PE3_U07_R.ppt

1、New Practical English 3（Second Edition）,Return to Menu,Maintaining a Sharp Eye,Passage I A Survey Report on Owner-Managers in the UK,Passage II Michael Dell and His Business,New Practical English 3（Second Edition）,Passage I Related Information Intensive Study Practice,New Practical English 3（Second

2、Edition）,Text Related Information,ENTREPRENEUR,ENTREPRENEUR is a famous British business magazine, which aims at providing solutions for growing business. It is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ci

3、rculation of 410,000.,New Practical English 3（Second Edition）,Text Related Information,MBA,MBA stands for Master of Business Administration and is a 2-year program in management studies. Parallel with other Post Graduate courses, an MBA is a practical preparation for individuals in business or manag

4、ement.,New Practical English 3（Second Edition）,Text Related Information,Oliver Goldsmith,An Irish-British essayist, poet, novelist, and dramatist. He attended Trinity College before studying medicine in Edinburgh. Settling in London, he began writing essays, some of which were collected in The Citiz

5、en of the World (1762). In 1764 he became an original member of S. Johnsons famous Club. He won a reputation as a poet with The Traveler (1764), confirmed by his,New Practical English 3（Second Edition）,Text Related Information,famous pastoral elegy The Deserted Village (1770). The Vicar of Wakefield

6、 (1766) revealed his skill as a novelist. The charming farce She Stoops to Conquer (1773) was his most effective play. He is noted for his exceptionally graceful, lively style, and was a friend of many literary lights of his day, who agreed that he was one of the oddest personalities of his time.,Ne

7、w Practical English 3（Second Edition）,Passage 1,Text Difficult Sentences Important Words,New Practical English 3（Second Edition）,A Survey Report on Owner-Managers in the UK Last week I discussed the reasons for business bankruptcy and concluded that the ultimate problem often lies in the fact that f

8、ounders of the business are not cut out to start up and develop their own operations. Sometimes this is due to a lack of knowledge, skill or business experience, and sometimes to personal weakness. So let us attempt to analyze the character traits of an entrepreneur. Although entrepreneurs are a div

9、erse species, there are clearly some common factors. Permit me to quote from the British magazine Entrepreneur: “Not all entrepreneurs are cast in the same mould. Indeed it would be an extremely dull world if they were. Almost by definition they defy categorization. Some have a strong sense of humor

10、,Click here to listen,New Practical English 3（Second Edition）,some none; some thrive on publicity and adulation, others are virtual hermits; some have an overwhelming need for power, others for creativity; some need the trappings of wealth, others lead very simple lives. Whatever the difference is,

11、there is one factor which all successful entrepreneurs have in commonthey and their firms are always on the move.” It must be appreciated that management skills can be learned, whereas entrepreneurial ability is a matter of personal flair, either you have it or you dont. Business requires both skill

12、s, the flair of the entrepreneur, and the solid competence of the manager. It is dangerous to generalize but some of the characteristics of the entrepreneur, in contrast to the manager, are: belief in himself and his business; belief in wealth and material gain; and belief in delegation.,Click here

13、to listen,New Practical English 3（Second Edition）,Entrepreneurial talent and management skills may not both be present in the one person. This may lead to the idea of partnership and, indeed, as the business flourishes and expands, the creation of a management team. British Entrepreneur encompasses

14、the results of a survey of the views of owner-managers of the top 100 entrepreneurial firms in the UK. One of the questions asked was “what are the critical factors for success?” The answers fall under three main headings: Marketing: A unique product; an innovative approach; a good fundamental idea;

15、 aggressive sales and marketing strategies; active selling; quality; price; heavy marketing investment.,Click here to listen,New Practical English 3（Second Edition）,Management: Dedicated senior management; hard work and commitment of staff; tight financial controls; cash flow; investment for the lon

