电子商务英语-E-Commerce-English-PPT-课件-Unit12.ppt

1、August 11, 2020,1,Unit 12 Web Site Development,August 11, 2020,2, Warm-up Word Study Text Analysis Exercises,August 11, 2020,3,Warm-up,As everybody knows, its better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors

2、 that need to be considered developing a Web site.,August 11, 2020,4,Word study,overview uvvju: n.概述 The opening chapter gives a general overview of the subject. 开篇第一章是对主题的概述. dedicated dedikeitid adj.专用的，专注的 This award is a tribute to Walters twenty years of dedicated service to the company. 这个奖项是对

3、沃尔特20年来全心全意为公司效力的肯定。,August 11, 2020,5,Word study,self-hosting selfhusti n.自建主机 Self-hosting is one of the options in deciding how and where to host the Web site. 自建主机是决定如何以及在何处建网站的一种选择。 concurrent knkrnt adj.同时发生的 National elections were concurrent with the outbreak of war. 在全国举行大选的同时，战争爆发了。,August

4、 11, 2020,6,Word study,obviously bvisli adv.明显地 Obviously, the two sets of policies overlap and can complement each other. 显然，两套政策有互相重复的地方，也可以互相补充。 criteria kraitiri n.标准（criterion的复数） What criteria do you use when judging the quality of a students work? 你用什么标准来衡量学生的作业质量?,August 11, 2020,7,Word stud

5、y,relevance relivns n.相关性 What you are saying has no relevance to the matter in hand. 你现在所说的与正在考虑中的问题毫无关联。 reliability rilaibiliti n.可靠性 The product has passed its reliability test. 该产品已通过可靠性试验。,August 11, 2020,8,Word study,critically kritikli adv.紧要地，危急地 Good management is critically important. 完善的

6、管理措施极其重要。 typography taipgrfi n.排版 Typography plays a very important role in the work. 排版在作品中起着非常重要的作用。,August 11, 2020,9,Word study,architecture :kitekt n.体系结构 Firstly we concluded the evaluating standard system on software architecture quality. 首先我们总结了软件体系结构质量的评价标准体系。 interactivity intrktiviti n.交

7、互性 The teachers can employ various forms to carry out teaching interactivity. 教师可以采用多种形式进行教学互动。,August 11, 2020,10,Word study,contractor kntrkt n.订约人 The contractor will set up the minimum specifications. 订约人将规定最低的要求。 promotional prmunl adj.促进的，宣传的 They produced and distributed promotional materials

8、, including books, pamphlets and videos. 他们制作并分发宣传资料，包括书籍、小册子及视频。,August 11, 2020,11,Text Analysis,The Process of Developing a Web Site Your business can benefit greatly from having a Web site. An effective Web site can play a key role in helping your business gain an impact, and can enhance the eff

9、ectiveness of your business marketing and customer service. Your Web site may be relatively simple, only providing visitors with an overview of your business, or it may be large and complex with online sales capabilities and customer service functions. (译文),August 11, 2020,12,Text Analysis,The possi

10、bilities are endless, so careful planning in advance is required to develop the Web site for your business. In the planning process, it is very important to consider what kind of role that your Web site will play in your business strategy. (译文) Assuming that your business has completed the Web site

11、planning, the process of developing the Web site is as follows:,August 11, 2020,13,Text Analysis,Step 1 Select a Web host. Store-builder services, ISPs, dedicated Web site hosting services and self-hosting give online business a wide range of options in deciding how and where to host the Web site. (

12、译文),August 11, 2020,14,Text Analysis,Step 2 Register a domain name. Nearly concurrent with the selection of a Web host is the domain name decision. (译文)A Web site will have a unique domain name. In general, the domain name includes some form of the business name or brand. A well-chosen domain name i

13、s supposed to be easy to remember.,August 11, 2020,15,Text Analysis,Step 3 Create and manage content. Obviously, the Web site needs content the text, images, sound and video that deliver the information that site visitors expect. Content may come from a variety of sources, but getting the right cont

