《国际商务英语初级》课件-教参-project 7

OverviewProject7ProductsandservicesSkill1IntroducecommonimportandexportproductsSpeaking1ProductsinmydailylifeSpeaking2.Classifythefollowingproductsintoonecategory.VocabularyReading5Whatarethequalitiesofagoodproduct?Skill2TellingproductdimensionsSpeaking1ProductnameDiscussion2.ProductsandbrandsReading3Readthefollowingpassageandlearnhowtodescribeyourcompany'sproductsandservices.Listening4PlacinganorderSkill3WritingproductbulletpointsReading1Amazon’sskillsinwritingbulletpointsReading2.ReadthefollowingbulletpointsofproductssoldonAmazon.Speaking3DiscussionWriting4WritedownbulletpointsforproductsWordlistbulletpointscosmeticsmaternalandchildsuppliesdigitalproductshouseholdapplianceyogurtmachine,dataline,cashmerecoat,diaper,cream,wetwipes,facepowder,waterfountain,selfiestick,downjacket,suit,lipstick,dress,pants,bluetoothspeaker,skimmedmilkpowder,eyebrowpencil,facialtissues,bib,phonecharger,wirelessmouse,poweradapter,dehumidifier,makeupbase,liquidcrystaltelevision(LCDTV)Electromechanicalproducts Agriculturalproductsaquaticproducts, livestockproductsedibleoilseeds CommunicationproductsIronandsteel cokebillet ferroalloysteelwireandproducts ceramicsClothing-Textiles Metallurgicalrawmaterialscomputerandcommunicationtechnology electronictechnologylifesciencetechnology photoelectrictechnology.Autoparts Energyproducts:CoalForestproducts Rawmedicalsuppliesmachineryproducts IntegratedcircuitLiquidcrystalmanufacturingequipment,semiconductor,Cosmetics,diapers,bandaids,Automobile,electronicproducts,mechanicalandelectricalproducts,transportationequipmentandchemicalproducts,textilesandRawMaterials,Footwear,Umbrellaandtrunk,handbagMechanicalandelectricalproducts,transportationequipment,mineralproductsandchemicalproducts,spacecraft,automobile,autoparts,metal,metalware,furniture,toyleatherproductssuchasshoes,bagsandbeltsfromChina,aswellasclothing,cloth,beddingandothertextiles,chemicalproducts,toys,food,engineeringmachineryanditsaccessories,automobileaccessories,electronicproducts,lightindustrialprocessingequipment,dailysmallcommodities,seafood,poultryproducts,wood,woodproducts,mineralsExpression5attributesareenticingandconvincingenoughconformtocodesandstandardsofthemarketcraftyourmessagefulfillaneedhaveattractiveaestheticsanddesignimportandexportproductsmakesaninquiryofcertainitemsplaceanorderwithproductdescriptionsimpactsalesproductlistingpromotionalmaterialsatisfythisclient’sneedssimpletouseuniquelyidentifyanitemuserfriendlyandintuitiveSkill1Introducecommonimportandexportproducts2.Classifythefollowingproductsintoonecategory.Thereare25wordsandphrasesintotal.Pleasefill5ofthemintoeachlineofcategory.Answer:Cosmetics:cream,lipstick,makeupbase,facepowder,eyebrowpencilClothes:Cashmerecoat,downjacket,suit,dress,pantsMaternal

and

child

supplies:Diaper,skimmedmilkpowder,wetwipes,facialtissues,bibDigitalproducts:Dataline,phonecharger,selfiestick,wirelessmouse,poweradapterHouseholdappliance:Yogurtmachine,dehumidifier,waterfountain,liquidcrystaltelevision(LCDTV),bluetoothspeakerVocabulary3.ThefollowingwordsandphrasesincludeproductcategoriesthatChinaexports.ReadthroughthemandwritedowntheirmeaningsinChinesewhennecessary.Electromechanicalproducts机电产品Agriculturalproducts农产品aquaticproducts,水产品livestockproducts畜产品edibleoilseeds食用油种子Communicationproducts通讯产品Ironandsteel钢铁coke焦炭billet钢坯ferroalloy铁合金steelwireandproducts钢丝及制品ceramics陶瓷Clothing-Textiles服装.