国外英语考试《BEC高级》试题（网友回忆版）二

国外英语考试《BEC高级》试题(网友回忆版)二

［问答题］LPARTONEQuestion1

•Thebarcha)rtbelowshowstheprofitsmadebyeach

ofacompany'sthreefactoriesforeachquarteroftheyear2003.The

piechartshowsthenumberofworkersineachofthefactoriesduring

thatyear.

•Usingtheinformationfromthecharts,writeashortreport

desciibingLliedivendsinpiofiIsandLhenuuibei'ofemployeesineach

factory.

■Write120-140words.

fromeachfactoryperquarter(2003)

12

10

8

6

2

0

IslQtf：2ndQtr3rdOtr14mOtr

Numberofemployeesineachfactory(2003)

参考答案：【参考范文】

Thepurposeofthisreportistogiveanoverviewofthe

developmentofprofitsinthreeplants,inLondon,LeedsandBristol,

in2003andgiveanaccountofthestaffingsituationineachplant.

Thereare600employeesintheplantinBristolwhichisthe

company?slargestfactoryanditsprofitsreacheditspeakwith£12

millioninthefirstquarterof2003.Theprofitsdecreasedsteadily,

fallingto£9millioninthelastquarter.

TheworkforceinthefactoryinLeedsis350people,whichmakes

ilbecomethecompany'ssecondlaigesLplcinl.ThevariaLionofiIs

profitswasnotdistinctandremainedalmostat£8

million.Nevertheless,inthethirdquartertheyreachedat£7.5

millionalittlelowerthantheaverageprofits.

［问答题］2.PARTTWOWriteananswertooneofthequestions2-4in

thispart.Writeyouranswerin200-250words.

Question2•Thisyear,yourcompanyhasusedanadvertising

agencytopromoteyourproductsorservices.Yourbosshasaskedyou

towriteareportabouttheadvertisingcampaignwhichtheagency

arranged.

•Writethereportforyourboss:

•outliningwhattheadvertisingcampaignconsistedof

•indicatingwhatyoufeelthesdivengthsandweaknessesofthe

campaignwere

•explaininghowsuccessfulyoufeeltheadvertisinghasbeen

•suggestingideasforfutureadvertising.

参考答案：【参考范文】

Backgroundandpurposeofthereport

OurcompanycooperatedwithadvertisingagencyRGSLtdinwinter

2008andlaunchedanadvertisingcampaign.Thisreportaimsat

assessinghowsuccessfulthecampaignwasandalsorecommendingmain

pointswhichneedtobetakenintoconsiderationwhenorganising

winter2009campaign.

Contentofthecair.paign

Inthecampaignweusedthreedifferentmethodstoapproach

customers.Tnthefirstplace,wecontactedtheregularcustomersof

ourcompanybysendingthemaletterwhichincludedacatalogue

presentingallthenewavallableproducts.Furthermore,wemadeuseof

twomassmedia:magazinesandtheradiotoapproachthegeneral

public.

Strengthsandweaknessesofthecampaign

Byusingthreedifferentmethodstoapproachthecurrentand

potentialcustomers,ourcompanywasabletoreachalargenumberof

theaudiencewhowillbeourfuturecustomers.Inaddition,basedon

thesurveycarriedoutafterthecampaignwithinthecurrent

customers,ourcompanystrengtheneditsimageasthewell-established

companyandimproveditsbrandawareness.Accordingtothesurveyas

wel1asmypersonalview,theweaknessofthecampaignwasthatthe

campaignwasverysimilai-tolliecampaignslliciLourcompeliLoisheld

launchedbefore.Thereforeitisnotcertainthatwhetherourcompany

isabletoincreaseitsmarketshareinthehighlycompetitive

markets.

Futureadvertisingcampaigns

Whenbeginningtopreparethewinter2009campaignIsuggestthat

weshouldcarryoutamorevisibleandtosomeextentmore

'aggressive'campaignincomparisonwiththe2008campaign.

［问答题］3.Question3•Youhaveseenthefollowingadvertisement

andyouwanttoenteryourorganizationfortheaward.