14、ent in place, making it easy for viewers to find, delivering it effectively and managing content to be accurate and up to date are crucial to the success of the online business. (译文)The primary criteria that visitors evaluate the content of a Web site include relevance, timeliness, reliability, scop

15、e and usefulness.,August 11, 2020,16,Text Analysis,Step 4 Design the Web site. This is the critically important and creative part of the process that determines what the site will look like (e.g., color schemes, graphics and typography) and how visitors will use it (e.g., information architecture, n

16、avigation design). (译文) The choices for designing the Web site are nearly unlimited. The primary criteria that visitors evaluate the design of a Web site include access, usability, navigation and interactivity.,August 11, 2020,17,Text Analysis,Step 5 Construct and test the Web site. Businesses have

17、to decide whether to construct the Web site with internal staff, an external contractor or a combination of these two options. (译文)When the business owners are satisfied with the Web site, it will be transferred to the Web site host. Final testing is required to ensure that all of the links work wel

18、l and the processes function as expected. (译文),August 11, 2020,18,Text Analysis,Step 6 Promote the Web site. At this stage, the URL of the Web site is widely promoted by the business on products, business cards, letters and promotional materials. (译文) Many marketing strategies can be adopted. One of

19、 the key strategies for attracting customers is to enhance visibility via search engine optimization.,August 11, 2020,19,Text Analysis,Understanding the development process before you begin will save you time and money. Although Web sites range from just a few pages to more complex ones, the develop

20、ment process is almost the same. (译文),August 11, 2020,20,Exercises,Reading comprehension: 1Mark the following sentences with T (true) or F (false) according to the text. (1) An effective Web site should be large and complex. F (2) Careful planning in advance is required to develop a Web site. T,Augu

21、st 11, 2020,21,Exercises,(3) A business can select store-builder services, ISPs, dedicated Web site hosting services or self-hosting in deciding how and where to host the Web site. T (4) The domain name must be a part of the business name or brand. F (5) The primary criteria that visitors evaluate t

22、he design of a Web site include relevance, timeliness, reliability, scope and usefulness. F,August 11, 2020,22,Exercises,2. Answer the following questions according to the text. (1) Whats the main function of a Web site? An effective Web site can play a key role in helping your business gain an impa

23、ct, and can enhance the effectiveness of your business marketing and customer service.,August 11, 2020,23,Exercises,(2) Please list the main steps in the process of developing a Web site. Select a Web host; register a domain name; create and manage content; design the Web site; construct and test th

24、e Web site; promote the Web site.,August 11, 2020,24,Exercises,(3) What are the primary criteria used to evaluate the content of a Web site include? The primary criteria used to evaluate the content of a Web site include relevance, timeliness, reliability, scope and usefulness.,August 11, 2020,25,Ex

25、ercises,(4) What does designing the Web site mean? This is the critically important and creative part of the process that determines what the site will look like (e.g., color schemes, graphics and typography) and how visitors will use it (e.g., information architecture, navigation design).,August 11

26、, 2020,26,Exercises,(5) What is the Web site testing required to ensure? The Web site testing is required to ensure that all of the links work well and the processes function as expected.,August 11, 2020,27,Exercises,Vocabulary: Match each of the following words to the phrase or definition that is m

27、ost closely related., A7 B6 C3 D2 E4 F1 G5,August 11, 2020,28,Exercises,Translation: 1. Translate the following sentences into Chinese. (1) Your Web site may be relatively simple, only providing visitors with an overview of your business, or it may be large and complex with online sales capabilities

28、 and customer service functions. 网站可能相对简单、仅为访问者提供公司简介，也可能很大很复杂、具有在线销售和客户服务功能。,August 11, 2020,29,Exercises,(2) It is very important to consider what kind of role that your Web site will play in your business strategy. 考虑网站在企业战略中起何种作用是非常重要的。 (3) Nearly concurrent with the selection of a Web host is t