纺织品Metallurgicalrawmaterials冶金原料computerandcommunicationtechnology计算机与通信技术electronictechnology电子技术lifesciencetechnology生命科学技术photoelectrictechnology.光电技术Autoparts汽车零部件Energyproducts:Coal能源产品：煤炭Forestproducts林产品Rawmedicalsupplies原料药machineryproducts机械产品Integratedcircuit集成电路Reading4Readthefollowingpassageanddecideifthestatementsgivenaretrue(T)orfalse(F).(1)T(2)T(3)F(4)T(5)F(6)F(7)TSkill2TellingproductdimensionsSpeaking1Workwithyourpartner.Lookatthefollowingpicturesandtrytowritedownproductnameaccordingtootherdescriptionsaboutthem.No.ProductnamesizeOtherremarks(1)Glassstoragebox17.7*12.2*6.8cm600ml,1000ml(2)Cosmeticorganizer22*7*9.7cm(3)Plasticbeachbarrel20*20*22cm(4)Plasticbottle10oz(5)Bathbasket30*10.5*10cm(6)Orangeshapecuttingboard28.5*27.7*0.9/280g(7)stool38.5*38.5*47cm(8)Storagebin26*23*16cm(9)Bathshelf45.4*31*69cmDiscussion2.Workwithyourpartner.Talkabouttheproductsofthesebrandsandmatchproductswithbrands.Answer(1)B(2)C(3)D(4)A(5)F(6)E(7)H(8)G(9)J(10)K(11)L(12)IReading3Readthefollowingpassageandlearnhowtodescribeyourcompany'sproductsandservices.Answer(1)Weusuallyfindacompany’sproductsorservicesdescriptionsthroughproductbrochures,ads,websitecopyandarticles,aswellassalespitchesandordinaryconversation.(2)Itcanhelpyouwinbusiness.(3)8skillsCraftYourMessage.Readyourcompetitors'promotionalmaterial.Avoidoverusingemptyadjectivessuchas"amazing"and"incredible,"andseverelylimitsuperlativeslike"best"and"fastest."Startanywrittenorvideocontentwithyourmostimportantbenefit.Usebulletpointsinsaleslettersorwebcopy.Scanthroughyourcopyandremoveasmanyinstancesofthewords"we,""I,""us"and"our"thatyoucanfind.Buildyouroraldescriptionsfromthoseyou'vedevelopedforprint,theInternet,andvideo.Speaktoprospectsasequals,notmarks.(4)Focusonhowyourproductorservicewillimproveaprospect'slife.(5)Potentialcustomersandclientswillquicklylabelyouastoo"salesy"andfullofhype.(6)Startwiththemostimportantbenefitofyourproduct.(7)Trytosoundnaturalandunpretentioustobuildarapportwiththereader.(8)yourcompany'ssalespeoplewhendevelopingwrittenmessages.VocabularyfromthepassageMasterthesephrasesbywritingdowntheirmeaningsinChineseorEnglish.1.productbrochures产品手册2.Salespitches推销3.compelling引人注目的4.Company’soffering公司发行5.craftmessage工艺信息6.Prospect前景,潜在客户7.promotionalmaterial宣传资料8.Setapart分开9.salesy销售10.Trimout修剪Listening4PlacinganorderListentoshorttelephoneconversationsbetweenacallerandasalesassistantinashop.Fillintheblanks.1.Goodmorning.CanIhelpyou?Hello.Iwanttobuy_apacketof16kpaper,18.4cmwideand26cmhigh(一包16k的纸，尺寸为18.4cm×26cm).2.Goodmorning.HowcanIhelpyou?Hello.Iwanttobuyatable,240cmlong,120cmwideand75cmhigh(一张餐桌，长度为240cm宽为120cm高为75cm)3.Goodafternoon.WhatcanIdoforyou?Hello.Iwanttoaskifyouhavearectangularbathtub，170cmlong，90cmwide，50cmhigh(170cm长，90cm宽，50cm高的长方形浴缸)。4.Goodmorning.CanIhelpyou?Hello.Iwanttoplaceanorderfor5000unitsofChineseceramiccupsindifferentcolors,10unitspercarton(5千件不同颜色的中国陶瓷杯子，每10件装一箱).5.Goodafternoon.HowcanIhelpyou?Hello.Wewanttobuy300articlesofladieswindcoatinsizeofsmalland300articlesinmedium,ofthesamestyle.(女士风衣同一款式，S号和M号各300件)Skill3WritingproductbulletpointsReading1Amazon’sskillsinwritingbulletpointsAnswer(1)Abulletpointis:atextthatisseparatedbyasymbolorpointtomakethereadingeasy,understandableandquick.Itisusedto,helpareaderskimthecontentratherthanhavingittoreadentirely,facilitatemoresalesandhigherorganicrankings.(2)2500characters(3)Amazonpermitsusing5bulletsforaproductlisting.Everybulletpointcanonlybeof500charactersandnotmore.