料来源： Unit of measure 16 TextTextTextText LINEAR N 3D * 资料来源： Unit of measure 17 Text Text Text LINEAR P 3D * 资料来源： Unit of measure 18 TextText LINEAR Q 3D * 资料来源： Unit of measure 19 TextText LINEAR Q 3D * 资料来源： Unit of measure 20 Plan Implemen t Support LINKS 3 * 资料来源： Unit of measure 21 PERSPECTIVE 3D * 资料来源： Unit of measure 22 Text Text Text PROPELLER 3D * 资料来源： Unit of measure 23 RINGS 3D * 资料来源： Unit of measure 24 Text Text SCALE * 资料来源： Unit of measure 25 Text Text SCALES * 资料来源： Unit of measure 26 Text Text Text Text Text Text SIZES IN * 资料来源： Unit of measure 27 Spiral Brakes Tube in tube SPIRAL2 3D * 资料来源： Unit of measure 28 TextText TextText SPOTLIGHT * 资料来源： Unit of measure 29 Text Text Text Text Text Text STAIRCASE * 资料来源： Unit of measure 30 Stars 3D * 资料来源： Unit of measure 31 Text Text WIRE CUBES * 资料来源： Unit of measure 32 Text Text Text Text Text Text Text ARROWS * 资料来源： Unit of measure 33 Text Text LEVEL 2 * 资料来源： Unit of measure 34 Text Text Text LEVEL 3 * 资料来源： Unit of measure 35 Text Text Text Text LEVEL 4 * 资料来源： Unit of measure 36 Text HeaderHeader Text FLOW 2 * 资料来源： Unit of measure 37 TextTextText HeaderHeaderHeaderHeaderHeader TextTextText Header Text FLOW 6 TITLE * 资料来源： Unit of measure 38 Text Text Text Text BLADES * 资料来源： Unit of measure 39 TextText TextText BOX * 资料来源： Unit of measure 40 TextText TextText BOX * 资料来源： Unit of measure 41 Text Text Text CYCLE 1 * 资料来源： Unit of measure 42 TextText CYCLE 2 * 资料来源： Unit of measure 43 Text Text Text CYCLE 3 * 资料来源： Unit of measure 44 Text Text Text Text CYCLE 4 * 资料来源： Unit of measure 45 Text Text Text Text Text Text INCOMING * 资料来源： Unit of measure 46 Text Text Text Text Text RIBBON * 资料来源： Unit of measure 47 Text Text Text Text Text RING * 资料来源： Unit of measure 48 Text Text UPON 2 * 资料来源： Unit of measure 49 Text TextText TextTextText TextText CONTINUOUS * 资料来源： Unit of measure 50 Text TextText Text CUTOUT * 资料来源： Unit of measure 51 Text Text Text LINEAR A * 资料来源： Unit of measure 52 Text Text Text LINEAR C * 资料来源： Unit of measure 53 Text Text Text LINEAR D * 资料来源： Unit of measure 54 TextTextTextText LINEAR E * 资料来源： Unit of measure 55 Text Text Text LINEAR F * 资料来源： Unit of measure 56 Text Text Text LINEAR G * 资料来源： Unit of measure 57 Text Text Text Text LINEAR H * 资料来源： Unit of measure 58 TextText LINEAR I * 资料来源： Unit of measure 59 Text Text Text Text LINEAR J * 资料来源： Unit of measure 60 Text Text Text Text Text Text LINEAR K * 资料来源： Unit of measure 61 TextTextTextText LINEAR N * 资料来源： Unit of measure 62 Text Text Text LINEAR P * 资料来源： Unit of measure 63 TextText LINEAR Q * 资料来源： Unit of measure 64 Text Text Text PROPELLER * 资料来源： Unit of measure 65 Text Text Text Text Text STEP 5 * 资料来源： Unit of measure 66 Text Text Text Text 2 ON 1 * 资料来源： Unit of measure 67 Text Text Text Text Text Text AGAINST * 资料来源： Unit of measure 68 Text TextTextText Text AT WORK * 资料来源： Unit of measure 69 TextText COUPLED HORIZ * 资料来源： Unit of measure 70 Text Text COUPLED VERT * 资料来源： Unit of measure 71 TextText TextText FOCUSED * 资料来源： Unit of measure 72 New entrant Suppliers Industry competitors Buyers Substitute s FORCES AT WORK * 资料来源： Unit of measure 73 Text Text Text PARALLEL * 资料来源： Unit of measure 74 Text Text Text Text SPLIT * 资料来源： Unit of measure 75 Text SURROUND * 资料来源： Unit of measure 76 Text Text TWISTED * 资料来源： Unit of measure 77 TextText UP & AWAY * 资料来源： Unit of measure 78 Text Text UP & DOWN * 资料来源： Unit of measure 79 Customer Clients Distributors Competitors Suppliers 3Cs TRIANGLE * 资料来源： Unit of measure 80 Skills Shared values Strategy Staff Structure Systems Style A coherent set of actions aimed at gaining a sustainable advantage over competition The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated The people in the organization, considered in terms of corporate demographics, not individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures through which things get done from day-to-day Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people 3S-4S * 资料来源： Unit of measure 81 Competitive position LowMediumHigh Product/market attractiveness LowMediumHigh BUSS PORTFOLIO * 资料来源： Unit of measure 82 Change vision Chief Executive Leadership groups Down the line