创新高职英语 基础教程 综合课件U7

目录

ContentWarm-up14701.15902.Reading16303.04.LanguagePractice16705.ListeningPage16806.Speaking16407.WritingMini-PediaofChineseCulturePage169WARM-UPPage146-147Warm-up1OfflineMarketing.Matchthewordstothepictures.businesscardsaflyerabrochureabillboardcoldcallingwordofmouthWarm-up2DigitalMarketingMatchthetypesofdigitalmarketingtotheirdefinitions.1)a

bloga.amethodwhereacompanypaysawebsiteifsomeoneclicksonitsadvertisement2)socialmediamarketingb.amethodwhereacustomergetsaspecialoffersenttotheirphone3)textmessagemarketingc.amethodwherecustomersgetdirectcommercialemail4)emailmarketingd.anonlinediary5)searchengineoptimisatione.usingspecialmethodstogetyourwebsiteatthetopofsearchresults6)pay-per-clickmarketingf.usingwebsitesorappslikeWeiboorWeChattopromoteproductsandservices1.Wehaveacompany___________totellourcustomersaboutournewproductsandservices.2.Anadvertshouldgetpeople’sattentionifyouaregoingtomakemoneyfrom__________________________________.3._________________________________helpsustogetcustomerfeedbackquickly.4.Customerscanuseapromotionalcodeveryquicklywith__________________________________.5.Manycompaniessendaweeklynewsletter,whichisatypeof___________________________.6.Youneedtouse___________________________________tomakesurepeoplecanfindyourwebsiteeasily.blogtextmessagemarketingpay-per-clickmarketingemailmarketingsearchengineoptimisationSocialmediamarketingreadingPage148-159Thekeytosuccessfulmarketingisfindingtherightmarketingstrategy—includingyourmessage,timing,andmethodofcommunication—toreachandinfluenceyourconsumers.DefiningMarketingMarketingistheprocessofteachingconsumerswhytheyshouldchooseyourproductorserviceoverthoseofyourcompetitorsandisaformofpersuasivecommunication.Itismadeupofeveryprocessinvolvedinmovingaproductorservicefromyourbusinesstotheconsumer.Therearethreeprimarypurposesofmarketing:1.Capturingtheattentionofyourtargetmarket2.Persuadingaconsumertopurchaseyourproduct3.Providingthecustomerwithaspecific,low-riskactionthatiseasytotakeIftheobjectiveofyourbusinessistosellmoreproductsorservices,thenmarketingiswhathelpsyouachievethatgoal.Anythingyouusetocommunicatewithyourcustomersthatpersuadesthemtobuyyourproductsorservicesismarketing,includingadvertising,socialmedia,coupons,sales,andevenhowproductsaredisplayed.FourStagesofMarketingCompaniesmustgothroughmultiplestagesofmarketingtoensuretheirproductsorservicesarereadyforselling.Ideation:Marketingstartswhenyoudevelopanideaforaproductorservice.Beforelaunchingaproductorservice,youmustdecidewhatyouareselling,howmanyoptionsareavailable,andhowitwillbepackagedandpresentedtoconsumers.Researchandtesting:Beforeyoucantakeyourideapublic,youshouldperformmarketingresearchandtesting.Marketingdepartmentsusuallytestnewproductconceptswithfocusgroupsandsurveystogaugeconsumerinterest,refineproductideas,anddeterminewhatpricetoset.Researchingyourcompetitorscanhelpyousetanoptimalpriceandgenerateideasforpositioningyourbrandinanexistingmarket.DefiningMarketingTextABeforereading:Whatismarketing,andwhat’sitspurpose?Advertising:Theinformationyougatherinyourresearchwillhelpyoudefineyourmarketingstrategyandcreateanadvertisingcampaign.Campaignscanincludedifferentformsofmedia,events,directadvertising,paidpartnerships,publicrelations,andmore.Selling:Determinewhereandhowyouplantoselltocustomers.Consumerproductcompanies,forexample,selltowholesalerswhothenselltoretailers.Intheindustrialmarket,thebuyingprocessislongerandinvolvesmoredecision-makers.Yourdistributionandsaleschannelsimpactwhobuyyourproducts,whentheybuythem,andhowtheybuythem.AvisualguidetomarketingTheFourPsModelofMarketingThefourstagesofmarketingcanalsobemappedontoanotherpopularmarketingmodelknownastheFourPsofmarketing.ThefourPsinthismodelisproduct,price,promotion,andplace.Product:Theproceduresyouhaveinplacetoensurethatyourproductsarereadyforselling.Yourproduct(orservice)shouldfillagapinthemarket,meettheneedsofcustomers,andstandoutfromthecompetition.Price:Thecostofpurchase,includingboththestickerpriceaswellaslessquantifiabletrade-offsthatacustomermustbewillingtomakewhentheypurchaseyourproducts.Promotion:Theinformationyougiveconsumersthroughtargetedadvertisingtogenerateinterestinyourproducts.Promotionsusuallyhaveoneoftwopurposes:generateleadsorinitiateactualpurchases.Place:Refertohowandwhereproductsaresold.Alldistributiondecisionsarepartofyouroverallmarketingprocess.Nowadays,businessisbecomingglobal,customersaremoredemanding,andmanymaturemarketsofferlittleroomforgrowth.Thoughchangingtheworldcreatesunexpectedchallenges,themodernmarketerwillovercomethemwithnewtoolsandtechniques,helpingcompaniestodefendtheircompetitiveadvantages.define/dɪˈfaɪn/vt.定义；使明确marketing/ˈmɑːkɪtɪŋ/n.推销；促销persuasive/pəˈsweɪsɪv/adj.有说服力的；劝说的coupon/ˈkuːpɒn/n.优惠券；赠券campaign/kæmˈpeɪn/n.活动；战役wholesaler/ˈhəʊlseɪlə(r)/n.批发商retailer/ˈriːteɪlə(r)/n.零售商quantifiable/ˈkwɒntɪfaɪəbl/adj.可以计量的trade-off/ˈtreɪdɒf/n.交换；交易initiate/ɪˈnɪʃieɪt/vt.开始；创始demanding/dɪˈmɑːndɪŋ/adj.（人）苛求的；难满足的GlossaryPhrases&Expressionsbemadeof由……所组成involvein参与；涉及(Title)DefineMarketingmarketing:

