《电子商务英语》教案

《电子商务英语》教案目录contentsCourseIntroductionandTeachingObjectivesFundamentalsofE-commerceE-commerceEnglishVocabularyandExpressionE-commercePlatformOperationandPractice目录contentsNetworkmarketingstrategiesandtechniquesChallengesandOpportunitiesofCrossborderE-commerceSummary,Review,andOutlookfortheFuture01CourseIntroductionandTeachingObjectivesE-commerceEnglishisaprofessionalEnglishappliedinthefieldofe-commerce,involvingprofessionalvocabularyandexpressionsinonlinetransactions,electronicpayments,networksecurity,logisticsmanagement,andotheraspects.Thedefinitionofe-commerceEnglishWiththerapiddevelopmentofglobale-commerce,e-commerceEnglishhasbecomeanimportanttoolforinternationalbusinesscommunication,whichisofgreatsignificanceforcultivatingcross-culturalcommunicationskillsandimprovingtheprofessionalliteracyofe-commercepractitioners.Theimportanceofe-commerceEnglishOverviewofE-commerceEnglishKnowledgeobjective01Masterthebasicconceptsandprofessionalknowledgeinthefieldofe-commerce,andbefamiliarwithrelevantterminologyandexpressions.Abilityobjective02Tobeabletousee-commerceEnglishfororalandwrittencommunication,andpossesstheabilitytohandlee-commercebusiness.Emotionalgoal03Tocultivatestudents'interestandenthusiasmfore-commerceEnglish,andenhancetheirawarenessofcross-culturalcommunication.TeachingobjectivesandrequirementsThiscourseisdividedinto10units,eachcoveringathemeinthefieldofe-commerce,includingelectronicpayments,networksecurity,logisticsmanagement,etc.Eachunitcontainscontentsuchastext,vocabulary,exercises,andcasestudies.Onceaweek,2hourseachtime,foratotalof20classhours.Theassessmentmethodsincluderegulargrades,finalexams,andcoursepapers.Dailygradesaccountfor30%ofthetotalevaluation,finalexamsaccountfor50%,andcoursepapersaccountfor20%.CoursearrangementClasstimeCourseassessmentCoursearrangementandschedule02FundamentalsofE-commerceDefinitionofE-commerceElectronicCommerce(EC)referstotheuseofcomputers,networks,andelectroniccommunicationtechnologiestoachievebusinessactivitiesbetweenenterprisesandcommercialtransactionsbetweenenterprisesandconsumers.要点一要点二DevelopmenthistoryE-commercehasgonethroughtheevolutionprocessfromElectronicDataInterchange(EDI)tointernet-basede-commerce.Withthecontinuousprogressoftechnologyandtheincreasinglymaturemarket,e-commercehasbecomeanimportantcomponentofglobalbusinessactivities.DefinitionandDevelopmentHistoryofE-commerceB2Bmodel:BusinesstoBusiness,whichreferstothee-commercemodelbetweenenterprises,includingsupplychainmanagement,procurement,sales,etc.C2Cmodel:ConsumertoConsumer,whichreferstothee-commercemodelbetweenconsumers,suchasauctionwebsites,second-handtradingplatforms,etc.OthermodesincludeB2G(BusinesstoGovernment),C2B(ConsumertoBusiness),andsoon.B2Cmodel:BusinesstoConsumer,whichreferstothee-commercemodelbetweenenterprisesandconsumers,suchasonlineretail,onlineshopping,etc.E-commercemodelsandtypesDefinitionofCrossborderE-commerce:Crossbordere-commercereferstoaninternationalbusinessactivityinwhichtransactionentitiesbelongingtodifferentcustomsareascompletetransactions,makepaymentsandsettlementsthroughe-commerceplatforms,anddelivergoodsandcompletetransactionsthroughcross-borderlogistics.IntroductiontoCrossborderE-commerceThecharacteristicsofcross-bordere-commerceincludeglobalization,anonymity,immediacy,paperless,andrapidevolution.Thedevelopmenttrendofcross-bordere-commerce:WiththepopularizationofglobalizationandtheInternet,cross-bordere-commercewillcontinuetomaintainrapidgrowth,accompaniedbythecontinuousimprovementandinnovationofsupportingservicessuchaslogisticsandpayment.IntroductiontoCrossborderE-commerce03E-commerceEnglishVocabularyandExpression03E-commerceplatforme-commerceplatform,onlinemarketplace01E-commercee-commerce,electroniccommerce02Onlineshoppingonlineshopping,internetshoppingCommonvocabularyandphrasesOnlinestore,e-shopCustomer:Customer,clientOrder:order,purchaseorderCommonvocabularyandphrasesPayment,checkoutLogistics,deliveryReturn:return,refundReview,rating01020304CommonvocabularyandphrasesB2B(BusinesstoBusiness)Thebusinesstobusinesse-commercemodelreferstothebusinessmodelinwhichbusinessesengageintransactionactivitiesthroughtheinternet.B2C(BusinesstoConsumer)Thebusinesstoconsumere-commercemodelreferstothebusinessmodelinwhichacompanyprovidesgoodsorservicestoconsumersthroughtheInternet.C2C(ConsumertoConsumer)Theconsumertoconsumere-commercemodelreferstothebusinessmodelinwhichconsumersengageintransactionactivitiesthroughtheinternet.AnalysisofprofessionaltermsO2O(OnlinetoOffline)Theonlinetoofflinee-commercemodelreferstoabusinessmodelthatguidesonlineconsumerstoofflinephysicalstoresforconsumptionandexperience.M2C(ManufacturertoConsumer)Themanufacturertoconsumere-commercemodelreferstothebusinessmodelinwhichmanufacturersdirectlyprovidegoodsorservicestoconsumersthroughtheInternet.AnalysisofprofessionaltermsAHello,I'minterestedinyourproductCouldyoutellmemoreaboutit?BOfcourse!It'sourlatestmodelanditcomeswithavarietyoffeaturesLetmeshowyouhowitworksExample1ShoppingConsultationExampleofsituationaldialogueThatsoundsgreatHowmuchdoesitcost?AThepriceis$100Wealsoofferfreeshippingforordersover$50BExampleofsituationaldialogueI'lltakeit!HowcanImakethepayment?ABAYoucanpaybycreditcardorPayPalWhichonedoesyouprefer?I'llusemycreditcardThankyouforyourhelp!030201ExampleofsituationaldialogueB:You'rewelcome!WehopeyouenjoyyournewpurchaseExampleofsituationaldialogueExample2AftersalesserviceAHi,Irecentlythoughtofaproductfromyourstoreandit'snotworkingproperlyWhatshouldIdo?BI'msorrytohearthatCouldyoupleasetellmemoreabouttheissue?ExampleofsituationaldialogueASureTheproductkeepsturningoffrandomlyI'vetriedrestartingitbutitdoesn'tseemtoworkBThankyoufortheinformationWewillinvestintheissueandgetbacktoyouassoonaspossibleInthemean,couldyoupleasesendussomephotosoftheproduct?ExampleofsituationaldialogueSure,I'llemailthemtoyourightnowThankyou!WewillreviewthephotosandcontactyouwithfurtherinstructionsExampleofsituationaldialogueBA04E-commercePlatformOperationandPracticeRegistrationprocessChooseregistrationmethod:Providemultiplemethodssuchasemailregistration,phonenumberregistration,etc.Fillinregistrationinformation,includingusername,password,confirmationpassword,emailorphonenumber,etc.PlatformregistrationandloginprocessVerifyregistrationinformationVerifytheaccuracyofinformationthroughemailormobileverificationcode.CompleteregistrationSubmitregistrationinformationandcompletetheregistrationprocess.PlatformregistrationandloginprocessPlatformregistrationandloginprocess01Loginprocess02Enterusername/email/phonenumberandpassword.03Performloginverification:Verifywhethertheinformationenteredbytheuseriscorrect.04Loginsuccessful:Entertheuser'spersonalcenterorplatformhomepagetostartusingplatformfeatures.ProductsearchEnterkeywords:Enterkeywordssuchasproductname,brand,model,etc.inthesearchbox.Selectfilteringcriteria:Selectfilteringcriteriasuchaspricerange,salesvolume,andevaluationtonarrowdownthesearchscope.Productsearch,browsing,andpurchaseoperationsViewsearchresults:Displayalistofeligibleproducts,includingproductimages,names,prices,andotherinformation.Productsearch,browsing,andpurchaseoperations01Productbrowsing02Viewproductdetails:Clickontheproductimageornametoentertheproductdetailspage,whereyoucanviewdetailedproductdescriptions,parameters,reviews,andotherinformation.03Selectproductspecifications:Choosethecolor,size,quantity,andotherspecificationsoftheproductaccordingtoyourneeds.Productsearch,browsing,andpurchaseoperationsAddtocart:Addtheselecteditemstothecartandviewandmodifytheitemsinthecartatanytime.Productsearch,browsing,andpurchaseoperationsPurchaseoperationSettlementshoppingcart:Confirmtheproductinformationandquantityintheshoppingcart,selecttheshippingaddressanddeliverymethod.Choosepaymentmethod:Providemultiplepaymentmethods,suchasonlinepayment,cashondelivery,etc.Submitorder:Afterconfirmingtheaccuracyoftheorderinformation,submittheorderandmakepayment.Productsearch,browsing,andpurchaseoperationsOnlinepaymentChoosepaymentmethod:Alipay,WeChatpayment,creditcardandotheronlinepaymentmethodsareavailable.Jumptopaymentpage:Afterclickingthepaymentbutton,youwillberedirectedtothepaymentpageofthecorrespondingpaymentplatform.OnlinepaymentandlogisticsdeliverymethodsCompletepayment:Completethepaymentoperationonthepaymentpageandwaitforthepaymentresulttobereturned.OnlinepaymentandlogisticsdeliverymethodsOnlinepaymentandlogisticsdeliverymethodsLogisticsdeliverymethodSelfpickup:Providesaselfpickuppointforuserstochoosefrom,anduserscangotothedesignatedselfpickuppointtopickuptheirgoods.Expressdelivery:Providesmultiplecouriercompaniesanddeliverymethodsforuserstochoosefrom,anduserscanchoosetheappropriatedeliverymethodaccordingtotheirneeds.Deliverytimeandcost:Calculateanddisplaytheestimateddeliverytimeandcostbasedontheuser'sselecteddeliverymethodanddeliveryaddress.05NetworkmarketingstrategiesandtechniquesNetworkmarketingisdefinedasamarketingactivitythatachievesthegoalsofenterprisebrandpromotion,productsales,customerservice,etc.throughonlineplatformsandtechnologicalmeans.Theimportanceofonlinemarketing:WiththepopularizationoftheInternetandchangesinconsumershoppinghabits,onlinemarketinghasbecomeakeymeansforenterprisestogainmarketshareandenhancebrandawareness.OverviewandimportanceofonlinemarketingVSByoptimizingfactorssuchaswebsitestructure,content,andlinks,thewebsite'srankinginsearchenginesisimproved,therebyincreasingwebsitetrafficandexposure.SEOapplicationsincludingkeywordresearch,websitecontentoptimization,externallinkconstruction,andotherpracticestoimprovewebsitevisibilityandattractiveness.SEOprinciplePrinciplesandApplicationsofSearchEngineOptimization(SEO)Definitionofsocialmediamarketingusesocialmediaplatforms(suchasWeibo,WeChat,Tiktok,etc.)tocarryoutbrandpromotion,productsales,customerserviceandotheractivities.SocialmediamarketingstrategyDeveloptargetaudiences,contentplanning,interactivestrategies,etc.toachievebrandcommunication,usergrowth,andsalesconversiongoals.Socialmediamarketingstrategies06ChallengesandOpportunitiesofCrossborderE-commerceThemarketsizeisconstantlyexpanding:WithglobalizationandthepopularizationoftheInternet,thesizeofcross-bordere-commercemarketisincreasingyearbyyear,providingconsumerswithmorechoicesandconvenience.Thelogisticssystemisbecomingincreasinglyperfect:theinternationallogisticsnetworkisconstantlyexpanding,improvingthetransportationefficiencyandaccessibilityofcross-bordere-commerce.Diversifiedpaymentmethods:Variouspaymentmethodssuchascreditcards,electronicwallets,third-partypayments,etc.provideaconvenientandsecurepaymentenvironmentforcross-bordertransactions.Thecurrentdevelopmentstatusofcross-bordere-commerceTariffandtaxpoliciesThedifferencesintariffandtaxpoliciesamongdifferentcountriesandregionsdirectlyaffectthecostandpricecompetitivenessofcross-bordere-commerce.DataprotectionandprivacyregulationsCountrieshavedifferentregulationsondataprotectionandprivacy,andenterprisesneedtocomplywithrelevantregulationstoensurethesecurityofuserdata.ImportrestrictionsandembargoesSomecountriesandregionsmayimposeimportrestrictionsorembargoesonspecificgoods,andcompaniesneedtounderstandandcomplywithrelevantregulations.Theimpactofpoliciesandregulationsoncross-bordere-commerce要点三StrengthenmarketresearchGainadeeperunderstandingofconsumerneeds,competitivetrends,andregulatoryenvironmentsinthetargetmarket,providingabasisforformulatingmarketingstrategies.要点一要点二OptimizelogisticsdistributionEstablishanefficientinternationallogisticssystem,shortentransportationtime,reducetransportationcosts,andimprovecustomersatisfaction.ExpandpaymentmethodsProvidemultiplepaymentmethodstomeetthepaymentneedsofdifferentconsumersandimprovetransactionsuccessrates.要点三HowtorespondtochallengesandseizeopportunitiesforenterprisesHowtorespondtochallengesandseizeopportunitiesforenterprisesEstablishandimproveriskmanagementmechanismstopreventadverseeffectsofexchangeratefluctuations,politicalrisks,andotherfactorsoncross-bordere-commerce.StrengthenriskmanagementUsingsocialmedia,searchengineoptimization(SEO),contentmarketingandothermeanstoincreasebrandawarenessandmarketshare.Innovativemarketingstrategy07Summary,Review,andOutlookfortheFutureSummaryandReviewofKeyKnowledgePointsBasicconceptsofe-commerce:includingthedefinition,developmenthistory,andmainmodelsofe-commerce.FundamentalsofE-commerceTechnology:Referstothefundamentaltechnologiesinvolvedintheoperationofe-commerce,suchasinternettechnology,electronicpayment,logisticsanddistribution.E-commercemarketingstrategy:exploringmarketresearch,targetmarketselection,andmarketingstrategyformulationinthee-commerceen