创新高职英语基础教程课件-U4

目录

ContentWarm-upPage66-6801.UnitTaskPage69–7302.ReadingPage74–7603.LanguagePointsTextA&TextB04.LanguagePracticePage76–8005.ListeningPage80-8106.SpeakingPage81–8307.WritingPage83–8408.Mini-PediaofChineseCulturePage8509.WARM-UPPage66-68Warm-upExercise1Lookatthefollowingpictures,discussthemwithyourpartnerandusewordsrelatedtomoneytodescribeeachpicture.BankBookP.44ATMStockCreditCardExercise2Dothefollowingtesttocheckyourattitudetowardsmoney.Test:What'syourattitudetowardsmoney?

Howmuchdomaterialbelongingsmattertoyouandhowfarareyoupreparedtogotogetmoreofthem,whilespendingless?Takethetestanddiscoverwhatyourrelationshipistothematerialsideoflife.1.Youareoutforamealwithfriends.Whenitcomestothebill,you:A.prefertoletothersdothecalculations.B.paythewholebillyourself.C.prefertosplititequally.D.thinkeveryoneshouldpayforwhattheyhad.2.Afterawaitofseveralweeksthesofayouhadyoureyeonisfinallyinthesale.You:A.stillcan’taffordit.B.buythesofaandalsotwoarmchairstogowithit.C.goandbuyitandfeelveryhappyindeed.D.waitabitlongerincaseitgetsreducedevenmore.Warm-upBookP.66Warm-upBookP.66-673.Someoneisverykeenonbuyingsomethingthatyouhavemade.You:A.askthemhowmuchtheyhadhopedtopay.B.takeadvantageofthesituationandaskaveryhighprice.C.willhaveathinkaboutitandgetbacktothem.D.refuse.Youwouldn’tsellitforalltheworld.4.YoudecideyouwouldliketospendtwoweeksinSanya.You:A.packyourbackpackandgetonthefirstflightyoucanget.B.gostraightoutandbuysunglassesandtrendybeachwear.C.askfriendswhowenttherelastyearwhatitislike.D.wonderifyoucanaffordit.5.Youhavegotanewjobandit’sverygenerouswhenitcomestoexpenses.You:A.keep‘losing’yourreceipts.B.takefriendstoeatoutatposhrestaurantswithyou.C.orderluxuryfoodtohaveatmeetings.D.getthebuseverywhereandsubmitfaketaxireceipts.6.Whenyouareatapartyyoutendto:A.talktomostpeopleintheroom.B.tellstoriesabouteverythingyouhavebeenuptolately.C.getintolivelydebatesaboutcurrentaffairs.D.spendtimeobservingothersandlisteningtowhattheysay.Warm-upBookP.677.Youareplanningonbuyingahousesoon.You:A.keepyoureyeopenfor‘Forsale’signs.B.arekeepinganeyeoutforpropertiesinthebestareas.C.lookatplaceswithinyourpricerangeandwaituntilyouseeonethatyoureallylove.D.sticktolessdesirableareasandkeepyourcostsdown.Exercise3Completethefollowingquestionnaire.1.Yourgender□Male□Female2.Youreducationlevel□Highschooldiploma□Associatedegree□Bachelor’sdegree□Master’sdegree□Doctor’sdegreeWarm-upBookP.67-683.Doyouhaveanyonlineshoppingexperience?□Yes(pleaseomitQuestion4andanswerfromQuestion5directly)□No(PleaseanswerNo.4questionandotherquestions)4.Whatisthemainreasonofwhyyounevergoshoppingonline?□Thequalityofproductscannotbeproved.□Worryaboutthepaymentonline.□Theproceduresofonlineshoppingarecomplicated.□Donottrustonlinesellers.□After-salesserviceisnotgood.□Others.5.Howlonghaveyoubeenshoppingonline?□<1year□1–2years□>2yearsWarm-upBookP.686.Howmanytimesdoyoushoponlinepermonth?□<1□1–2□3–5□>57.Howmanytimesdoyoushoponlineperweek?□<1□1–2□3–5□>58.Howlongdoyouspendwhenyougoonlineforshoppingeachtime?□<30minutes□31–60minutes□61–120minutes□>120minutesWarm-upBookP.689.Howmuchdoyouspendononlineshoppingpermonth?□50–100RMB□101–300RMB□301–500RMB□>500RMB10.Howmuchdoyouspendpermonth?(Includingonlinepurchase)□<800RMB□801–1500RMB□1501–3000RMB□>3000RMBNowcompareyourresulttoyourpartnerandfindoutwhoprefershoppingonline.UNITTASKPage69–73UNITTASKBookP.69–70Beforereading:Haveyoueverthoughtofstartingyourownbusiness?Thinkofaproductorserviceyoumightliketoprovidetoyourcommunityandlistthethingsyouneedtoconsider.StartingYourOwnOnlineStore

