：6：星《麦肯锡模板工具（彩色156）》.ppt

1、GBUTtem,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,麦肯锡咨询资料制作基础,GBUTtem,1,Unit of measure,High Low,Legend Legend Legend,Text,Text,Text Text Text,Title,x,+,x,+,Text,Text,Text,GBUTtem,2,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,Unit of measure,GBUTtem,3,2X2 TOWER,Un

2、it of measure,GBUTtem,4,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,Unit of measure,GBUTtem,5,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,Unit of measure,GBUTtem,6,ARROW 3D,Unit of measure,GBUTtem,7,CUBES1 3D,Unit of measure,GBUTtem,8,CUBES2 3D

3、,Unit of measure,GBUTtem,9,*Footnote Source:,CUBES3 3D,Unit of measure,GBUTtem,10,Text,Text,Text,Text,CUTOUT 3D,Unit of measure,GBUTtem,11,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,Unit of measure,GBUTtem,12,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,Un

4、it of measure,GBUTtem,13,Text,Text,Text,Text,LEVEL SEPARATE 4,Unit of measure,GBUTtem,14,Text,Text,Text,LINEAR A 3D,Unit of measure,GBUTtem,15,Text,Text,Text,Text,LINEAR B 3D,Unit of measure,GBUTtem,16,Text,Text,Text,LINEAR C 3D,Unit of measure,GBUTtem,17,Text,Text,Text,LINEAR D 3D,Unit of measure,G

5、BUTtem,18,Text,Text,Text,Text,LINEAR E 3D,Unit of measure,GBUTtem,19,Text,Text,Text,LINEAR G 3D,Unit of measure,GBUTtem,20,Text,Text,LINEAR I 3D,Unit of measure,GBUTtem,21,Text,Text,Text,Text,LINEAR J 3D,Unit of measure,GBUTtem,22,Text,Text,Text,Text,LINEAR N 3D,Unit of measure,GBUTtem,23,Text,Text,

6、Text,LINEAR P 3D,Unit of measure,GBUTtem,24,Text,Text,LINEAR Q 3D,Unit of measure,GBUTtem,25,Text,Text,LINEAR Q 3D,Unit of measure,GBUTtem,26,Plan,Implement,Support,LINKS 3,Unit of measure,GBUTtem,27,PERSPECTIVE 3D,Unit of measure,GBUTtem,28,Text,Text,Text,PROPELLER 3D,Unit of measure,GBUTtem,29,RIN

7、GS 3D,Unit of measure,GBUTtem,30,Text,Text,SCALE,Unit of measure,GBUTtem,31,Text,Text,SCALES,Unit of measure,GBUTtem,32,Text,Text,Text,Text,Text,Text,SIZES IN,Unit of measure,GBUTtem,33,SPIRAL1 3D,Unit of measure,GBUTtem,34,Spiral,Brakes,Tube in tube,SPIRAL2 3D,Unit of measure,GBUTtem,35,Text,Text,T

8、ext,Text,SPOTLIGHT,Unit of measure,GBUTtem,36,Text,Text,Text,Text,Text,Text,STAIRCASE,Unit of measure,GBUTtem,37,Stars 3D,Unit of measure,GBUTtem,38,Text,Text,WIRE CUBES,Unit of measure,GBUTtem,39,Text,Text,Text,Text,Text,Text,Text,ARROWS,Unit of measure,GBUTtem,40,Text,LEVEL 1,Unit of measure,GBUTt

9、em,41,Text,Text,LEVEL 2,Unit of measure,GBUTtem,42,Text,Text,Text,LEVEL 3,Unit of measure,GBUTtem,43,Text,Text,Text,Text,LEVEL 4,Unit of measure,GBUTtem,44,Text,Text,Text,Text,Text,LEVEL 5,Unit of measure,GBUTtem,45,Text,Text,Text,Text,Text,Text,LEVEL 6,Unit of measure,GBUTtem,46,Text,Text,FLOW 2,Un

10、it of measure,GBUTtem,47,Text,Text,Text,FLOW 2 TITLE,Unit of measure,GBUTtem,48,Text,Text,Text,FLOW 3,Unit of measure,GBUTtem,49,Text,Text,Text,Text,FLOW 3 TITLE,Unit of measure,GBUTtem,50,Text,Text,Text,Text,FLOW 4,Unit of measure,GBUTtem,51,Text,Text,Text,Text,Text,FLOW 4 TITLE,Unit of measure,GBU

11、Ttem,52,Text,Text,Text,Text,Text,FLOW 5,Unit of measure,GBUTtem,53,Text,Text,Text,Text,Text,Text,FLOW 5 TITLE,Unit of measure,GBUTtem,54,Text,Text,Text,Text,Text,Text,FLOW 6,Unit of measure,GBUTtem,55,Text,Text,Text,Text,Text,Text,Text,FLOW 6 TITLE,Unit of measure,GBUTtem,56,Text,Text,Text,Text,BLAD

