3. 企业宣传材料_1.ppt

1、企业宣传材料的翻译,企业宣传材料的定义,企业为树立自己的形象，使用较为生动的语言对自己的现状、历史、组成、业务范围、业务特色等进行介绍，从而达到宣传自己目的的书面材料。 对企业而言，宣传自己极为重要，而其宣传材料在宣传过程中的作用举足轻重。,公司简介的内容,1、成立的时间与综观性概括 2、实力证明的资料(数据) 3、主打产品信息 4、研发与创新信息 5、社会公益活动记录 6、企业标语或口号,1、成立的时间与综观性概括,公司简介的第一部分至关重要，主要介绍企业的创立时间、行业地位和企业地位等，对于读者认同企业、建立信任感起着重要作用。,Founded in 1837, Procter 在高校开展

2、“联合利华希望之星”项目，为200个贫困学生提供4年的大学学费；我们还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，我们还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。,6、企业标语或口号,企业标语或口号通常是企业理念的概括，体现着企业精神，字句简洁，朗朗上口，亲切感人。准确而响亮的企业标语口号对内能激励职员为企业目标而努力，对外则能表达出企业发展的目标和方向，提高企业在公众心目中的形象，促进企业价值观和经营理念的传播和渗透。其主要作用是对企业形象和企业产品形象的补充，使社会大众在瞬间的视听中了解企业思想，并留

3、下对企业或产品难以忘却的印象。,Touching Lives, Improving Life-P&G in Greater China,亲近生活，美化生活-宝洁公司在中国,The Miracles of Science-DU PONT,创造科学奇迹-杜邦,从文体上看，公司介绍是说明书的一宗。属于商贸应用文文体；从语篇类型上看，它属于“信息+鼓动类”语篇，起着宣传介绍的功能。因此，它具有一下自己的语言特点： 1、简约为上，要言不烦 2、程式化 3、多使用主动语态,公司介绍的语言特点及翻译技巧,公司简介的翻译,顺译法 结构调整法 分句法 编译法,In 2002,the group was list

4、ed as the 114th of top 500 enterprises in China. 2002年，该集团公司在中国企业500强排序中名列第114位。,Today, six Johnson & Johnson affiliations are operating in China, employing more than 3000 people and producing a wide range of consumer, pharmaceutical and medical products in our mission to promote the healthcare of C

5、hinese people.,今天，强生公司在中国已经拥有6家子公司和机构，员工3000多名，生产的产品遍及消费品，药品和医疗器械等领域，并且始终致力于促进中国人民健康事业的发展。,结构调整法,Founded in 1979, Harbin Zhengda Group is a large corporation focusing on construction and development of real estate. 译文一：成立于1979年的哈尔滨正大集团是以建筑及房地产开发为主的企业。 译文二：哈尔滨正大集团成立于1979年，是以建筑及房地产开发为主的企业。,Today, with

6、 more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multinational corporation in catering and facility management field around the world. As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more

7、than 24,000 contract operations in 76 countries by the end of 2005.,今天，凭借着40 年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮业务及综合后勤管理的跨国公司之一，名列财富杂志全球500强企业名录。截至2005年年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。,Founded in 1886 in New Brunswick, New Jersey, in the United States, Johnson & Johnson has locations

8、in 57 countries around the world. It is the worlds most comprehensive and broadly based manufacturer of healthcare products and services for the consumer, pharmaceutical, and medical devices and diagnostics markets. More than 110,000 people work for the 200 operating companies of Johnson & Johnson,

9、and the companys products are sold in more than 175 countries. In 2004, Johnson & Johnson worldwide sales were $47.3 billion.,强生公司创建于1886年，总部位于美国新泽西的新布仑滋维克，是目前世界上最综合性，分布范围最广的卫生保健产品制造商和相关服务提供商，服务于消费品、药品、医疗器械和临床诊断等专业市场。强生公司在全球57个国家建立了200多家子公司，拥有大约11万名员工,产品销售于175个国家和地区。2004年，强生公司在全球销售额为473亿美元。,分句法,Haie

10、r was ranked 95th after such household names as Coca-Cola, Mc Donalds and Nokia, which were the top three. 海尔排名第95位。排行榜上，可口可乐荣登榜首，麦当劳排名第二，诺基亚排名第三。,Maersk is one of the worlds largest container shipping lines devoted to providing quality shipping and transportation services to its customers worldwide