Everyonedreamsofsuccess.Ifyou’redoingsomethingyou’repassionateabout,youcanfeelasifyou’vesucceededinlifeingeneral.Sellingonlineisespeciallyappealingbecauseitcanofferabalancebetweenlifeandbusiness—youcanrunyouronlinestorefromanywhere,workfromhome,andgrowatapacethat’scomfortableforyou.

Startinganonlinestorehasadvantagesoverhavingaphysicalstorefront:there’snorenttopay,andyoucanreachmillionsofcustomersfromthecomfortofyourownhome.Toopenanonlinestore,you’llneedagreatproduct,auserfriendlywebsite,andasolidmarketingplan.Herearesomesuggestionsforyoutoreferto:UNITTASK

1.Registeradomainname.

Youmaychooseanamethat’sshort,catchy,andeasytoremember.Itshouldalsobeunique,sincethemostobviousnameshavealreadybeentaken.Lookupadomainregistrationcompanyandtrydifferentnamesuntilyoufindonethatsatisfiesyouandisn’tinuse.Thedomainregistrationservicewillprovidesuggestionsforclosealternativesifthenameyouwantistaken.

2.Chooseawebhostingservice.

It’sworthfindingagoodserviceforyourwebsite,sincethesiteisthebackboneofyouronlinestore.Ifit’sfinicky,saleswillcertainlysuffer.Freewebhostingservicesareavailable,butsinceyou’resellingproductsonline,you’llneedtopayforaservicethatofferstheoptionsyouneed.Chooseahostingservicethatallowsforcustomisationifyou’replanningondoingyourownprogramming.

3.Designyourwebsite.Youmayeitherdesignthewebsiteonyourownorhireawebdesignertocreateitforyou.Theemphasisshouldbeputonyourproductandmakeitaseasyaspossibleforcustomerstomakeapurchase.Don’tfallintothetrapofmakingthewebsitetooflashy.ThecustomershouldUNITTASKhavetomakenomorethantwoclickstofindoutaproductheneeds.

4.Choosee-commercesoftware.

Thisallowscustomerstoviewproductsandmakeasecurepurchase.Thesoftwarestorescustomerinformationandfinancialinformation.Insomecases,e-commercesoftwareaffectsmarketing,sinceitcanbeusedtosendemailstocustomers.Youshouldspendalotoftimelearningaboutthesoftwarebeforemakingachoice,becausetheoneyouchoosewillplayahugeroleinyourcustomers’experienceandyourcompany’ssuccess.