16、g term; regular views and overhaul of the management structure; disciplined and cost effective management of employees; unwavering and total support from initial backers. Personal: Vision; hard work; concentration; flexibility; persistence; ability to recognize opportunities. The survey in 1998 reve

17、als somewhat greater academic attainments but apart from the obvious value of management skills which result from acquiring an MBA, few of these owner-managers saw any relationship between educational achievements and their current success.,Click here to listen,New Practical English 3（Second Edition

18、）,There is a misconception that successful entrepreneurs fail a number of times before making the big breakthrough. Among these CEOs only 20 per-cent had started more than one business. The average age of the entrepreneurs when they started their first business was 32, with the youngest starting at

19、24. Presumably, they had gained valuable skills and product knowledge between school and start-up. On the other hand, the majority had started businesses which bore no commercial relationship to their previous employment. All are rather confusing. Perhaps we should dwell on the wisdom of Sir Oliver

20、Goldsmith: “First you must have the appetite to succeedambition. When you have no ambition, you are dead. You have to be willing to work. You have to be ready to let go of a smart, safe, socially acceptable job in pursuit of your objective.”,Click here to listen,New Practical English 3（Second Editio

21、n）,Important Words,attempt v. -to try to perform, make, or achieve试图，尝试做,I attempted to read the entire novel in one sitting. The boys attempted to leave for camping but were stopped by their parents.,Examples,New Practical English 3（Second Edition）,Important Words,cast v. - to form (liquid metal, f

22、or example) into a particular shape by pouring into a mold 铸造；浇铸,The statue in front of the gate is cast in bronze. Students cannot be cast in the same mould.,Examples,New Practical English 3（Second Edition）,Important Words,defy v. -to be unaffected by; resist or withstand; to oppose or resist with

23、boldness and assurance，不为所动，不可能做到；无法克服；反抗，违抗,The situation defies description. 这情形无法形容。 If you defy the law, you may find yourself in prison.,Examples,New Practical English 3（Second Edition）,Important Words,thrive v. -to make steady progress; prosper繁荣，兴旺,A business can not thrive without good manag

24、ement. He thrived on the adulation of his subordinates.他是靠下属的奉承而发迹的。,Examples,New Practical English 3（Second Edition）,We appreciate the danger ahead. We appreciate your difficulty. We greatly appreciate your timely help. We appreciate your efforts for the development of the company. I think that you

25、ng children often appreciate modern pictures better than anyone else.,Important Words,appreciate v. -to be fully aware of or sensitive to; realize察觉；意识到; to be thankful or show gratitude for感激，感谢; to admire greatly; value欣赏，重视,Examples,New Practical English 3（Second Edition）,Important Words,flourish

26、 v. -to do or fare well; prosper, thrive繁荣，兴隆，茂盛,Plants will not flourish without water. Jazz flourished in America in the early part of the century.,Examples,New Practical English 3（Second Edition）,Important Words,reveal v. -to make known (something concealed or secret) 泄露; 显露; 揭露,Research has reve

27、aled that nicotine in tobacco is the main killer to smokers. He reveals a secret that he will further his study overseas.,Examples,New Practical English 3（Second Edition）,Important Words,bear v. -to show or have显示，有,What she says bears no relation to the truth. He bore a scar on the left arm.,Exampl

28、es,New Practical English 3（Second Edition）,Important Words,dwell v. -to live as a resident; reside. 居住 ; dwell on: to think or speak a lot about, esp. to an unhealthy or annoying degree 细思；详述；详评,He dwelt in Shanghai for two months. No one dwells on the island. Stop dwelling on your problems and do s

29、omething about them! The book dwells too much on the economic aspects.,Examples,New Practical English 3（Second Edition）,Difficult Sentences,Last week I discussed the reasons for business going bust and concluded that the ultimate problem often lies in the fact that the founder of the business is not

30、 cut out to start up and develop his own operation.,For here is a proposition leading a V-ing clause going bust.,Business is the logical subject of going bust.,The founder of the business is not cut out to start up and develop his own operation is an appositive clause of the fact.,New Practical Engl