11、.,马士基是全球最大的集装箱海运公司之一，专门为世界各国的顾客提供高质量的集装箱和运输服务。,Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所

12、生产的产品广泛运用于家用及商业领域。,公司简介常用表达法,公司简介 Company Profile/ An Introduction to 地处/位于/坐落于 Locate in/ Situate in/ Lie in 创建/成立于 Establish/Found/Set up (in) 专业生产/专业从事的生产 Specialize in/Deal in,经营范围/主营业 Business scope/ Scope of business 占地面积/建筑面积/营业面积 Floor area/Construction area/Business area 注册资本 Registered cap

13、ital 经营宗旨/企业理念 Business principles/ Corporate ideals (values) 良好的声誉/享誉 A (very) good reputation/ Enjoy a reputation (for),直译,深圳市润昌源纸业有限公司成立于1995年，是专业生产销售灰纸板的企业。 Founded in 1995, Shenzhen Runchangyuan Paper Manufacturing Co., Ltd. specializes in the production and marketing of grey board.,自1990年起，公司已

14、连续三年在中国进出口额最大的500家外贸企业中进入前30位。 For three consecutive years since 1990, our company has been listed as one of the top 30 enterprises among Chinas 500 largest foreign trade companies in import-export volumes.,本厂生产的水泥通过行业权威机构检测认证，荣获部优、省优称号，在国内同类产品中处于领先地位。 Our cement, certificated through the examinatio

15、n of industrial authority organization and awarded many prizes both at the provincial level and national level, are ranked as the quality products in the domestic market.,拆译,天津国际经济贸易展览中心是由中国、德国、日本合资经营的综合性现代化大型国际展览与经济贸易中心，它坐落在中国天津国际经济、贸易、旅游中心，是举办各种规模和类型的国际展览会、博览会及国际会议的理想场所。 The Tianjin World Economy

16、Trade & Exhibition Center is a first-class modern comprehensive exhibition and trade center jointed operated by China, Germany and Japan. Located in the central part of the area for international economy, trade and tourism, the Center is the most ideal place for various kinds of international exhibi

17、tions, trade fairs and conventions.,我公司自20世纪70年代末期开始已陆续在海外建立了一批独资、合资企业和代表机构，在原有海外销售渠道的基础上，为进一步强化这些海外企业的职能和为公司向国际化经营发展创造条件，公司已着手在亚洲、欧洲、美洲地区组建三个独立的跨国集团公司，实行自主经营，独立核算，自负盈亏。,我公司自20世纪70年代末期开始已陆续在海外建立了一批独资、合资企业和代表机构。 In the late 1970s, we established a number of representative offices, joint ventures and

18、wholly-owned subsidiaries overseas.,在原有海外销售渠道的基础上，为进一步强化这些海外企业的职能和为公司向国际化经营发展创造条件， We will strengthen the functions of these offices so as to use the existing sales channels for internationalizing our activities.,公司已着手在亚洲、欧洲、美洲地区组建三个独立的跨国集团公司，实行自主经营，独立核算，自负盈亏。 We are planning to create three multina

19、tional companies in Asia, Europe and the Americas. They will be entirely independent units responsible for their own profits and losses.,删减法,萃华楼烹制的菜肴选料精细，操作严谨，刀法娴熟，讲究火候。成品具有“清、鲜、脆、嫩”的特色，而且“色、香、味、形、养”五质具备。 Dishes served at Cuihualou Restaurant require fine materials, meticulous cooking, adept skills

20、and strict cooking time. All of them are pleasant to your eye, your tongue and above all, your health.,我公司经营的品种中有举世闻名的贝雕工艺品；色彩艳丽、种类繁多的人造花卉；令人爱不释手的小工艺品；体态生动活泼的各式玩具；款式新颖、穿着舒适的各种工艺鞋；稀有名贵的钻石珠宝；技艺精湛、巧夺天工的玉石雕刻；格调高雅的抽纱工艺品与50余类其它商品。 Our famous products include shell carvings, a variety of colorful artificia