5.Setupamerchantaccount.You’llneedtosetupanaccountinabanksothatyourcustomerscanpaywithcreditcards.Glossarystorefront/'stɔːfrʌnt/n.店面comfort/'kʌmfət/n.安慰；舒适solid/'sɒlɪd/adj.固体的；可靠的register/'redʒɪstə/v.登记；注册registrayion/'redʒɪ'streɪʃn/n.登记；注册domain/dəʊ'meɪn/n.领域；域名catchy/'kætʃɪ/adj.悦耳易记的；引人注意的unique/ju'niːk/adj.独特的obvious/'ɒbvɪəs/adj.明显的；显著的alternative/ɔːl'tɜːnətɪv/n.可供选择的事物；替代物worth/wɜːθ/adj.值……的backbone/'bækbəʊn/n.脊骨；脊柱finicky/'fɪnɪkɪ/adj.过分讲究的；过分繁琐的option/'ɒpʃn/n.选项；选择权customisation/'kʌstəmaɪzeɪʃən/n.定制；客制化服务emphasis/'emfəsɪs/n.重点；强调purchase/'pɜːtʃəs/v.购买；获得flashy/‘flæʃɪ/adj.闪光的；浮华的secure/sɪ'kjʊər/adj.安全的Phrases&Expressionsbepassionateabout对某事有热情millionsof数以百万的domainregistration域名注册sth.beworthdoing某事值得做payfor付款ahostingservice一个托管服务allowfor考虑到planondoingsth.计划做某事onyourown独立地nomorethan至多playahugerolein发挥巨大的作用TextA(paragraph

2)Startinganonlinestorehasadvantagesoverhavingaphysicalstorefront.advantage:n.

aqualityofsomethingthatmakesitbetterormoreusefule.g.Hisheightgiveshimaclearadvantage.【运用】takeadvantageof利用e.g.Hisheightgiveshimaclearadvantage.[拓展]

advantageous(adj.)有利的e.g.You’reinaveryadvantageousposition.(paragraph

3)

Chooseanamethat'sshort,catchy,

andeasytoremember.Itshouldalsobeunique,sincethemostobviousnamesarealreadytaken.obvious:adj.easytoseeorunderstand【运用】itisobviousthat很显然e.g.Thereareobviousconnectionsbetweendietandhealth.【拓展】obviously(adv.)明显地e.g.Dietandexerciseareobviouslyimportant.LANGUAGEPOINTS–TEXTA(paragraph

3)

Thedomainregistrationservicewillprovidesuggestionsforclosealternativesifthenameyouwantistaken.alternative:n.athingthatyoucanchoosetodoorhaveoutoftwoormorepossibilitiese.g.Thesecommunitiesarenowturningtorecyclingasacheaperalternativetolandfills.(paragraph

4)

It'sworthfindingagoodserviceforyourwebsite,sincethesiteisthebackboneofyouronlinestore.worth:adj.consideredtobeimportantenoughforthatactione.g.Thishotelisworthareturnvisit.(paragraph

4)

Freewebhostingservicesareavailable,butsinceyou'resellingproductsonline,you'llneedtopayforaservicethatofferstheoptionsyouneed.available:adj.thatyoucanget,buyorfinde.g.Thisdataisstillavailablefordownloadonthecompany’swebsite.LANGUAGEPOINTS–TEXTALANGUAGEPOINTS–TEXTA(paragraph

5)

Theemphasisshouldbeputonyourproductandmakingitaseasyaspossibleforcustomerstomakeapurchase.emphasis:n.specialimportancethatisgiventosomethinge.g.Weprovidealltypesofinformation,withanemphasisonlegaladvice.(paragraph

6)

Thisallowscustomerstoviewproductsandmakeasecurepurchase.Thesoftwarestorescustomerinformationandfinancialinformation.secure:adj.notsubjecttothreat;certaintoremainorcontinuesafeandunharmede.g.Informationmustbestoredsothatitissecurefromaccidentaldeletion.financial:

(adj.)connectedwithmoneyandfinancee.g.Thecompanyisinfinancialdifficulties.UNITTASK

