2025年度新媒体广告投放与效果评估合同

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2025年度新媒体广告投放与效果评估合同本合同共三部分组成，仅供学习使用，第一部分如下：合同编号：_______甲方（广告主）：_______乙方（广告代理公司）：_______签订日期：_______一、合同背景鉴于甲方希望通过新媒体渠道进行广告投放，提高品牌知名度和市场占有率，乙方作为专业的广告代理公司，愿意为甲方提供新媒体广告投放与效果评估服务。双方经友好协商，达成如下协议：二、广告投放内容1.广告投放平台：_______2.广告投放时间：_______3.广告投放预算：人民币_______元整。4.广告投放内容：_______5.广告投放形式：_______三、广告投放执行1.乙方应按照甲方要求，在约定时间内完成广告投放任务。2.乙方负责广告素材的设计、制作和优化，确保广告效果。3.乙方应定期向甲方汇报广告投放进度，及时调整投放策略。4.甲方有权对广告投放内容进行审核，如发现不符合要求，乙方应立即进行修改。四、效果评估（1）曝光量、量、转化率等关键数据；（2）广告投放渠道效果分析；（3）竞争对手广告投放情况分析。2.乙方应根据广告投放效果，提出优化建议，以提高广告效果。3.甲方有权要求乙方对广告投放效果进行专项分析，乙方应积极配合。五、费用及支付方式1.本合同广告投放费用为人民币_______元整。2.甲方应于合同签订后_______个工作日内向乙方支付首期费用人民币_______元整。3.乙方完成广告投放任务后，甲方应于_______个工作日内支付剩余费用。4.甲方支付费用后，乙方应及时开具正规发票。六、保密条款1.双方对本合同内容及其相关事项负有保密义务，未经对方同意，不得向任何第三方泄露。2.本保密条款在本合同终止后仍有效。七、违约责任1.如乙方未按约定完成广告投放任务，甲方有权要求乙方赔偿损失。2.如甲方未按约定支付费用，乙方有权要求甲方支付违约金。3.如一方违反保密条款，应承担相应的法律责任。八、争议解决1.双方在履行本合同过程中发生争议，应友好协商解决。2.如协商不成，任何一方均有权向合同签订地人民法院提起诉讼。九、合同解除1.如一方违反本合同约定，致使合同无法履行，另一方有权解除合同。2.如双方协商一致，可解除本合同。十、合同生效本合同自双方签字盖章之日起生效。甲方（盖章）：________乙方（盖章）：________代表人（签字）：________代表人（签字）：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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营销节点，甲方有权要求乙方赔偿因其违约所造成的损失。（2）乙方未按约定质量完成广告投放任务。责任认定标准：甲方有权要求乙方重新制作或修改广告投放内容，直至满足约定质量要求。示例说明：如乙方制作的广告投放内容不符合甲方要求，甲方有权要求乙方重新制作或修改，直至符合要求。（3）甲方未按约定时间支付费用。责任认定标准：乙方有权要求甲方支付违约金，违约金金额为本合同广告投放费用的_____%。示例说明：如甲方未按约定时间支付费用，乙方有权要求甲方支付违约金，违约金金额为本合同广告投放费用的10%。（4）第三方服务提供方未按约定履行服务。责任认定标准：第三方服务提供方应承担相应的违约责任，甲方有权要求乙方追究第三方责任。示例说明：如第三方服务提供方未按约定提供数据分析服务，甲方有权要求乙方追究第三方责任。2.违约责任认定：（1）双方应友好协商解决违约问题，如协商不成，可依法向合同签订地人民法院提起诉讼。（2）违约方应承担因违约所造成的全部损失，包括但不限于直接损失和间接损失。（3）违约方应支付违约金，违约金金额由双方在合同中约定。（4）违约方应承担因违约所引发的其他法律责任。合同主体方签署部分：甲方（盖章）：________乙方（盖章）：________代表人（签字）：________代表人（签字）：_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________