21、l flowers, small arts and crafts articles, lively toys, fashionable and comfortable shoes, rare jewelry, meticulous jade carvings and sophisticated embroideries as well as over 50 other varieties of goods.,我们将根据客户的需求，为您精心设计、量身定制，提供系统的、全方位的服务。公司汇聚了一支以诚信为本、从业经验丰富、具有高度敬业精神和责任感的高素质员工队伍。公司的每一名员工都以为客户提供到位

22、、满意、快捷的服务为基本工作准则。 We will offer systematic and all-around service tailored for the customers. We have a team of honest, experienced, responsible and excellent staff, who hold it as our work principle to offer our customers quick and satisfying services.,中钞国鼎拥有一支锐意进取、理想高远的高素质团队，他们是一群乐于奉献的灵魂舞者，在创意与设计的

23、世界中舞蹈、在文化与经济的领域中翱翔。正是这样一支队伍，演绎了中钞国鼎三年间飞速发展的惊世传奇。 China Golddeal has a progressive and visionary team of staff who are always ready to devote themselves to creation and design, cultural tradition and economic development. It is the team that has created the legend of three years of rapid development

24、of China Golddeal.,经过全体员工的共同努力，梦之足鞋业有限公司将更加自信、更加豪迈的走进二十一世纪。相信未来的梦之足将一天比一天更加美好，公司将以“以质量求生存，以品种求发展”的宗旨继续奋斗，本公司热忱欢迎更多的客户与我们真诚的合作，共创美好的未来。 Bearing the concept of “Quality and range are the key to development”, our company will continue to grow with joint efforts of all the staff, and we welcome clients

25、from all over the world to do business with us.,诞生于上世纪末的虎豹集团，信守孜孜以求、永不言退的发展理念，在市场经济的大潮中，任凭浊浪排空，惊涛拍岸，独有胜似闲庭信步的自信，处变不惊，运筹帷幄。尽握无限商机于掌间，渐显王者之气于天地。 Founded in the late 20th century, the Hubao Group has its philosophy of seizing business opportunities and achieving its brilliance in the ever-changing and

26、competitive market.,阐释法,北京同仁堂是中药行业著名的老字号，创建于清康熙八年（1669年），自雍正元年（1723年）正式供奉清皇宫御药房用药，历经八代皇帝，长达188年。 Beijing Tong Ren Tang (TRT) is a renowned time-honored brand in Traditional Chinese Medicine industry. It was founded in the eighth year (1669 A.D) of Kangxis reign in Qing Dynasty (Kangxi was one of the

27、 emperors of Qing Dynasty in ancient China). Since the first year (1723 A. D.) of the reign of Emperor Yongzheng (Yongzheng, the successor to Kangxi, was the fourth emperor of the Qing Dynasty), TRT had been designated to provide medicine for the royal pharmacy of the imperial palace of the Qing Dyn

28、asty for a duration of eight generations of Qing emperor, a total of 188 years.,Exercise,完美（中国）日用品有限公司（以下简称“完美公司”）成立于1994年，是马来西亚完美资源有限公司在广东省中山市投资设立的侨资企业。 Founded in 1994, Perfect (China) Daily Chemicals Co. Ltd (hereinafter referred to as Perfect Company) is an overseas Chinese enterprise invested b

29、y Perfect Resource Co. Ltd, Malaysia in Zhongshan city,Guangdong province.,2006年12月1日经国家商务部批准在广东省开展直销业务，销售保健食品、化妆品和保洁用品。 Approved by the Ministry of Commerce since Dec. 1st, 2006, it has been engaged in direct sales of health products, cosmetics, and sanitary products in Guangdong province.,经过十多年的不懈

30、努力，完美公司已经成长为集研发、生产、销售和服务于一体的现代化企业，开设了遍布全国各省、自治区和直辖市的33家分支机构、近4000家服务网店和专卖店。 Through consistent efforts over a decade, Perfect company has grown into a modern enterprise integrating research and development, manufacture, sales and services. It has established 33 branches, nearly 4,000 service outlets

31、 and specialty stores across China.,2000年以后，完美公司更以稳健发展的气魄迈出了国际化的坚实步伐，逐步将产品销售及服务扩展至香港、泰国、马来西亚、印尼、新加坡和台湾等国家和地区， 综合实力与日俱增。 Since 2000, Perfect company has been internationalizing its business and increasing its comprehensive strength, gradually expanding its products and services to a number of countries and regions, such as Tailand, M