12、ES,Unit of measure,GBUTtem,57,Text,Text,Text,Text,BOX,Unit of measure,GBUTtem,58,Text,Text,Text,Text,BOX,Unit of measure,GBUTtem,59,Text,Text,Text,CYCLE 1,Unit of measure,GBUTtem,60,Text,Text,CYCLE 2,Unit of measure,GBUTtem,61,Text,Text,Text,CYCLE 3,Unit of measure,GBUTtem,62,Text,Text,Text,Text,CYC

13、LE 4,Unit of measure,GBUTtem,63,Text,Text,Text,Text,Text,CYCLE 5,Unit of measure,GBUTtem,64,Text,Text,Text,Text,Text,Text,CYCLE 6,Unit of measure,GBUTtem,65,Text,Text,Text,Text,Text,Text,Text,CYCLE 7,Unit of measure,GBUTtem,66,Text,Text,Text,Text,Text,Text,Text,Text,CYCLE 8,Unit of measure,GBUTtem,6

14、7,Text,Text,Text,Text,Text,Text,INCOMING,Unit of measure,GBUTtem,68,Text,Text,Text,Text,Text,RIBBON,Unit of measure,GBUTtem,69,Text,Text,Text,Text,Text,RING,Unit of measure,GBUTtem,70,Text,Text,UPON 2,Unit of measure,GBUTtem,71,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,Unit of measure,GBUTt

15、em,72,Text,Text,Text,Text,CUTOUT,Unit of measure,GBUTtem,73,Text,Text,Text,LINEAR A,Unit of measure,GBUTtem,74,Text,Text,Text,Text,LINEAR B,Unit of measure,GBUTtem,75,Text,Text,Text,LINEAR C,Unit of measure,GBUTtem,76,Text,Text,Text,LINEAR D,Unit of measure,GBUTtem,77,Text,Text,Text,Text,LINEAR E,Un

16、it of measure,GBUTtem,78,Text,Text,Text,LINEAR F,Unit of measure,GBUTtem,79,Text,Text,Text,LINEAR G,Unit of measure,GBUTtem,80,Text,Text,Text,Text,LINEAR H,Unit of measure,GBUTtem,81,Text,Text,LINEAR I,Unit of measure,GBUTtem,82,Text,Text,Text,Text,LINEAR J,Unit of measure,GBUTtem,83,Text,Text,Text,

17、Text,Text,Text,LINEAR K,Unit of measure,GBUTtem,84,Text,Text,Text,Text,LINEAR N,Unit of measure,GBUTtem,85,Text,Text,Text,LINEAR P,Unit of measure,GBUTtem,86,Text,Text,LINEAR Q,Unit of measure,GBUTtem,87,Text,Text,Text,PROPELLER,Unit of measure,GBUTtem,88,Text,Text,Text,Text,Text,STEP 5,Unit of meas

18、ure,GBUTtem,89,Text,Text,Text,Text,2 ON 1,Unit of measure,GBUTtem,90,Text,Text,Text,Text,Text,Text,AGAINST,Unit of measure,GBUTtem,91,Text,Text,Text,Text,Text,AT WORK,Unit of measure,GBUTtem,92,Text,Text,COUPLED HORIZ,Unit of measure,GBUTtem,93,Text,Text,COUPLED VERT,Unit of measure,GBUTtem,94,Text,

19、Text,Text,Text,FOCUSED,Unit of measure,GBUTtem,95,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,Unit of measure,GBUTtem,96,Text,Text,Text,PARALLEL,Unit of measure,GBUTtem,97,Text,Text,Text,Text,SPLIT,Unit of measure,GBUTtem,98,Text,SURROUND,Unit of measure,GBUTtem,99,T

20、ext,Text,TWISTED,Unit of measure,GBUTtem,100,Text,Text,UP & AWAY,Unit of measure,GBUTtem,101,Text,Text,UP & DOWN,Unit of measure,GBUTtem,102,Customer,Clients,Distributors,Competitors,Suppliers,3Cs TRIANGLE,Unit of measure,GBUTtem,103,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A cohe

21、rent set of actions aimed at gaining a sustainable advantage over competition,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,The people in the organization, considered in terms of corporate demographics, not individual p

22、ersonalities,The way managers collectively behave with respect to use of time, attention and symbolic actions,The processes and procedures through which things get done from day-to-day,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organ

23、ization and common to most of its members,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,3S-4S,Unit of measure,GBUTtem,104,The way managers collectively behave with respect to use of time, attent

24、ion, and symbolic actions,The people in the organization, considered in terms of corporate demographics, not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desira

25、ble (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,The processes and procedures through which things get done from day to day,A coherent set of actions aimed at gaining a sustainable advantage over competition,Capabilities possessed

26、by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,Staff,Systems,Style,Shared Values,Structure,Skills,Strategy,2S-5S,Unit of measure,GBUTtem,105,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium

27、,High,BUSS PORTFOLIO,Unit of measure,GBUTtem,106,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,Unit of measure,GBUTtem,107,Delta P,Vision and Leadership,Organizational Infrastructure,Performance Measurement,People Development,Communications,Problem

28、Solving Process,Client managers (particularly middle management) haveskill to lead programimplementation Change in actual behavior,Action plans sufficient to achieve goals Agreement on objectives by line management Management of high-involvement process,Implementation ornear implementationof require

29、d structureand systems,Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and results Clear accountabilities Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,Unit of measure,GB

30、UTtem,108,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skills Business unit linkages Taxation/valuationdifferences,Industry attractiveness Competitive position Restructuring/rationalization opportunities,“One of the pack”,R

31、etain and give top priority,Retain and give priority,Retain and manage for code or liquidate,Probablydivest,Divest,Divest or liquidate,MACS,Unit of measure,GBUTtem,109,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research Focus,Labor Policy,Product Design,Make vs. Buy,Organization,

32、Process Design,MANUFACTURING STRATEGY,Unit of measure,GBUTtem,110,Restructuring framework,1,5,4,3,2,PENTAGON,Unit of measure,GBUTtem,111,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,Unit of measure,GBUTtem,112,Appraise performance and prospects,Develop strategy,Redesign p

33、ivotal jobs,Design the skill building process,Assess change readiness,Top down action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,Unit of measure,GBUTtem,113,3.,Create and pursue a unique advantage,2.,Resegment the market to create a niche,4.,Exploit unique advantage industrywide,

34、1.,Do more and better of the same,When to compete,STRAT GAMEBOARD,Unit of measure,GBUTtem,114,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage- ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Cre

35、ate the future,STRAT MANAGE,Unit of measure,GBUTtem,115,Selling margin Contribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,Efficiency Available selling time Total selling costs,Utilization Availa

36、ble selling time Total sales time,Support intensity Support costs Total selling costs,Support leverage Total sales time Support costs,TREE PRODUCTIVITY,Unit of measure,GBUTtem,116,Maximize shareholder value,Grow through cultural initiative,Redeploy assets,Improve core business performance,Grow throu

37、gh acquisition and/or merger,Adopt sound financing approach,VALUE CREATION,Unit of measure,GBUTtem,117,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Tr

38、ansfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,Unit of measure,GBUTtem,118,Header,Text,GANTT10,Unit of measure,GBUTtem,119,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,

39、#,#,#,#,GANTT15,Unit of measure,GBUTtem,120,Text,Text,Text,Text,LEFT TO RIGHT,Unit of measure,GBUTtem,121,Text,Text,Text,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECTIVE,Unit of measure,GBUTtem,122,Text,Text,Text,Text,Text,Text,Text,TOP DOWN,Unit of measure,GBUTtem,123,Text,Text,Text

40、,Text,Text,Text,Text,Text,Text,Text,2X2,Unit of measure,GBUTtem,124,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,Unit of measure,GBUTtem,125,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 EXTENDED,Unit of measure,GBUTtem,126,Text,Text,Text,Text,Text,Text,2X2 TOWER,Uni

41、t of measure,GBUTtem,127,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3,Unit of measure,GBUTtem,128,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3 EXTENDED,Unit of measure,GBUTtem,129,Text,Text,DIFFRAC

42、TION,Unit of measure,GBUTtem,130,Text,Text,Text,FLOW DOWN,Unit of measure,GBUTtem,131,Text,Text,PASS THROUGH,Unit of measure,GBUTtem,132,Label 1,Label 2,Label 3,AREA,Unit of measure,GBUTtem,133,Label 1,Label 2,Label 3,Label 4,Label 5,BAR,Unit of measure,GBUTtem,134,Label 1,Label 2,Label 3,Label 4,La

43、bel 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,Title Unit of measure,BAR 2,Unit of measure,GBUTtem,135,Label 1,Label 2,Label 3,Label 4,Label 5,BAR BUTTED,Unit of measure,GBUTtem,136,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Series,Series,Series,BAR STACKED,Unit

44、 of measure,GBUTtem,137,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,100%=,Series,Series,Series,BAR STACKED 100%,Unit of measure,GBUTtem,138,Title Unit of measure,Title Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,BUBBLE,Unit of measure,GBUTtem,139,Label 1,Label 2,L

45、abel 3,Label 4,Label 5,COLUMN,Unit of measure,GBUTtem,140,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,Title Unit of measure,COLUMN 2,Unit of measure,GBUTtem,141,Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN BUTTED,Unit of measure,GBUTtem,142

46、,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,000,000,000,000,000,COLUMN STACKED,Unit of measure,GBUTtem,143,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMN STACKED 100%,Unit of measure,GBUTtem,144,Title Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,100% =,000,Series,Series,Series,Series,Label