建立自己的网上商店每个人都梦想成功。如果你正在做一件让你充满激情的事情，你会觉得你的生活总体上是成功的。网上销售尤其吸引人，因为它可以提供生活和商业之间的平衡——你可以在任何地方经营你的网上商店，在家里工作，并以你觉得合适的速度不断增长。开网店比开实体店有优势:不用付租金，而且你可以在自己舒适的家里就接触到数百万的顾客。开一个网上商店，你需要一个好的产品，一个用户友好的网站，和一个可靠的营销计划。以下是一些建议，供您参考:1.注册一个域名你可以选择一个简短、容易记住的名字。它还应该是惟一的，因为最明显的名字已经被取了。查找一个域名注册公司，尝试使用不同的名字,直到你找到一个令你满意但没有被使用的名字。如果你想要的名字被别人占用，域名注册服务将提供备选建议。2.选一个网站托管服务为你的网站找到一个好的服务是值得的，因为网站是你在线商店的支柱。如果网站过分繁琐，销售肯定会受到影响。免费的虚拟主机服务在网上是可用的，但由于你是在网上销售产品，你需要为提供你需要的选项的服务付费。如果您打算自己编程，请选择允许自定义的托管服务。UNITTASK3.设计你的网站你可以自己设计网站，也可以雇一个网页设计师为你设计。重点应该放在你的产品上，让顾客尽可能容易地购买。不要让网站变得过于浮华。顾客只需要点击不超过两下就能找到他所需要的产品。4.选择恰当的电子商务软件这允许客户查看产品并进行安全购买。软件存储客户信息和财务信息。在某些情况下，电子商务软件影响营销，因为它可以用来发送电子邮件给客户。在做出选择之前，你应该花大量的时间去了解软件，因为你选择的软件将对你的客户体验和公司的成功起着巨大的作用。5.建立一个商业帐户你需要在银行金融机构开设一个账户，这样你的客户就可以用信用卡支付了。Step1

Getthemainideaofthepassage.AFindouttheadvantagesofstartinganonlinestoreanddiscussthedisadvantageswithyourgroupmembers.UNITTASKBookP.70Advantages

:Disadvantages

:Anopportunitytobuildamoreflexibleworkschedule.Lowerfinancialcostsforopeningastore.Attractingmillennial.Thewiderrangeofgoods.Beinginchargeofrunningthesite.Alargenumberofcompetitors.Paymentfeesandpayment-relatedtechissues.Deliveryservices.UNITTASKBCompletethesummaryofthepassage.Onlinestoreshaveanadvantageover_________stores.Herearesomesuggestionsforyourreference:Firstly,youshould_________adomainnamewhichshouldbe________andunused.Youcanaskforhelpfromthedomainnameregistrationservice.Secondly,youshouldselectaweb_________________whichisthebackboneofyouronlinestore.Youmaypayfortheservicesthatprovidetheoptionsyouneed.Thirdly,youcandesignyourownwebsiteorhireaweb__________todesignitforyou.Thefocusofthewebsitetodesignitforyou.Thefocusofthewebsiteshouldbeonyour___________andthewebsiteshouldnotbeflashy.Fourthly,youshouldchoosee-commerce____________tostorecustomers’informationandfinancialinformation.Lastly,youneedtoopenan_________atabanksothatyourcustomerscanpaybycreditcards.physicalregisteruniquehostingservicedesignerproductssoftwareaccountBookP.71Loginname:MagicJack001ShopName:MagicStudyShoplogo:MagicStudyShopCategory:StationeryProfile：Notebooks,pens,cards,etc.Businesstypes:personalpart-timeContactaddress:1108HongqiBuilding,308ChuangyeRoad,PinhaiDistrict,Ningbo,Zhejiang,ChinaZipcode:315000Shopintroduction:Thisshopisinasmallsize.Itmainlysellsname-brandstationeries,forexample,Jumen.Mainsourceofgoods:NingboJumenCorporationDoyouhaveahypostaticshop:Yes□No□Addressofhypostaticshop:(Omit)Doyouhaveaplantorwarehouse:YesAddressoftheplantofwarehouse:1108HongqiBuilding,308ChuangyeRoad,PinhaiDistrict,Ningbo,Zhejiang,ChinaUNITTASKStep2Supposeyouaregoingtoopenanonlineshop.Fillouttheformwithdetailedinformation.BookP.71