MostImprovedOrganizationAward

Ifyourorganizationhasmadeimprovementsinthelastyear

affectingemployeesandcustomers,writeandtellusaboutthem.The

mostimprovedorganizationwillwinasilvercupandmoneytohelp

payforafurtherimprovementbenefitingstaff.

•Writeyourlettertothecompetitionsecretary,MichaelJames:

•indivoducingycurorganizationandsayingwhatitdoes

•describingimprovementsyourorganizationhasmadeinthelast

yearwhichhaveaffectedstaffandcustomers

•sayinghowyouwouldspendtheprizemoneytobenefitstaff.

参考答案：【参考范文】

DearSir,

Furthertotheadvertisementcalled'MostImprovedOrganisation

Award'1sawyesterday,1amwritingtoapplyforthisreward.

IworkinabankinLondon.Weareexpertinprivatebanking.Our

organisationachievedgreatimprovementaffectingpeoplelastyear.

Theyrefurbishedthebuildinginordertomakeitaccessibleto

thehandicapedpeoplewhoneedthehelpofwheelchairs.Butwewere

alsoengagedinthedeaf-mutes.Becausewearenexttothosepeople

severalemployeesrequiredtolearntheirlanguage.Thebankthen

offeredlessonsaboutbrailleandsignlanguage.Thebuildingisnow

accessibletoeverybodyandthatmakesmanyclientstouched.Thisnew

experiencehadastrongimpactonthelocalpeople,andpeoplebegan

torealizetheimportancetohelpthedisabilities.Inaddition,there

isanewpositiveatmosphereandmotivationamongtheorganisation.

Ifthebankwonthereward,wewi11investthemoneytocontinue

tohelpdisabledpeopleandwewouldliketolaythefoundationfor

peopletocommunicatewithhandicapedpeopleandtohelpthemtofind

suitablejobs.11willbeaIiciidla.skbuLaniceone.

Ihopethatyouwillbetouchedbytheeffortwemade.

Ifyouneedanyrequestsoranyfurtherinformation,pleasedo

nothesitatetocontactme.

Ilookforwardtohearingfromyou.

Yoursfaithfully,

FrancoiseDupont

SeniorPrivateBanker

［问答题］4.Question4•TheChiefExecutiveofyourcompanyis

concernedthatstaffir.oraleseemstohavedeterioratedandhas

invitedsuggestionsformakingimprovements.

•WriteaproposaltotheChiefExecutive:

•suggestingwhymoraleislow

•outliningtheeffectsoflowmorale

•proposingsomewaysofimprovingmorale

•indicatinganydisadvantagesofyourproposal.

参考答案：【参考范文】

Introduction:

Theaimofthisproposalistorevealwhystaffmoralehas

deterioratedandsuggestwaysofimprovingthecurrentsituation.

Findings:

Mostsupervisorsfindthattheirsubordinatesarenotsatisfied

withtheirjobandhavedevelopednegativeattitudetowardsit

becauseofunsatisfactorysalariesandinsufficientfringe

benefits.Inaddition,asurveycarriedoutamongtheworkforceshows

thatthereareavarietyofreasonsforthisproblem.Manyofthe

staffmembersmentionedthattheirworkinghoursisnotflexibleand

theyareunabletoadjusttheever-changingnumberofincomir.gorders,

which-astheyclaiir.—resultsinboredomatworkonsomedaysand

greatstressonthem.Butmoreemployeeshavecomplaintaboutconstant

organisationalchangeswithouteverbeinginformedofwhatexactly

willchangeinadvance.Theimpactscanbenoticedineverydepartment

ofthecompany.Supervisorsanddepartmentmanagerssaythattheir

subordinateswouldnotliketodoanyextraworkandareabsolutely

notopentoanychanges.

Recommendations:

Itisrecommendedthatthefirststeptoimprovethework

atmospherewouldbetheintroductionofflextime,whichisthatway

theemployeesetuileaveearlierwhenthereisu'Imuchwoiklodoand

staylongerwhentheamountofworkloadincreases.

Therearethreedifferentwaystotackletheproblemof

organisationalchanges.Firstofallsupervisorsshouldpassmore

informationontotheworkforce.Secondly,theemployeesshouldbecome

moreinvolvedinmakingthedecisionsandatlasttheemployees

shouldgiveannualfeedbacksabouttheirsupervisors.Thedownsideof

thesemeasuresisthattheyarequitetimeconsumingandthisof

courseresultsinmorecostsbutontheotherhandtherewillbeless

fluctuation.

