帝景温泉度假村推广方案.doc

because it buries everything in its path under the molten rock. however, the eruption itself is really exciting to watch and i shall never forget my first sight on one. it was in the second week after i arrived in hawaii. having worked hard all day, i went to bed early. i was fast asleep when suddenly my bed began shaking and i heard a strange sound, like a railway train passing my window. having experienced quite a few earthquakes in hawaii already, i didnt take much notice. i was about to go back to sleep when suddenly my bedroom became as bright as day. i ran out of the house into the back garden where i could see mount kilauea in the distance. there had been an eruption from the side of the mountain and red hot lava was fountaining hundreds of metres into the air. it was an absolutely fantastic sight.the day after this eruption i was lucky enough to have a much closer look at it. two other scientists and i were driven up the mountain and dropped as close as possible to the crater that had been formed during the eruption. having earlier collected special clothes from the observatory, we put them on before we went any closer. all three of us looked like spacemen. we had white protective suits that covered our whole body, helmets, big boots and special gloves. it was not easy to walk in these suits, but we slowly made our way to the edge of the crater and looked down into the red, boiling centre. the other two climbed down into the crater to collect some lava for later study, but this being my first experience, i stayed at the top and watched them.today, i am just as enthusiastic about my job as the day i first started. having studied volcanoes now for many years, i am still amazed at their beauty as well as their potential to cause great damage. the lake of heavenchangbaishan is in jilin province, northeast china. much of this beautiful, mountainous area is thick forest. changbaishan is chinas largest nature reserve and it is kept in its natural state for the people of china and visitors from all over the world to enjoy. the height of the land varies from 700 metres above sea level to over 2,000 metres and is home to a great diversity of rare plants and animals. among the rare animals are cranes, black bears, leopards and tigers. many people come to changbaishan to study its unique plants and animals. others come to walk in the mountains, to see the spectacular waterfalls or to bathe in the hot water pools. however, the attraction that arouses the greatest appreciation in the reserve is tianchi or the lake of heaven.tianchi is a deep lake that has formed in the crater of a dead volcano on top of the mountain. the lake is 2,194 metres above sea level, and more than 200 metres deep. in winter the surface freezes over. it takes about an hour to climb from the end of the road to the top of the mountain. when you arrive you are rewarded not only with the sight of its clear waters, but also by the view of the other sixteen mountain peaks that surround tianchi.there are many stories told about tianchi. the most well-known concerns three young women from heaven. they were bathing in tianchi when a bird flew above them and dropped a small fruit onto the dress of the youngest girl. when she picked up the fruit to smell it, it flew into her mouth. having swallowed the fruit, the girl became pregnant and later gave birth to a handsome boy. it is said that this boy, who had a great gift for languages and persuasion, is the father of the manchu people.if you are lucky enough to visit the lake of heaven with your loved one, dont forget to drop a coin into the clear blue water to guarantee your love will be as deep and lasting as the lake itself.