2024年度品牌代理商协议模板版B版

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2024年度品牌代理商协议模板版B版本合同目录一览1.代理商品及范围1.1商品种类1.2代理区域1.3代理期限2.代理商责任与义务2.1代理销售责任2.2市场开发与推广2.3价格维护与品牌形象2.4货款支付与结算2.5独家代理权保障3.授权与许可3.1商标授权3.2产品授权3.3销售授权3.4授权期限与终止4.合作条件与支持4.1代理商资格条件4.2品牌支持与培训4.3营销策划与活动支持4.4广告费用与报销4.5市场保护与价格优惠5.销售指标与考核5.1年度销售指标5.2季度销售指标5.3月度销售指标5.4销售考核与奖励6.售后服务与退换货政策6.1售后服务体系6.2退换货条件与流程6.3售后服务费用承担7.合同的变更与终止7.1合同变更条件7.2合同终止条件7.3合同终止后的权益处理8.违约责任与争议解决8.1违约行为及责任8.2争议解决方式8.3法律适用与诉讼管辖9.保密条款9.1保密内容9.2保密期限9.3违反保密条款的责任10.不可抗力10.1不可抗力事件10.2不可抗力事件的后果处理11.合同的生效、修改与解除11.1合同生效条件11.2合同修改程序11.3合同解除条件12.其他条款12.1合同的完整性12.2通知与送达12.3合同的副本13.附件13.1代理商品清单13.2授权书13.3销售政策与促销活动方案14.签署页第一部分：合同如下：第一条代理商品及范围1.1商品种类代理商shallactastheexclusiveagentforthesaleofBrandA’sproductsintheterritory(the“Territory”).The“Products”shallmeanallgoodsandproductsmanufacturedorsuppliedBrandAandlistedintheattachedProductList.1.2代理区域代理商shallhavetheexclusiverighttoselltheProductsintheTerritory.The“Territory”shallmeanallofChina.1.3代理期限第二条代理商责任与义务2.1代理销售责任代理商shalluseitsbesteffortstopromoteandselltheProductsintheTerritory.代理商shallachievetheannualsalestargetsetBrandAfortheProductsintheTerritory.2.2市场开发与推广2.3价格维护与品牌形象代理商shallensurethatthepricesoftheProductsintheTerritoryshallbenolowerthantheminimumsuggestedretailpricessetBrandA,exceptwiththepriorwrittenconsentofBrandA.代理商shallnotengageinanyactivitiesthatwouldharmthereputationorbrandimageofBrandAortheProducts.2.4货款支付与结算代理商shallpaytoBrandAthepurchasepricefortheProductswithinthirty(30)daysafterthedateoftheinvoiceissuedBrandA.2.5独家代理权保障BrandAshallnotappointanyotheragentordistributortoselltheProductsintheTerritoryduringtheTermofthisAgreement.第三条授权与许可3.1商标授权BrandAgrantsto代理商thenontransferable,nonexclusiverighttouseBrandA’strademarks,tradenames,andlogos(the“Marks”)inconnectionwiththesaleandpromotionoftheProductsintheTerritory.3.2产品授权BrandAgrantsto代理商therighttorepresentandselltheProductsintheTerritory.3.3销售授权代理商isauthorizedtoselltheProductsintheTerritorytoresellersandendusers.3.4授权期限与终止ThisauthorizationshallcontinuefortheTermofthisAgreementandshallterminateautomaticallyupontheexpirationorterminationofthisAgreement.第四条合作条件与支持4.1代理商资格条件4.2品牌支持与培训BrandAshallprovidetrainingandsupportto代理商,includingbutnotlimitedtoproductknowledge,salestechniques,andmarketingstrategies.4.3营销策划与活动支持BrandAshallprovidemarketingsupportto代理商,includingbutnotlimitedtoadvertisingmaterials,promotionalcampaigns,andpointofsaledisplays.4.4广告费用与报销代理商shallberesponsibleforalladvertisingandpromotionalexpensesintheTerritory,exceptforthoseexpensesdirectlyincurredBrandA.4.5市场保护与价格优惠BrandAshallimplementmeasurestoprotectthemarketandmaintainstablepricesfortheProductsintheTerritory,includingbutnotlimitedtoimplementingaminimumadvertisedpricepolicy.