［问答题］5.SAMPLESPEAKINGTASKS

PARTONE

Inthispart,theinterlocutorasksquestionstoeachofthe

candidatesinturn.Youhavetogiveinformationaboutyourselfand

expresspersonalopinions.

PARTTWO

Inthispartofthetest,youareaskedtogiveashorttalkona

businesstopic.

Youhavetochooseoneofthetopicsfromthethreebelowand

thentalkforaboutoneminute.Youhaveoneminutetoprepareyour

ideas.

ACustomerservice:theimportanceofprovidinganeffective

after-salesserviceforcustomers

BPurchasing:theimportanceofmaintainingpersonalcontactwith

potentialsuppliers

CRecruitment:howtoensurethattheadvertisingofjob

vacanciesiseffective

PARTTHREE

Inthispartofthetest,youaregivenadiscussiontopic.You

have30secondstolookatthetaskprompt,anexampleofwhichis

below,andthenaboutthreeminutestodiscussthetopicwithyour

partner.Afterthat,theexaminerwillaskyoumorequestionsrelated

tothetopic.

Fortwocandidates

ReducingStaffTurnover

Youworkforthebranchofyourcompanythathasbeenidentified

ashavingthelowestturnoverofstaff.Youhavebeenaskedtosuggest

waysinwhichstaffturnovercouldbereducedintheotherbranches.

DiscussciiiddecidelugeIher:

•whatthereasonsforhighstaffturnoverinacompanymightbe

•whateffecthighstaffturnovermighthaveonfuturemethods

ofselectingstaff.

Forthreecandidates

ReducingStaffTurnover

Youworkforthebranchofyourcompanythathasbeenidentified

ashavingthelowestturnoverofstaff.Youhavebeenaskedtosuggest

waysinwhichstaffturnovercouldbereducedintheotherbranches.

Discussanddecidetogether:

•whatthereasonsforhighstaffturnoverinacompanymightbe

•whateffecthighstaffturnovermighthaveonfuturemethods

ofselectingstaff

•whatproceduresconcerningstaffinductionanddivainingmight

needtobeindivoduced.

Follow-onquestions

•Howcanemployeesbeaffectedbyahighturnoverofstaffin

theirdepartment?(Why?)

•Doyouthinkahighturnoverofstaffcanhaveanegative

effectoncustomerservice?

(Why?/Whynot?)

•Doyouthinkthereareanysituationsinwhichhighturnover

ofstaffishelpfultoacompany?(Why?/Whynot?)

•Woulditbebeneficialforcompaniestobringinnewstaffto

joinexistingworkteams?

(Why?/Whynot?)

•Doyouthinkpeoplewillchangejobsmoreofteninthefuture?

(Why?/Whynot?)

参考答案：(略)

共享题干题

PARTONEQuestions1-8

［问答题］1.•Lookatthestatementsbelowandatthefive

exdivactsfromanewspaperarticleontheoppositepageaboutpeople

whohavesetuptheirowninternetcompanies.

•Whichexdivact(A,B,C,DorE)doeseachstatement1-8refer

to?

•Foreachstateir.ent(1-8),markoneletter(A,B,C,DorE)on

yourAnswerSheet.

•Youwillneedtousesomeoftheselettersmorethanonce.

•Thereisanexampleatthebeginning,(0).

Example:

0Thesepeoplesoughthelptoforecasttheirlikelycashflow.

注/代争］慝D；厂］

■.

1.Thesepeoplehavenotpaidthemselvesoutoftheircompany?s

incomesofar.

2.Thesepeoplehadknowledgewhichtheywantedtoexploitina

differenttypeofcompany.

3.Thesepeople'sinitialeffortstoobtainstart-upfundingwere

unsuccessful.

4.Thesepeoplehavedevelopedaveryeffectiveprocessfor

handlingsales.

5.Thesepeopledevisedamixedmediaapproachtoadvertising.

6.ThesepeoplefeltthattheycouldimprovecompaniesJfocuson

customers.