29、he domain name decision. 几乎在选择网络主机的同时就得确定域名。,August 11, 2020,30,Exercises,(4) Businesses have to decide whether to construct the Web site with internal staff, an external contractor or a combination of these two options. 企业必须决定是自建网站、外包还是两者兼有。 (5) At this stage, the URL of the Web site is widely prom

30、oted by the business on products, business cards, letters and promotional materials. 在这一阶段，网站的URL地址可以通过企业的产品、名片、信函和宣传材料等进行广泛地宣传。,August 11, 2020,31,Exercises,2. Translate the following phrases into English. (1) 开发网站的过程 the process of developing a Web site (2) 增强企业营销和客户服务的效果 enhance the effectiveness

31、 of your business marketing and customer service (3) 广泛的选择范围 a wide range of options (4) 决定如何以及在何处建网站 decide how and where to host the Web site (5) 企业名称或品牌的某种形式 some form of the business name or brand,August 11, 2020,32,Exercises,(6) 将合适的内容放在合适的位置 get the right content in place (7) 管理信息使其准确并保持最新 man

32、age content to be accurate and up to date (8) 信息结构和导航设计 information architecture and navigation design (9) 对网站感到满意 be satisfied with the Web site (10) 吸引顾客的关键策略 the key strategies for attracting customers,August 11, 2020,33,Exercises,Speaking: 1Read the text loudly, and try to recite the following p

33、aragraph. Your business can benefit greatly from having a Web site. An effective Web site can play a key role in helping your business gain an impact, and can enhance the effectiveness of your business marketing and customer service.,August 11, 2020,34,Exercises,Your Web site may be relatively simpl

34、e, only providing visitors with an overview of your business, or it may be large and complex with online sales capabilities and customer service functions. The possibilities are endless, so careful planning in advance is required to develop the Web site for your business. In the planning process, it

35、 is very important to consider what kind of role that your Web site will play in your business strategy.,August 11, 2020,35,Exercises,2. Read and practice the following dialog in pairs. A: I am planning to develop a Web site for my company, and Id like to get some suggestions from you. B: Good. Havi

36、ng a Web site can help your business a lot, I believe. Do you want to have a simple one only with an overview of your company, or a complex one with online sales capabilities and customer service functions? A: Ive got some ideas of the requirements of this Web site. Here they are. B: OK.,August 11,

37、2020,36,Exercises,A: And I also want some suggestions on how to develop a Web site. B: Of course. If your company has completed the Web site planning, the basic steps are selecting a Web host, registering a domain name, creating and managing content, designing the Web site, constructing and testing

38、the Web site, and promoting the Web site. A: Got it, thanks!,August 11, 2020,37,Exercises,Practical Writing: Whats your opinion for evaluating a Web site content and design? Try to list two Web sites with similar functions and then compare them according to the sub-criteria in the following table.,A

39、ugust 11, 2020,38,August 11, 2020,39,August 11, 2020,40,Exercises,Reading Material 1.B 2.C 3.A 4.D 5.C,August 11, 2020,41,Your Web site may be relatively simple, only providing visitors with an overview of your business, or it may be large and complex with online sales capabilities and customer serv

40、ice functions. 网站可能相对简单，仅为访问者提供公司简介，也可能很大很复杂，具有在线销售和客户服务功能。,August 11, 2020,42,In the planning process, it is very important to consider what kind of role that your Web site will play in your business strategy. 在规划过程中，考虑网站在企业战略中起何种作用是非常重要的。,August 11, 2020,43,Store-builder services, ISPs, dedicated

41、Web site hosting services and self-hosting give online business a wide range of options in deciding how and where to host the Web site. 建店服务、互联网内容提供商、专业建站服务、自建网站为在线企业提供了如何以及在何处建网站的广泛的选择范围。,August 11, 2020,44,Nearly concurrent with the selection of a Web host is the domain name decision. 几乎在选择网络主机的同时就得确定域名。,August 11, 2020,45,