《商务英语函电2》课件-Lesson 3 Sellers Highlighting Strengths 卖方强调优势

Lesson3SellersHighlightingStrengths卖方强调优势SellersHighlighting

Strengths

From:Amy.Lin@GTo:Horris@Date:July8,20--Subject:OfficeDepotvendor-pens/GlobalkingCo.Attachments:PenBrochure.pdf(1.5M)DearSir/Madam,I'mAmy,thesalesmanagerofSuzhouGlobalking-oneofthebiggestpenmanufacturersinChina.Thankyoufortakingyourtimegettingtoknowourcompanyasfollows:--Productcategory:ballpen,marker,highlighter--Capacity:30,000m2workshops,40-60HQ/month--Keycustomers:

OfficeDepot,Kmart,Askul,etc.--FactoryAudit:BSCIIntroducingyourselfHighlightingyourstrengthsASAMPLEEMAILWearededicated

toproductdevelopmentandprovidingreliabledelivery,competitiveprices,andprofessionalservicesforcustomersallovertheworld.

Attachedpleasefindourbrochure.Shouldanyitemdrawyourattention,pleasefeelfreeto

inquirespecifically.We'dliketoprovideourbestpricesandsendfreesamplesforyoutocompare.

Lookingforwardtoyourearlyresponse,andhaveaniceday!

Bestregards,AmyLinHighlightingyourstrengthsWelcomingspecificinquiriesandOfferingsamplesifnecessaryASAMPLEEMAILSellersHighlightingStrengths

Noteshighlight:v.突出；强调strength:n.优势；强项vendor:n.卖主；正式供应商manufacturer:n.制造商manufacture:v.（批量）生产，制造，还可以说make，produceWearewellconnectedwithover20factoriesthatmanufacturecarparts.我们与二十余家汽车零件厂商有良好的业务关系。国际贸易中卖方统称sellers，suppliers或vendors，具体角色有：exporter出口商，factory或manufacturer厂商；国际贸易中买方统称为buyers，具体角色有：importer进口商，distributor/dealer分销商，wholesaler批发商，retailer零售商，等等。asfollows:如下，还可以说asbelowOursolutionstothisissueareasfollows:….我们对此问题的解决方案如下：……。productcategory:产品类别capacity:n.生产能力Thefactoryhasacapacityof80,000tonsyearly.工厂年生产能力8万吨。Allourfactoriesareworkingat(full)capacity.我们所有的工厂都在满负荷运行。Wearerunningbelowcapacitybecauseofcancelledorders.因为订单取消，我们的工厂开工不足。40-60HQ/month:每月出货40-60个高柜HQ也可以写作HC，是HighCubic的简称，即40尺集装箱高柜。国际上常见的集装箱规格还有：20GP（GeneralPurpose）20尺普柜，40GP40尺普柜等等。keycustomer:重要客户，关键客户OfficeDepot:欧迪办公（美），世界500强企业，提供办公产品与办公服务Kmart:澳大利亚百货公司Askul:日本办公产品邮购公司audit:n.审核，查验factoryaudit:BSCI验厂：商业社会标准认证组织BSCI:全称是BusinessSocialComplianceInitiative,是倡议商界遵守社会责任组织。dedicated:a.尽心尽力的；专门的J&Jisdedicatedtohealthandwell-being.强生公司深耕于健康与福利事业。Ourcompanyisdedicatedtodeliveringsolutionstailoredtocustomers’needs.我公司致力于根据顾客需求提供定制的解决方案。Wearededicatedsuppliersofsecurityequipment.我们专门从事安全设备的供应。item:n.货物，商品。尤指表格中列出的一系列产品。someoftheitems部分产品anexportitem一个出口项目（或一项出口商品）anitemofbusiness一个营业项目（或经营的一个产品）Attachedisanorderforthefollowingitemsfromyourcatalogue.附件是一份订单，订购你方目录中的下列商品。todrawyourattention:引起你方注意attentionn.注意（详解见Lesson6）tofeelfreeto:尽管做，可以随便（做……）Pleasefeelfreetoemailmeifyouneedanyfurtherinformation.如果您需要任何更多信息，请随时给我发电子邮件。response:n.回答；回应Responsestoouradvertisementhavebeendisappointing.人们对我们的广告反应平淡，令人失望。ASUPPLEMENTARYEMAILHiSir/Madam,

Gladtohearthatyou'relookingforChinesesuppliersoffurniture.Hopewecanbeapartnerofyourcompany.

NingboNatureyardCo.isafactorywith10years’experienceinmakingandexportingqualitywoodenandleatherfurnituretoUS,EuropeandJapan.WehavebeencertifiedISO9001:2000bySGS.Besides,wehaveourownprofessionaldesignerstomeetanyofyourrequirements.

Ane-catalogwithfullspecificationsisattachedforyourinformation.

Emailmeorjustcallmedirectlyformoredetails.

Thanks,andbestregards,Leon信文译文补充信文范例先生/女士：你好！欣闻贵方寻找家具产品的中国供货商，希望我公司能成为您的合作伙伴。宁波Natureyard工厂具有十年历史，生产和出口木质及皮质家具，产品远销欧美及日本。工厂通过了SGS（瑞士通标）公司的ISO9001质量体系认证。此外，工厂具有专业设计师团队，满足客户需求。附件是电子商品目录，配有详细规格，供您参考。如需进一步了解，请通过电子邮件或电话直接联系我。顺致谢意。商祺。Leon谨上EXERCISESI.Fillintheblankswiththeproperformsofthefollowingexpressions.