7.Thesepeopleintendtomaketheirmarketingmorecost-effective.

8.Thesepeoplearetargetingarelativelysmal1numberof

discerningclients.

A

E-GAMES

JohnandStephaniebothwantedacompletecareerchange.Selling

children,sgamesovertheinternetseemedafoolproofidea,but

theirbiggestchallengewastosecurefinancialbacking.Firstthey

contactednumerousventurecapitalists,butfromtheresponseofthe

fewthatwouldeventalktothem,theyrealizedtheywouldget

nowhereuntiltheyhadspeltoutindetailhowtheyintendedtoturn

theirconceptintoreality.Sothenextstepwastoworkwithagroup

ofstart-upconsultants,todeviseabusinessplanmakingtheir

expectedrevenuesdiveamsmoreprecise.

B

SUREK

SueandDerekysplanwastosei1clothesovertheinternet.After

ashakystart,leadingtoseriouscashflowproblems,whichmeant

theyoccasionallyhadlittletoliveon,theyrealizedtheywould

havetocidveiliseuiucliuioieseriously:ontheiiilernel,Llieyused

onlinemarketingtoolstothefulltoproduceincreasesindivaffic,

andcombinedthiswithintensivepublicityoutsidethe

internet.Withinsixmonthstheyhadbuiltalargecustomerdatabase,

atwhichstageitwasnecessarytobeginlookingforcapitaltobuild

thebusiness.

C

WONDERWEB

Twosenioradvertisingexecutives,frusdivatedwiththepaceof

changeinanindusdivytheyfeltwasfallingtotakeadvantageofnew

media,SallyandSuewerekeentodivanslatetheiradvertisingand

marketingskillsintoanonlineenvironment.Totheirsurprise,they

foundthatmanywebsitesseemedtohavebeendevelopedwithouttaking

anyaccountofusers“needs.Surethattheopportunitywasripefora

businesswithasdivongmarketingproposition,theystartedoffering

marketingservicestoothersmallonlinebusinesses.

D

SUPERGTFTS

MichaelandTonysetupacompanytosellupmarketgifts,such

asglasswareandporcelain,online.Thenichemarkettheyhave

identifiedisprofessionalandaffluent,agroupwhichtheirresearch

revealedisincreasinglyinternetliterate,islookingfor

exceptionalgoodsattherightpriceandhashighservice

expectations.Alow-levelmarketingcampaigngeneratedmorethan2000

customers,withahigh-valueaverageorder.Theentiresystemfromweb

ordertodeliveryisprovingtobehighlysuccessful,withallorders

beingfulfilledwithintheadvertisedfivedayswithoutanyreturns

orbreakages.

E

ABBIE's

Thefirstphasesofthecompanysgrowthhavebeenfunded

throughamixofpersonalinvestment,foregonesalariesandbank

overdraft.Thenextphasewi11becrucial.Theirbiggestchallengewill

betodistinguishthemselvesfromaplethoraofcompetitivesites,

mostofwhicharespendingfarmorethantheyare.Tostandoutfrom

thecrowd,PaulandAbbieareworkingtotargetandreachtheir

audiencebetter,andgeneratehighersales,butofnecessitywithout

increasingtheirbudget.Thecompany?stotalmarketingvisionwillbe

thekeytosuccess.