31、ish 3（Second Edition）,Last week I discussed the reasons for business going bust and concluded that the ultimate problem often lies in the fact that the founder of the business is not cut out to start up and develop his own operation.,Difficult Sentences,Translation,上周我论述了生意破产的原因并得出结论：根本的问题常常在于企业的创办人

32、并非天生就适合开创和拓展自己的业务。,Example,I dont know the reason for the weather going so awful in this area recently. We must face the fact that we might lose the opportunity.,New Practical English 3（Second Edition）,Difficult Sentences,Sometimes this is due to a lack of knowledge, skill or business experience; so

33、metimes to personal weakness.,Translation,有时是由于缺乏知识、能力或经商的经验；然而有时则是由于个人缺点所致。,Sometimes to personal weakness is the reduced form of sometimes this is due to personal weakness.,Example,The difficulty is not lack of understanding, but of involvement.,New Practical English 3（Second Edition）,Difficult Se

34、ntences,Not all entrepreneurs are cast in the same mould.,Translation,并非所有的企业家都是一个模子造就的。,This sentence is a partial negation. “All, both, every, etc. + not” shows partial negative meaning.,Example,Not every room was occupied.,New Practical English 3（Second Edition）,Difficult Sentences,Whatever the d

35、ifference is, there is one factor which all successful entrepreneurs have in commonthey and their firms are always on the move.,Which all successful entrepreneurs have in common is are relative clause modifying factor.,Translation,无论差异是什么，有一点则是所有成功企业家共有的，这就是他们与他们的公司总是不断变动。,They and their firms are a

36、lways on the move is a further explanation of the one factor.,Example,Whoever you are, there is one rule which you should remember you should respect others.,New Practical English 3（Second Edition）,Difficult Sentences,The survey in 1998 reveals somewhat greater academic attainments but apart from th

37、e obvious value of management skills which result from taking an MBA ,Apart from is a preposition used to introduce an adverbial of exception. It means “with the exception of; besides”.,Translation,1998年的这次调查显示，学历程度比以前稍有提高，但除了从MBA中学到的管理技能有明显价值外，,Example,Apart from a few minor faults, it is a good pi

38、ece of work.,Which result from taking an MBA is a relative clause modifying management skills.,New Practical English 3（Second Edition）,Difficult Sentences,On the other hand, the majority had started businesses which bore no commercial relationship to their previous employment.,On the other hand is a

39、n adverb, which means “另一方面，相反” in Chinese.,Translation,另一方面，他们中的大多数人开办的企业与他们从前的职业并没有商业上的联系。,Example,I want to go to the party, but on the other hand I ought to be studying.,Which bore no commercial relationship to their previous employment is a relative clause modifying business.,New Practical Engl

40、ish 3（Second Edition）,Practice Read and Think Read and Complete Read and Translate Read and Simulate,New Practical English 3（Second Edition）,1Choose the best answer of the following questions according to the passage.,1. What is the common trait of the diverse group of successful entrepreneurs? a. T

41、hey all have unique skills. b. They are all thirsty for fame. c. They are always taking actions. d. They are all highly creative.,1. What is the common trait of the diverse group of successful entrepreneurs? a. They all have unique skills. b. They are all thirsty for fame. c. They are always taking

42、actions. d. They are all highly creative.,New Practical English 3（Second Edition）,1Choose the best answer of the following questions according to the passage.,2. The word “overwhelming” (para. 3) means _. a. quite urgent c. rather surprising b. indeed necessary d. very strong,2. The word “overwhelmi

43、ng” (para. 3) means _. a. quite urgent c. rather surprising b. indeed necessary d. very strong,New Practical English 3（Second Edition）,1Choose the best answer of the following questions according to the passage.,3. To make up for what is lacking in themselves, successful entrepreneurs often depend o