We’dliketodrawyour__________tothesuperiorqualityofthisnewproduct.Ourcompanydealswithmany__________ofwomen’sclothing.Wehavepassedthefactory__________fromDisney.Thetermsandconditionsofthetechnicalofferare__________:asfollows,attention,feelfreeto,capacity,attachment,vendor,dedicated,response,item,auditattentionvendorauditasfollowsI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Wehavea__________teamofproductionandserviceprofessionalswhoarespecialistsintheirindividualfieldsinthehi-techindustry.Ourfactoryisequippedwith12sewinglineswithayearly__________ofnearly1.4millionpiecesofJeansJacketsandSkirts.dedicatedcapacityasfollows,attention,feelfreeto,capacity,attachment,vendor,dedicated,response,item,auditI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Ifyouhaveanyquestions,please__________tocontactme.Waitingforyourearly__________andthanksforyourkindattention.We’veaninquiryforglitterChristmasballs.

Pleasesee__________foryourreference.Shouldany__________interestyou,pleaseletusknow.feelfreetoresponseasfollows,attention,feelfreeto,capacity,attachment,vendor,dedicated,response,item,auditattachmentitemII.TranslatethefollowingsentencesintoChinese.

1.LEDSPIRITCo.,Ltd.(HK)isengagedinthedesignandproductionofawiderangeofprofessionalLEDlightingproducts.1.LEDSPIRIT有限责任公司（香港）致力于各种专业LED（发光二极管）照明产品的设计与生产。II.TranslatethefollowingsentencesintoChinese.

2.Ourownlabcancarryout

thechemicaltestaccordingtotheITSstandards.2.我方自有实验室可按照ITS（天祥检验公司）的标准进行化学实验。II.TranslatethefollowingsentencesintoChinese.

3.Wehavelong-termcooperationwithmanyinternationalcompanies,includingToshima,IKEA,DENDRO,COM40withproductsof

CONVERSE,AIRWALK,DISNEY,IKEAandotherfamousbrands.3.我们与多家跨国公司长期合作，包括Toshima,IKEA,DENDRO,COM40，产品包括CONVERSE,AIRWALK，DISNEY,IKEA以及其它著名品牌。II.TranslatethefollowingsentencesintoChinese.

4.Tonewbuyersweoffer:(1)price10%off;(2)freesamples;(3)OEM&ODM;(4)factoryaudit&goodsinspectionwelcomed.4.对新客户，我们提供：（1）价格优惠10%；（2）免费样品；（3）代工和贴牌生产；（4）欢迎工厂验厂和产品检验。II.TranslatethefollowingsentencesintoChinese.

5.Thanksforyourresponse.Ineedtoseeyourproductcategory.Canyougiveme

thewebsiteofyourcompany?DoyouhaveSkypeID?5.感谢您的回复。我需要看看您的产品目录。您能提供一下贵公司网址吗？您有Skype账号吗？III.TranslatethefollowingsentencesintoEnglish.

1.Belowisourcompanyprofileandcontactdetails.Wesincerelyhopewecanworkwithyou.1.以下是我公司简介和我的联系方式。真诚希望与您合作。III.TranslatethefollowingsentencesintoEnglish.

2.Wemainlyhandletheproduction,importandexportofhometextiles,knittinggarmentsandbeddings.2.我们主营家纺、针织服装和床上用品的生产和进出口。III.TranslatethefollowingsentencesintoEnglish.

3.Theplantcoversanareaof230,000squaremeterswithayearlyproductioncapacityof5,000,000units.3.工厂占地23万平方米，年产500万件。III.TranslatethefollowingsentencesintoEnglish.

4.WehavepassedthefactoryauditbyWalmartandhaveobtainedtheBSCIcertificationbySGS.4.工厂通过了沃尔玛验厂，并获得了通标公司（SGS）的BSCI认证证书。III.TranslatethefollowingsentencesintoEnglish.

5.Attachedarepicturesofpartofourbestsellers.5.关于该产品规格的所有细节都写在所附小册子里了。WRITINGTASK

在今年4月份的广交会上，你收到了一张名片，该客户表示对你公司的工艺品感兴趣。广交会后，请你立即撰写一封邮件跟进该客户，请求建立业务关系。

该客户的名片如下：TaskA1-1WRITINGTASKTaskA1-2WRITINGTASKDearMr.GaryFalcon,WemetattheCIEFthisAprilinGuangzhou,Chinawhereweexchangedthebusinesscards.I’mAaronWu,theexportsalesrepresentativeofShandongTianyiArts&CraftsImp./Exp.Co.,Ltd.Atthefair,youshowedinterestinourproducts.Wehopewecanworktogetherinthisfield.TaskA1-2参考答案WRITINGTASKTogetyoutoknowmoreaboutourcompany,we’regladtoshowyouthefollowingfacts:--Productcategory:decorations,artificialflowers/fruits,X-masgifts,etc.--Capacity:20,000m2workshops,2solelyownedfactorieswithR&D--Exportmarket:North&SouthAmerica,EasternEurope,SoutheastAs