高一英语北师大版学案：TheMediaLesson3

学必求其心得，业必贵于专精学必求其心得，业必贵于专精学必求其心得，业必贵于专精英语北师版必修4Unit11TheMediaLesson3TheAdvertisingGame一、广告不仅是出售产品或服务的好方法，还是让人意识到自己需要什么物品或服务的好方法。看右面这些图片，然后和同学们讨论下面两个问题1．Whichadvertisementsmakeyouwanttobuyaproductorservice？Why？2．Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why？答案：略二、短语互译A．温故：写出下列短语的汉语意思1．incompetitionwith____________2．attract/holdtheattentionof____________3．beusedto（doing)sth.____________4．combine。。。with.。。____________5．link。。.to。.。____________6．aswellas____________7．participatein____________8．giveup____________B．知新：从文中找出与下列词组对应的英文1．名牌____________2．包括____________3．获取利润____________4．突出____________5．为……作贡献____________答案：A.1.与……竞争2。吸引……的注意3.习惯于（干)某事4.把……和……结合起来5。把……和……联系起来6.也，和7。参加，参与8.放弃B．1.abrandname2.consistof3.foraprofit4.standout5。makecontributionsto三、下面的句子融入了某个单词的使用环境,请用正确的单词补全这些句子1．Ifyoua______somethingsuchasaproduct,youtellpeopleaboutitinnewspapersorontelevision,inordertoencouragethemtobuytheproduct。2．Ac______film，pieceofwriting，orpieceofmusicisofveryhighqualityandhasbecomeastandardagainstwhichsimilarthingsarejudged.3．Ab______ofaproductistheversion（版本)ofitthatismadebyoneparticularmanufacturer（制造商）．4．Someoneorsomethingthatiss______foraparticularpurposeoroccasionisrightoracceptableforit。5．Yourb______istheamountofmoneythatyouhavetospend。6．Ifthereisab______intheeconomy，thereisanincreaseineconomicactivity.7．Ac______isanideaorabstract(抽象的）principle。8．Youra______toatask，problem，orsituationisthewayyoudealwithitorthinkaboutit。9．C______thingsaremodernandrelatetothepresenttime.10．V______meansrelatingtosight，ortothingsthatyoucansee.答案:1.advertise2。classic3.brand4.suitable5．budget6。boom7。concept8.approach9。Contemporary10.Visual四、阅读课文，选择正确答案1．Accordingtothewriter，advertisementslike“ShanghaiSewingMachine"or“TsingTaoBeerCorporation”are______。A．attractiveB．suitableC．competitiveD．classic2．Nowadays，advertisementswith______aremoreattractivetopeople。A．highstandardsofdesignB．ideaslinkedtotheproductsC．highstandardsofdesignandideaslinkedtotheproductsD．conceptsoffreedom,happiness,wealthandsuccess3．Thetopadvertisersusehumouraswellasnewandunusualideas______.A．tocreatesomethingnewB．topersuadepeopletobuytheirproductsC．tomakepeoplenoticetheirproductsD．alloftheabove4．Publicadvertisementsaremadetoencouragepeopleto______.A．makecontributionstosocietyB．protecttheenvironmentC．improvetheirneighborhoodD．helpotherpeople5．What’sthemainideaofthepassage?A．Howtomakeanattractiveadvertisement.B．Howtosellproductswithadvertisements。C．Whatagoodadvertisementislike。D．Notalladvertisementsaimtomakeaprofit。答案：1.D2。C3。D4.A5.B五、动名词可用作主语、宾语和定语等，请指出下列句中的swimming分别作什么成分1．Swimmingisgoodforyourhealth。________________________________________________________________________2．Iloveswimmingintheseaduringthesummer。________________________________________________________________________3．Ikeepfitbyswimmingeveryday。