参考答案：LE目前为止，人们还没有从公司收入里获得自己的收入。E段

的第一句话提到公司最初发展阶段的资金有个人投资，个人曾经的薪水以及银

行透支，由此可推出人们还没有获得曾经的个人收入，故选E。

2.C这些人希望把自己的知识用在另一类型的公司里。C段第二句提到

uSallyandSuewerekeentotranslatetheiradvertisingand

marketingskillsintoanonlineenvironment.,即Sally和Sue希望把

自己的广告及市场营销能力应用到网络环境里。他们开始为其他小型的网络公

司提供营销服务。

3.A人们为获得启动资金的初步努力失败了。A段讲到“theycontacted

numerousventurecapitalists,butfromtheresponseofthefewthat

wouldeventalktothem"，即John和Stephanie向风险投资家们寻求创业

的财政帮助，但几乎没有人愿意帮助他们，故选A。

4.D这些人开发出了一种进行销售的有效方法。D段讲到Michael和

Tony通过调查发现会上网的人(internetliterate)在逐渐地增加，而且最后一

句提至U"Theentiresystemfromwebordertodeliveryisprovingtobe

highlysuccessful”，由此可以推断新型的销售方法是网上销售。

5.B这些人设计了一种针对广告的混合媒介手段。B段原文提到“they

usedonlinemarketingtoolstothefulltoproduceincreasesin

traffic,andcombinedthiswithintensivepublicityoutsidethe

internet.",即他们使用在线营销工具，增加了流量，并和互联网以外的宣传

手段相结合，故选B。

6.C这些人感到他们能让公司更加关注顾客。C段提到“theyfoundthat

manywebsitesseemedtohavebeendevelopedwithouttakinganyaccount

ofuser'sneeds."，即他们感到许多网站的开发并没有考虑使用者的需求，

接下来讲了他们的意见，由此可以看出这些人感到他们能让公司更加关注顾

客，故选C。

7.E这些人打算让他们的市场营销更具成本效益。E段提到“Pauland

Abbieareworkingtotargetandreachtheiraudiencebetter,and

generatehighersales,butofnecessitywithoutincreasingtheir

budget.",即保罗和阿比正努力获得更多的顾客群，在不增加预算的条件下提

高销售量。

3D这些人针对的是少数挑剔的顾客群。D段提到了这个商品市场是

nichemarket,也就是说商品是针对特定人群的。

PARTTWOQuestions9-14

［问答题］2.•ReadthearticlebelowaboutconsumersJattitudes

togoodsdescribedas“premium”.

•Choosethebestsentencefromtheoppositepagetofilleach

ofthegaps.

•Foreachgap(9-14),markoneletter(A-H)onyourAnswer

Sheet.

•Donotuseanylettermorethanonce.

•Thereisanexampleatthebeginning,(0).

Shopperswaryof“premium“goodsOneofthemarketing

indusdivy'sfavouritetermsisupremium,,usuallytakentomean

“luxury"or"topquality”.Theidealistocreateapremiumcar,

wristwatchorperfume-somethingthatappearstodivanscendthe

ordinary.(8)However,manufacturersshouldtakenoteofarecent

surveyofshoppers“attitudestoso-calledpremiumgoods.(9)

Infact,thetagseemstohavebecomedevaluedbyoveruse.

Consumersofallsocio-economicbackgroundsareverykeentobuy

thebest-butnotallproductcategorieslendthemselvestoa

premiumstatus."Premium”canbeusedinanycategorywhereimageis

paramount,andthatincludescars,toiledivies,clothesand

elecdivonics.(10)

Bankingandinsurancearetypicalofthissecondgroup.

Morethan70percentofconsumersinterviewedinthesurveysaid

thatapremiumtagoneverydayitemssuchascoffeeorsoapisan

excusetochargeexdivaforproductsthatdon,talwayshaveexdiva

benefits.(11)Theprevalenceofsuchasuspiciousattitude

makeslifehardforthemarketers.

Whiletheword“luxury“hadaclearanddefinablemeaningamong

respondents-mostrelatedittocars-"premium“wasfoundtobe

hardertodefine.Oddly,theonlycategoryapartfromcarswhere

“premium“wasunderstoodtomeansomethingspecificwas

bread.(12)

Severalrespondentssaidtheywouldneverpaymuchforastandard

slicedloafbutonspecialoccasionswouldhappilypaydoublefor

somethingthatqualifiesasadiveat.

Packagingwasfoundtobeanimportantfactorinchargingexdiva

forpremiumproducts,withsophisticateddesignenablingtoiledivies,

elecdivonicsorfooditemstosellforfarmore.Shoppersarewilling

topayexdivaforsomethingthathashadthoughtputintoitsoutward

appearance.(13)

YeLtheknowledgeliasnoiinpaclontheirchoice.ThepiofiIniciigin

onpremium-pricedtoilediviesandbeautyitemscanbeasmuchas300-

400percent-andinexcessof500percentforhi-fiandother

elecdivonicgoods.(14)Inacrowdedmarketplacesuchascarsor

mobiles,it'sfarmoredifficulttoachievethisdivansformation

thanyoumightthink._____________________________________

«：ABE~H胃

Example:m=0=DDCZ3.A.Theterm

islesseffective,however,inareaswherestyleandfashionplaya

smallerrole.