External constitution Commitment ConvictionCourage Capability Individual activity Enabling devices CHANGE BOARD * 资料来源： Unit of measure 83 Delta P Vision and Leadership Organizational Infrastructure Performance Measurement People Development Communications Problem Solving Process Client managers (particularly middle management) have skill to lead program implementation Change in actual behavior Action plans sufficient to achieve goals Agreement on objectives by line management Management of high- involvement process Implementation or near implementation of required structure and systems Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans Accurate measurement of action and results Clear accountabilities Early wins Visible demonstration of new vision and values by client leadership DELTA P * 资料来源： Unit of measure 84 Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design Make vs. Buy Organization Process Design MANUFACTURING STRATEGY * 资料来源： Unit of measure 85 Restructuring framework 1 5 4 3 2 PENTAGON * 资料来源： Unit of measure 86 Benefit Price Competitive disadvantage Competitive advantage PRICE BENEFIT * 资料来源： Unit of measure 87 Appraise performance and prospects Develop strategy Redesign pivotal jobs Design the skill building process Assess change readiness Top down action programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART * 资料来源： Unit of measure 88 3. Create and pursue a unique advantage 2. Resegment the market to create a niche 4. Exploit unique advantage industrywide 1. Do more and better of the same When to compete STRAT GAMEBOARD * 资料来源： Unit of measure 89 Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage- ment Externall y orientate d planning Forecast based planning Budget planning Meet budget and schedule Predict the future Think strategicall y Create the future STRAT MANAGE * 资料来源： Unit of measure 90 Selling margin Contribution Sales Selling rate Sales Available selling time Effectiveness Contribution Available selling time Productivity Contribution Total selling costs Efficiency Available selling time Total selling costs Utilization Available selling time Total sales time Support intensity Support costs Total selling costs Support leverage Total sales time Support costs TREE PRODUCTIVITY * 资料来源： Unit of measure 91 Maximize shareholder value Grow through cultural initiative Redeploy assets Improve core business performance Grow through acquisition and/or merger Adopt sound financing approach VALUE CREATION * 资料来源： Unit of measure 92 Real Perceived Clients relative ability to extract value Corporate center skills Linkages between business units Financial ownership fit Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Existence of non-cases objectives Inefficiencies in financial markets Difference in valuation technique VALUE SOURCES * 资料来源： Unit of measure 93 Header Text GANTT10 * 资料来源： Unit of measure 94 Header Text # # GANTT15 * 资料来源： Unit of measure 95 Text Text Text Text LEFT TO RIGHT * 资料来源： Unit of measure 96 Text TextTextTextText Process objectives Text Sub-objectives STUDY OBJECTIVE * 资料来源： Unit of measure 97 Text Text TextTextTextTextText TOP DOWN * 资料来源： Unit of measure 98 TextText TextText TextText Text TextText Text 2X2 * 资料来源： Unit of measure 99 TextText TextText Text Text TextText TextText 2X2 CUBED * 资料来源： Unit of measure 100 TextText TextText Text Text Text TextText Text TextText 2X2 EXTENDED * 资料来源： Unit of measure 101 TextText Text Text Text Text 2X2 TOWER * 资料来源： Unit of measure 102 TextTextText TextTextText TextTextText TextTextText Text TextTextText Text 3X3 * 资料来源： Unit of measure 103 Text Text DIFFRACTION * 资料来源： Unit of measure 104 TextText PASS THROUGH * 资料来源： Unit of measure 105 Label 1 Label 2 Label 3 AREA * 资料来源： Unit of measure 106 Label 1 Label 2 Label 3 Label 4 Label 5 BAR * 资料来源： Unit of measure 107 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure BAR 2 * 资料来源： Unit of measure 108 Label 1 Label 2 Label 3 Label 4 Label 5 BAR BUTTED * 资料来源： Unit of measure 109 Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 SeriesSeriesSeries BAR STACKED * 资料来源： Unit of measure 110 Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 100% = SeriesSeriesSeries BAR STACKED 100%