________________________________________________________________________4．Herswimminghasimprovedsinceshestartedtrainingeveryday.________________________________________________________________________5．Thereisashoeintheswimmingpool。________________________________________________________________________答案：1。主语2.宾语(动词后）3。宾语(介词后）4．主语5。定语1．Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.传统的广告只为找到某种产品提供信息.剖析：that引导定语从句，修饰作先行词的不定代词“one”（注意此处that不能用which代替）;从句中动名词短语“finding。.。”作介词about的宾语.考点：certainadj。某种，某些Itremainsacertaindoubtamongthepeopleastothepracticalvalueofhisinvention。人们对他的发明的实用价值还存有某种疑虑。Theexpertssay,itiswrongtothinkchildrenare“tooyoung”or“notready"tolearncertaincontentatcertainages。专家们说，认为孩子在某些年龄学习某种知识时“太小”或“没做好准备"是错误的。（复习)certain表示“确信的，肯定的”。I'mnotabsolutelycertain，butIthinkI’mright。我不是十分肯定，但我想我是对的。Youdon'tseemtoocertainabout/ofit.你看起来对这并不确定。Interestratesseemcertaintorisenextmonth。看起来利率下个月肯定会上升。Youcanbeprettycertain（that)she’snotgoingtolikeit.你可以非常确定她不会喜欢的。Westillcan’tbecertainwhoisgoingtowin.我们仍然不确定谁会赢。归纳：certain常用作表语，常与介词about或of连用，becertainabout/of表示“对……确定"；也可接不定式，还可接that或连接代/副词引导的从句。单项填空1）Itremainsa______doubtamongthepeopleastothepracticalvalueoftheproject。A．sureB．certainC．kindD．sort2)Waittillyouaremore______.It’sbettertobesurethansorry.A．inspiredB．satisfiedC．calmD．certain答案：1）B2）D2．However，thiskindofadvertisingmightnotbesuitablewhenthereareproductsandservicesindirectcompetitionwitheachotherinthemarketplace。然而，当产品和服务在市场上互相进行直接竞争时，这种广告可能就不适合了。剖析：however表示转折，起承上启下作用。句中when引导时间状语从句，主句中might表示推测。考点：suitableadj。合适的Therewouldnotbemoresuitabledressforherlikethisone.她穿这件衣服再合适不过了。Betweenyouandme，Ithinkthatherdressisnotsuitableforthiskindofparty。咱们私下说，我认为她的衣服不适合这种聚会。OurEnglishteacherusesuitableandvariedteachingmethodsaccordingtoourEnglishlevel。我们的英语老师根据我们的英语水平采用了多种适当的教学方法。归纳:suitable可用作表语、定语等；常与介词for连用,后可接人或物,表示“适合于……”。单项填空1）Thehousehasonlytworooms。Itisnotreally______foralargefamily.A．capableB．suitableC．acceptableD．profitable翻译下列句子2）这本书是用简单的英语写的，适合于初学者。Thisbook,writteninsimpleEnglish,______beginners.3）我没有适合在聚会上穿的衣服。Idon’thaveanything______fortheparty。答案：1）B2)issuitablefor3)suitabletowear3．Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare。有些广告中含有一些照片或专家说的话，告诉人们该产品如何好。剖析：不定式短语toshow...作后置定语;其中howgoodtheproductsare是宾语从句，作show的直接宾语。考点:consistvi。组成，构成consistof由……组成（构成）Thecommitteeconsistsoftenmembers。委员会由十人组成。Whencreatingauser'saccount,youmustsetapasswordconsistingofatleast6figures。创建账户时，你必须设置一个至少包含6个数字的密码.归纳：consist表示“组成,构成”时,常与of连用,构成短语“consist_of”，其中主语为整体、宾语为部分。1）辨析consistof和bemadeupof:TheGreatBritainismadeupofEngland，Scotland，WalesandNorthernIreland.＝TheGreatBritainconsistsofEngland,Scotland，WalesandNorthernIreland.大不列颠由英格兰、苏格兰、威尔士和北爱尔兰组成。归纳：两者都表示“由……组成”，consistof用主动语态,bemadeupof用被动语态。2)与consist相关的其他短语：consistin在于，存在于consistwith与……一致Educationdoesnotsimplyconsistinlearningalotoffacts。教育并不仅仅在于学到许多事实。Pleasemakesurethattheamountconsistedwiththatinfigure。