选修七unit 1 martys storyhi, my name is marty fielding and i guess you could say that i am “one in a million”. in other words, there are not many people like me. you see, i have a muscle disease which makes me very weak, so i cant run or climb stairs as quickly as other people. in addition, sometimes i am very clumsy and drop things or bump into furniture. unfortunately, the doctors dont know how to make me better, but i am very outgoing and have learned to adapt to my disability. my motto is: live one day at a time.until i was ten years old i was the same as everyone else. i used to climb trees, swim and play football. in fact, i used to dream about playing professional football and possibly representing my country in the world cup. then i started to get weaker and weaker, until i could only enjoy football from a bench at the stadium. in the end i went into hospital for medical tests. i stayed there for nearly three months. i think i had at least a billion tests, including one in which they cut out a piece of muscle from my leg and looked at it under a microscope. even after all that, no one could give my disease a name and it is difficult to know what the future holds.one problem is that i dont look any different from other people. so sometimes some children in my primary school would laugh, when i got out of breath after running a short way or had to stop and rest halfway up the stairs. sometimes, too, i was too weak to go to school so my education suffered. every time i returned after an absence, i felt stupid because i was behind the others.my life is a lot easier at high school because my fellow students have accepted me. the few who cannot see the real person inside my body do not make me annoyed, and i just ignore them. all in all i have a good life. i am happy to have found many things i can do, like writing and computer programming, my ambition is to work for a firm that develops computer software when i grow up. last year i invented a computer football game and a big company has decided to buy it from me. i have a very busy life with no time to sit around feeling sorry for myself. as well as going to the movies and football matches with my friends, i spend a lot of time with my pets. i have two rabbits, a parrot, a tank full of fish and a tortoise. to look after my pets properly takes a lot of time but i find it worthwhile. i also have to do a lot of work, especially if i have been away for a while.in many ways my disability has helped me grow stronger psychologically and become more independent. i have to work hard to live a normal life but it has been worth it. if i had a chance to say one things to healthy children, it would be this: having a disability does not mean your life is not satisfying. so dont feel sorry for the disabled or make fun of them, and dont ignore them either. just accept them for who they are, and give them encouragement to live as rich and full a life as you do.thank you for reading my story. a letter to an architectms l sanders alice majorchief architect 64 cambridge streetcinema designs bankstown44 hill streetbankstown24 september, 200dear ms sanders,i read in the newspaper today that you are to be the architect for the new bankstown cinema. i hope you will not mind me writing to ask if you have thought about the needs of disabled customers. in particular i wonder if you have considered the following things:1 adequate access for wheelchairs. it would be handy to have lifts to all parts of the cinema. the buttons in the lifts should be easy for a person in a wheelchair to reach, and the doors be wide enough to enter. in some cinemas, the lifts are at the back of the cinema in cold, unattractive places. as disabled people have to use the lifts, this makes them feel they are not as important as other customers.2 earphones for people who have trouble hearing. it would help to fit sets of earphones to all seats, not just to some of them. this would allow hearing-impaired customers to enjoy the company of their hearing friends rather than having to sit in a special area.3 raised seating. people who are short cannot always see the screen. so id like to suggest that the seats at the back be placed higher than those at the front so that everyone can see the screen easily. perhaps there could be a space at the end of each row for people in wheelchairs to sit next to their friends.4 toilets. for disabled customers it would be more convenient to place the toilets near the entrance to the cinema. it can be difficult if the only disabled toilet is in the basement a long way from where the film is showing. and if the doors could be opened outwards, disabled customers would be very happy.5 car parking. of course, there are usually spaces specially reserved for disabled and elderly drivers. if they are close to the cinema entrance and /or exit, it is easier for disabled people to get to the film in comfort.thank you for reading my letter. i hope my suggestions will meet with your