《商务英语函电2》课件-Lesson 13 A Counteroffer -4-还盘 4

Lesson13ACounteroffer(4)还盘（4）DearAndley,Wearegladtoseethatthe

price

gap

betweenusisnarrowing.Wethinkitwouldbeunwiseforeitherofustostickto

hisownprice.Whydon’twemeeteachotherhalfway,i.e.atthepriceofUSD1,140/MT?Thisisalreadyourrockbottomprice,andwereallycannotaffordanyfurtherconcessions.Ifyouagree,pleasesendusyourorder.Ifnot,thentherewillbenothingwecando.

Doconsiderourproposalanddon’tlosethischancetoconcludeagooddeal.

Bestregards,MikeACounteroffer(4)

AppreciatingthecounterofferASAMPLEEMAILAvoidingtug-of-warandmeetinghalfwayWishingtoreachanagreementNotespricegap:价格差距还可说thedifferenceinpriceBothsidesneedtomakefurtherconcessionstobridgethegapbetweenourprices.为弥补价格之间的差距，双方都需做更多的让步。“弥补差距”还可说：tocover/close/bridgethegapnarrow:v.变窄；缩小Inordertonarrowthepricegap,bothpartiesarewillingtomakeconcessions.为了缩小价格差距，双方愿意做出让步。tostickto:=toinsiston坚持WearesorrywemuststicktoourusualpracticesandacceptnothingbutL/C.很抱歉，我们必须坚持惯例，只接受信用证付款方式。tomeetsbhalfway:互相折中，各让一半Thebestwecandoistomeetyouhalfway.我们最多只能与你各让一半。Let’smeeteachotherhalfwayandsplitthepricegap50-50.让我们各让一半，平摊价格差距。rockbottomprice:最低价“最低价”还可表达为lowestprice,minimumprice,floorprice等afford:v.负担得起Wecannotaffordtoacceptsuchabigpriceincrease.价格提高这么多，我们无法接受。Thispricehasleftuswithonlyamoderateprofit,andwereallycannotaffordanyfurtherreduction.按这个价格我们的利润已经很少，我们实在无法再让步。ASUPPLEMENTARYEMAILDear

Chris,

Tobefrank,ourproductioncosthasgoneupby10%becauseoftheriseinthelaborcostandtheappreciationofRenminbiYuan.Therefore,weregrettosaythatweareunabletoacceptyourpriceatUSD7.80/pc.

However,ifyoucanincreaseyourquantityto5,000pieces,wemayconsiderallowingyouaspecialdiscountof5%.

Waitingforyourearlyconfirmation.

Bestregards,Joy补充信文范例亲爱的Chris：

谢谢你五月一日的邮件。

坦白地说，由于劳动力成本上涨以及人民币升值，我们的生产成本已经增加了10%。因此歉难接受你们每件7.8美元的价格。

不过，如果你们能够把订购的数量增加到5000件，我们可以考虑给你方一个5%的折扣。

期待你的早日确认。

商祺。

JoyEXERCISESI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Wesimplycannotmakefurther__________onthepricessincethecurrentpriceshavealreadyleftuslittleprofitmargin.Inourtradewithallcountries,wealways__________theprincipleofequalityandmutualbenefits.Thecostofproductionhas__________bynearly20%.Wehavetoadjustthesellingpriceaccordingly.gap,stickto,meeteachotherhalfway,counter-offernarrow,goup,rockbottomprice,afford,concessions,concludeconcessionssticktogoneupI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Wecan’t__________tobuyyourgoodsatsuchahighprice.Inordertostepupthedeal,wesuggest_________________,i.e.splittingthepricedifferencebetweenus50-50.Wehopewecan__________adealatUSD10perpiece.Whatwouldyousuggesttobridgetheprice__________?gap,stickto,meeteachotherhalfway,counter-offernarrow,goup,rockbottomprice,afford,concessions,concludeaffordmeetingeachotherhalfwayconcludegapI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Sincethisisalreadyour_______________,wecan’tmakeanyfurtherconcessionontheprice.ThepricegapbetweenAmericanandBrazilianbeansis__________,asignalsomesuggestthattradeprogresscouldbemadebetweentheU.S.andChina.We__________you1,000piecesofmen’sshirtsatUSD22perpieceCIFNewYork.gap,stickto,meeteachotherhalfway,counter-offernarrow,goup,rockbottomprice,afford,concessions,concluderockbottompricenarrowingcounter-offerII.TranslatethefollowingsentencesintoEnglish.

1.Asyourorderissmall,wefinditdifficulttolowerourprice.1.你们的订单数量太小，我们很难考虑降价。III.TranslatethefollowingsentencesintoEnglish.

2.Whileappreciatingthequalityofyourproducts,wefindthepricetoohightoaccept.2.我方非常欣赏你方产品的质量，但价格太高无法接受。III.TranslatethefollowingsentencesintoEnglish.

3.Wehopeyoucanacceptourquotationandsendusanordersoon.3.希望贵方能接受我方报价并尽早向我方下订单。III.TranslatethefollowingsentencesintoEnglish.

4.Toacceptyourpricewouldmeanheavylossestous,nottospeakofanyprofit.4.接受你们的报价意味着我们将有亏损，更不用说利润了。III.TranslatethefollowingsentencesintoEnglish.

5.We’regladtoseethatwehavefinallybridgedthepricegapandconcludedadealthroughjointefforts.5.很高兴通过共同努力，我们最终弥补了价格差距并达成了协议。WRITINGTASK

你收到了美国FalconArtworks公司经理GaryFalcon先生的还盘邮件，Gary认为价格仍然超出了预算。请写一封电子邮件回复Gary，告知如果他能增加订购数量（总量大约为1个20尺柜），你可以考虑将价格再降低一些，最低价见报价单。TaskA1-5WRITINGTASKDearGary,Thankyouforyourletter.Asthequantityyouorderedissmall,wefinditdifficulttomakefurtherconcessionsontheprice.Anyhow,ifyoucanincreaseyourquantitiestoaTEU,wecanquoteyouourlowestpricesasattached.Wehopetoreceiveyourconfirmationsoon.Bestregards,Aaron参考答案TaskA1-5WRITINGTIPSAppreciatingthecounter-offerbythebuyerAnalyzingfactorsthati