B.Theproducthiddenbehindthisadivivactiveexteriormaybe

exactlythesameasanitemsellingforhalftheprice,andshoppers

maybequiteawareofthis.

C.Theresultssuggestthattheterm“premium“meansverylittle

toconsumers.

D.Afifthofthemwentfurther,anddismissedtheverywordas

simplyawayofloadingprices.

E.Itfollowsthatpriceandutilityarenottheonlyfactorsin

playwhenitcomestopurchasingdecisions.

F.Withsuchanincentive,thechailengeformarketersistofind

thediviggersthatcanturnanordinaryproductintosomething

consumerswi11acceptaspremium.

G.Thesurveyfoundthatconsumerswerepreparedtopaytopprices

forspecialityitems,justaslongaspricesforeverydayproducts

remainedlow.

II.Whentheysucceed,marketersareabletochargehighpricesfor

theresultingproduct.

参考答案：9.C本空格的前一句话中提到了所谓的“优质”商品(so-

calledpremiumgoods),选项C进一步对“premium”进行解释，并指出

“premium”对顾客来说，并不意味着什么，故选C。

10.A本空格前讲的仍是"premium”products,并指出'Premium'可以

应用到很多领域，包括汽车、化妆品、服装和电子等领域，而且在这些领域中

具有重要地位(premiumstatus)o而A项中的however表示转折，讲的是在时

尚界premium并没有这么重要的影响，衔接连贯，故选A。

11.D本空格前提到商家以商品有保险费为理由给商品特别加价，但是对

于商品并没有额外的好处。而D项提到，有五分之一的商家更进了一步，仅仅

以装运价作为解释，这里的wentfurther是与上述的商家进行比较的，故选

Do

12.G本空格提到了奇怪的是，除了'premium'能在汽车领域意味着某

些具体的东西，另外一个唯一的领域是面包。接下来的内容应该是对此奇怪的

现象进行解释或者调查，G项"调查显示消费者已经准备好为特别产品支付高昂

的价格，只要日常生活品的价格较低”符合题意，而且其中的speciality

items包含cars,everydayproducts包含bread。

13.B本空格前提到，消费者愿意为外表不错的产品支付额外的价格。B项

“外表诱人的商品或许和价格比它便宜一般的产品一模一样，消费者也许非常

非常清楚这一点”，其中也提到了产品外观和产品价格，故选B。

14.F本空前提到了优质的化妆品和美容产品能有300%到400%的利润空

间，而对于电子产品其利润能超过500%。F项中的suchanincentive指代上

述内容，即利益的的刺激，意思是有了利益的的刺激，市场营销者的挑战就是

找到产品触发器，把一件普通产品变成消费者愿意接受的优质产品。

PARTTHREEQuestions15-20

•ReadthefollowingprofileofBrucePetter,thenewDirector

oftheManagementConsultantsAssociation(MCA),andthequestionson

theoppositepage.

•Foreachquestion(15-20),markoneletter(A,B,CorD)on

yourAnswerSheet.

BrucePetterhasnotalwaysbeenanexecutive.Hestartedhis

careerpumpingpedivolatafillingstation,asheexplains:"After

Ileftthearmy,myfriend'sfather,whowasManagingDirectorofa

pedivolcompany,recommendedthatIgointotheoilindusdivy.My

great-unclewasrunningourownfamilypedivolcompany,andIlearnt

theropesatapedivolstation.Isubsequentlymarriedthedaughterof

theMarketingDirectorbutthisdidnotmakeforthehappiestof

scenarios.Dependingonwhichsideofthefamilytheycamefrom,my

relativesthoughtIshouldsupporteithermygreat-uncleormy

farther-in-law,soIdecidedthetimehadcomeformetoleavethe

warringfactionstofightitoutamongthemselvesandmoveon."He

becamefoundingDirectorofthePedivolRetailersAssociation.But

afterafewyearshedecided,“IwasgettingtothestagewhereI

wantedtomoveonagain,sowhenIheardabouttheManagement

ConsultantsAssociation(MCA)post,Iapplied.”