approval. disabled people should have the same opportunities as able-bodied people to enjoy the cinema and to do so with dignity. i am sure many people will praise your cinema if you design it with good access for disabled people. it will also make the cinema owners happy if more people go as they will make higher profits!yours sincerely,alice majorunit 2 satisfaction guaranteedlarry belmont worked for a company that made robots. recently it had begun experimenting with a household robot. it was going to be tested out by larrys wife, claire.claire didnt want the robot in her house, especially as her husband would be absent for three weeks, but larry persuaded her that the robot wouldnt harm her or allow her to be harmed. it would be a bonus. however, when she first saw the 唐 山 学 院首届营销策划大赛帝景温泉度假村推广方案团 队 名 称： 锋之翼团队 指 导 教 师： 陈婷婷 2008年12月作品1：帝景温泉度假村唐山推广方案（一等奖）一、前 言目前旅游业是最容易受到外部环境影响和突发性事件冲击的产业。如何应对危机是世界旅游业发展面临的共同课题。当前的国际金融危机，都给旅游业发展带来了巨大的冲击和挑战。我们一定要妥善应对，尽可能地把冲击和影响减少到最小程度。我们相信，只要坚定信心，妥善应对当前的国际金融危机，就一定能够克服当前的困难，保持旅游产业又好又快发展。天津新城帝景温泉度假村位于天津宝坻京津新城，它融汇世界温泉沐浴文化风情，是集温泉沐浴、休闲保健、生态旅游以及完善的住、餐、娱、购配套于一体的新型、综合、健康的4a级温泉休闲度假景区。 交通便捷，距北京50分钟车程，京沈、津蓟高速沟通京津，穿境而过。东邻宽广的潮白河，面临无污染的纯净绿野，具良好的自然资源优势。所在地第三纪地热温泉储藏80亿立方，水温高达96-102，水质清澈、透明，富含多种保健矿物质，属罕见的保健温泉水。 帝景温泉度假村整体占地400亩，包括公共温泉区、国际风情区以及12栋vip温泉别墅，spa健康保健中心、商业街、客房及完善的接待、更衣、餐饮、娱乐配套等。度假村融汇世界温泉沐浴文化风情，是集温泉沐浴、休闲保健、生态旅游以及完善的住、餐、娱、购配套于一体的新型、综合、健康的温泉休闲度假景区。度假村融汇世界温泉沐浴文化风情，是集温泉沐浴、休闲保健、生态旅游以及完善的住、餐、娱、购配套于一体的新型、综合、健康的温泉休闲度假景区。她包括公共温泉区（夏园-泊浪池、漂流河、温泉瀑布、表演台、游泳池、水上乐园等；冬园-名木温泉、矿砂泉、岩洞泉以及香梅岭、松柏坡温泉池等；春园-荷花池、宝石泉、石板泉、情侣木屋等；秋园-石板泉、各类加料泉、沐浴池及包房）；国际风情区（日式和风包房、土耳其浴堡）以及12栋vip温泉别墅，商业街、以及完善的spa健康保健中心、客房、更衣、餐饮、娱乐配套等。二、 swot分析strengths（优势）l 帝景温泉度假村所在地的贮热面积202平方公里，第三系地热层共80亿立方米，水温高（56-102），水质清澈透明，富含硫、硅、钙、铁等多种元素，具有相应的保健价值。度假区东邻宽广的潮白河，西临无污染的纯静绿野世界，具有非常大的自然资源优势。l 帝景温泉度假村交通基本便捷，津蓟高速一路南下，距唐山60分钟车程，距京沈高速公路宝坻出口仅200米，沟通京津各地，极大便利来往休闲度假的客人。l 度假村隶属珠江国际温泉城，温泉城占地22500亩，由五星级酒店、温泉度假村、27洞高尔夫、学校、住宅、小区配套等主要类型构成，总建筑面积约410万平方米，项目周边有九园工业园、知识森林岛、华夏大学城等已开发和即将开发的大型项目，占地均在20000亩以上，后期的区域经济和房地产业将会带动区域的整体发展，形成以工业、房地产业和本项目具有的独特旅游资源的，以珠江温泉城为核心的新兴城市，对本项目经营将起到积极的作用。l 度假村隶属于广东珠投、合生创展的珠江温泉城，具有相应的品牌优势和整体开发优势。温泉城总投资100亿，占地22500亩，集温泉、酒店、高尔夫、别墅区等为一体，将成为京津地区罕见的配套完善的新型旅游度假社区，各项目之间相互联动、促进，形成良好的整体经营前景。weaknesses（劣势）l 天津是一个著名的工业城市，工业城市更多代表的是污染，人们很难将“自然生态”“度假村”等词语和工业城市联系起来，更多的时候，人们愿意去海边或山里去度假。l 天津旅游景点不多，仅仅依靠“温泉”很难吸引旅游者的眼光。l 唐山人思想观念比较保守，对于露天温泉作为旅游消费习惯还不太适应，有待于进一步引导；旅游团组团连线还有待开拓。l 宣传推广不够。开业几年来，唐山人对天津有温泉知道的甚少，从大学生对此一无所知即可看出。虽然大学生不是其消费对象，但至少说明一点，品牌提升力度不够，没有把“帝景”温泉打造成一个名牌。opportunities(机会)l 帝景温泉度假村地处京津冀北地区中心区域。京津冀北地区是指由北京、天津、唐山、保定、廊坊等城市所统辖的京津唐和京津保两个三角形地区，以及周边的承德、秦皇岛、张家口、沧州以及石家庄等城市部分地区，中心区面积7万平方公里，人口约4000万。如此雄厚的区域经济基础,存在者巨大的客源潜力巨大的客源潜力。l 随着经济发展和人民生活水平的不断提高，休闲度假已成为潮流，旅游度假产业也将成为朝阳产业。项目紧邻京、津、唐主要城市，融入大北京都市圈，有着深厚的消费客源依托。当前，京津地区缺乏高档次、高品位的综合度假基地，现有的温泉度假项目虽然在项目产品设计和运作方式缺乏差异和先进性，但经营状况依然不错，这就说明度假休闲产业在北京周边开发不够，档次不高，仍存在着广阔的市场空间。l 当前，唐山高档场所有限，与快速发展的唐山经济及不平衡，唐山拥有广阔的市场等待开发。threats（威胁）l 京津地区有很多温泉度假村，其中对帝景温泉度假村威胁较大的为：北京春晖温泉、北京九华山庄、北京凤山温泉度假村，具体调查资料如下表：l 由于市场竞争激烈，客人的选择随意性增大，许多温泉旅游企业主要通过价格及营销手段吸引客人，有的甚至在淡季与旅行社合作推出免门票促销。目前，主要温泉企业均在市场定位、管理服务、项目开发和产品深化上做挖潜。随着行业新成员的加入，竞争将更趋激烈，可以断言，将来温泉企业能主导市场的只能是两类：一是具有相应的产品差异化程度，区位资源优势明显，管理服务到位，品牌型精致化的温泉度假村；二是依仗一定规模、资源，综合配套处绝对优势的温泉景区。l 很多温泉度假村都有地域优势，及周围有很多旅游景点，旅游资源较易开发，可以通过其他旅游资源带动度假村的发展，而天津帝景温泉则缺少这种竞争优势。69because it buries everything in its path under the molten rock. however, the eruption itself is really exciting to watch and i shall never forget my first sight on one. it was in the second week after i arrived in hawaii. having worked hard all day, i went to bed early. i was fast asleep when suddenly my bed began shaking and i heard a strange sound, like a railway train passing my window. having experienced quite a few earthquakes in hawaii already, i didnt take much notice. i was about to go back to sleep when suddenly my bedroom became as bright as day. i ran out of the house into the back garden where i could see mount kilauea in the distance. there had been an eruption from the side of the mountain and red hot lava was fountaining hundreds of metres into the air. it was an absolutely fantastic sight.the day after this eruption i was lucky enough to have a much closer look at it. two other scientists and i were driven up the mountain and dropped as close as possible to the crater that had been formed during the eruption. having earlier collected special clothes from the observatory, we put them on before we went any