商务英语写作中的7C原则省公开课金奖全国赛课一等奖微课获奖课件

微课名称：商务英语写作中7C标准所属课程：高级商务英语写作主讲教师：李更春单位：浙江广播电视大学外国语学院1/30学会站在他人角度考虑问题学会利用7C标准对商务信函进行评价了解商务信函写作中7C标准学会在信函写作中利用7C标准教学目标知识目标技能目标技能目标情感目标2/30请同学们思索，在商务信函写作中，我们应遵照哪些标准呢？迂回(winded)完整(complete)准确(correct)简练(concise)体谅(considerate)清楚(clear)详尽(detailed)正式(formal)笼统(general)有力(forceful)礼貌(courteous)简短(short)详细(concrete)逻辑(logical)3/30CaseStudies(案例分析)Wewon'tbeabletosendyouthebrochurethismonth.本月我们无法将产品手册寄达贵方。提醒:违反了“体谅”(Consideration)标准4/30Youarerequestedtomakeusthemostfavorableoffer,statingorigin,packing,detailedspecifications,quantitysuppliableandtheearliesttimeofshipment.请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。提醒:违反了“礼貌”(Courtesy)标准CaseStudies(案例分析)5/30Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.请尽快通知，你方希望我方就此事做些什么?or请通知，你方希望我方就此事尽快做些什么？提醒:违反了“清楚”(Clarity)标准CaseStudies(案例分析)6/30WeacknowledgewiththanksthereceiptofyourletterofJuly1.你方7月1日函收悉。提醒:违反了“简练”(Conciseness)标准CaseStudies(案例分析)7/30Becauseourbookisfull,sowecannotentertainanymoreorders.因为我方订货已满，恕不能接收更多订单。提醒:违反了“准确”(Correctness)标准CaseStudies(案例分析)8/30Wehavereceivedwiththanksyourcheck.Theamounthasbeenplacedtoyourcredit.我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。提醒:违反了“详细”(Concreteness)标准CaseStudies(案例分析)9/30Courtesy(礼貌)Correctness(准确)Conciseness(简练)Consideration(体谅)Clarity(清楚)Concreteness(详细)Completeness(完整)7CprinciplesCourtesy(礼貌)Consideration(体谅)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Concreteness(详细)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(详细)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(详细)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(详细)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(详细)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(详细)Correctness(准确)Conciseness(简练)Clarity(清楚)Courtesy(礼貌)Consideration(体谅)10/30

Considerationmeansthatyoupreparethewritingwiththereadersinmind,andtrytoputyourselfinhisplacetoindicatethatyouareconsiderate.

Consideration(体谅)体谅标准11/30

例句

Weallowyoua2%discountforcashpayment.(如付现款,我们给九八折)

Youearna2%discountwhenyoupaycash.

体谅标准12/30

Courtesyisanimportantfeatureofbusinesscorrespondence.Infact,itisanessentialelementofanysuccessfulcommunication,whetheritiswrittenorspoken.

Courtesy(礼貌)礼貌标准13/30

例句

Quoteusthemostreasonableprice.(给我方报最合理价格)

Willyoupleasequoteusthemostreasonableprice?礼貌标准14/30

Claritymeansyourpurposeandthewordsarecleartoyourreaderssothattherecipientscaninterpretyourwordswiththesamemeaningyouhaveinmind.

Clarity(清楚)清楚标准15/30

例句

AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(从上海到纽约有直达船)

WehavetwodirectsailingseverymonthfromShanghaitoNewYork.

清楚标准16/30

例句

AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(从上海到纽约有直达船)

WehaveadirectsailingfromShanghaitoNewYorkeverytwomonths.

清楚标准17/30

Concisenessmeanstowritethefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Byeliminatingunnecessarywords,youhelpmakeimportantideasstandout.

Conciseness(简练)简练标准18/30

例句

Wehavebeguntoexportourmachinestotheforeigncountries.(我们已经开始向国外出口机器了)

Wehavebeguntoexportourmachines.

简练标准19/30Businesswritingshouldbecorrectingrammar,punctuation,spelling,information,figures,etc.

Correctness(准确)准确标准20/30

例句

Shouldanyoftheitemsisofinteresttoyou,pleaseletusknow.

Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.

准确标准21/30

Concretenessmeansthewritingshouldbespecific,definiteandvividratherthanvague,generalandabstract.

Concreteness(详细)详细标准22/30

例句

asignificantloss

a53percentloss

inthenearfuture

byThursdayafternoon

themajority70percent

详细标准23/30

Businesswritingshouldalsobecompleteintermsofformatandinformation.

Completeness(完整)完整标准24/30Astoformat,abusinesslettershouldincludealetterhead,date,insideaddress,salutation,subject,bodyofletter,complimentarycloseandsignature.

完整标准25/30Astoinformation,thewritershouldstrivetomakeallpointsdetailed,andanswerallquestionsaskedorimplied.

完整标准26/302becourteoustowardsthem4becorrectingrammar,spelling,punctuation,andfigures5beconciseandconcreteinwording1withconsiderationforitsrecipients3beclearinmeaning6andbecompleteinformat,structure,andinfoSummary:Alettershouldbewritten27/30YourTry（思索题）1.Wearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices.Hint:violatestheclarityprinc