请确保金额与其数字表示一致。单项填空1）Amedicalteam，______10doctorsand5nurses，havebeensenttothecountryafterearthquake.A．consistingofB．consistinginC．consistingwithD．consistingon2）Asweallknow，theUKisalargecountry______fourparts.A．consistingofB．makesupC．consistofD．ismakeupof用正确的介词填空3）Happinessdoesnotconsist______howmanypossessionsyouown。4）It'sasimpledishtoprepare,consistingmainly______riceandvegetables。5）Thereportdoesnotconsist______thefact。答案：1）A2）A3)in4)of5)with4．Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.现代广告必须把最高水平的设计和产品理念相结合,以增强吸引力,这样才能在激烈的竞争中胜出.剖析：这是一个简单句。形容词短语“fullofcompetition"作后置定语,修饰“world”；介词短语“byducts”作方式状语，其中动名词短语“combining。..”作介词“by”的宾语，过去分词短语“linkedtotheproducts”作后置定语修饰“ideas”；不定式短语“tomake。..”作目的状语。考点一:standout突出，显眼Sheisthesortofpersonwhostandsoutinacrowd.她是那种在人群中很显眼的人.Yourabilitytostandoutinacrowdwillbringyoutherecognitionyoudesire.你出众的能力将会使你赢得所期望的认可。考点二：(复习)表示“连接,联合”的动词：combine和bine。..with。.。把……与……结合link...to...把……与……联系起来Dietsarethemosteffectivewhencombinedwithexercise。饮食与锻炼结合起来效果最好。Ihaveheardofhisnamelinkedtoawell。knownpublicfigure。我听说他的名字与一个很知名的公众人物联系在一起。单项填空1）Herbrightclothesalwaysmakeher______inthecrowd.A．lookoutB．setoutC．standoutD．comein2）Only______practice,atheorycanworkbetter.A．combinedwithB．linkingtoC．combiningwithD．linkedto用括号内的短语翻译下列句子3）他身材高大，因此在人群中很显眼。(standout)________________________________________________________________________4）她的工作成绩远比其他人都好。(standout)________________________________________________________________________5)我们可以在学习中享受到乐趣.（combine.。.with）________________________________________________________________________6）有些人喜欢把个人喜欢的颜色和他的性格联系在一起。(link。。.to)________________________________________________________________________答案:1）C2）A3)Hisheightmakeshimstandoutinthecrowd。4)Herworkstandsoutfromtherestaseasilythebest。5）Wecancombineworkwithpleasure.6)Somepeopleliketolinkone'sfavouritecolour(s)tohischaracters。5．Forexample，someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree.比如,有些广告示意买车可以给你自由.剖析：that引导宾语从句，从句的主语buyingacar为动名词短语,形容词free作make的宾语补足语。考点：suggestvt。暗示，使想起；表明Thesightofbirdssuggestedanewideaforflyingmachines。鸟的形象使人产生一个制造飞行机的新主意。Whathesaidsuggestedthathewouldliketogowithus。他所说的话暗示他想和我们一起去.Theexpressiononherfacesuggeststhatsheknowsthesecret。她的表情表明她知道这个秘密。（复习)suggest表示“建议”。Theykeepsuggestingwaystokeepmyweightdown。他们不停地建议我保持体重下降的方法.Joansuggestedaskingherfatherforopinions.琼建议向她父亲征询意见。Theysuggestedwe(should)gobackrightaway.他们建议我们马上回去。归纳：suggest可接名词、动名词或从句作宾语。接从句作宾语时,从句谓语用“（should＋)动词原形”的形式。单项填空1)Hesuggestedthatthework______atonce。A．wouldstarted B．wouldbestarted C．shouldstartedD．shouldbestarted2)Theevidencesuggestsquitestronglythatthefire______byanexplosion(爆炸)．A．becaused B．wascaused C．cause D．caused3）Theparentssuggested______inthehotelroombuttheirkidswereanxioustocampoutduringthetrip。A．sleep B．tosleep C．sleeping D．havingslept答案：1)D2)B3）C6．Formanyoftoday'sadvertisers,repeatingoldideasisnotasuccessfulapproach.