(4)Yourproduct’stopmostfeaturegoesfirstfollowedbythelessimportantones.(5)Makesureeachbulletpointbeginswithacapitalletter. Avoidusingtoomanypunctuations. Writeeachsentenceclearlyandwithoutanymistakes. Includeallthedetailsofyourproduct---thesize,shape,color,dimension,etc. Mentiontheadvantagesofusingyourproductorhowitcanhelpthemintheirdailylives. Neverincludepromotionalandpricinginformation.(6)Neverincludepromotionalandpricinginformation.2.ReadthefollowingbulletpointsofproductssoldonAmazon.First,trytotranslatethemintoEnglish;Secondpointoutkeyproductfeaturesthathavebeenlisted.Answer(1)Starbucksespressocarbonroastedwholebeancoffee,12ounce(340g)(6packs)byStarbucksFullbodiedcarbonroastedcoffeewithsweetcaramel,perfectwithmilk·Darkroastedcoffeehasasolid,boldtasteEnjoyyourfavoriteStarbuckscoffeewithoutleavinghomeForbettertaste,pleaseusecleanfilteredwater;cleanthemachinebeforeuse;andGroundbeansbeforebrewing·Eachpackcontains6-12ouncesofwholebeanStarbuckscoffee(2)SeverinretromicrowaveBBQ2in1/36cm/700w/125thAnniversaryversionrotChrome8automaticcookingprograms5powerlevels.thawingproceduresmicrowaveandbarbecuecanbeusedaloneorincombinationInternalturntable,25.5cm(3)EsteeLauderEsteeLaudersmallbrownbottleessencenightmoisturizingfacialrepairessence,50mlSuitableforallskintypescarethatresistssignsofagingandcareingredientshelprepairvisibleskindamageTheskinisrichinmoistureandrestoresbrightnessskinisprotectedandlookshealthierYourskintonelooksyoungerandmoreintense.Makeyoumoresure(4)iRobotRoomba671vacuumcleaner45wThe3-levelcleaningsystemcanabsorbsmallparticlestolargepiecesofdirt,whichissuitableforcleaninganimalhairTheadaptivecleaningheadusesabrushtoautomaticallyadjusttheheighttoensurebettercontactwithdifferentsurfacesforcleaningonhardfloorsandcarpetsThedirtdetectionsensorcandetecttheareaswherethedirtisconcentrated,sothatthesweepingrobotcancleantheseareasmorethoroughlystartcleaninganywhere,orusetheiRobothomeapptosetupaplaniRobot,foundedin1990,wasapioneerinthefieldofrobotics,withthevisionofenablingrobotstobeappliedtoreality.Speaking3DiscussionProductsKeyproductfeaturesOrderofbulletpoints(1)StarbuckscoffeecarbonroastedwholebeanRoasted,asolid,boldtaste,enjoyathome,bettertaste,weightforeachpack(2)SeverinmicrowaveBBQmicrowaveBBQ2in1automaticcookingprograms,powerlevels,thawingprocedures, microwaveandbarbecue, Internalturntable(3)EsteeLauderfacialrepairessenceMoisturizing,facialrepairskintypes,resistssignsofagingandrepairvisibleskindamage,richinmoistureandbrightness,(4)iRobotvacuumcleaner3-levelcleaningsystem3-levelcleaningsystem,adaptivecleaninghead,dirtdetectionsensor,cleaninganywhereWriting4LookatthefourproductsheresoldonAmazon.Chooseoneofthemandwritedownbulletpointsforit.Thinkoutthekeyproductfeaturesandlist5bulletpointsbysummarizingthesefeaturesandputtheminorder.(1)AsymbolofParker'shighqualitycraftsmanshiptraditionsince1921Solidvelvetblack,preciousresinpenholderwith23caratgold-platedtrim18caratgoldtwotonerhodiumplatedNIBMediumnib;blackinkGiftbox(2)LindtExcellenceDarkHoneycombCocoaChocolate–luxurychocolatebarwithcrunchyhoneycombpiecesExperienceatreatforthesenseswithexceptionallyrichyetthindarkchocolatewithcrisp,goldenhoneycombpiecesLindtMasterChocolatiershavecraftedthefinestchocolatesince1845Madewiththefinestingredients,includingsustainablysourcedcocoabeansRichsweetnessineverydelicatecrunchandmelt-in-the-mouthmoment(3)Satisfyyoursnackcravingwiththeirresistibletasteoforiginalflavor,cheddarcheese