closer. all three of us looked like spacemen. we had white protective suits that covered our whole body, helmets, big boots and special gloves. it was not easy to walk in these suits, but we slowly made our way to the edge of the crater and looked down into the red, boiling centre. the other two climbed down into the crater to collect some lava for later study, but this being my first experience, i stayed at the top and watched them.today, i am just as enthusiastic about my job as the day i first started. having studied volcanoes now for many years, i am still amazed at their beauty as well as their potential to cause great damage. the lake of heavenchangbaishan is in jilin province, northeast china. much of this beautiful, mountainous area is thick forest. changbaishan is chinas largest nature reserve and it is kept in its natural state for the people of china and visitors from all over the world to enjoy. the height of the land varies from 700 metres above sea level to over 2,000 metres and is home to a great diversity of rare plants and animals. among the rare animals are cranes, black bears, leopards and tigers. many people come to changbaishan to study its unique plants and animals. others come to walk in the mountains, to see the spectacular waterfalls or to bathe in the hot water pools. however, the attraction that arouses the greatest appreciation in the reserve is tianchi or the lake of heaven.tianchi is a deep lake that has formed in the crater of a dead volcano on top of the mountain. the lake is 2,194 metres above sea level, and more than 200 metres deep. in winter the surface freezes over. it takes about an hour to climb from the end of the road to the top of the mountain. when you arrive you are rewarded not only with the sight of its clear waters, but also by the view of the other sixteen mountain peaks that surround tianchi.there are many stories told about tianchi. the most well-known concerns three young women from heaven. they were bathing in tianchi when a bird flew above them and dropped a small fruit onto the dress of the youngest girl. when she picked up the fruit to smell it, it flew into her mouth. having swallowed the fruit, the girl became pregnant and later gave birth to a handsome boy. it is said that this boy, who had a great gift for languages and persuasion, is the father of the manchu people.if you are lucky enough to visit the lake of heaven with your loved one, dont forget to drop a coin into the clear blue water to guarantee your love will be as deep and lasting as the lake itself.选修七unit 1 martys storyhi, my name is marty fielding and i guess you could say that i am “one in a million”. in other words, there are not many people like me. you see, i have a muscle disease which makes me very weak, so i cant run or climb stairs as quickly as other people. in addition, sometimes i am very clumsy and drop things or bump into furniture. unfortunately, the doctors dont know how to make me better, but i am very outgoing and have learned to adapt to my disability. my motto is: live one day at a time.until i was ten years old i was the same as everyone else. i used to climb trees, swim and play football. in fact, i used to dream about playing professional football and possibly representing my country in the world cup. then i started to get weaker and weaker, until i could only enjoy football from a bench at the stadium. in the end i went into hospital for medical tests. i stayed there for nearly three months. i think i had at least a billion tests, including one in which they cut out a piece of muscle from my leg and looked at it under a microscope. even after all that, no one could give my disease a name and it is difficult to know what the future holds.one problem is that i dont look any different from other people. so sometimes some children in my primary school would laugh, when i got out of breath after running a short way or had to stop and rest halfway up the stairs. sometimes, too, i was too weak to go to school so my education suffered. every time i returned after an absence, i felt stupid because i was behind the others.my life is a lot easier at high school because my fellow students have accepted me. the few who cannot see the real person inside my body do not make me annoyed, and i just ignore them. all in all i have a good life. i am ha