对当今很多广告设计者来说，重复旧的理念已不是有效的办法。剖析:本句为简单句,主语为动名词短语repeatingoldideas。考点：approachn.方法，方式Scientistsarenowworkingtorefinetheapproachandtestitonlargernumbersofpatients.科学家目前正努力改进这种方法，并且在更多患者身上做实验。Ithinkitispossibletohaveapositiveapproachtodisappointment。我认为采取一种积极的态度去面对失望是有可能的。Pupilsshouldbehelpedtoadoptapositiveapproachtosolvingproblems。应该帮助学生采取积极的方法解决问题。归纳：approach后接介词to，表示“……的方式/方法”。单项填空1）Insomecases，differentapproaches______thesamescientificproblemleadtodifferentresults.A．toB．inC．ofD．for2）Researcherssaidifpeopleknewthattheywouldbeabletohaveanothersnackbeforetheirnextmeal,itmightchangetheirapproach______。A．toeatB．ofeatingC．toeatingD．eating答案：1)A2）C7．Somecontemporaryadvertisementsmainlyaimtomakecontributionstosociety。一些当代广告的主要目的是为社会作贡献。考点：contributionn.贡献makecontributionsto为……作贡献Thisprogrammecouldnothavebeensuccessfulwithoutyourcontribution.要是没有你的贡献,这个计划不可能成功。HewasawardedtheNobelPrizeforhiscontributiontotheworldpeace。他因对世界和平作出了贡献被授予过诺贝尔奖。Theschoolseesitsjobaspreparingstudentstomakeacontributiontosociety。学校将帮助学生为社会作贡献做好准备作为己任。1）contributionn.捐助Whichtypeofcontributiondoyouthinkisvaluedmore?你觉得哪种捐助形式更有价值？Although，duetothetimelimit,thecontributionwasnotmuch，itwasoursincerewishtohelpinsomeway.因时间仓促，所捐虽不多，但却是一份我们想帮忙的诚心。2）contributevt。&viManyretiredpeoplecanstillcontributetothesocietywiththeirrichexperience。许多退休的老人还能用他们丰富的经验为社会作贡献。Chinahad“theconfidence，conditionsandabilitytomaintainsteadyandfasteconomicgrowthandcontinuetocontributetoworldeconomicgrowth”．中国“有信心、有条件、有能力继续保持经济平稳快速发展,继续为世界经济发展作出积极贡献”。Theoldcouplecontributedgenerouslytothechildreninpoorareas。这对老夫妇慷慨地向贫困地区的孩子进行捐助.单项填空1）Don'tyouthinkitcrucialthateveryoneintheworldshouldworktogethertomake______totheworldpeace?A．effortsB．contributionsC．descriptionsD．plans2)Eatingtoomuchfatcan______heartdiseaseandhighbloodpressure。A．resultfromB．contributetoC．causetoD．devoteto翻译下列句子3）Hehasmadeanimportantcontributiontothecompany'ssuccess.________________________________________________________________________4）HiscompanymadeaverylargecontributiontoOneFoundation.________________________________________________________________________5)EachworkercontributedtenyuantotheRedCross。________________________________________________________________________答案：1）B2）B3）他对公司的成功作出了重要的贡献。4)他的公司给壹基金捐了一大笔钱.5）每个工人向红十字会捐献了十元钱。8．语法：动名词动名词是一种兼有动词和名词特征的非谓语形式。它的形式与动词的现在分词相同,即在动词后加­ing.动名词具有名词的性质，因此在句中可以作主语、表语、宾语、定语等；动名词有时态和语态的变化。考点一:作主语Readingisanart.读书是一种艺术。动名词作主语,有时先用it作形式主语，把动名词置于句末。这种用法在习惯句型中常用。Itisnouse/nogoodcryingoverspiltmilk。覆水难收。Itisfunplayingwithchildren.和孩子们一起玩真好。辨析:动名词作主语与动词不定式作主语的比较动词不定式和动名词都可以用作主语.在意义上相近。但动名词多用来表示泛指或抽象动作，不定式多用来表示特指或具体动作。Smokingisnotgoodforhealth。吸烟有害健康。Itisnotgoodforyoutosmokesomuch。抽那么多烟对你不好.考点二:作宾语某些动词或动词短语后出现非谓语动词时只能用动名词作宾语，不能用不定式。常见的此类动词和动词短语有：advise,allow，permit，avoid,consider,enjoy，finish，giveup,cannothelp，imagine,include，keep，keepon,mind，miss，putoff，delay，practise