Unit 04 询盘及回复 商务信函的写作 PPT 外贸函电.ppt

Unit 4 Enquiries and Replies 询盘及回复 4.1 Introduction（简介） 目的: 了解询盘的基本写作技巧和回复。 交易磋商的一般程序分为“询盘”、“发盘”、“还盘”和“接 受”四个环节。询盘（Enquiry）又称询价，是指买方或 卖方向对方询问以价格为中心的各种相关的交易条件 ，包括一般询价（General Enquiry）和具体询价（ Specific Enquiry）。一般询价是指买方或卖方向对方 索取商品目录、价目表样品等。具体询价则是指买方 或卖方就指定商品要求对方发盘。 4.2 Writing Skills（写作技巧） 写作步 骤 表达方式 （1） 说明信 息来源 （告知 对方从 何种渠 道得知 对方公 司的情 况） Your name has been given us by the Chamber of Commerce/ the Embassy/ the bank in).（我们从在地方的商会/ 从使馆/从银行获悉你方名称。） Your firm has been recommended to us by Bayer AG, with whom we have done business for many years.（多年来与我们有业 务联系的拜尔股份公司将贵公司推荐给我们。 ） Messrsof have given me your name as sole agents for（在的公司向我们 介绍了作为独家代理的贵公司的名称。） （2） 直截 了 当地 说 明想 要 购买 的 货物 We are considering the purchase of（我们 打算购买。） We are interested in importing snooker tables but we need to have further details of the costs before making a final decision.（我们有 兴趣进口台球桌，但在最后决定之前需要进一 步了解有关价格的详细情况。） We are regular buyers of mens knitwear.（我 们是购买男用针织品的老客户。） （3） 请求 对 方寄 送 目录 、 价格 表 和样 品 Will you please send us your illustrate/ latest catalogue and price-list.（请您寄给我 们带插图的/最新的产品目录和价格表。） We should like to receive a copy of your latest catalogue and full details of your export prices and terms of payment, together with samples.（我们非常希望获得 贵公司的最新产品目录和有关出口价格、付 款条件以及样品的详细材料。） Kindly let me have a description of your electric hedge trimmers.（请贵方寄来电动 修剪机的说明书。） （4） 强调 对 方所 报 价格 应 合理 和 具有 竞 争性 If your quotation is really competitive, （如 果你方报价具有竞争力，。） Provided prices are right.（前提是价格便宜 。） If your products and terms compare favorably with those of other suppliers, we shall send you an order.（如果贵公司的产品 及条件与其他供货商相比有优势，我方就会下 订单。） （5） 询问 对 方所 能 提供 的 折扣 ， 写清 你 所能 接 受的 支 付条 件 和期 望 的交 货 时间 We should like to know if you allow discounts. （我们想知道，你方是否给我们折扣。） Please let us have your lowest FOB prices, together with your terms of business, and state your best delivery date.（请告知贵公司 最低离岸价和交易条件，并说明最早交货日期 。） We require the goods delivery would be effected within six weeks of order.（我们要求 在下订单后六周内供货。） （6） 表示定 购货物 的可能 性 Will you please let us know by 4 April so that we can place our order promptly.（请在4月4 日前告知我们，以便我方及时下单订货。） Please let us know by return of post whether you would be interested in such an order.（ 请发信告知我们，你方是否对这样的订单感 兴趣。） 回复询盘信函的写作步骤及常见表达方式： 写作步骤 表达方式 （1） 感谢对方 的询价 Many thanks for your enquiry of （多谢 您于日的询价。） Thank you for your enquiry and for your interest in our products.（感谢你方询价以 及对我方产品的兴趣。） We thank you for your enquiry of （对 你方在日的询价信深表感谢。） （2） 表示很 高兴寄 给 对方 We are pleased to enclose （我们很高兴 附寄给您。） We have pleasure in enclosing （我们很 高兴附寄给您。） We are sending you our latest price-list and catalogue.（我们附寄给您我们的最新价格 表和产品目录。） （3）说明 所能提供商 品的详细信 息及优点 We are confident you will find our products the finest on the market and considerably better than those of our competitors who supply your market at present.（我们确信 ，您将会认为我方产品是市场上最好的，大 大优于竞争对手目前所供的产品。） The specimens sent will convince you of the excellent quality of our medical instruments.（寄去的样品会使您相信我方 制造的医疗器械质量上乘。） （4）表明所 提供的价格 是合理的和 具有竞争性 的且说明实 行价格的期 限 This is the most favorable offer we can make and you will agree that none of our competitors can equal these terms.（这是我们能做到的最低报价， 您会承认，在我们的竞争者中没有一家 能提供与我们一样的报价。） Price is valid until Dec.31.（这些价格 至12月31日有效。） Subject to being unsold.（以未售出为 前提。） （5）阐明所 能接受的付 款条件和可 能的交货期 Our terms of payment are cash on delivery.（我们的付款条件是货到付款 。） We should require payment by bankers draft on receipt of our pro forma invoice.（我们要求在收到形式发 票后通过银行汇票付款。） We can usually deliver within three weeks of receiving an order.（通常我 们在收到订单后三个星期内就可供货。 ） （6）希望客 户对报价满 意并能很快 收到订单或 希望未来长 期开展交易 We hope you will find our quotation satisfactory and look forward to receiving your order.（我们希望您对我 们的报价满意并期盼您的订货。） We look forward to doing business with you.（我们盼望与你方洽谈业务。 ） 4.3 Specimen Letters（样函） Letter 1：General enquiry Dear Sirs, We have been informed by the Bank of U.S. Commerce, New York, that you are one of the leading exporters of textiles in China, and that you wish to export pure silk garments to our market. You will be pleased to note that our corporation is one of the leading importers of textile products, having over 30 years history and high reputation. We shall be able to give you considerable orders, if the quality of your products is fine and the prices are moderate. We would be obliged if you will send us some samples with the best terms at your earliest convenience. Yours faithfully, VANCOUVER TEXTILES CORPORATION Letter 2：A reply to the above Dear Sirs, We take pleasure to acknowledge receipt of your letter of January 20, from which we learn that you are interested in bringing silk garments to the New York market. We are enclosing our quotation sheet covering different sizes and colors of our pure silk garments that can be supplied from stock. We are also airmailing you two dozen