UnittaskStep3Decorateyourstore.Visitthepopulare-commerceplatformorwebsiteandcollectfivesloganstheyusedtoattractnewcustomers.BookP.72(Slogansfromotherwebsites)1.20%offentirekidspurchaseover$50.2.Usecode2233toshoponline.3.Clickforin-storecoupon.4.Signupfornewsletterandget20%off.5.NewSeason!PatternedDressOnly$19.90.UnittaskBookP.72PrinciplesofaGoodE-businessWebsite:1.BuildapositivebrandexperienceInthemindofyourcustomers:Ifyourwebsiteisdifficult-to-useandugly,thensoisyourcompany!2.BuildwordofmouthWordofmouthreferralisthemosttrustedformofmarketing.Thatiswhywithagood-lookingwebsite,peoplearemorelikelytouseittotellotherpeopleaboutyourcompany.3.ShowthatyoucareIt'seasytosaythatyoucare,butthebetterwaytoproveitiswithexcellentonlinecustomersupport,easyaccesstokeypersonnelandanopenandapproachablewebsite.4.ShowthatyouunderstandYourwebsiteisn'taboutyou:it'saboutyourclients.Showthemthatyouunderstandwhattheyneed,thatyou'renotgoingtowastetheirtime,andtheywillreturnthefavour.UnittaskStep4Trytomakeadeal.Role-play:Now,yourpotentialconsumerisgoingtoaskforsomedetailsaboutyourproduct.Youneedtoanswerallofhisquestions,introduceproductstohim,andpersuadehimtobuysomething.BookP.73RoleA:thestoreowner

RoleB:apotentialcustomerSuggestedwordsandexpressionsGoodmorning,mayIhelpyou?Withpleasure...isthelateststyle,and...isthepopularcolourthisyear.Maybeyoucanconsider...thesizeisbiggerthanothers.Andthematerialis...Sorry,ifyoubuy...ormore,Icangiveyou...off.Sure,everycustomerwillgetasmallgift.Itdependsontheexpresscompany.Youcanfind...ontheofficialwebsite.Sorry,Icannotprovideinvoice./OK,thereceiptisavailable.I’dliketobuy...couldyougivemesomeadviceabout...?Iwonderifit...toosmallforme?I’m...cm,...kg.Ifnotsuitable,canIchange/returnit?Doyouhaveanypromotions?/Wouldyouwaivethedeliveryfee/Couldyougiveme...asgifts?IfIorderitnow,howlongcouldIgetthedelivery?Couldyougivemeanyguarantee...?Iwantthereceipt/invoiceformy...READINGPage74–76READING--TextBBookP.74–75Beforereading:Doyouagreethatyouhaveavarietyofoptionswhenitcomestomakingmoney?Canyouthinkofanyeffectivewaysforcollegestudentstobuildwealth?

Weallknowthatwealthandmoneyisthemaintopicofeveryone’slifewhetherweacceptitornot.

Althougheveryonedreamsofbeingwealthyoneday,98%ofpeopledonoteveraccumulateanyreasonablewealth.AsRobertKiyosakipointsoutinhisbookRichDadPoorDad,therearethreereasonswhypeoplecan’tbecomewealthy.First,mostpeopledonotunderstandthebasicaccountingprinciples.Lackofaccountingskillsisthemainreasonwhypeoplegetintomassivedebts.Aslongassomeone,banksorcreditcompaniesarewillingtolendthemthemoney,theyregarditastheirincomeandspenditinordertomeettheirinstantdemand.That’swhythesepeopleendupwithmassiveloansanddebts.Peoplewhoarewealthy,ontheotherhand,clearlyknowthedifferencebetweenwhatincomeisandwhatexpenseisandkeepapositivecashflow.READING--TextB

Second,peopleareconditionedtobelievethatajobistheonlywaytomakemoney.Mostoftheeducationtheyreceiveinschoolsandcollegesmakesthemthinkthattakingupjobsandworkingontilltheirretirementistheonlywaytomakemoney.Moreover,thisnotioniswellsupportedbyeveryonesurroundedthem—parents,otherfamilymembersandfriends.Suchkindofthoughtisnotnecessarilyabadthing.Actually,thereareotherwaystomakemoney.Itisestimatedthatmostwealthypeople’sincomecomeseitherfrombusiness,excellentinvestmenttheymake,orboth.