n.theactionorbusinessofpromotingandsellingproductsorservices【运用】marketingmanagement营销管理；销售管理e.g.Gettingajobinmarketingwasagoodcareermove.【拓展】marketable（adj.）市场的；可销售的；有销路的e.g.Thistypeofcomputermaybeverymarketable.(Para.1)Thekeytosuccessfulmarketingisfindingtherightmarketingstrategy...sstrategy:n..aplanthatisintendedtoachieveaparticularpurpose【运用】economic/marketing/minitarystrategy经济/营销/军事策略e.g.Theuseofnewtechnologyiscoretoourstrategy.【拓展】strategic（adj.）根据全局而安排的；战略性的e.g.Sheheldastaffmeetingtodecideonthenextstrategicobjective.(Para.2)..isaformofpersuasivecommunication...persuasive:adj.abletopersuadesb.todoorbelievesth.【运用】persuasivearguments令人信服的论点e.g.Whatdoyouthinkweresomeofthemorepersuasiveargumentsontheotherside?【拓展】persuasively(adv.)令人信服地e.g.Hetalkedpersuasivelyforanhour,buthiswordshadnoeffect.LANGUAGEPOINTS–TEXTA(Para.4)Iftheobjectiveofyourbusinessistosellmoreproductsorservices...objective:

n.somethingthatyouaretryingtoachieve;adj.basedonfacts【运用】principleobjective主要目标e.g.Youmustsetrealisticaimsandobjectivesforyourself.【拓展】objectively（adv.）客观地e.g.Trytoviewsituationsmoreobjectively,especiallywithregardtowork.(Para.6)Ideation:Marketingstartswhenyoudevelopanideaforaproductorservice.ideation:

n.theprocessofformingandrelatingideas【运用】IdeationandCommunication灵感生成和交流ideationmanagement构思管理e.g.Thisphotohaslovelycomposition,greatideationandbeautifulcolours.【拓展】ideational（adj.）概念的；观念的e.g.Hallidaydistinguishesthreelinguisticfunctions:theideational,theinterpersonal,andthetextual.(Para.8)...willhelpyoudefineyourmarketingstrategyandcreatanadvertisingcampaign.campaign:

n.aplannedsetofactivitiesthatpeoplecarryoutoveraperiodoftimeinordertoachievesth.【运用】campaignfor为……而进行活动e.g.John’sfirstassignmentwastocreateapromotionalcampaignforaclientwhowasputtinganewgameonthemarket.【拓展】adcampaign广告攻势e.g.Aseven-dayTVadcampaigncouldswallowupthebestpartof$100,000.LANGUAGEPOINTS–TEXTA(Para.12)...lessquantifiabletrade-offsthatacustomermustbewillingtomake...quantifiable:adj.abletobemeasuredorcountedinascientificway【运用】quantifiablemeasure计量检测e.g.Aclearlyquantifiablemeasureofqualityisnotnecessary.【拓展】quantify（v.）确定……的数量e.g.Itisdifficulttoquantifyanexactfigureasfirmsarereluctanttodeclaretheirlosses.(Para.13)...generateleadsorinitiateactualpurchases...initiate:v.tomakesthbegin;toexplainsth.tosband/ormakethemexperienceitforthefirsttime【运用】initiatesb.into.sth.教……开始尝试e.g.Manyofthemhadbeeninitiatedintoswimmingatanearlyage.【拓展】initiation（n.）开始；发起e.g.Thecompanyannouncedtheinitiationofaruraldevelopmentprogramme.(Para.15)...customersaremoredemanding...demanding:adj.noteasilysatisfiedorpleased【运用】demandingboss苛刻的老板demandingchild难满足的孩子e.g.Employersaremuchmoredemandingthantheyusedtobe.【拓展】demand（v.）强烈要求e.g.Idemandtoseethemanager.LANGUAGEPOINTS–TEXTA定义营销成功营销的关键是找到正确的营销策略——包括你的信息、时机和沟通方法——来接触和影响你的消费者。定义营销营销是一个告诉消费者为什么他们应该选择你的产品或服务而不是你的竞争对手的过程，是一种有说服力的沟通形式。它由将产品或服务从企业转移到消费者的每个过程组成。营销有三个主要目的：1.吸引目标市场的注意力2.说服消费者购买你的产品3.向客户提供易于执行的、特定的、低风险的操作如果你的业务目标是销售更多产品或服务，那么营销就是帮助你实现该目标的方法。你用来与客户沟通以说服他们购买您的产品或服务的任何内容都是营销，包括广告、社交媒体、优惠券、折扣，甚至产品的展示方式。营销的四个阶段公司必须经历多个营销阶段，以确保他们的产品或服务可以销售。创意：当你对产品或服务提出想法时，营销就开始了。在推出产品或服务之前，你必须决定要销售什么、有多少可用的选项以及如何包装和呈现给消费者。调研和测试：在将你的想法公之于众之前，你应该进行营销调研和测试。营销部门通常通过焦点小组和调查来测试新产品概念，以衡量消费者的兴趣、完善产品创意并确定要设定的价格。研究你的竞争对手可以帮助你设定最佳价格，并为你的品牌在现有市场中的定位提供思路。广告：你在调研中收集的信息将帮助你定义营销策略并创建广告活动。广告活动可以包括不同形式的媒体、活动、直接广告、付费合作、公共关系等。TextA译文销售：确定你计划向客户销售的地点和方式。例如，消费品公司销售给批发商，批发商再销售给零售商。在工业化的市场环境中，购买产品或服务的过程更长，涉及更多的决策者。你的分销和销售渠道会影响谁购买你的产品、购买时间以及购买方式。营销四P模型营销的四个阶段也可以映射到另一种流行的营销模式，称为营销四要点（4Ps）。该模型中的四个点是指产品、价格、促销和地点。产品：为了确保产品的顺利销售，你需要建立完备的流程和程序。你的产品或服务应该填补市场空白，满足客户的需求，并能在竞争中脱颖而出。价格：购买成本，包括标价以及客户在购买你的产品时愿意作出的难以量化的权衡。促销：通过定向广告向消费者提供的信息，让他们对你的产品产生兴趣。促销的目的通常是二中选一：产生销售线索或促成实际购买。地点：指产品的销售方式和地点。所有分销决策都是你整个营销过程的一部分。如今，商业变得全球化，顾客的要求越来越高，许多成熟的市场几乎没有增长的空间。虽然不断变化的世界会带来意想不到的挑战，但现代营销人员会用新的工具和技术来克服这些挑战，帮助企业捍卫其竞争优势。UNITTASKAStep1Listenandidentfythefactorsconsumerslayemphasison.Speaker1:

Speaker2:Speaker3:Speaker4:placepromotionpriceproductSituation:Yourcompanyisgoingtolaunchanewproduct.AteamintheMarketingDepartmentisaskedtointerviewconsumers.ScriptSpeaker1:Ireallywantedit,butwhenItriedtobuyit,Ijustcouldn’tgetitanywhere.Myfriendheardthatitwasinoneshopandhequeuedupforages,butthey’drunoutbylunchtime.Speaker2:Thecompanyheldapartyonariverboattolaunchtheirnewcampaign.Itwasabsolutelyfantastic.Wealsogotafreegiftattheend.Speaker3:Theshoeswerereallyexpensivebutdefinitelyworthit.Ithinkthefactthattheyaresoexpensivereallydistinguishedthemfromthecompetition.Speaker4:I’vehadthisbriefcasefor20yearsanditstilllooksgood.Thematerialishighqualityandlong-lasting.UNITTASKAStep2Analyseproducts.Situation:Yourcompanyisgoingtolaunchanewproduct.TheMarketingDepartmentisgoingtohaveameetinganddiscussthesellingpointsandthetargetconsumersoftheproduct.A

Lookatthefollowingfourpicturesandthendescribethemrespectively.SuggestedSentencesandExpressions1....isrenownedforits...2....isalwaysofferedwithvariousflavours/styles/colours...3....isabrandname...withnoveldesignandhigh-classmaterial.4....canenjoythebenefitsonlybythemembership.5....hasahugerangeofconsumersfrom...to...UNITTASKAsix1)

Product:fastfoodPrice:15–30yuanpercustomerStrengths:fastservice,variousflavours,cleanenvironment

2)

Product:mobilephonePrice:2,000yuanStrengths:multiplefunctions,applications,greatconvenienceincommunication3)

Product:automobilePrice:250,000yuanStrengths:savingtimeintransportation,all-roundservice,membership

4)

Product:instantnoodlesPrice:5yuanStrengths:convenienceinpreparation,savingcost,alargenumberofchoicesinbrandsandflavoursReferenceA:Thisisafast-foodchainrestaurantinthepicture.Fastfoodstoreisrenownedforitsfastservice.Youcanfinishorderingandgetyourfoodinjustafewminutes.Besides,fastfoodisalwaysofferedwithvariousflavors.Youwillneverworryaboutchoices.Inaddition,cleanenvironmentisacharmingpointoffastfoodrestaurant,whichmakesyoufeelsafeandpleasanttobesittingin.

B:Thisisasmartmobilephonewithanoveldesignandhigh-classmaterial.Withthedevelopmentoftechnology,mobilephonesareequippedwithAItechnologies,variousfunctionsandup-to-datesoftwareapplications.Itcanbringgreatconveniencetocommunicationandhelpbusinesspeoplesaveeverysecondandcatcheveryfutureopportunity.C:Ifyouliveandworkinhigh-developedcities,anautomobilewillsaveyoualotoftimeintransportationandprovideanincredibleconvenienceinshuttlingbetweenhomeandworkplace.Autoproducersanddealerswillhelpcustomersinpurchasingandmaintenancewiththeirall-roundservice.Evencarownerscanenjoythebenefitsonlybythemembership.D:Whatatemptingbowelofinstantnoodleitisinthepicture.Instantnoodlehasahugerangeofconsumersfromstudentstosalarymen,fromtheyoungtotheold.Itearnsthemarketwithitsconvenienceinpreparationandlowprice.Peoplefindithardtoresistandgettiredofinstantnoodlebecauseofthelargenumberofchoicesinbrandsandflavors.UNITTASKAsixBThinkaboutthetargetconsumersofeachproduct.Makeacustomers’profileforeachproduct.Customers’Fast-foodRestaurant

MobilePhoneAutomobileInstantNoodlesAgeGenderAnnualIncomeEducationBackgroundOccupationBackground6+Female/Male0+AnyeducationbackgroundAnyoccupationbackgroundUNITTASKAsixStep3Conductamarketresearch.Situation:Havinglaunchedtheproductforamonth,yourcompanyisgoingtoconductamarketresearchinordertomakewiserdecisionsonmarketingstrategies.NowtheMarketingDepartmentisworkingonit.AWorkingroupstochooseoneproductfromtheaboveanddesignaquestionnaire.●Marketresearchistheprocessofgatheringdatathatcanbeusedtomakewisedecisionsaboutwhatproductsandservicestooffer,whotomarketthemto,andhowtobestpromotethem.●Marketresearchrequiresdeterminingthesample,designingthemeasures,collectingthedataandanalysingtheresults.●Usequestionnaires,personalinterviewsandfocusgroupstogetfeedbackonproductsthatyouwanttoresearch.●Ifthemarketresearchisconductedtomarketanewproduct,thequestionsshouldbefocusedonthebuyinghabits,needs,preferencesandopinionsaboutthecompetingbrands.Theparticipantsquestionedshouldbepotentialcustomers.●Supposethemarketresearchisconductedtoincreasesalesortoimprovemarketingstrategies.Inthatcase,thequestionsshouldbefocusedontheexistingcustomers’responsestotheprice,product,placeandpromotionoftheproductthecompanyhasoffered.