sample garments in different sizes and colors. Delivery will be within 30 days after your placing an order to us. Payment of the purchase is to be effected by an irrevocable L/C at sight in our favor. This offer is subject to your immediate reply which should reach us not later than the end of next month. The price will probably be changed once this particular offer has lapsed. Yours faithfully, CHINA NATIONAL TEXTILES IMP. & EXP. CORP. SHANGHAI HOME TEXTILES BRANCH Letter 3：A sellers enquiry Dear Sirs, We are looking for companies who can help us distribute our products in new markets. We manufacture computer components. At present we export to Europe, but we would like to export to your country. Please find enclosed our brochure, which gives details of our products. We look forward to hearing from you. Sincerely yours, Jin Baicuan Letter 4：A reply to the above Dear Sirs, We thank you for your enquiry of Dec.12, 2004, as one of the largest computer companies in South Korea, we are interested in your computer components. Please send us your latest CIF Pushan prices, together with your terms of payment, and the earliest delivery date. Thank you in advance. Sincerely yours, Son Young Letter 5：A specific enquiry Dear Sirs, We learn with pleasure from your letter of April 12, 2004 that you are exporters of Chinese Blanket Cover and are willing to establish business relations with us. At present, we are interested in Blanket Cover and shall be pleased if you will send us by airmail sample books and all necessary information on Blanket Cover, so as to acquaint us with4 material and workmanship of your supplies. Meanwhile, please quote us the lowest price CIF London, inclusive of our 3% commission, stating the earliest date of shipment. Should your price be found competitive and delivery time acceptable, we shall place a large order with you. Yours truly, Leon Allen Letter 6：A reply to the above Dear Sirs, Thank you very much for your letter of April 28, 2004, we are pleased to send you samples and all the necessary information on Blanket Cover under separate cover. At your request, we are pleased to make you an offer, subject to your final confirmation, as follows: Commodity: “Golden Cock” Brand Blanket Cover No.21 Size: 180cm200cm Color: All kinds of colors Quantity: 1 000 pieces Price: GBP20 each piece CIF London inclusive of 3% commission Shipment: During August/September Payment: By 100% confirmed, irrevocable L/C in our favor payable by draft at sight to reach the sellers one month before shipment, and remain valid for negotiation in China till the 15th day after shipment. As you will realize from the catalogue we sent you, our Blanket Cover is a perfect combination of warmth, softness and easy care. We are sure that you can get benefit from our products. We look forward to your prompt reply. Yours faithfully, Baicu 4.4 Focal Words（焦点词汇） compare vt. & vi. 比较 If you compare our products with theirs, you will agree that our price is not high at all. comparison: n. 比较 If you make a comparison between the two samples, you will see which is of better quality. These good qualities are characteristic of our Tea Sets and make those of other origins pale by comparison. compete vi.竞争 Japan competes in textiles against Britain. We have to compete with a number of major producers here. competent: adj. 有能力的 You should select competent workers to deal with those buyers. We are fully competent for the sales promotion of your products here. competition: n. 竞争 Competition is getting keener in the cotton market. credit n. 信用，信誉；信贷，赊欠；记入贷方 We should like to know exactly how their credit stands. Our products are in high credit with the customers in Australia. Please let us know whether this firm is likely to be reliable for credit up to USD5 000. We shall be happy to supply you with goods on credit. Letter of Credit regular adj. 经常的 If your prices are competitive, our company will be pleased to place regular orders with you. As your purchases are regular and numerous, it would be advisable for you to open a revolving L/C in our favor. sell v. 卖，出售 The rest of the goods will be sold off at greatly reduced prices. To our regret, we have to inform you of our inability to accept your order as the goods have now been sold out. seller: n. 卖主，卖方；出售的货物 The seller assumes no liability hereunder for its failure to make shipments. We believe that you will find our new camera a very good seller at the above competitive price. 4.5 Useful Sentences（实用语句） 1. 提出询盘 We addressed our inquiry to the firm. Will you please let us have a list of items that are imported by you. Please put us on your best terms, as this order forms part of a contract. Please put us on your very best shipping terms as regards discount. Please state your best terms and discount for cash. Kindly l