Third,oncethereissomemoneysaved,peopletendtoplayitsafeandneverinvestthatmoneytomakemoremoney.Themeinsocietyistoplaysafe,butriskontheotherhandcanberewardedwell.Somepeoplehavepositivecashflowandcanaccumulatesavings,buttheydonotinvesttheirsavingsinopportunitieswhichcangivethemgoodreturns.Theyeitherleavethemoneyinabanktogetaround4%to5%returnorputitinsomemutualfundswherereturncouldbe10%onaverage.Becauseofthisplayingsafeattitude,thesepeoplearenoteverexposedtothoseriskybutrewardinginvestmentopportunities.Inconclusion,peopleneedtohavetheirfinancialsituationundercontroltobuildtheirwealthandmakemoney.Thentheyneedtoeitherhaveabusiness,investinhighreturnopportunities,orboth.GlossaryPhrases&Expressionsaccumulate/ə'kjuːmjəleɪt/vt.积攒wealthy/'welθi/adj.富有的principle/'prɪnsəpl/n.原理；原则massive/'mæsɪv/adj.大量的expense/ɪk'spens/n.消费；开支positive/'pɒzətɪv/adj.积极的notion/'nəʊʃn/n.概念；见解mutual/'mjuːtʃuəl/adj.共同的；相互的investment/ɪn'vestmənt/n.投资pointout指出lackof缺乏aslongas只要endupwith以……而结束ontheotherhand另一方面tendtodosth.趋向于做某事undercontrol处于控制之下(paragraph1)

Weallknowthatwealthandmoneyisthemaintopicofeveryone'slifewhetherweacceptitornot.

wealth:n.anabundanceofvaluablepossessionsormoneye.g.Thenewmanagerbringsagreatwealthofexperiencetothejob.[拓展]wealthy:(adj.)富有的e.g.Theyliveinawealthysuburbofthecity.(paragraph1)

Althougheveryonedreamsofbeingwealthyoneday,98%ofpeopledonoteveraccumulateanyreasonablewealth.accumulate:v.graduallygetmoreandmoreofsomethingoveraperiodoftimee.g.Ijustwanttoaccumulatesomeusefulexperiencethere.[拓展]accumulation（n.）积累；堆积物e.g.Ecosystemsthusinvolvethecirculation,transformation,andaccumulationofenergyandmatterthroughthemediumoflivingthingsandtheiractivities.

LANGUAGEPOINTS–TEXTBTextB(paragraph2)Lackofaccountingskillsisthemainreasonwhypeoplegetintomassivedebts.massive:adj.extremelylargeorseriouse.g.Theexplosionmadeamassiveholeintheground.【拓展】massively(adv.)大量地e.g.Inthiscase,theirstakewillbemassivelydiluted.(paragraph2)...ontheotherhand,clearlyknowthedifferencebetweenwhatincomeisandwhatexpenseisandkeepapositivecashflow.income:n.moneyreceived,especiallyonaregularbasis,forworkorthroughinvestmentse.g.Allincomemustbedeclared.[拓展]incoming(adj.)新任的；正到达的expense:n.thecostincurredinorrequiredforsomething;themoneyspentonsomethinge.g.Thecompanyfocusesonthepursuitofprofitattheexpenseoftheenvironment.[拓展]expensive(adj.)昂贵的LANGUAGEPOINTS–TEXTB(paragraph3)Second,peopleareconditionedtobelievethatajobistheonlywaytomakemoney.condition:v.trainoraccustom(someoneorsomething)tobehaveinacertainwayortoacceptcertaincircumstancese.g.Patientscanbecomeconditionedtoparticularformsoftreatment.【拓展】conditional(adj.)附带条件的e.g.Theirsupportisconditionalonhisproposalsmeetingtheirapproval.LANGUAGEPOINTS–TEXTBREADING--TextB