44、n _. a. the power they have in hand c. the operation of their company b. the cooperation of their staff d. the opportunities they have,3. To make up for what is lacking in themselves, successful entrepreneurs often depend on _. a. the power they have in hand c. the operation of their company b. the

45、cooperation of their staff d. the opportunities they have,New Practical English 3（Second Edition）,1Choose the best answer of the following questions according to the passage.,4. To be successful, a business requires_. a. entrepreneurial talent b. management skills c. neither entrepreneurial talent n

46、or management skills d. both entrepreneurial talent and management skills,4. To be successful, a business requires_. a. entrepreneurial talent b. management skills c. neither entrepreneurial talent nor management skills d. both entrepreneurial talent and management skills,New Practical English 3（Sec

47、ond Edition）,1Choose the best answer of the following questions according to the passage.,5. According to the passage, which of the statements is true? a. 80% of successful entrepreneurs in the survey had started only one business. b. The greater academic attainments, the more successful an entrepre

48、neur is. c. Most successful entrepreneurs fail a number of times before success. d. Successful entrepreneurs had acquired academic achievements before their start-up.,5. According to the passage, which of the statements is true? a. 80% of successful entrepreneurs in the survey had started only one b

49、usiness. b. The greater academic attainments, the more successful an entrepreneur is. c. Most successful entrepreneurs fail a number of times before success. d. Successful entrepreneurs had acquired academic achievements before their start-up.,New Practical English 3（Second Edition）,2Read the passag

50、e again and complete the following table with the appropriate information.,an innovative approach,aggressive sales and marketing strategies,heavy marketing investment,New Practical English 3（Second Edition）,2Read the passage again and complete the following table with the appropriate information.,ti

51、ght financial controls,investment for the long term,unwavering and total support from initial backers,Flexibility / Vision,recognize opportunities,New Practical English 3（Second Edition）,1. The next two weeks will be _ for the companys sales.,3 Fill in the blanks with the proper words and expression

52、s given below.,diverse flourish reveal encompass innovative dwell on in pursuit of dedicated critical let go of,critical,2. The courses will _ physics, chemistry and biology.,encompass,New Practical English 3（Second Edition）,diverse flourish reveal encompass innovative dwell on in pursuit of dedicat

53、ed critical let go of,3. Research _ that the author was a hermit while alive.,has revealed,4. Stop _ this subject and tell us something more interesting.,dwelling on,3 Fill in the blanks with the proper words and expressions given below.,New Practical English 3（Second Edition）,5. The twins have _ in

54、terests, but they have one thing in common: they both are avid stamp collectors.,diverse,6. The child suddenly _ the mans hand and ran across the street.,let go of,diverse flourish reveal encompass innovative dwell on in pursuit of dedicated critical let go of,3 Fill in the blanks with the proper wo

55、rds and expressions given below.,New Practical English 3（Second Edition）,7. She is very much _ to her work, for which she often gets recognized by award from her company.,diverse flourish reveal encompass innovative dwell on in pursuit of dedicated critical let go of,dedicated,8. He has gone to Amer

56、ica _his dream of fame and success.,in pursuit of,3 Fill in the blanks with the proper words and expressions given below.,New Practical English 3（Second Edition）,9. They adopted _ techniques to improve the packing of the goods.,innovative,diverse flourish reveal encompass innovative dwell on in purs

57、uit of dedicated critical let go of,10. Our company _ since the chief engineer joined us.,has been flourishing,3 Fill in the blanks with the proper words and expressions given below.,New Practical English 3（Second Edition）,Recently, I have conducted an investigation into various factors directly 1 u

58、s, including financial stability, sales 2 , productivity, employee morale, and so on. Based on these findings, I have 3 the conclusion that we must 4_ into the overseas market for the following two reasons. First, the 5 of sales increase has dropped from 25 percent to 10 percent in the past five years. This means that the 6 market is not large enough to accommodate our supply. We need a new, larger market to sell our products.,4Complete the following passage by choosing the best choice belo