战略成本管理培训

ManagingCostandStrategyChi-WenJevonsLeeTulaneandTsinghuaLectureOne

ValueChain:StrategyDesign

李志文ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationStructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleSWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisBenchmarking

ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-ment

Design

Supply

Production

Marketing

Distri-bution

CustomerserviceEconomicValueIhavebeenthinkingaboutValueChainforyears!Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementExamplesofTermPapers江帆：中国航天电子王安嘉：联合报集团曹伟宏，周苏贵：海尔集团谢淑仪：利丰LiandFongDynamicValueChainProductCycleGlobalization附加价值高的在香港进行

附加价值低的在香港以外的地方进行

在中国进行缝合衣服的里布来自台湾布料在南亚染色外面的布料采购自韩国拉链由日本进口

产品的设计标签包装运输的管理财务

AGlobalSources小规模大规模大规模贸易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

产品的发展原材料的采购生产计划制造商的寻求制造的管制品质得到的保证出口文件的准备运送的合并和巩固Li&FungTotalValue-AddedPackage流行的饰物，节庆的产品，家具和室内陈设品，衣服，手工艺品，运动器材，玩具，旅游器具TotalValue-AddedPackage,LiandFongTermPaper15outof50SelectedforRevision10outof15getA,willwriteMBAThesisundermysupervisionPapersoffinalistswillbeconsideredforpublication9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。3月-253月-25Sunday,March16,202510、人的志向通常和他们的能力成正比例。20:42:0920:42:0920:423/16/20258:42:09PM11、夫学须志也，才须学也，非学无以广才，非志无以成学。3月-2520:42:0920:42Mar-2516-Mar-2512、越是无能的人，越喜欢挑剔别人的错儿。20:42:0920:42:0920:42Sunday,March16,202513、志不立，天下无可成之事。3月-253月-2520:42:0920:42:09March16,202514、ThankyouverymuchfortakingmewithyouonthatsplendidoutingtoLondon.ItwasthefirsttimethatIhadseentheToweroranyoftheotherfamoussights.IfI'dgonealone,Icouldn'thaveseennearlyasmuch,becauseIwouldn'thaveknownmywayabout.。16三月20258:42:09下午20:42:093月-2515、会当凌绝顶，一览众山小。三月258:42下午3月-2520:42March16,202516、如果一个人不知