为什么人们难以积累财富和赚钱?无论我们接受与否，我们都知道财富和金钱是每个人生活中的主要话题。虽然每个人都梦想有一天变得富有，但98%的人从来没有积累过任何合理的财富。罗伯特清崎在他的书《富爸爸穷爸爸》中指出，有三个原因导致人们不能变得富有。首先，大多数人不了解基本的会计原则。缺乏会计技能是人们背负巨额债务的主要原因。只要有人、银行或信用公司愿意借钱给他们，他们就会把它当作收入，用来满足他们的即时需求。这就是为什么这些人最终背负巨额贷款和债务的原因。另一方面，富人清楚地知道收入和支出之间的区别，并保持正的现金流。第二，人们习惯性地相信工作是唯一赚钱的方式。他们在学校和大学接受的大部分教育使他们认为从事一份工作并一直工作到退休是赚钱的唯一途径。而且，这种观念得到了他们周围所有人的支持——父母、其他家庭成员和朋友。这种想法未必是坏事。事实上，还有其他赚钱的方法。据估计，大多数富人的收入要么来自生意，要么来自他们出色的投资，或者两者兼而有之。第三，一旦存储了一些钱，人们就倾向于谨慎行事，从不把这笔钱投资来赚更多的钱。社会的主题是安全，但另一方面风险可以得到很好的回报。有些人有正的现金流，可以积累储蓄，但他们不会将储蓄投资于能够给他们带来良好回报的机会。他们要么把钱存在银行，获得大约4%~5%的回报，要么把钱投入一些平均回READING--TextB报率为10%的共同基金。由于这种谨慎的态度，这些人永远不会接触到那些有风险但有回报的投资机会。总之，人们需要控制他们的财务状况，建立他们的财富和赚钱。他们要么创业，要么投资于高回报机会，要么两者兼而有之。1.wealthy(Para.1):5.massive(Para.2):6.demand(Para.2):4.income(Para.2):5.retirement(Para.3):6.attitude(Para.4):READINGExercises1.Guessthemeaningofthefollowingwordsfromthecontext,andthencheckyourunderstandingwiththehelpofadictionary.BookP.75adj.富有的adj.大量的n.要求

n.收入n.退休n.态度2.Matchthewordstotheirdefinitions.expensemassiveaccumulaterewardinstanthappeningorproducedimmediatelytheamountofmoneythatyouspendonsomethingtogivesth.tosb.becausetheyhavedonesth.good,workedhard,etc.tograduallygetmoreandmoremoney,possessions,knowledge,etc.overaperiodoftimeimposinginsizeorbulkorsolidityBEDCAREADING3.FillintheblankswithwordsfromthelistinExercise2intheirappropriateform.1)Hesuffereda__________heartattack.2)Ijustwantto______________someusefulexperiencethere.3)Shealwaystravelsfirst-classregardlessof___________.4)Youdeservea__________forbeingsohelpful.5)Cellphonesprovide_________accesstopeople.BookP.75massiveaccumulateexpenserewardinstant4.Answerthefollowingquestionsaccordingtothepassage.1)Whatisthemaintopicofeveryone’slife?2)Whatisthemainreasonwhypeoplegetintomassivedebts?3)Whatisthebestwaytomakemoneyaccordingtomostpeople?4)Whatisthethemeofsocietyaboutmoneyinvestment?5)Howcanpeoplebecomewealthyaccordingtothepassage?Wealthandmoneyisthemaintopicofeveryone’slife.Lackofaccountingskills.Peopleareconditionedtobelievethatajobistheonlywaytomakemoney.Themeinsocietyistoplaysafe.Theyneedtohaveeitherabusiness,investinhighreturnopportunitiesorboth.LANGUAGEPRACTICEVocabularyTranslationGrammarPage76–80LANGUAGEPRACTICENounAdjectivewealthprincipleexpenseeducationmassriskfinanceVocabulary1.Provideadjectivesofthenounsontheleftcolumn.Thencompletethesentencesthatfollow.BookP.761)Investinginairlinesisavery___________business.2)Hewasavery___________manwhohadtravelledtheworld.3)Newroadswilllinkthe___________citiesofthearea.4)IgetverynervousbecauseI'musingalotof______________equipment.5)A__________seasearchhasfailedtofindanysurvivors.6)Wearechieflyconcernedwithimproving__________________standards.7)Oncethe__________crisishit,thereismorecompetition.riskywealthyprincipalexpensivemassiveeducationalfinancialmassivewealthyprincipalexpensiveeducationalfinancialrisky1)Shewantedto__________herenergies_________writingfilms.2)Wewillgetoveranydifficulty______________wearetogether.3)Thisplant___________________growinthenorthernarea.4)You___________________byinvestingitallinoneareanextyear.5)Doyouknow,____________,howlongdoespeopleinourclassspendreadingeachday?6)Afterthepolicecame,everythingwas________________.7)Everytimetheywentdancingthey_________inabadmood.LANGUAGEPRACTICEVocabulary2.Fillintheblankswithexpressionsgivenblow.Changetheformswherenecessary.BookP.77beconditionedtodosth.aslongastakeariskdevotetoenduponaverageundercontroldevoteaslongasisconditionedtotakeariskonaverageundercontroltoendupLANGUAGEPRACTICETranslationPutthefollowingChinesesentencesintoEnglishwiththegivenwords.BookP.77Givenstructure:…whether…ornot…（不论；是否）翻译：妈妈告诉我，不管我愿不愿意，我都应该马上完成做作业。MymotheraskedmethatIhadtofinishmyhomeworkatoncewhetherIwantedtoornot.Givenstructure:Astheauthorpointsoutthat…（正如……指出的那样）翻译：如科学家所言，体育锻炼直接有助于身体健康。Asthescientistspointoutthatexercisescontributedirectlyaperson'sphysicalfitness.Givenstructure:

Aslongas…（只要）翻译：他们在这里愿意住多久就住多久。They'rewelcometostayhereaslongastheylike.Givenstructure:Itisestimatedthat…（预计；估计）翻译：这次会议预计要开四天。Itisestimatedthatthemeetingwilllastfourdays.Givenstructure:…benotnecessarily…（未必，不一定）翻译：不管沙漠有多干旱，它不一定没有生物。Nomatterhowdryadesertmaybe,itisnotnecessarilylifeless.典型例句语法点常见用法Ioftenhelphimandheoftenhelpsme.Weoftenhelpeachotherandlearnfromeachother.语法形式上的一致主语为单数形式，谓语动词用单数形式；主语为复数形式，谓语动词为复数形式。Thecrowdweresurroundingthegovernmentofficial.TheChinesepeoplearebraveandhard-working.意义上的一致A.主语形式虽为单数，但意义为复数，谓语动词用复数。GreatExpectationswaswrittenbyCharlesDickensin1860.B.主语形式为复数，而意义上却是单数，谓语动词用单数。LANGUAGEPRACTICEBookP.77GrammarVerbalagreement(主谓一致)所谓“主谓一致”，就是指谓语在人称和数上必须与主语的人称和数方面保持一致。这是英语和汉语在构句里的又一迥异之处。LANGUAGEPRACTICEBookP.78典型例句语法点常见用法Notonlythestudentsbutalso

theteacherenjoyslisteningtothemusic.Areeitheryouorhewrong?就近原则：就近原则即谓语动词的单、复数形式取决于最靠近它的主语。A.并列主语用连词or,either…or,neither…nor,notonly…butalso等连接，谓语应同相邻的主语保持人称和数的一致。There

isapen,twoknivesandseveralbooksonthetable.=Therearetwoknives,apenandseveralbooksonthetable.B.在therebe表示存在的句式中，主语是两个或多个名词（短语）的并列时，be的形式与最前边的一个名词（短语）一致。Betweenthetwobuildingsstandsa

monument.

Ontheshipwereover2,200people.Morethan1,500peoplelosttheirlives.Amongthosewastheyoungwoman.C.副词或介词短语在句首的倒装句中，必须认准哪个是主语。Myfamilyislarge.（看作一整体）Myfamilyalllikemusic.（指家庭中一个个成员之和）名词作主语A.某些集体名词，如family,team等作主语时，如果作为一个