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学院名称专业班级:姓名:学号:密封线内不要答题┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃学院名称专业班级:姓名:学号:密封线内不要答题┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃封┃┃┃┃┃┃┃┃┃┃┃线┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃商务沟通试卷A卷出卷教师:适应班级:管理学院10级所有专业班级考试方式:闭卷本试卷考试分数占学生总评成绩的70%题号一二三四五六七八九十总分核分人得分复查总分总复查人得分评卷人(本题10分)一、TrueorFalse.(提示:正确的在括号内写“T”,错误的写“F”。每题1分,共计10分。并请把答案写下面的答案栏中。)题号12345678910答案如果您正在尝试解决问题或做出决定,更多的人在你的团队更好。()Ifyouaretryingtosolveaproblemormakeadecision,themorepeopleinyourteamthebetter.()虽然在您的商务邮件,你应该改变段落的长度,在一般情况下你应该争取简短的段落s..Althoughyoushouldvarythelengthofparagraphsinyourbusinessmessages,ingeneralyoushouldstriveforshortparagraphs.()3.身体语言的差异是误解的跨文化交际中的一个主要来源。(Differencesinbodylanguageareamajorsourceofmisunderstandingininterculturalcommunication)4.报表标题总是以"研究"或"报表上开始Areporttitlealwaysstartswith“AStudyof”or“AReporton.()5.编写信息报告,时,重要的是通过发展问题陈述开始。()Whenwritinginformationalreports,it’simportanttobeginbydevelopingaproblemstatement.6.使用简单的语言有说服力的邮件中通常降低你的可信度Usingsimplelanguageinpersuasivemessagesusuallydecreasesyourcredibility.()7.标题和副标题都是重要的在线报告,但不是必要为那些分布在纸面上。().Headingsandsubheadingsarevitalforonlinereports,butnotnecessaryforthosedistributedonpaper.()演绎推理从具体证据移到了一般性的结论8.Deductivereasoningmovesfromspecificevidencetoageneralconclusion.()9.对于常规的商业邮件,观众总是有耐药的反应。(Forroutinebusinessmessages,audiencesalwayshaveresistantreactions)10.如果您的咨询函的中间部分包含一系列的问题,最重要的问题应该留到最后。()Ifthemiddlesectionofyourrequestlettercontainsaseriesofquestions,themostimportantquestionshouldbesavedforlast.()得分评卷人(本题30分)二、MultipleChoice.OnlyONEchoiceiscorrect.(提示:每题只有一个正确答案。每题2分,共计30分.并请把答案写下面的答案栏中。)题号123456789101112131415答案1.Analyzingyouraudiencehelpsyou()determinewhetheryouraudienceiscomfortablelisteningtothelanguageyouspeak.remembertokeepyourspeechororalpresentationshort.defineyourpurpose.prepareadetailed,informativeoutline.《商务沟通》试卷第1页(共6页)2.Insteadofbeginningyournegativemessagewithabluntannouncementofthenews,youcanuse()thedirectapproach.abuffer.acombinationofthedirectandindirectapproaches.thedeductiveapproach.3.Thefinallinkinthecommunicationchainis() A.receivingthemessage. B.sendingthemessage. C.givingfeedbacktothesender. D.interpretingthemessage.4.Amulticulturalworkforceischaracterizedbyavarietyofnational,religious,and()backgrounds.economicethnicemploymentethical5.Whichofthefollowingisanexampleofahedgingsentence?() A.ThedeadlineisnextTuesday. B.Thereportseemstobeincomplete. C.Thefinancialstatementneedstohavetwosections. D.noneoftheabove6.Anexampleofdownwardcommunicationflowis() A.ajuniorstaffpersongivinginformationtoastaffsupervisor. B.acompanybriefingheldontheorganization’stopfloor. C.ane-mailmessageaboutsickleavefromonestaffsecretarytoanother. D.asalesmanagergivinginstructionstoasalesperson.7.Youcanavoidethnocentrismandstereotypingby()judgingallothergroupsaccordingtothestandards,behaviors,andcustomsofone’sowngroup.avoidingassumptionsandjudgmentsandbyacceptingdifferences.generalizingattributestoanindividualonthebasisofmembershipinaparticulargroup.alloftheabove.8.Theprimaryaudienceforyourmessageismadeupof()allwhoreceiveit.thosepeoplewiththehigheststatus.thekeydecisionmakers.thosepeoplewhorepresenttheopinionsandattitudesofthemajority《商务沟通》试卷第2页(共6页)9.Toovercomeaudienceresistancetoyourmessage()usethehard-sellapproach.presentallsidesoftheissuebeforemakingthecaseforyourposition.emphasizeyourlogic.学院名称学院名称专业班级:姓名:学号:密封线内不要答题┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃封┃┃┃┃┃┃┃┃┃┃┃线┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃10.Badconnections,pooracoustics,andillegiblecopyareallexamplesof() A.physicaldistractions. B.problemswithfeedback. C.problemswithbackgrounddifferences. D.overloadproblems.11.Thechiefadvantageoforalcommunicationis()theabilitytoplanandcontrolthemessage.theopportunitytomeetanaudience'sinformationneeds.theopportunityforimmediatefeedback.theabilitytotransmithighlycomplexmessages.12.Whichofthefollowingstatementsbestreflectsthe“you”attitude?()Youfailedtoencloseacheckfor$25.Weneedacheckfromyoufor$25sothatwecansendthemerchandisebyMay15.Wewillsendyouthemerchandiseassoonaswereceiveyourcheckfor$25.YouwillhaveyourmerchandisebyJuly15ifyousendusyourcheckfor$25today.13.Whichofthefollowingisnotatechniqueofimprovingthereadabilityofyourdocument?()UsinglistsinsteadofnarrativeKeepingallsentencesthesamelengthIncludingheadingsandsubheadingsUsingshorterparagraphs14.Advertisementstatingthatanewresortoffers“freedomandcomfortalongwithgreatvalue”isusing() A.anemotionalappeal. B.ananalogy. C.aninductiveappeal. D.bothlogicalandemotionalappeals.15.Awaytobetactfulwhengivingyourreasonsforbadnewsisto()explainwhythedecisionisgoodforyouandyourcompany.highlight,ifpossible,howyournegativedecisionbenefitsyourreaders.explainthatthedecisionisbasedoncompanypolicy.apologizeforhavingtobethebearerofbadnews.《商务沟通》试卷第3页(共6页)得分评卷人(本题30分)三、简答题.(每题6分,共计30分)在决定是采用直接法(directapproach)还是间接法(indirectapproach)时,你必须考虑哪些问题?2.在墨西哥工作时,你计划与当地的供应商会谈,结果他迟到了20分钟。这是不胜任的表现,还是不敬的表现?请解释。3.解释“2+2=4”的逻辑论证方法。4.请列出四种有效沟通策略。5.下列句子动词重复,较为冗长,请改的简练一些,使字数在十个单词之内。(1)Themanagerwillmakeadeterminationaboutwhenthepaymentofrefundswilloccur.(2)Effectiveimmediately,allemployeesneedtoterminatetheirexcessiveutilizationoftheofficeduplicationmachineforpersonalaffairsandactivities.《商务沟通》试卷第4页(共6页)得分评卷人(本题30分)四、ReadingandWriting.HowtoBeaGreatAudience学院名称专业班级:姓名:学号:密封线内不要答题┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃封┃┃┃┃┃┃┃┃┃┃┃线┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃学院名称专业班级:姓名:

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