BConductthemarketsurveybydistributingthequestionnairestothesamplegroupfromthetargetconsumers.Eachteamhastocollectatleast20completedquestionnaires.UNITTASKAsixStep4Reporttheresultofthequestionnaire.

Situation:Havingcollectedthequestionnairesandanalysedthedata,theMarketingDepartmentisnowhavingameeting.Oneoftheteammembersisreportingtheresultsorally.SuggestedWordsandExpressions1.Thequestionnairesweredistributedto…(viaemail)2.Intotal…questionnaireswerecompleted.3.Fromthequestionnaires,wefoundthat…4.(Twothirds)oftherespondentspreferred…whileafewlike…5.Itseemsthat…6.Theyusually…7.…isalsoimportant.8.Theyweremoreconcernedabout…9.(Overhalf)ofthe(male/female)consumersthought…10.Inconclusion…Fromthequestionnaires,wefoundthat1.Startbyclaimingwhatyourintentionswereforthequestionnaireandwhatyouexpectedtofindout.Youshouldexplainwhoconductedthequestionnaire,howtheyissuedtheinformation(i.e.phone,mail)andhowmanypeoplerespondedtothequestionnaire.2.Letthedataspeakforitself.Marketresearch(questionnaire)ismeanttobeobjective.3.Percentagesareagreatwaytoefficientlyshowthetypesofanswersgiven.Forexample,“10percentofparticipantsindicatedthattheywerenotpleasedwiththehotelroomservice”.4.Aconclusionshouldbegiven.Ifthedatacollectedshowsomeproblemswiththelaunchedproduct,theproblemsshouldbestatedout.

ReferenceThequestionnairesweredistributedtostudentsoncampusviae-mail,on-lineandhardcopy(insomeareas)on14February2020.Intotal42completedquestionnaireswerereturned.Fromthequestionnaires,wefindthatmoststudentsoncampuschosechocolateconsideringthebrandeffectoverotherfactors,likehealthfulingredients.Therefore,buildingatemptingandtrustworthybrandimageisthetoppriorityforABCCompany.FourfifthsoftherespondentslearntoftheirfavoritechocolatefromTVandtwofifthsfromfriends.Obviously,TVisthemajorpromotionchannelandTVcommercialsareessentialinpublicizingthebrandname.Besides,word-of-mouthmarketingalsoplaysasignificantrole.Unfortunately,twothirdsoftherespondentsshowedneutralattitudetowardtheimpressivenessofABC'sadvertisements.80％oftherespondentspurchasedchocolatefromsupermarketsand65％oftherespondentsagreedthatitwaseasytogetABCChocolates,whichmeansthatsupermarketsshouldbethemajorplacesforsales.Meanwhile,30％