Hewasawarethattheselectionprocessfortheheadofany

divadeassociationwould,bydefinition,beprodivactedbecauseof

thedifficullyofgellingverybusypeoplewithiiiaiiiisdiveambusiness

intereststogether.Theassociationhad30membercompaniesatthe

time,representingalargeproportionofthebest-knownnamesinthe

sector,and“theyallwantedtohavealookatthisindividualwho

hadappliedtorepresenttheirinterests,soIsawanawfullotof

themembershipv.Ilisprincipalareaofexpertise,hefeels,isin

runningadivadeassociationandthebriefingthathehasbeenhanded

suggeststhatthiswillbeofprimevalue."Tfyouweretoaskmeif

Iwasevergoingtobeanexpertmanagementconsultant,theanswer

wouldbeno.ButIam,Ihope,abletoarticulatetheirviews,topush

throughpoliciestheywanttoseeinoperationandtoimprovetheir

image.Ihopetomakemanagementconsultancyapowerfulvoicein

governmentandindusdivy.”

ThePresidentoftheMCAconfirmswhatlandedPetterthejob.uWe

sawalotofpeople,buttherewerethreethingsinparticularthat

impressedusaboutBruce.Hisexperienceofrunningadivade

associationwaskeyanditseemedtousthathehadagood

understandingofhowtorelatetoandinspireamembershipmadeupof

verybusypartners,ofteninverylargebutalsosomeconsiderably

smallerfirms.Wearealsoawarethatmanagementconsultancyisnot

alwayspordivayedinafavourablelightandhehasdonequiteabit

ofworkonpublicimageandhassomeverypositiveviewsinthis

area.”

So,MrPetterhastakenoverfromretiringDirectorBrianO'

Rorke,andachangeofmoodisnowintheair.O'Rorkewasatthe

helmfor13yearsandhissuccessorisreticentwhenitconiesto

predictinghowhisownapproachwilldiffer."Briandida

magnificentjobofsustainingtheAssociation,ofholdingittogether

throughthickandthin."Idetecta"but"inhisvoice.But?”I

thinkifyouaskanybodywhoorwhattheMCAwasunderhisdirection,

thetemptationwouldbetosay“Brian()'Rorkev.Petterfeelshis

ownstylewillbeverymuchdeterminedbytheobjectivesofthe

members:heseeshimselfasachannelforthoseaims."Idon'twant

theMCAtobeperceivedasBrucePetter?sempire,butratherthe

membersempire,hesays.Mr.Petterclearlyhasadifficulttask

ahead,butmanyofhisstaffwillwelcomeamoreopen,modernstyle

andthere?severyindicationhewillbeasuccess.

［单选题］3.WhatdowelearnaboutBrucePetterinthefirstparagraph?

A.lielikestothinkofhimselfasaloyalpeitson.

B.Hehasanegativeviewoffamily-runbusinesses.

C.Hismilitarybackgroundcameinusefullaterinhiscareer.

D.Anawkwardsituationinfluencedthedevelopmentofhiscareer.

参考答案：D

参考解析：根据第一段可知，BrucePetter的great-uncle经营着家族的石油

公司，而他娶了市场总监的女儿，这时他的亲戚觉着他应该站在他的great-

uncle或者岳父的一边，他为了远离交战的双方，他创建了thePetrol

RetailersAssociation,由此可知一个尴尬的环境影响了布鲁斯彼得的职业发

展，故选D。

•ReadthefollowingprofileofBrucePetter,thenewDirector

oftheManagementConsultantsAssociation(MCA),andthequestionson

theoppositepage.

•Foreachquestion(15-20),markoneletter(A,B,CorD)on

yourAnswerSheet.

BrucePetterhasnotalwaysbeenanexecutive.Hestartedhis

careerpumpingpedivolatafillingstation,asheexplains:uAfter

Ileftthearmy,myfriend'sfather,whowasManagingDirectorofa

pedivolcompany,recommendedthatIgointotheoilindusdivy.My

great-unclewasrunningourownfamilypedivolcompany,andIlearnt

theropesatapedivolstation.Isubsequentlymarriedthedaughterof

theMarketingDirectorbutthisdidnotmakeforthe