第五条销售指标与考核5.1年度销售指标代理商shallachievetheannualsalestargetsetBrandAfortheProductsintheTerritory.5.2季度销售指标代理商shallachievethequarterlysalestargetsetBrandAfortheProductsintheTerritory.5.3月度销售指标代理商shallachievethemonthlysalestargetsetBrandAfortheProductsintheTerritory.5.4销售考核与奖励代理商’sperformanceinachievingthesalestargetssetBrandAshallbeevaluatedonaregularbasis,andrewardsorpenaltiesmaybeimposedaccordingly.第六条售后服务与退换货政策6.1售后服务体系6.2退换货条件与流程TheProductsmaybereturnedorexchangedcustomersinaccordancewiththetermsandconditionssetBrandA.6.3售后服务费用承担第八条违约责任与争议解决8.1违约行为及责任IntheeventofabreachofthisAgreementeitherParty,thenonbreachingPartyshallhavetherighttoseekdamagesandotherlegalremediesfromthebreachingParty.8.2争议解决方式AnydisputesarisingoutoforinconnectionwiththisAgreementshallberesolvedarbitrationinaccordancewiththerulesoftheInternationalChamberofCommerce(ICC).8.3法律适用与诉讼管辖第九条保密条款9.1保密内容ThePartiesagreetokeepconfidentialallinformationdisclosedeitherPartytotheotherPartyinconnectionwiththisAgreement,includingbutnotlimitedtobusinesssecrets,technicaldata,andcustomerinformation.9.2保密期限ThePartiesagreethattheconfidentialityobligationsunderthisArticleshallcontinueforaperiodoffive(5)yearsaftertheexpirationorterminationofthisAgreement.9.3违反保密条款的责任IntheeventofabreachoftheconfidentialityobligationsunderthisArticle,thebreachingPartyshallbeliablefordamagescausedsuchbreach.第十条不可抗力10.1不可抗力事件“ForceMajeure”shallmeananyeventbeyondthereasonablecontrolofaParty,includingbutnotlimitedtonaturaldisasters,war,riots,strikes,andgovernmentactions.10.2不可抗力事件的后果处理IntheeventofaForceMajeure,theaffectedPartyshallpromptlynotifytheotherPartyinwritingandtakereasonablestepstomitigatetheimpactoftheForceMajeure.ThePartiesshallnegotiateingoodfaithtoadjusttheperformanceofthisAgreementasaffectedtheForceMajeure.第十一条合同的生效、修改与解除11.1合同生效条件11.2合同修改程序AnymodificationoramendmenttothisAgreementmustbemadeinwritingandexecutedbothParties.11.3合同解除条件ThisAgreementmaybeterminatedeitherPartyuponwrittennoticetotheotherPartyintheeventofamaterialbreachofthisAgreementtheotherPartywhichremainsunremediedforaperiodofthirty(30)daysafterreceiptofwrittennoticethereoffromthenonbreachingParty.第十二条其他条款12.1合同的完整性ThisAgreementconstitutestheentireagreementbetweenthePartieswithrespecttothesubjectmatterhereofandsupersedesallprioragreements,understandings,negotiations,anddiscussions,whetheroralorwritten,oftheParties.12.2通知与送达12.3合同的副本EachPartyheretoshallkeepatrueandaccuraterecordofalltransactionsanddealingsbetweenthemunderthisAgreement.第十三条附件13.1代理商品清单TheattachedProductListsetsforththespecificProductstobemarketedandsoldtheagent.13.2授权书TheattachedAuthorizationLetterevidencestheauthorizationgrantedBrandAtotheagent.13.3销售政策与促销活动方案TheattachedSalesPolicyandPromotionalActivityPlanoutlinesthesalespoliciesandpromotionalactivitiestobeimplementedtheagent.第十四条签署页ThePartieshavecausedthisAgreementtobeexecutedtheirdulyauthorizedrepresentativesasoftheEffectiveDatewrittenbelow.[SignaturePageFollows]第二部分：其他补充性说明和解释说明一：附件列表：附件一：代理商品清单详细列出BrandA授权代理商销售的商品种类、型号、规格、价格等信息。此清单作为合同附件，是双方确定商品范围的重要依据。附件二：授权书授权书是BrandA授权代理商在指定区域内销售其产品的正式文件。授权书应包含授权范围、授权期限、品牌名称、代理商信息等详细内容。附件三：销售政策与促销活动方案详