boughtchocolateontheInternet.Itseemsonlinestorecanbedevelopedpractically.Intermsoftheidealchocolate,90％ofthefemalechosetheoptionof“Lowcalorie”.So,therewillbeapotentialmarketoflowcaloriechocolateoncampus.Inconclusion,ifABCCompanymakeswisedecisionsonpromotionmethodsandbrandimage,developingandintroducingthelow-caloriechocolateintothemarketisfeasible.UNITTASKAUndoubtedly,growingabusinessisnotaneasyjobtoexecute.Itrequiresafeasibleidea,adefiniteniche,atargetdemographic,andproducts/servicestosell.Allitrequiresisasuitablere-targetingstrategytofuelthegrowthofyourbusiness.Admittedly,theappropriatestrategyishelpfulinmarketingyourbrandtoattainmaximumprofit.So,herewearetogiveyoutheamazingmarketingstrategiesyoucanusetofuelyourbusinessgrowth.1.UsesocialmediaYoucan’tignoresocialmedia.That'swherealltheso-calledmagicishappening.Somebusinesseshavebeenbuiltsolelyonthebacksofsocialmedia.Usedirectmessagestoreachouttoothersuccessfulbusinessesoreventocommunicatewithpotentialcustomerswhomightbelookingforyourproductsandservices.Thisisverypowerfulmarketing.2.CreatevideotutorialsOneofthemosteffectivewaystogetthewordoutaboutyourbusinessistocreatevideotutorials.Teachpeoplesomethinguseful.Walkthemthroughit.Holdtheirhands.Step-by-steptutorialsareverypopular.Thebetteryouareatthisandthemorevalueyouprovide,thequickeryoucanboostyourvisibility,andultimately,yoursales.3.StartbloggingnowWhenyoudoblog,ensurethatyoublogeffectively.Don’tpostthincontent.Thinkaboutaddingvalue.Haveyouworriedaboutrevealingallyourbusinesssecrets?Givepeoplesomuchvaluethatyouinstantlybecomeanauthorityintheireyes.Thisisoneofthemostpowerfulstrategiesyoucanusetomarketanybusiness.AmazingMarketingStrategiesto

FuelYourBusinessGrowthTextBBeforereading:Apopularsupermarketiswidelyknownasadiscountretailerwithits“everydaylowprices”,marketingstrategy.Well,whatotherpowerfulmarketingstrategiestogrowbusinessfasterdoyouknow?4.SearchengineoptimisationThisisanareaofmarketingthatI’mincrediblypassionateabout.Butit’salsoanareathatmanypeoplearefrightenedby.Searchengineoptimisation(SEO)canbefrighteningbutalsopowerful.WhenyoulearntoleverageitandlearnSEOtherightway,theskyistrulythelimit.5.LeverageinfluencersDoyouwanttogetthewordoutandboostyourvisibilityonsocialmediawithouttakingyearstobuildtheaudience?Thenyoushouldcertainlyleverageinfluencers.Butthekeyistofindtherightinfluencer.Youdon’thavetogowithinfluencerswithmillionsoffollowers.Youcouldchoosemicro-influencerswithtensofthousandsorevenahundredthousandfollowers.6.CreateanaffiliateprogrammeMostpeopledon’tunderstandthepowerofaffiliatemarketing.Affiliatescanprovidemassivefuelforgrowth.Butapproachingtherightpartnersisn’talwaysthateasy.Youhavetohavegoodconversionifyouwantthebiggeraffiliatetotakeyouseriously.Buildanaffiliateprogrammeandstartreachingouttopotentialaffiliateswhocanassistyou.Noonecanmanagegrowthalone.Asyourbusinessgrows,youshouldcomeupwithguidesandstrategiesdesignedtosuityourbusinessbest.execute/ˈeksɪkjuːt/vt.实行；执行feasible/ˈfiːzəbl/adj.可行的definite/ˈdefɪnət/adj.一定的；确切的niche/niːʃ;nɪtʃ/n.定位demographic/ˌdeməˈɡræfɪk/adj.人口结构的appropriate/əˈprəʊpriət/adj.适当的maximum/ˈmæksɪməm/adj.最大极限的burdensome/ˈbɜːdnsəm/adj.繁重的；恼人的strategy/ˈstrætədʒi/n.战略；策略ignore/ɪɡˈnɔːr/vt.忽视magic/ˈmædʒɪk/n.魔法；魅力platform/ˈplætfɔːm/n.平台boost/buːst/vt.促进ultimately/ˈʌltɪmətli/adv.最后content/ˈkɒntent/n.内容authority/ɔːˈθɒrəti/n.权威incredibly/ɪnˈkredəbli/adv.难以置信地leverage/ˈliːvərɪdʒˈɪnfluənsə/vt.利用influencer/ˈɪnfluənsə/n.有影响力的人affiliate/əˈfɪlieɪt/n.联盟conversion/kənˈvɜːʃn/n.转换；变换GlossaryPhrases&Expressionsreachoutto接触communicatewith沟通bepassionateabout对于……很热情takesb.seriously重视某人LANGUAGEPOINTS–TEXTB(Para.1)Undoubtedly,growingabusinessisnotaneasyjobtoexecute.undoubtedly:adv.withcertaintye.g.Undoubtedly,politicalandeconomicfactorshaveplayedtheirpart.execute:vt.todoapieceofwork,performaduty,putaplanintoaction,etc.executeanorder履行订单e.g.Weexecutethatinstructionandwemovetothenextone.【拓展】execution(n.)实行；执行；实施e.g.Hehadfailedintheexecutionofhisduty.feasible:

adj.thatispossibleandlikelytobeachievedfeasibleplan可行的计划e.g.Shequestionedwhetheritwasfeasibletostimulateinvestmentintheseregions.【拓展】feasibility(n.)可行性e.g.Idoubtthefeasibilityoftheplan.definite:adj.sureorcertain;unlikelytochangedefinitevalue定值deginitequantity定量e.g.Theyhaveverydefiniteideasonhowtobringupchildren.【拓展】definite(adj.)最后的；决定性的e.g.Thedefiniteversionofthetextisreadytobepublished.(Para.2)Admittedly,theappropriatestrategyishelpfulinmarketingyourbrandtoattainmaximumprofit.appropriate:adj.suitable,acceptableorcorrectfortheparticularcircumstancesappropriateresponse/measure恰当的反应/措施e.g.Jeansarenotappropriateforaformalparty.【拓展】inappropriate(adj.)不恰当的e.g.Itwouldbeinappropriateformetocomment.(Para.2)So,herewearetogiveyoutheamazingmarketingstrategiesyoucanusetofuelyourbusinessgrowth.strategy:n.anelaborateandsystematicplanofactione.g.Thisstrategyworksinthelabbutwouldnotgowellinanoffice.LANGUAGEPOINTS–TEXTB(Para.3)Usedirectmessagestoreachouttoothersuccessfulbusinessesoreventocommunicatewithpotentialcustomerswhomightbelookingforyourproductsandservices.reachoutto:meet,comeincontactwithpotential:adj.theinherentcapacityforcomingintobeinge.g.Manyinternationalorganisationsreachouttosufferingpeopleinothercountries.e.g.Weareawareofthepotentialproblemsandhavetakeneveryprecaution.(Para.4)Thebetteryouareatthisandthemorevalueyouprovide,thequickeryoucanboostyourvisibility,andultimately,yoursales.boost:vt.tomakesth.increase,orbecomebetterormoresuccessfulboostexports增加出口boostsb’sconfidence增强某人的信心e.g.Gettingthatjobdidalottoboosthisego.【拓展】booster(n.)增压机；帮助/激励/改善……的事物e.g.confidencebooster信心的激励e.g.Praiseisagreatcondidencebooster.visibility:n.howfarorwellyoucansee,especiallyasaffectedbythelightortheweather;thefactorstateofbeingeasytoseegood/poor/bad/zerovisibility能见度高/低/差/为零e.g.Visibilitywasdowntoabout100metresinthefog.【拓展】visible(adj.)可见的；明显的visiblebenefits显而易见的实惠e.g.Moststarsarenotvisibletothenakedeye.ultimately:adv.intheend,finallyeg.Alllifedependsultimatelyonoxygen.【拓展】

ultimate(adj.)最后的；最终的；终极的ultimategoal/target终极目的/目标e.g.Wewillaccepteultimateresponsibilityforwhateverhappens.LANGUAGEPOINTS–TEXTB(Para.5)Givepeoplesomuchvaluethatyouinstantlybecomeanauthorityintheireyes.

authority:n.thepowertogiveorderstopeople;thepowerorrighttodosth.;someonewhoknowsalotaboutasubjectinauthority掌权undertheauthorityof...经……授权e.g.Onlythemanagerhastheauthoritytosigncheques.【拓展】

authoritative(adj.)命令式的；专断的；权威的e.g.Hehasacommandingpresenceandadeep,authoritativevoice.(Para.6)ThisisanareaofmarketingthatI’mincrediblypassionateabout.Butit’salsoanareathatmanypeoplearefrightenedby.bepassionateabout:havingorexpressingstrongemotionse.g.Hewaspassionateaboutallliterature.befrightenedby:bethrownintoastateofintensefearordesperatione.g.Wewillnotbefrightenedbythreats.(Para.8)Youhavetohavegoodconversionifyouwantthebiggeraffiliatetotakeyouseriously.take…seriously:attachimportancetoe.g.TheyrecognisedtheneedtotaketheproblemseriouslyLANGUAGEPOINTS–TEXTB(Para.6)WhenyoulearntoleverageitandyoulearnSEOtherightway,theskytrulyisthelimit.

leverage:v.tousesomethingthatyoua